Claim OwnershipCommunicate, Connect, Grow: The OSP Podcast
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At Open Strategy Partners, our mission is to help you communicate the value of what you do to connect you with the people who need to know about it, and help you grow … personally, professionally, whatever it means to you. This podcast is us figuring out communication, connection, and growth. We want to show you how we go about translating between technical complexity and business value to create strategic communication at OSP. And we want to learn more from our guests.
26 Episodes
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What if there was a way to redefine the significance of non-code contributions in open source projects? That's exactly what our guest, Bryan Behrenshausen of GitLab, is here to explore with us. OSPea, Felicity Brand, and Bryan journey together through the evolving landscape of open source projects and discuss the value of non-code contributions. Bryan shares his insights into the creation of contributor pathways, the optimization of recognition systems, and the importance of fostering an envi...
The CNECT code helps remind us to apply empathy when creating our communication, to think in terms of, "Hey, what does my audience need?" That's the information that goes in. "How will they best receive it?" That goes to choosing appropriate words, structures, and metaphors—different for a project manager than a marketing executive. The language we use and how it's written should connect with the target audience. It should show our readers the information they need in a way that is easie...
Back with another quick podcast about effective writing with OSPeas Felicity Brand, Jeffrey A. McGuire, Christine Bueller, and Chris Fenwick. We dissect the anatomy of our HEAD and SUBHEAD editing codes. Headers are powerful tools for long-form writing online. Break down long texts into meaningful chunks, aid readability, and provide structural support ... and add some soothing white space :-) Learn how 'head' and 'subhead', though subtly distinct, are like the yin and yang of writing, w...
Do you ever feel like your words get muddled up, lost in translation, or simply don't have the impact you'd hoped for?Open Strategy Partners Carl, Felicity, Chris, jam, and Christine are here to guide you through one bit of the writing wilderness with the CLEAR editing code. Increase the impact and effectiveness of your writing with this code: Pinpoint generalizations, request specific evidence when describing benefits, and ensure a logical flow in your writing, and other handy tricks :-)As w...
Ever wondered if open source could be the secret sauce to the success of your business? Felicity Brand hosts a conversation between Jeffrey A Maguire and Mathias Bolt Lesniak about this very issue. We share remarkable insights from Mathias's recent DrupalCon presentation, 'The Big Impact of Open Source', that triggers thought-provoking questions. Together, we dig into the correlation between open source and business, its role in societal improvement, and the personal gains it offers. Experien...
Based on time-honored press printing journalism practices, the LEDE editing code is all about getting straight to the point—ensuring your audience instantly knows whether an article is relevant to them.In the intense competition for online eyeballs, you need to captivate your readers right from the very first sentence. Today, OSPeas Carl, jam, Felicity, Chris, and Christine, explain the LEDE editing code, and how we try to keep your readers hooked from the start. Building a bridge betwee...
Ever felt like you're drowning in an ocean of complex words while reading? Wish you could break through the walls of jargon and make sense of that technical documentation? Us, too!In this episode, some of our team our expertise and experience on simplifying writing for everyone's benefit. We dive into the heart of the SIMPL editorial code, a tool that advocates for readers and ensures technical concepts are explained with clarity and simplicity. This episode isn’t just about simple langu...
You need your content to convert. Product and Agency Communications are all about offering your readers the chance to inform themselves about what you do, and convincing them to take the next step. This week, we talk about guiding your audience to take action with Calls to Action (CTAs) and Calls to Value (CTVs). Carl Richards, Jeffrey A. "jam" McGuire, Christine Buehler, Chris Fenwick, and Felicity Brand peel back the layers on how these content components can enhance your narrative, dr...
Ever wondered how specificity in writing can lead to building trust, credibility, and a deeper connection with your readers? Join us as we decode the SPIFIC Editing Code in this episode of Communicate, Connect, Grow.OSPeas Carl Richards, Jeffrey A. McGuire, Christine Bueller, Chris Fenwick, and Felicity Brand break down this editing code and how it can bring clarity and structure to your writing. Drawing parallels from stand-up comedy, we shed light on how being specific can paint vivid image...
Jeffrey A. "jam" McGuire appears as a guest on Carl Richards's Speaking of Speaking podcast!What if the secret to enhancing your professional communication lies in positivity and gratitude? That's the intriguing premise we explore in this thought-provoking conversation between Carl Richards and Jeffrey A. McGuire, a professional musician and communication expert. Drawing from his unique experiences traversing the music and business worlds, jam shares insights into the transformative power of ...
Ready to reshape your understanding of effective communication? Unlock the secrets of meshing Technical Communication and Marketing with Felicity Brand and our special guest, Zohra Mutabanna from the Inside Tech Com podcast.Check out more Inside Tech Com here: https://www.insidetechcomm.show/1728253Zohra and Felicity delve into the crucial role of empathy, clarity, and trust in establishing successful marketing strategies. Sharing their experiences, they take you on a journey through a landsc...
In this quick podcast, we talk about a simple issue: grammar. Get it right, maybe no one really notices. But get it wrong, and you'll quickly lose the trust of your readers. If you're investing in content marketing, you're trying to build trust in your product, project, or services. Do yourself the favor of taking every step you can to show that you care about quality. ... and despite the serious tone of that introduction, this is another fun episode from the OSP crew. Enjoy! Share ...
In this episode, Jeffrey A. "jam" McGuire sits down with Chris Fenwick, an experienced writer and editor interested in contemporary science and technology—and a new OSPea at the recording time! They discuss Chris's initial thoughts and impressions about the editing codes and how they can help us be more effective writers and transparent editors.This is a lightning tour of how the codes came to be and why we find them so valuable for our daily work. Please enjoy this conversation with jam and ...
Build trust with your readers by being positive, clear, and authentic about the unique selling points of your technology or product. You can show you’ve done your research, you understand your competition, and how you differentiate—all without Fear, Uncertainty, and Doubt (FUD). Acknowledging your competition and honestly describing the differences between your offering and others gives your message weight.Being nice is better and more powerful than being mean :-)Welcome to the Open Strategy ...
In this quick podcast, we talk about another way to make your content as easy to understand for your readers as possible: Make it self-contained. Don't refer to imprecise times like "new," "last week," or "next summer" when you can say "September 2024." Be specific, clear, and aware of what kind of content you are writing. Blogs, for example, are generally published with a date stamp, and have a place in time. We consider "evergreen" assets like product pages or case studies, for example, to ...
In this quick podcast, we discuss being clear about what you’re referring to in your writing with the editing code ANTE. There can be long rhetorical distances between whatever we’re talking about and the next “this, “that,” or “they” referring to it :-)For example, when we write case studies for our clients, there are a lot of perspectives to keep track of:- We, OSP, are writing the piece.- The case study describes our client’s client and refers to their customers or users, too.- Make your r...
The WHOM editing code relates to how we begin a piece of online content. Show respect for your audience by being upfront and clear whom you’re writing for. Empower readers to self-select and decide to engage with your content or not. Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it,...
SPOCK is about logic and that means having a clear path from one point to another. It also means when you support your points with evidence, you need to ensure your evidence does indeed logically support your point. Not just be ‘in the neighborhood’, tangentially relevant. Also: "Live long, and prOSPer!"Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value...
There is a lot of specific terminology for names and processes in the technology industry. These are often represented as acronyms.Acronyms are good to use when writing, because by abstracting a term, they achieve brevity, and can reduce visual noise and reduce the cognitive load on the reader having to parse a complex sentence. In this episode, host Carl Richards interviews Felicity Brand, Christine Beuhler, and Jeffrey A. "jam" McGuire. We talk about how we use the Editing Code ACRO to...
How we create peaceful, clear, and colorful communication through one of OSP's favorite Editing Codes: PAX.In this episode, host Carl Richards interviews Felicity Brand, Christine Beuhler, and Jeffrey A. "jam" McGuire. We talk about how we use the Editing Code PAX to add connection, authenticity, and awareness to our technical communication.Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. ...
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