Marketing Made Simple

If you're like most business owners, you understand the value of a strong network. But in today's rapidly changing business environment, how do you leverage your connections for maximum impact? The answer might be simpler than you think: referrals. With the rise of digital marketing and the saturation of online ads, the age-old method of word-of-mouth referrals has regained its importance.   In this episode, J.J. and April sit down with Tyler Pigott, a StoryBrand Certified Guide and the brain behind Lone Fir Creative. Tyler delves into the art and science of building a referral-based business, emphasizing the importance of nurturing old relationships while fostering new ones. He shares actionable insights on how to approach potential clients, the power of simplicity in outreach, and the balance of new and old in business. Listen in to discover how you can leverage your existing network to drive business growth and set the stage for a profitable future!   Contact StoryBrand Certified Guide Tyler Pigott at Lone Fir Creative directly at MarketingMadeSimple.com/Lone-Fir-Creative.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   If you’re like most marketers, 2023 has been a strange year. Some months have yielded goal-crushing results while other months have left you wondering if your business was going to make it. Why so much uncertainty? A lot of it has to do with the volatile economy and constant speculation about a recession. But just like many businesses and marketers found ways to thrive in the 2008 recession, today’s up-and-down economy represents an opportunity for you, too.   In today’s episode, J.J. and April talk with the Director of the StoryBrand Certified Guide Program, Macy Robison. Macy shares that while everyone is adjusting to a post-pandemic world with a lot of uncertainty, marketers have the opportunity to get creative serving customers. Macy gives specific tips on how you can use the uncertainty to their advantage by creating new and timely product offerings to grow your business and bottom line. Tune in now to see how you can finish 2023 strong and set yourself up for an even better 2024!   Past episodes referenced in this conversation: #77: 4 Tips for Recruiting Top Talent to Join Your Team   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Writing a sales email may sound simple – but if you’ve ever sat down to write one, you know it’s not that simple! Or, maybe you’ve written a sales email you felt great about, only to realize later that it didn’t work. Sometimes, it helps to have a real-life example of what it looks like to write a great sales email, which is exactly what you’ll get in today’s episode!   Today, J.J. and April facilitate a marketing consultation between Wes Gay, StoryBrand Certified Guide, and Joseph Champa, founder of Elevate Health (ElevateHealthInc.com). Joseph has a brick-and-mortar store that serves as a one-stop-shop for health and fitness, but is ready to ramp up online sales of one of his most popular products. Listen in as Wes helps him clarify his goals, write a compelling sales email, and use attention hooks to ensure success!   Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/WesGay.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Writing sales emails can feel slimy. You don’t want to come across pushy or desperate – but you also know that sales emails work and you’ve got products to sell! How can you find the right words that will engage your audience and prompt them to take action without feeling like you’re being manipulative or obnoxious?   In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Wes Gay, about the ultimate “non-salesy” sales email formula. You’ll learn the 8 things you need to include in your sales email that will put all the focus on improving your customer’s life and helping them win. You’ll also learn the one step that you should take before writing an email that will make the words flow so much easier! Tune in now to become a more confident and skilled sales writer so you can serve more customers, sell more products, and grow your business!   Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/WesGay.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   The truth is, nobody wants to read a “newsletter.” In fact, emails with the word “newsletter” in the subject line get an 18.7% lower open rate! Why? Because your customers aren’t interested in your company updates. They’re interested in how you can help them solve a problem and add value to their lives. Of course, you should send regular emails to your audience – but those emails should be about them, not you!   In today’s episode, you’ll get to listen as April, J.J., and StoryBrand Certified Guide, Brad Alexander, walk an entrepreneur through creating nurture emails she can send to her customers. Shelby Lacerte is a travel agent with Living with the Magic Vacations (www.livingwiththemagic.com) helping families book epic Disney World vacations. Shelby needs help coming up with email ideas that are relevant and helpful to her audience. Tune in now for specific ideas on how to brainstorm your own email content and learn a simple trick to writing subject lines that work!   Contact StoryBrand Certified Guide Brad Alexander directly at MarketingMadeSimple.com/Brad-Alexander.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand    

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Many businesses are afraid of annoying their leads with emails. And for good reason! Many companies send irrelevant emails that don’t truly serve their customers. Nobody likes getting a “newsletter” full of updates that has nothing to do with them. But when you know how to send nurture emails that are truly customer-focused, you can build relationships with customers and in turn, grow your business.   In today’s episode, J.J. and April talk with Storybrand Certified Guide, Brad Alexander, about how he helped a client develop a nurture email campaign. Brad’s client was skeptical about sending nurture emails and was at a loss of what kind of content to include – but after Brad went to work, their entire perspective changed. Tune in to learn how Brad’s approach to writing nurture emails ended up getting his client the most responses from customers they’ve ever had – and steal the idea for your own business!   Contact StoryBrand Certified Guide Brad Alexander directly at MarketingMadeSimple.com/Brad-Alexander.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Creating a lead magnet may seem like an easy project. But if you’re like most people, when you sit down to actually create one, your mind goes blank! Even worse, you start believing that maybe your business doesn’t have anything of value to give away in exchange for a lead’s email address. The result? Your business remains stuck with no way to capture leads and build an email list.   In today’s episode, you get an inside look at the nitty gritty process of creating a lead generator for a company that didn’t feel like they had anything to offer. You’ll get to hear StoryBrand Certified Guide, David Lillard, coach Gabe Morrison through creating a lead generator for his business. Gabe owns Vise and Virtue Woodworking (ViseVirtue.com) and is at a loss for what type of lead generator to offer his audience. Tune in now to hear how J.J. and David help Gabe create a lead generator that’s not only valuable to his audience – but helps takes his business where he wants it to go!   Contact StoryBrand Certified Guide David Lillard directly at MarketingMadeSimple.com/David-Lillard.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Many businesses would say they have a solid marketing strategy in place. But in reality, most of those companies don’t have a systematic way to capture leads, follow up with them, and convert them into paying customers. And without that capability, “marketing” is more like a gamble than a sure-fire investment generating a return for the business.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide, David Lillard, about the importance of having a great lead magnet so you can build your email list. JJ, April, and David discuss how less than 5% of the clients they’ve ever worked with have had a solid lead generator in place and how they helped them fix that. Tune in now to get practical tips and ideas for a lead magnet you can use in your own business so you can stop gambling away your marketing dollars – and start using them where it counts.   Contact StoryBrand Certified Guide David Lillard directly at MarketingMadeSimple.com/David-Lillard.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing.   --   One of the biggest requests we get at Marketing Made Simple is for us to review our listener’s websites. Even when you use the StoryBrand framework, you want feedback from an expert so you know you’ve got it right! That’s exactly why we have StoryBrand Certified Guides.   In today’s episode, you get a behind-the-scenes look at a website transformation with StoryBrand Certified Guide, Amy Schutte, and business owner, Christie Wild. Christie is the founder and owner of WritersWhoRun.com, a small business helping people combine their love for running and writing. Christie needs help using the StoryBrand framework to transform her website, and you’ll get to hear how Amy and J.J. help her do that. Tune in now to get insider tips for your own website!   Contact StoryBrand Certified Guide Amy Schutte directly at MarketingMadeSimple.com/Amy-Schutte.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand  

Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing.   --   Most businesses focus so much on how their website looks that they neglect opportunities to drive conversions. But a good website does both! Think about interior designers. When they redesign a living room, they aren’t only thinking about aesthetics – they’re thinking about functionality and the needs of the household. The same is true for your website. It should look and feel good, but it should also serve the needs of your business – sales!   In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Amy Schutte, about creating a website that feels undeniably like your brand but also gets results. You’ll learn key aspects to creating a homepage that makes people feel good about being there – but also takes them on a journey to purchase from you. Tune in now to apply these tips to your homepage so you can drive more sales and serve more customers!   Contact StoryBrand Certified Guide Amy Schutte directly at MarketingMadeSimple.com/Amy-Schutte.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

One of the biggest requests we get at Marketing Made Simple is for us to review our listener’s messaging. Even when you use the StoryBrand messaging framework, you want feedback from an expert so you know you’ve got it right! That’s exactly why we have StoryBrand Certified Guides.   In today’s episode, you get to eavesdrop on a marketing consultation with StoryBrand Certified Guide, Kris Jones, and business owner Kia Nystrom. Kia owns Nystrom Orchard (NystromOrchard.com) in Minnesota that hosts events and creates specialty pies for corporate gifting. Kia wants to clarify her message to reach a wider audience – and you’ll get to hear a play-by-play conversation of Kris and J.J. helping her do just that. Tune in now to experience the magic of a StoryBrand Guide’s approach to creating messaging so you can use it in your own business!   Contact StoryBrand Certified Guide Kris Jones directly at MarketingMadeSimple.com/Kris-Jones.   --   Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in September and includes…     Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison Collaboration and networking with Guides from across the country Hands-on training using StoryBrand’s messaging and business growth frameworks   Spots to fill up quickly, so apply now before July 21 at StoryBrand.com/Guide.   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

A lot of businesses are confused about what it means to create a marketing message. Is it a tagline? A one-page document? Your brand story? But a true marketing message is none of these things. A great marketing message should tell your customers how you can solve their problem and make their life better. And there’s no better way to create one than with StoryBrand’s one-liner framework.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide and owner of Red Door Designs, Kris Jones, about her 5-step process to creating a great one-liner for any business. When you have a great one-liner, it makes the rest of your marketing strategy so much easier. Tune in now to learn how you can create the ultimate marketing message for your business in 5 simple steps!   Contact StoryBrand Certified Guide Kris Jones directly at MarketingMadeSimple.com/Kris-Jones.   --   Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in September and includes…     Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison Collaboration and networking with Guides from across the country Hands-on training using StoryBrand’s messaging and business growth frameworks   Spots to fill up quickly, so apply now before July 21 at StoryBrand.com/Guide.   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Many business owners aren’t sure how to use email marketing and wonder if it’s worth the time and effort to get started. But research shows that email marketing is more effective than paid ads, social media, or SEO!    In today’s episode, you’ll get to hear a replay of the conversation J.J. and April had with Kelley Hartnett, StoryBrand Certified Guide. This popular episode from 2021 is still one of our most-played episodes and continues to help business owners demystify email marketing. You’ll learn…    6 types of customer emails to send How to ask for a sale without being manipulative What every money-making needs to include   You’ll get to hear Kelley walk step-by-step through a high-performing sales email she wrote for a client and get a tangible example to follow.   Get access to Kelley's sales email sample and follow along as you listen to the episode at Storybrand.com/SalesEmail.   --   Happy 2nd Anniversary Hero Makers! To celebrate two whole years of the Marketing Made Simple Podcast, we’re giving you a FREE 7-Day Trial of Business Made Simple, which includes the StoryBrand Messaging Framework Course and Marketing Made Simple Course. Just go to BusinessMadeSimple.com/Celebrate.   Not only that, your 7-day trail also gives you complete access to the entire library of courses on business topics like leadership, sales, product optimization, and more.   Start your free 7-day trial now at BusinessMadeSimple.com/Celebrate.   This offer expires July 7th, so don’t wait!   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Are you underestimating the impact of email marketing in today's digital landscape? Amidst the noise surrounding social media and other digital channels, email remains a crucial tool for connecting with your audience on a personal level, owning your customer list, and boosting sales.   In this episode of Marketing Made Simple, Macy Robison, Director of the StoryBrand Guide Program, returns to share invaluable insights and practical advice for leveraging the power of email to achieve remarkable results. Whether you're a business owner seeking cost-effective marketing strategies or a marketer looking to enhance your campaigns, this episode will equip you with the knowledge and strategies to harness the full potential of email marketing.   --   Happy 2nd Anniversary Hero Makers! To celebrate two whole years of the Marketing Made Simple Podcast, we’re giving you a FREE 7-Day Trial of Business Made Simple, which includes the StoryBrand Messaging Framework Course and Marketing Made Simple Course. Just go to BusinessMadeSimple.com/Celebrate.   Not only that, your 7-day trail also gives you complete access to the entire library of courses on business topics like leadership, sales, product optimization, and more.   Start your free 7-day trial now at BusinessMadeSimple.com/Celebrate.   This offer expires July 7th, so don’t wait!   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Happy 2nd Anniversary Hero Makers! To celebrate two whole years of the Marketing Made Simple Podcast, we’re giving you a FREE 7-Day Trial of Business Made Simple, which includes the StoryBrand Messaging Framework Course and Marketing Made Simple Course. Just go to BusinessMadeSimple.com/Celebrate.   Not only that, your 7-day trail also gives you complete access to the entire library of courses on business topics like leadership, sales, product optimization, and more.   Start your free 7-day trial now at BusinessMadeSimple.com/Celebrate.   This offer expires July 7th, so don’t wait!

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Raising money for nonprofits is notoriously difficult. Before a donor is willing to contribute to your cause, they have to buy in on your mission and also trust that you’ll use their funds wisely. To top it all off, many donors don’t stick around for the long haul and you’re always in a vicious cycle of needing to find fresh donors to keep your organization alive and running. All of this can leave you wondering: Will fundraising always be an uphill battle, or is there a better way?   In today’s episode, J.J. and April talk with Cathy McIntosh (StoryBrand Certified Guide), Jake Jordan (Business Made Simple Certified Coach), and James Thorne – authors of the book “Lasting Donor Locator.” These three nonprofit experts share how you can use storytelling in your social media to find new and lasting donors to partner with your organization. The secret? Stop trying to convince people to care about your mission. Instead, find people who are already passionate about the cause and invite them to join you! Tune in now to learn how your organization can use social media to do just that.   You can order “Lasting Donor Locator” directly from their website at quirk.guide/Lasting-Donor-Locator-Book or wherever you buy books.   You can also get access to Quirk's FREE guide to 3 templates that will help you refocus your social media strategy at quirk.guide/3-Surprising-Social-Media-Templates.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Are you using LinkedIn to post your resume, get a job, and fight off cold messages from sales people you don't know? If this is you, you're not alone. But, LinkedIn can be used for so much more than this, especially if you're a marketer. Over the last few years, LinkedIn has morphed from a bulletin board to a community. And the people who are winning on LinkedIn? They provide value.   In this episode, J.J. and April talk with StoryBrand Certified Guide Mo Regalado about the biggest mistakes marketers make on LinkedIn and how to avoid them. Additionally, they'll share how to create engagement, community, and ultimately business on LinkedIn.   Contact StoryBrand Certified Guide Mo Regalado directly at MarketingMadeSimple.com/MoRegalado.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand  

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Have you been avoiding TikTok because it seems overwhelming? We get it. Many marketers and business owners feel like TikTok is just too much. It seems a massive thing to add to your to-do list and you wonder if the investment will even be worth it. But what if TikTok isn’t as complicated as it seems and could actually help your business make a lot more money?   In today’s episode, J.J. and April talk with StoryBrand Certified Guide and Business Made Simple Certified Coach, Eric Williams about how to use TikTok to market your business. Eric personally uses TikTok to reach new customers and shares 3 insider tips that help demystify what it takes to market on TikTok effectively. Tune in now and discover how TikTok is much more than Gen Z’s favorite new app – it’s where your ideal customers are hanging out and can be a money-making machine for your business.   You can also contact StoryBrand Certified Guide Eric Williams directly at MarketingMadeSimple.com/EricWilliams.   Follow Eric on TikTok and watch the videos he and J.J. discussed in this episode: https://www.tiktok.com/@businesscoacheric   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand    

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Marketing your business on Instagram can feel overwhelming and confusing, especially if you’re the face of your company. Should you have two separate profiles? How do you leverage the algorithm? Should you ever share personal posts? When you don’t know the answers to these questions, you can end up confusing your audience and hindering the growth of your business.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide Jill Pickering and business partner, Kate Rapier – a dynamic duo offering personal branding coaching and creative content creation. With years of experience in social media marketing, Jill and Kate share their top three tips for business owners and personal brands who want an easy but effective Instagram strategy. Tune in now to learn how to make Instagram work for your business so you can post content with confidence and clarity instead of stress and confusion!   Get access to Jill and Kate's free guide, "8 Ways to Skyrocket Your Engagement on Instagram", at Stan.Store/JillAndKate.    You can also contact StoryBrand Certified Guide Jill Pickering directly at MarketingMadeSimple.com/YourCreativeCoaches.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023:  StoryBrand.com/LIVE   --   Businesses and marketers face an important question: how “real” will you be on social media? We all see popular brands who keep their social media super professional – like Anthropologie or Williams Sonoma. But we also see successful brands that are much more raw and unfiltered like Gary Vaynerchuck. Then, there are brands that fall somewhere in between, like Chip and Joanna Gaines’ Magnolia brand. With so many successful brands sharing content with different degrees of what’s usually considered to be professional, how can you know which approach is right for you?   In today’s episode, J.J. and April talk with Tami Enfield, StoryBrand Certified Guide and Founder and CEO of Brand Yourself Consulting. Tami points out that we all need a framework to decide what content we should be sharing with our audiences. Tune in now to learn her CANDID content framework, an acronym that stands for Connection, Aligned, Narrative, Daring, Inspiration, and Delightful. When you learn how to filter your social media decisions through her framework, you’ll feel confident in your ability to build empathy with your audience without sacrificing your authority as a guide who can help.   You can contact StoryBrand Certified Guide Tami Enfield directly at MarketingMadeSimple.com/Tami-Enfield.     RESOURCES & LINKS REFERENCED IN THIS EPISODE: Dive deeper into Tami's CANDID content framework here: https://info.brandyourselfconsulting.com/candid-content-playbook-form   Tami's LinkedIn post -  https://www.linkedin.com/posts/tamienfield_businessowners-socialmedia-brand-activity-7024416111853006849-pkWa/?utm_source=share&utm_medium=member_desktop   Elyse Myers' "Go Find Less" Instagram post: https://www.instagram.com/reel/CoIQwrQNV8m/?utm_source=ig_web_copy_link    Jenny Schatzle's Instagram post: https://www.instagram.com/reel/CpIf8YDJx0q/?utm_source=ig_web_copy_link   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand