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Growing Software

Author: Darby Frey & Ethan Gunderson

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Two software engineers exploring the facets of developing SaaS businesses while working their day jobs. Hosted by Darby Frey, co-founder of Lead Honestly, and Ethan Gunderson, founder of Glean.
33 Episodes
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What we covered in this episode: Ethan's Training Code Beam America LogSnag Pipedream Zapier What we're working on:Darby is building Lead HonestlyEthan is building GleanHave something you want us to talk about?Twitter: @growingsoftware, @ethangunderson, and @darbyfreyLeave us a ZipMessageThanks to our monthly supporters:Clark Kampfe ★ Support this podcast on Patreon ★
What we covered in this episode: Ethan's upcoming training at Elixirconf The Pomodoro technique The SEO tool we reference is Keysearch.co Copy.ai Have something you want us to talk about?Twitter: @growingsoftware, @ethangunderson, and @darbyfreyLeave us a ZipMessageThanks to our monthly supporters:Clark Kampfe ★ Support this podcast on Patreon ★
What we covered in this episode: Writing blog posts, keywords, and being useful. Ethan failed his homework, or did he? Yes, he did. Is it coding week or marketing week? Bootstrapping a SaaS Product to $36k MRR. Examples of marketing week ideas is at 23:54. Building up a product around a conference workshop. Have something you want us to talk about?Twitter: @growingsoftware, @ethangunderson, and @darbyfreyLeave us a ZipMessageThanks to our monthly supporters:Clark Kampfe ★ Support this podcast on Patreon ★
What we covered in this episode: Ethan's trip to Disney Word Chef's Table The consistently low bar of user experiences Lead Honestly's new marketing copy Paying for blog posts Progress on Glean Have something you want us to talk about?Twitter: @growingsoftware, @ethangunderson, and @darbyfreyLeave us a ZipMessageThanks to our monthly supporters:Clark Kampfe ★ Support this podcast on Patreon ★
Ethan's conference talk ★ Support this podcast on Patreon ★
Darby looks for marketing help and Ethan shuffles code around
It's book club time again! This week Ethan and Darby talk about Marketing Made Simple. Special guest appearance by a toddler in search of a bowl of cereal. https://storybrand.com/marketing-made-simple-book/
26: Ethan Stars Over

26: Ethan Stars Over

2022-03-2222:45

Darby gets an unexpected traffic boost and Ethan `git init`'s a new Glean. A note from Ethan: This episode was originally recorded in February, but due to some editing issues is just now being published on March 21st. We'll be back to our normal schedule soon.
You can find Brian at: Twitter ZipMessage Bootstrapped Web Questions, comments, or other feedback? Send us a zip message! ★ Support this podcast on Patreon ★
24: Profit First

24: Profit First

2022-02-0830:25

Profit FirstThe application Ethan used to model the accounts and framework outlined in the book is Summit.A screenshot for the Summit canvas that Ethan made can be found here. ★ Support this podcast on Patreon ★
Lets end the year with a retrospective on Growing Software, and laying some plans for next year. Also, Ethan talks about opportunity cost without saying the phrase opportunity cost.
Ethan drinks tea and Darby puts up a job listing! https://angel.co/company/lead-honestly/jobs/1743870-head-of-marketing
Darby sees some usage on the new Lead Honestly feature and Ethan has a crisis of confidence.
After a short break Darby and Ethan are back to discussing traction channels and Lead Honestlys product launch.
Darby and Ethan talk through being on call as an indie developer, using slack to store time series metrics, and the upcoming launch of Lead Honestly for Google Workspace.
On this exciting episode of Growing Software -- The pros and cons of managed database providers, side project objectives, the story of gathers.us, and Darby figures out his Google API permission scopes.
Darby and Ethan go over the results of the previous episodes mini experiments.
Darby and Ethan talk through some idea validation and customer interview plans, dogfooding products, and how difficult it must be to build medical device hardware.
15: An Effective Pivot

15: An Effective Pivot

2021-08-2518:56

Darby has some successful onboardings after pivoting and Ethan gets stung by a bee.
Darby changes directions on the new version of Lead Honestly, and then tries to convince Ethan to do the same.
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