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Description
Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders
Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more!
Solo episodes with specific podcast marketing and podcast advertising tips you can use today.
Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).
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173 Episodes
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Send a text Joe Tanarella is the founder of Podengine.ai - an AI search engine for podcasts. There are not that many good tools out there to do podcast research (I know because I've used all of them), but by far this is the most powerful one to use. In this conversation, we discuss how the platform enhances the podcast search experience, making it easier for marketers and agencies to find relevant shows. Other things we discuss: The platform transcribes thousands of episodes daily f...
Send a text No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com In this conversation I sit down with Anthony Leung, founder of Mean Write Hook. I met Anthony earlier this year in London and he's full of enthusiasm and a boxing fan like me! Anthony shares insights on how businesses can effectively use video to connect with their audience and strategies for producing and distributing video content. We also discuss the significance of...
Send a text No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com I sit down with Robyn Hartley, founder of Paper Kite Media, to discuss her passion for advocacy strategies in B2B marketing. Robyn shares her insights into navigating the buyer's journey, engaging both internal employees and external influencers, and creating effective advocacy programs that drive real results. We discuss the importance of selecting the ri...
Send a text No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com Ever wondered how to pitch influencers? Well this is the episode for you. Jake Kitchiner is co-founder of Channel Crawler - a leading influencer YouTube discovery tool. In this conversation, Jake explains why a personalized outreach is the cornerstone of successful brand-influencer partnerships. He also shares advice on how brands should approach different stages of th...
Send a text No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com Ever wondered how to launch a brand that sticks—fast? Carly Jefferson, founder of Uncomplicated Brands, reveals her strategy for helping tech startups build strong, cohesive brands in just days. In this conversation Carly walks us through her unique branding process, including quick-turnaround design and 90-minute brand blueprint sessions. Plus, she shares her ...
Send a text Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/try In this episode, Mike Maynard, owner of a leading PR marketing agency, shares his transformative journey from an engineer to a PR expert. From buying an agency to surviving the dot-com crash, Mike discusses the critical role of measurement, delegation, and execution in driving long-term success. He provides actionable advice for B2B marketers on how...
Send a text Chris Peters is the founder of Moon at Dawn - a community focused on supporting calibrations, education, content promotion and paid opportunities for b2b creators. In this episode we discuss: how the rise of B2B influencers presents an opportunity for B2B businesses to enhance their marketing efforts and engage with their target audiencehow thought leadership is crucial in marketing, and creating content such as newsletters and podcasts can help position oneself as an expert in t...
Send a text Eric Melchor shares how to launch an effective podcast advertising campaign based on executing campaigns for clients like Dealfront, Nasuni, Cocoon, Landbot and other SaaS companies. In this episode we cover: how to measure podcast advertising campaignshow targeting specific regions can enhance the effectiveness of a campaignhow Eric's podcast media network is community focused This conversation with Nemanja Zivkovic was initially aired on the Funky Marketing podcast. Subscribe...
Send a text Chris Silvestri is the founder of Conversion Alchemy - an agency that helps B2B SaaS companies increase conversions by matching your copy with the conversation already happening in your customers' heads. In this episode, he shares: his process for matching a brand's website copy to the thoughts and expectations of their target audienceHow usability testing is a valuable tool for validating copy and improving conversion rateswhy one should consider using AI models to gain insight...
Send a text Claudia Cafeo from No Code Ops has built and grown two communities to more than 1,000 people. In this episode, she shares: - her strategies for building and nurturing communities - empowering community members and creating opportunities for them to take initiatives - building one-on-one connections with community members to foster a sense of belonging Subscribe and leave a rating to stay updated with the latest startup founders in Europe. Reach your ideal target audience wi...
Send a text Kristen Sesto from Custom Influence helps bridge the gap between brands and decision makers through custom influencer programs. In this conversation we chat about: - how to take events to the next level by partnering with industry influencers and incorporating them into the event experience - how it's necessary to understand the brand's goals and existing marketing efforts before implementing an influencer marketing strategy - why its important to educate and align brands and in...
Send a text Anu Ramani is the founder of agency Isoline Communications Limited - a B2B Tech Marketing agency. In this conversation we discuss: The importance of creating content for every touchpoint in the buyer's journey, from basic information search to in-depth technical contentThe power of generative AI to enhance productivity and innovation in marketingthe need for curiosity and experimentation in B2B marketingSubscribe and leave a rating to stay updated with the latest startup founde...
Send a text Simon Court is the author of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business In this conversation we discuss: The journey from startup to scaling business requires a shift in leadership approach and mindsetStartup failure is often attributed to leadership decisions and the lack of a growth mindsetRecruiting the right team involves understanding the pivotal skills needed and using tools like the GC index for assessment Subscribe and leav...
Send a text -> Watch on YouTube! Video: https://youtu.be/220nRv-DqXM Joe Daniels is the founder of Spiel Agency. He believes the best product doesn't win. The best story does. In this conversation we discuss: The power of narrative positioning in marketing and the impact of storytelling on brand perception.The concept of villains in marketing and the importance of storytelling in B2B marketing.Roxy Music, not thinking wealthy enough, Buying London Subscribe and leave a rating to stay ...
Send a text -> Watch on YouTube! Video: https://youtu.be/-Y43cR-_pZw Tom Hunt has tried and failed at 17 different businesses, but he's having a lot of success with Fame - a b2b podcast agency. His team is fully remote with 71 full-time employees and they're on pace to do about $3.5M dollars. We discuss: - what are the biggest lessons he's learned as a bootstrapper - how does an introvert lead a fully remote team - how did he grow his LinkedIn audience from 20k followers to ...
Send a text If you want a better understanding on how to transform business operations from chaotic to streamlined using no code and AI, this is the episode for you. Kelly Goss is a leading expert in business process automation. In this episode, Kelly highlights the significance of starting with the basics before integrating AI and automation into your workflows. Kelly also explains the foundational principles of automation, the importance of understanding existing workflows, and how her c...
Send a text Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/try Sam Dunning is the founder of SEO agency Breaking B2B. According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO. Takeaways Websites can function as 24/7 sales reps, unlike salespeople who have limited availability. It is crucial...
Send a text Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/try Hector Forwood is the founder of Flooencer - an influencer marketplace platform that connects B2B brands with reputable influencers. The platform allows brands to create campaigns, match with influencers, and track campaign results. 00:00 Introduction and Background 02:58 Adrenaline-Fueled Hobbies 03:26 Getting Started in Sales 04:16 Effective Sales St...
Send a text No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Beth Nevins is a renowned startup advisor and people and talent consultant. She is best known for helping founders refine their values and mission so they can lead. 00:00 Introduction 00:39 Beth's Background and Expertise 01:13 Hiring the Right Talent 04:14 Managing Tensions Between Co-founders 05:21 Building Accountability in Founders 07:29 Creating Alignment and Co...
Send a text No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Is he the Elon Musk of startups in Austria? Vlad Gozman is the founder of multiple companies, non-profits and launched TedX Vienna. His latest venture is Involve.me which is an innovative interactive form that transforms the customer onboarding experience. Before moving to Vienna, Vlad founded and sold a tech startup in Romania. We talk about: - his approach to delegating a...
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I appreciate so much the platform you've created for startup founders to share their journeys and learn from each other. Your dedication to fostering a community of innovation and growth is admirable. I can't wait to hear more episodes from you!