Social Media Marketing Podcast

Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and convert viewers into customers.Why Unpolished Content Outperforms Polished Production on InstagramFind the Intersection of Expertise and EnthusiasmUse Identity-Based Hooks to Stop the ScrollWrite Hooks Built on Specificity and PerspectiveVisual and Editing Techniques That Boost Reel RetentionTest Reels Content With Instagram Trial Reels Before Publishing to the FeedGuest: Shannon McKinstrie | Show Notes: socialmediaexaminer.com/737Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm.Why Meta Is Removing Manual Placement Controls and What Advantage+ Placements Actually DoesThe Andromeda Algorithm and Why Creative Diversity Is Now the Competitive LeverHow the AI-Enhanced Pixel and Product Catalogs Change the Data GameUsing Meta AI at Meta.ai for Account Analysis and StrategyMeta Business Agent and the Rise of AI-Powered Customer InteractionsGuest: Tara Zirker | Show Notes: socialmediaexaminer.com/736Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to stop paying for distribution and let YouTube's AI find the right audience for your business? I interview Derral Eves to learn how to build a YouTube content strategy that lets the algorithm find and deliver your ideal customers without paid ads.Why Most Businesses Get YouTube Strategy WrongHow to Target the Viewer, Not the CustomerHow to Use a Curiosity Gap to Earn the ClickHow to Build Know, Like, and Trust Before SellingHow to Use Find an Authentic VoiceHow to Choose the Right YouTube Video Format and Engagement MechanismHow to Use YouTube Analytics to Analyze and Adjust Your Content StrategyGuest: Derral Eves | Show Notes: socialmediaexaminer.com/735Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep?​ I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campaign management, and help produce high-performing short-form video content.TikTok's Agentic Hub and MCP Open the Door to AI-Powered Ad ManagementAI Skills That Give Marketers a Shortcut to Expert-Level Campaign ManagementSymphony Creative Studio Generates Video Ads From Briefs, but Human Oversight Remains EssentialContent Suite's AI Search Simplifies Competitive Research and Creative IdeationHow to Structure Short-Form Video That Outperforms AI-Generated ContentGuest: Melissa Laurie | Show Notes: socialmediaexaminer.com/734Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to create video content that builds real audience relationships and drives sales? I interview Daryn Strauss to learn how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers.Why Video Series Content MattersThe 4H Formula for Structuring Individual Videos for an Educational Video SeriesHow to Use Your Origin Story in Educational Video Series: The Story Vault & Re-HookingThe Golden Series Formula for Creating a Video SeriesHow to Choose a Repeatable Video Series FormatGuest: Daryn Strauss | Show Notes: socialmediaexaminer.com/733Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.