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Best Practice Fireside Chats

Best Practice Fireside Chats
Author: Monograph
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2019–2021 © MONOGRAPH INC
Description
Welcome to Best Practice—a fireside chat series dedicated to practice operations in architecture and beyond. From pain points to potential, hear how leaders in the building industry are innovating through new business models and management techniques. Subscribe to listen to weekly conversations with leaders at Olson Kundig, SHoP Architects, and more. Topics include: how to run the business side of architecture, how to foster design culture in the firm, and how to design an architecture firm today.
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Systems are essential to organizing your workplace and maintaining order during a project. But how can you build systems to win new work? In this Best Practice interview, MVRDV Managing Director Inger Kammeraat and Strategy and Development partner Jan Knikker explained how they structure their firm to facilitate a healthy pipeline of new projects. They talked about how they use PR to drive business development, how they balance profit with their mission and how they close the cycle at the end of each project.Interview Takeaways
Document new systems
Build a supportive culture
Don’t kill creativity
Use PR to showcase your wins
Close the project cycle
Check in regularly
Align with the client’s goals
Balance profit with mission
Overbook your projects
Set boundaries
Show Links
Connect with Jan Knikker on LinkedIn or Twitter
Connect with Inger Kammeraat on LinkedIn
Check out MVRDV
Connect with George Valdes on LinkedIn or Twitter
Connect with Chris Morgan on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
Forming the identity of a young business is difficult. Whether you’re branching off from a parent company or launching your own startup, without a consistent set of principles and practices, it can feel like you’re living in the Wild West. If you want your business to flourish, you need to establish law and order—namely, a consistent set of workflows and processes that will keep everyone on the same page. In this Section Cut interview, Adam Gayle, Director of Architecture at Level Architecture + Interiors, shared how you can help your business level up by organizing your practices and processes.Interview Takeaways
Establish your identity
Create consistency
Start with good documentation
Guide your employees
Get the right people
Be transparent
Identify your weaknesses
Break down projects by phases
Form intentional habits
Generate staff buy-in
Show Links
Connect with Adam Gayle on LinkedIn
Check out Level Architecture + Interiors
Connect with Nathan Malone on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
One challenge architects face is the pressure to deliver their signature creative style while also serving the client’s needs. This push-and-pull relationship between creative practice and professional service never goes away, but there are a few tactics you can use to help strike a balance. In this Section Cut interview, Principal Steve Perce of bldg.collective explored how to deliver an excellent client experience while also honoring your creativity. He talked about the importance of guiding the conversation, educating them throughout the process, and creating moments of delightful design.Interview Takeaways
Get in the right mindset
Guide the conversation
Connect over creative opportunities
Create moments of delightful design
Communicate the impact of client decisions
Align on goals and scheduling
Educate clients through the process
Tailor your conversations to the client
Treat your work as an ongoing practice
Balance creativity with feasibility
Show Links
Connect with Steve Perce on LinkedIn or Twitter
Check out bldg.collective
Connect with Nathan Malone on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
Industry expectations and standards are constantly shifting. If you want your company to keep up, you have to adjust with the changing times. But to be ready for whatever lies ahead, you have to institute a flexible, agile mindset within your company and be ready to adapt to new practices. In this Section Cut interview, Lorena Galvao, co-founder of Defining Design Practice, shared her experience working in the changing architectural industry and how companies can prepare for future shifts.Interview Takeaways
Spend your time wisely
Prepare tomorrow’s leaders
Find community
Recapture your market share
Think forward
Focus on innovation
Give opportunities to younger people
Keep adapting
Discover your niche
Find your communication channel
Show Links
Connect with Silvia Lee on LinkedIn
Connect with Lorena Galvão on Instagram
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
The client experience is at the heart of architectural work. Delivering an attentive experience through every phase is what will lead to a happy client, repeat business, and referrals for your firm. In fact, this experience starts before you even land a client. Becoming in tune with your potential clients’ feelings, thoughts, and questions will help you to meet them where they are. In this Section Cut session, Lucas Gray and Dena Alspach of Charrette Venture Group explained how delivering an excellent client experience from day one is what will elevate the relationship with your client beyond a transaction.Interview Takeaways:
Get in tune with potential clients’ feelings
Nurture the client relationship
Set the right expectations
Strengthen your onboarding process
Find the best way to share documents
Document when you reach milestones
Reach out to the client regularly
Show where the money is going
Get feedback
Check in annually after a project closes
Show Links
Connect with Lucas Gray on LinkedIn or Twitter
Connect with Dena Alspach on LinkedIn or Twitter
Check out Charrett Venture Group
Connect with Joann Lui on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
When growth is rooted in community, it becomes self-sustaining. At landscape architecture firm Studio Balcones, Principal Jennifer Orr and Office Manager Tiffany Rasco believe that being active in their community is essential to their firm’s growth and success. In this Best Practice interview, they talk about the importance of educating others by collaborating with project partners, applying for community certifications, participating in diversity programs, and teaching clients throughout the process to ultimately create designs rooted in the local landscape.Interview Takeaways
Create designs rooted in existing ecologies
Design for the soil in each neighborhood
Align with the project partners
Get involved in community programs
Be prepared to wear multiple hats
Work with the landscape, not against it
Educate clients
Hire the right amount of hands
Build systems as you grow
Have the confidence to try something new
Show Links
Connect with Jennifer Orr on LinkedIn
Connect with Tiffany Rasco on LinkedIn
Check out Studio Balcones
Connect with Silvia Lee on LinkedIn
Connect with Nathan Malone on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
Studio-based organizations can prevent architects from getting their hands on a variety of projects and experiences. Ennead Architects takes on a whole range of different scales, different typologies, and different locales in their projects. They see that as the dream training of an architect. Their teams are able to share ideas and transfer skills through this spectrum of projects. In this episode, Ennead partners Molly McGowan and Thomas Wong discuss how they manage all of their diverse civic projects, build teams, and define success.Interview Takeaways
Build better architects with diverse projects
Merge business and creative goals
Help clients make the right decisions
Build trust and relationships
Be proactive about filling in where needed
Staff team strategically
Rely on peers for validation and inspiration
Create a lasting impact
Cultivate a culture of client service
Have a tech leader on each team
Show Links
Connect with Molly McGowan on LinkedIn
Connect with Thomas Wong on LinkedIn
Check out Ennead Architects
Connect with George Valdes on LinkedIn or Twitter
Connect with Silvia Lee on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
If you get your architecture degree and get certified, that means your only choice is to design buildings, right? Wrong. Yet, many people don’t realize that there are several paths to choose from until they stumble into them in internships or early-career jobs. Within the industry there are many roles that have an impact on a project that have nothing to do with design, from project management to business development to marketing. And there are several other industries where an architecture background makes you uniquely qualified. In this Roundtable session, the Monograph Growth Team discusses the variety of choices available and how they figured out that design was only one of them.Interview Takeaways
Make an impact on a project
Have multiple lines of revenue
See the reality of the business
Consider tech careers
Lean into your passion
Build transferable skills
Show your technical and operations skills
Take initiative on new tasks
Treat your career like a business
Chase what excites you
Show Links
Connect with Silvia Lee on LinkedIn
Connect with Joann Lui on LinkedIn or Twitter
Connect with George Valdes on LinkedIn or Twitter
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
In the architect-led design-build model, the architect is responsible not only for design but for construction as well. This represents a major shift from the traditional design-bid-build way of building projects. Yet it offers unique advantages on both the architect and client end, say Thomas Gluck and Stacie Wong, both principals at Gluck+. Most importantly, it makes for a smoother construction process and a better, beautiful building.Interview Takeaways
Design for the build
Be the one point of contact
Scale by hiring
Preserve what matters
Ask contractors for advice
Price early and often
Zoom in and out
Diversity to problem-solve
Feed your architecture addiction
Show Links
Connect with Thomas Gluck on LinkedIn
Connect with Stacie Wong on LinkedIn
Check out Gluck+
Connect with George Valdes on LinkedIn or Twitter
Connect with Chris Morgan on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
Whether you’re an architect, a designer, or any creative, you need people to buy into your idea. That’s what the Monograph growth team discussed in a recent Monograph Roundtable. The best way to get others on board? Build your idea into a compelling story—one that’s clear and gets the message across, but is also enveloped in passion. Interview Takeaways
Write clearly
Take an operations view
Feel lucky in life
Learn the lingo
Embrace “middle” terms
Be more direct
Communicate clearly with clients
Hone your storytelling skills
Keep learning new skills
Help others break out of imposter syndrome
Show Links
Connect with Cristy Sabillon on LinkedIn
Connect with Silvia Lee on LinkedIn
Connect with Chris Morgan on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
Many traditional architecture practices are no longer sustainable. Firms that want to lead the path into the future will need to adopt new ways of thinking. In this Best Practice interview, Christian Stayner, Principal of Stayner Architects, explains how expanding your services, collaborating with consultants, and systemizing client interactions can help you create new models for the future of the industry.Interview Takeaways
Compartmentalize how you present your practice
Showcase projects that attract your ideal clients
Find alternative approaches to your practice
Offer wrap-around services
Expand beyond hourly services
Continue your education to supplement your services
Collaborate with consultants who lend credibility
Research and develop your own passion projects
Systemize client interactions
Address the limitations of hourly work
Show Links
Connect with Christian Stayner on LinkedIn
Check out Stayner Architects
Connect with George Valdes on LinkedIn or Twitter
Connect with Chris Morgan on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
When unexpected opportunities arise, sometimes it’s best to say yes and figure it out later. But in order to see the project through, you need to understand how to get to the finish line successfully. In this Best Practice interview, Nik Lahiri of Essel Environmental explores how to understand your metrics for success, know where you get your energy from, and set expectations for project milestones to build lasting client relationships.Interview Takeaways
Say yes and figure it out later
Understand your role and metrics for success
Hire professionals from different experience levels
Don’t try to make it up in volume
Don’t equate past performance with future results
Know where you get your energy from
Avoid making assumptions that limit your business
Meet your potential clients where they already hang out
Show appreciation when your team goes above and beyond
Set expectations for project milestones upfront
Show Links
Connect with Nik Lahiri on LinkedIn
Check out Essel Environmental
Connect with George Valdes on LinkedIn or Twitter
Connect with Chris Morgan on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
Good workplace culture is highly sought after, but it’s hard to find and even harder to keep. So what’s the magical ingredient for an office culture your employees can’t stop talking about? Hard work. Good company culture doesn’t magically occur on its own; it’s carefully cultivated by every employee, from the top CEO down to the summer intern. During our latest Roundtable discussion, Chris Morgan, George Valdes, and Silvia Lee discussed the importance of office culture and what you can do to help your company’s culture flourish.Interview Takeaways
Take responsibility for your people
Set up your values early on
Don’t dwell on perfection
Adopt a mindset of continual improvement
Create a safe environment
Hire people who will contribute to your culture
Back up your values with action
Prioritize good communication
Practice gratitude
Appreciate what others bring to the table
Show Links
Connect with Silvia Lee on LinkedIn
Connect with George Valdes on LinkedIn or Twitter
Connect with Chris Morgan on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
Not every architect should start their own practice. It comes down to how you want to spend your time. If you want to spend most of your time being an architect, don’t start a practice. Starting a practice requires you to spend time on business processes, marketing, sales, and most of all, thinking about money. From setting fees to planning for the future, there are many financial decisions you’ll have to make right from the start. In this Best Practice episode, Marilyn Moedinger, founder of Runcible Studios, shares her expertise on the money side of starting your own practice.Interview Takeaways
Determine whether you should start a practice
Don’t lead with a sales pitch
Crowdsource information
Account for non-billable hours
Change to project fees
Show them what they’re getting
Pull the levers of efficiency and price raises
Experiment in the first 5 years
Keep a cash reserve
Talk money right away
Show Links
Connect with Marilyn Moedinger on LinkedIn or Twitter
Check out Runcible Studios
Connect with George Valdes on LinkedIn or Twitter
Connect with Chris Morgan on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
Developers need a steady pipeline of projects to keep their businesses thriving. That means juggling multiple projects that are in various stages, from design to starting construction, to completing construction. To stay on target, you’re always balancing what you’re working on now with what comes next. In this episode, Scott Shnay of SK Development told us the rules they follow to steadily feed that pipeline while keeping their work top-notch, like working with great partners and sticking to your convictions.Interview Takeaways
Use non-union contractors to elevate design
Have conviction in your decisions
Find architects through referrals
Keep the development pipeline full
Partner with a large team
Offer turnkey services as an architect
Stick to your tasks
Rely on help if it’s a new type of project
Find people who approach projects like you
Stay ahead of new building trends
Show Links
Connect with Scott Shnay on LinkedIn
Check out SK Development
Connect with George Valdes on LinkedIn or Twitter
Connect with Chris Morgan on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
Owning your career path can look like a lot of things. But at its core it’s about balancing two things: becoming an expert at what you do and knowing when and how to work with others. When you take ownership of your career, you move from taking cues from those above you to being proactive about your own learning and your own path. You start looking for ways to solve the problems around you, improve the lives of your team, and elevate the entire company along with yourself. In this Best Practice interview, our growth team members George and Silvia talk about how to put those ideas into practice.Interview Takeaways
Become an expert on what you do
Learn to delegate
Collaborate for better results
Offer people something in exchange for partnership
Establish trust and working styles
Make a manual of me
Enable team members with communication
Make a place where people can ask questions
Understand the differences between architecture and tech
Hack your way up the ladder
Make the right solutions exist
Show Links
Connect with George Valdes on LinkedIn or Twitter
Connect with Silvia Lee on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
Mentorship can take on many different forms. For a small office, it may work more like osmosis, with people working closely together and absorbing the knowledge of those around them. For a large office, it might need to be more structured where one person is in charge of guiding the career growth of their mentee through one-on-one meetings and lessons. Mentorship can encompass various things as well, like coaching, sponsorship, tutoring, or apprenticeship. With so many firms remaining fully remote, we need to adapt those approaches to the new way of doing practice. In this Roundtable, we discuss how to create those relationships without having to be face to face.Interview Takeaways
Mentor through osmosis
Create a more structured mentorship
Change mentorship to sponsorship
Use Slack as a way to cheer on others
Connect people across departments
Create peer connections
Put questions into the public record
Make mentorship bi-directional
Encourage action
Don’t wait for a relationship to mentor
Include new people for fresh perspectives
Use theme nights to group mentor
Show Links
Connect with George Valdes on LinkedIn or Twitter
Connect with Chris Morgan on LinkedIn
Connect with Silvia Lee on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
When you think about design, data probably isn’t the first thing that comes to mind. Yet, that’s exactly what you should be thinking about according to Bobby Fijan of Form Developers. Data, especially on the local level, offers invaluable insight into what people really want in a floor plan and what they’ll spend money on. That’s why you should seek out data early on as you begin a new project. Just keep in mind that it’s not the only important factor. Interview Takeaways
Consider the tenant experience
Listen to the data
Be the expert
Speak the developer’s language
Let the city guide your design
Prove your expertise
Share online if you won’t in real life
Measure to improve
Be humble
Read the code
Start off product-oriented
Make the inside count
Show Links
Connect with Bobby Fijan on LinkedIn or Twitter
Check out Form Developers
Connect with George Valdes on LinkedIn or Twitter
Connect with Chris Morgan on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
Burnout can decrease workplace efficiency, make employees sick, and even cause people to leave their careers. In the wake of the pandemic, workers are more likely than ever to suffer from burnout, so if you want to prioritize your health, you need to set firm boundaries to keep from wearing yourself and your employees out. In our first Roundtable discussion, four Monograph team members discuss what they do to maintain a healthy work-life balance and keep burnout at bay.Interview Takeaways
Look back to build a better future
Pay attention to your people
Spend your assets carefully
Maximize your time with tools
Know when to say no
Control your productivity
Articulate your ideas
Work smarter
Take time for your mental health
Find supportive people
Develop a healthy work mindset
Advocate for your needs
Show Links
Connect with George Valdes on LinkedIn or Twitter
Connect with Chris Morgan on LinkedIn
Connect with Joann Lui on LinkedIn or Twitter
Connect with Silvia Lee on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph
Owning the means and methods throughout the design and construction process can be challenging. This is especially true for new designers or architects who haven’t been involved in many projects before. How do you go about understanding your role, the client’s risk tolerance, and keep an open mind throughout the process? On Best Practice, NADAAA’s principals Nader Tehrani and Arthur Chang explain how they use collaboration and relationships with contractors to own the means and methods during each project.Interview Takeaways
Collaborate as a team
Keep an open mind throughout the design process
Be flexible to other ideas
Understand the role of the architect in the construction process
NADAAA’s first experience with means and methods
Defuse the tension between designer and contractor with IDP
Evaluate a client’s risk tolerance early on
Demonstrate real world applications for students
New approach to the means and methods process
Show Links
Check out NADAAA
Connect with Arthur Chang on LinkedIn
Connect with Nader Tehrani on LinkedIn
Connect with George Valdes on LinkedIn or Twitter
Connect with Chris Morgan on LinkedIn
Check out Monograph
Follow Monograph on LinkedIn or Instagram
Listen and read more about Monograph