Command Your Brand

About This Episode: Based in New York, James leads a group of Technology and /Real Estate professionals that provide advisory services to Fortune 500 Companies and leading technology firms. James has completed in excess of 35 million sq. ft. of global real estate projects. He has been very passionate throughout his career on the impact of technology in the business and real world. Tech Trends 24/7 and the Impact of Covid-19 is a game-changing book. During this decade, we will experience the greatest change in technology innovation in history driven by massive technology disruption that has been accelerated by the COVID-19 pandemic. These technology forces will have a riveting effect on our everyday personal and business lives. Tech Trends 24/7 provides a captivating fast-paced tour on how technology innovation is enhancing our world. While writing this book, James was inspired to start Beacon of Hope 365, a charity that’s mission is to leverage technology to help people in need. Find out more about Jim at: Website - https://www.techtrends247.com/ LinkedIn - https://www.linkedin.com/in/james-quinn-0a042528/ Check out our YouTube Channel: Command Your Brand  - https://www.youtube.com/channel/UCfy2IETlyeKq62VHdcRN7aQ/

About This Episode: Johnathan More currently serves as Chairman & CEO of Starr Peak Mining Ltd. with a $100M valuation. He has over 25 years of experience in North American and European capital markets focused on natural resource industries.  He has a history of achievement from his years with Canaccord Capital. In August 2008, he retired from Canaccord Capital as an investment advisor to apply his experience and contacts to the public company sector.  He has successfully assembled multiple world-class companies strengthened by strong management teams and multiple discoveries. Find out more about Johnathan at: Starr Peak Mining Ltd - https://starrpeakminingltd.com/ Check out our YouTube Channel: Command Your Brand  - https://www.youtube.com/channel/UCfy2IETlyeKq62VHdcRN7aQ/

Chris Kubecka has spent her career inside real cyberattacks, including the 2012 attack on Saudi Aramco, where she led the response after malware wiped the company's network.Her assessment of where AI sits right now: it favors the attacker, and some systems are already running without meaningful human control.She describes AI swarms that coordinate across websites, message boards and chat systems, sharing information, passing instructions, naming the next target, with logic you can read and intent that isn't always friendly. And she says the AI companies themselves have started telling everyone to raise their defenses.In this episode of the Command Your Brand Show, Jeremy Ryan Slate talks with Chris about what cyber warfare actually looks like, why critical infrastructure is so hard to defend, and why she thinks the window on AI oversight may already have closed.In this conversation:• Why AI currently favors attackers over defenders• AI swarms operating without human control, and how they coordinate with each other• Why she thinks "we don't fully understand how it works" is partly a liability shield• Where AI-driven attacks still fall short of a skilled human team• The Drake Equation, and the condition she added in 2014: civilizations have to survive AI, not just reach it• What a real cyberattack looks like versus the movie version• Why power grids, hospitals and water systems run on equipment that can't be secured• The unresolved question of when a cyberattack legally becomes an act of war• Inside Saudi Aramco in 2012, restoring systems while still under attack• How attackers got the CEO's brand-new password and posted it online• The password that got her into the U.S. Department of Justice as a kidChris is the CEO of HypaSec and the author of multiple books on cyberwarfare, drones, and AI.Note: the views, assessments and claims in this conversation are the guest's own, based on her professional experience and opinion. Several relate to fast-moving events and have not been independently verified by Command Your Brand.👇 COMMENT BELOW: Do you think anyone is actually in control of this right now? Genuine question.CHAPTERS:00:00 "They're already operating out of control"01:15 Intro03:56 The password was 0000, and eight years without a computer06:02 What cyber war actually looks like07:35 Malicious code sitting and waiting in Europe08:27 Why critical infrastructure is so hard to secure13:06 When does a cyberattack become an act of war?19:44 Saudi Aramco 2012: walking into the chaos21:30 Getting hacked again mid-restoration26:14 Does AI favor the attacker or the defender?30:04 AI swarms operating without human control34:22 The Drake Equation and surviving AI39:44 Where to find ChrisCONNECT WITH CHRIS KUBECKA:Books on Amazon: https://www.amazon.com/stores/author/B079QM1C8CLinkedIn: https://uk.linkedin.com/in/chris-kubeckaSubstack: https://secevangelism.substack.com

Mark Ryski spent years unable to get retail executives on the phone. He hated cold calling and was bad at it. So he wrote a book — and started sending it to CEOs of retail chains.They started taking his calls.That was three books and 23 years ago. Today HeadCount does traffic and conversion analytics for retailers in more than 20 countries, with a largest client running 1,600 stores. But the road there ran through two complete failures: a 1990s version built out of $300 of RadioShack parts that nobody wanted, and a 2003 relaunch that also went nowhere.In this episode of the Command Your Brand Show, Jeremy Ryan Slate talks with Mark about using authorship as a door-opener, knowing when NOT to pivot, and what actually separates real thought leadership from the performative kind.In this conversation:- Watching customers walk out of a store without buying — the problem that started everything- Why his boss wouldn't spend $2,500 on a traffic counter, and what he built instead- Two failed versions of the same company, ten years apart- Eight years at Intuit running QuickBooks for Canada- "The credibility of authorship" — how a self-published book replaced cold calling- Why a little success can misdirect an entrepreneur worse than failure does- When holding your course beats pivoting, and how to tell the difference- Losing 40% of revenue when COVID closed retail — and what came after- The Jeff Bezos question he's never stopped thinking about: what WON'T change?- Three honest tests for whether someone is actually a thought leaderIf you're building authority in a field where nobody knows your name yet, this one's worth your time.👇 COMMENT BELOW: Have you ever held your course when everyone told you to pivot — and was it the right call?CHAPTERS:00:00 Intro01:20 The computer store, early 1990s03:09 The $2,500 counter his boss wouldn't buy03:54 Building one for $300 in RadioShack parts04:37 Version one fails — nobody wanted the data04:59 Eight years at Intuit running QuickBooks Canada05:50 Version two launches in 2003, and also fails06:27 The book that got CEOs to take his calls08:37 When not to pivot: don't chase rainbows13:49 COVID wipes out 40% of revenue16:50 The Bezos question: what won't change?18:21 Real thought leadership vs. performative21:20 Where to find MarkCONNECT WITH MARK RYSKI & HEADCOUNT:HeadCount: https://headcount.comStore Traffic Is a Gift: The Retailer's Guide to Converting Visits into Sales (2025): https://www.amazon.com/Store-Traffic-Gift-Retailers-Converting/dp/B0F1XG8QC5Conversion: The Last Great Retail Metric: https://www.amazon.com/Conversion-Last-Great-Retail-Metric/dp/1463414226When Retail Customers Count: https://www.amazon.com/When-Retail-Customers-Count-Ryski/dp/1420824759MENTIONED IN THIS EPISODE:Stu Heinecke, How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing — the cartoonist Jeremy references at 07:13: https://www.amazon.com/How-Get-Meeting-Anyone-Marketing/dp/1946885134

Most companies that hire someone in another state have no idea they've just taken on a compliance obligation in that state.Nellie Akalp has been forming businesses since 1997. She founded MyCorporation.com, sold it to Intuit in 2005, and started CorpNet in 2009 — where she now runs a 100+ person company that keeps businesses compliant across all 50 states.In this episode of the Command Your Brand Show, Jeremy Ryan Slate talks with Nellie about what actually happens when you expand across state lines — and about building the same kind of company twice. (Full disclosure: Command Your Brand is a CorpNet customer. We found them through Gusto and used them to register in Georgia. This isn't a sponsored episode.)In this conversation:- What foreign qualification actually means, and why hiring in a state triggers it- Payroll tax registration, workers' comp, and the obligations most remote companies miss- Why she left law school money on the table to start an internet company in 1997- Selling MyCorporation to Intuit — and starting over from zero- Eight hard years at CorpNet before anything worked- How COVID told them which product to build the company around- Scaling 12 people to 100+ — what actually had to change- Why they promote from within and refuse to hire leadership from outside- The one non-negotiable: they don't sell customer data- Where AI helps, and where they keep a human in the loop on purposeIf you're hiring remotely, expanding into a new state, or just not sure whether you're actually compliant where you operate — start here.This conversation is for general educational purposes and is not legal, tax, or financial advice. Rules vary by state and change often. Consult a qualified professional about your specific situation.👇 COMMENT BELOW: How many states are you operating in right now — and are you registered in all of them?CHAPTERS:00:00 Intro00:50 How she got into entrepreneurship03:00 Launching MyCorporation.com in 199705:06 Our own multi-state hiring problem07:09 Selling to Intuit, then starting CorpNet from zero08:15 The product that turned 12 people into 100+09:11 What multi-state compliance actually requires13:38 Why AI won't replace the human in the loop16:24 Scaling from 12 to 10019:52 "We're all alpha dogs": the culture21:21 The one non-negotiable28:16 Where to find CorpNetCONNECT WITH NELLIE AKALP & CORPNET:Website: https://www.corpnet.comLeadership team: https://www.corpnet.com/about/leadership-team/LinkedIn: https://www.linkedin.com/in/nellieakalp/