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The SEO Show

Author: Michael Costin & Arthur Fabik

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In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.
8 Episodes
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This week we're talking about dodgy SEO & Google penalties.Yep, it's not all roses in the world of SEO.Fly too close to the sun with some of your tactics and you might find your results going backwards instead of improving, thanks to a dreaded Google penalty.We take a look at what they are, what they target and how to avoid them.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our YouTube content at http://theseoshow.tv
We've covered off how Google works and the four main pillars of SEO.But now, its time to take a look at why you'd want to invest in SEO. We go through the top 9 reasons we know  SEO is well worth investing in if you're a business owner serious about growing online.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our YouTube content at http://theseoshow.tv
We're looking at the authority or link building pillar this week - which is still the biggest aspect of SEO, despite what some might try and argue.If you're trying to rank a website in a competitive space you're going to need to spend a lot of your effort on link building. This episode introduces you to why that is the case and some important considerations for the link building pillar.Resources mentioned in this episode:AhrefsArchive.orgHey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our YouTube content at http://theseoshow.tv
We're talking UX aka User Experience this week. Not only is it important to consider for your users, it's an increasingly important SEO consideration.We cover off what it is and why its important and give a list of our top UX considerations for most business owners to be aware of.Short and sweet this week - hope you enjoy!Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our YouTube content at http://theseoshow.tv
We introduce the technical pillar of SEO and chat about the 9 main areas of technical SEO and the tools we consider most important.Quite a lot of resources mentioned in this episode - enjoy:KinstaWP EngineCloudwaysWordPressShopifyPingdomGT MetrixPageSpeed InsightsWebpage TestSitebulbScreaming FrogTiny PNGShortpixel.ioGoogle Search ConsoleHope you enjoyed the episode!Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our YouTube content at http://theseoshow.tv
In this episode we talk about the first pillar of SEO - onsite optimisation, which we refer to as the "content pillar".We explain what it is and how to do it better than 9 out of 10 of your competitors.The tools mentioned in this episode are:AhrefsPage Optimizer ProSurfer SEOGoogle Keyword PlannerWe also recommend making use of People also Ask feature of Google as well as marking up your content with Schema.Hope you enjoyed the episode!Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our YouTube content at http://theseoshow.tvHey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Before getting too deep into the weeds with SEO its time to explore how Google works and what the key principles of SEO are.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our YouTube content at http://theseoshow.tvHey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
A quick introduction to your hosts Michael and Arthur and why we've decided to do a podcast all about search engine optimization.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our YouTube content at http://theseoshow.tvHey, Check These Guys OutThe SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
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