The Marketing Week Podcast

Click here to take part in Marketing Week's 2027 Career & Salary Survey. In this episode of The Marketing Week Podcast, work and careers editor & podcast lead Molly Innes is joined by deputy editor Charlotte Rogers to unpack the challenges and opportunities facing the industry ahead of next year.For almost three decades, the Career & Salary Survey has held up a mirror to the industry, unpacking the latest trends in skills, recruitment, salaries and more. The episode explores what resonated in 2026, from pay gaps to stalling progression and imposter syndrome, teasing what's to come in 2027.This year we want to explore how marketers’ mental health is being impacted by the persistent pressure to deliver ‘more with less’, analyse the state of career progression and ask how AI is impacting everything from relationships with colleagues to recruitment.We want to examine whether pay gaps are closing, if restructures are ramping up and explore if marketers really have ownership of the 4Ps.Please take 15 minutes to fill out the survey and help us create the industry’s most in-depth census of marketing careers and salaries.With your help we will be able to uncover some of the most interesting and prominent workplace trends for the year ahead, the results of which will inform a series of news stories and features next year.The deadline for completion is 20 November and anyone who takes part will have the chance to be entered into a prize draw to win one of two £150 Amazon vouchers. Hosted on Acast. See acast.com/privacy for more information.

Most, if not all, marketers are being asked to use AI effectively and efficiently, but what does that look like in practice? In this episode of The Marketing Week Podcast, recorded live at Festival of Marketing, Matt Bushby, CMO at Rightmove, joins host Molly Innes, work and careers editor and podcast lead, to share why the property platform is investing £60m in AI and innovation to propel it forward. “We're in the early stages, but we've really focused on how we solve problems for both sides of our marketplace using AI, and really coming up first with what's the business problem, what's the challenge we're trying to solve for, and then how does technology help us to solve that?” he explains. He also shares his thoughts on marketing leadership and what it means to be a CMO today. “There's so much change going on at the moment that part of our job is to try to navigate that and to help people get comfortable with ambiguity,” he says. Hosted on Acast. See acast.com/privacy for more information.

The business landscape is ever changing, and "marketing has a really unique advantage to be at the heart of it," says Naomi Walkland, CMO at Motorway.In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing, Walkland shares her approach to being a CMO during times of evolution, and how change is "exciting" rather than something to be feared.She also tells host Molly Innes, Marketing Week's work and careers editor and podcast lead, about how her early career in PR and advertising has influenced her path to the C-suite, why she decided to jump brand-side with a role at Bumble when it had less than 50 people, and how she builds unified marketing teams."What I'm really motivated by and has been the red thread [in my career] has been transformation and really working with businesses at key inflection points," she says. Hosted on Acast. See acast.com/privacy for more information.

Are you feeling stuck in your career? With 69% of marketers reporting a lack of career progression in the last year, according to Marketing Week’s 2026 Career & Salary Survey, many are feeling stagnated, stuck and searching for something new. Lauren Spearman is the co-founder of Careering, a careers platform “for people who feel like their careers have gone a little bit adrift” and was named a Marketing Week Changemaker in 2024. Her career began in marketing, with senior roles at the likes of Made.com, Benefit Cosmetics and Many Pets. In 2023, she began posting online about her experiences navigating the jobs market, and has since become an advocate for better hiring practises in the industry.In this episode of The Marketing Week Podcast, she joins host Molly Innes, work and careers editor & podcast lead, to discuss whether marketing is in a careers crisis, and what marketers and employers can do to fix it. “We should always look at what we can do ourselves to support our own progression. Absolutely, your employer has a role within your own career development, but they can't be the custodian of your career,” she says, suggesting marketers try and be “a bit more experimental” in how they approach progression to negate feeling stagnated.Spearman will be speaking at Marketing Week’s Festival of Marketing 2026, taking place on 14 October. Hosted on Acast. See acast.com/privacy for more information.

Stanley 1913 is a brand with more than 100 years of heritage, but it's the last few years which has seen the drinkware business achieve mammoth growth.In this episode of The Marketing Week Podcast, work and careers editor & podcast lead Molly Innes is joined by Stanley's chief brand officer Kate Ridley to find out how the business is driving growth after achieving mega viral success online.She joined the brand last year as a consultant to build out its global marketing function, before taking on the role on a permanent basis. Before Stanley, Ridley spent more than 20 years at Adidas and in the episode shares the lessons she picked up at the sportswear giant, and how she's carrying them through, as she looks to maintain growth at Stanley.The business is now entering new categories of sports and fashion, eyeing up welcoming new consumers to the brand. Ridley explains Stanley is doing this without alienating its longstanding fans. Hosted on Acast. See acast.com/privacy for more information.