The Marketing Insider: A Claritas Podcast

As the year comes to a close, it's the perfect opportunity to reflect on where your marketing soared in 2024, and where it could be improved for a positive 2025 performance. This month on The Marketing Insider | A Claritas Podcast, we sit down with the VP of Marketing and PR at Claritas, Cort Irish, as he shares marketing best practices based on our experience working with hundreds of clients and helping each of them achieve incremental success.Listen to the 25-minute episode for the trends that emerged in 2024 and how you can utilize those trending solutions and innovations to your advantage, plus what to look out for in 2025. Additionally, he shares his top three practical tips for ending the year strong and why a more nimble approach to marketing will be your best bet for future success.Connect with Cort: https://www.linkedin.com/in/cort-irish-82444615Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://x.com/Claritas2_0  

Finding new and improved ways to understand and reach your target audiences is one of the highest priorities for marketers today. That's why we've expanded our ongoing partnership with MRI Simmons to be able to offer four of their datasets through the lens of our industry-leading segmentation. Join Claritas VP of Identify Products, Catherine Spisszak, as she talks more about the Claritas Premium Profiles (MRI Simmons) and the four profile sets we've added to our roster - Connect, Cord, Podcasts, and Trending Topics. Prefer to watch video podcasts? Visit our website www.claritas.com to see the video from this interview and learn more!Learn more about the Claritas Premium Profiles (MRI Simmons): https://claritas.com/Connect with Catherine: https://www.linkedin.com/in/catherine-spisszak-mba-b47774190Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://x.com/Claritas2_0  

To coincide with Claritas' annual U.S. Hispanic Market Report, we sat down with Ron Cohen, SVP of Practice Leadership at Claritas, and one of the masterminds behind this nearly 40-page treasure trove of data surrounding one of the fastest-growing population segments in the U.S.Listen to this short and sweet, 15-minute episode of The Marketing Insider | A Claritas Podcast, to learn about the potentially surprising markets where you'll find larger concentrations of Hispanic consumers, how this population's income has shifted in the past couple of years and where it's expected to go in the future, plus understand more about their consumer lifestyle behaviors and preferences, by industry. Download The 2024 U.S. Hispanic Market Report from Claritas: https://claritas.com/resources/the-2024-u-s-hispanic-market-report/ Connect with Ron: https://www.linkedin.com/in/ron-cohen-b1aa624 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://x.com/Claritas2_0

One of the best and worst things about the digital ecosystem is the wealth of data available. The flow of information can lead to personalized browsing experiences, but it can also attract nefarious entities who mishandle or abuse what they’re freely able to access. How can companies uncover data usually reserved for walled gardens, while also keeping their customers' privacy up front and center? On this episode of The Marketing, the cofounder of Cyder, Sukhman Dulay, joins us to introduce The Claritas Data Account – a unique way for consumers to protect their privacy, control their data, and earn rewards in the process. Not only is this a huge benefit to individual consumers, but the zero-party data that companies gain in return means they can better strengthen their relationships with their customers. Listen as Sukhman explains what zero-party data is and why it's important, how the privacy challenges of today helped spark the idea for The Claritas Data Account, what it does to ensure data privacy compliance, and so much more.Learn more about The Claritas Data Account: https://www.getcyder.com/claritas  Connect with Sukhman: https://ca.linkedin.com/in/sukhmandulay Learn more about Cyder: https://www.getcyder.com/  Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://x.com/Claritas2_0  

Digital audio advertising revenue is expected to grow to over $7B this year and account for more than 40% of all audio ad revenue, according to eMarketer. Those aren't numbers you want to leave on the table for your competitors to enjoy, so if you're looking for new media channels to add to your marketing mix, or looking for ways to justify an increase in budget for digital audio advertising, you're listening to the right podcast.On this episode of The Marketing Insider | A Claritas Podcast, we're joined by Claritas' Vice President of Sales, Media Audio, Jason Fialkov who talks about the solutions available for agencies, advertisers, publishers, and more when it comes to digital audio measurement, attribution, and AI. We're also joined by SiriusXM Media's Director of Measurement Partnerships, Joe Macarak who talks about what they look for in a measurement provider that will fit their client's needs, how partnerships tend to evolve over time and why independent and unbiased measurement sources are important to them. He also touches on the challenges that exist in digital audio measurement - like myths, confusion, and the constant need for education - and even shares case studies, plus the details on a cutting edge solution we're uniquely partnering on to bring satellite measurement to clients.Learn more about our measurement and attribution solutions: https://claritas.com/multichannel-measurement-attribution/Learn more about our AI solutions: https://claritas.com/revolutionize-your-strategy-with-ai-for-marketing-claritas/ Connect with Jason: https://www.linkedin.com/in/jasonfialkov Connect with Joe: attributionpartnerships@siriusxm.comLearn more about SiriusXM Media: https://www.siriusxmmedia.com/ Read the Progressive Insurance case study: https://claritas.com/case-studies/progressive-insurance/Watch the video from MMA Possible 2024: https://claritas.com/resources/claritas-solutions-featured-at-mma-possible-in-2024/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Listen to our latest What's New/What's Next webinar episode, hosted by Claritas Chief AI Officer, Rex Briggs: https://bit.ly/3X367Hr Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0  

Despite some kids already back in school, we're still in the middle of the summer, which means it's the height of the travel season. Even after summer ends, people will be booking or preparing for their holiday travel to take them away from their homes in just another couple of months. In fact, last year, AAA predicted there to be 115 million U.S. travelers over the holidays.  On this episode of The Marketing Insider | A Claritas Podcast, we're joined by the VP of Sales at Claritas, Diane Turner, and the VP of Loyalty and Customer Engagement at Omni Hotels & Resorts, Josh Belkin. Diane begins the podcast by sharing proven marketing practices for the travel and hospitality industry, including how major shifts are impacting the recommendations we make for our clients to ensure they reach, convert, and retain their ideal travel consumer. Later, Josh joins to share a case study about how Omni Hotels & Resorts used Claritas data to help improve and ultimately relaunch their loyalty program. From understanding which travelers are Omni travelers to identifying which sports teams they should partner with, Josh's interview feels like a playbook that marketers in more than just the travel and hospitality industry can follow to realize results that help them gain market share and connect with their core audiences.Learn more about our solutions for travel industry marketers: https://claritas.com/contact/  Read our case study with Omni Hotels & Resorts: https://claritas.com/case-studies/omni-hotels-resorts-case-study/ Connect with Diane: https://www.linkedin.com/in/turnerdiane Connect with Josh: https://www.linkedin.com/in/jbelkinVisit Omni Hotels & Resorts: https://www.omnihotels.com/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://twitter.com/Claritas2_0  

The streaming industry doesn't grow due to new subscribers. That's a thing of the past. Today, it grows when churn is stemmed and when share is stolen. More importantly, growth comes when streaming platforms understand the value and opportunity each individual subscriber offers. On this episode of The Marketing Insider | A Claritas Podcast, the EVP of Global Media and Entertainment at Magid, Mike Bloxham, and the SVP of Practice Leadership at Claritas, Ron Cohen, join us to share successful acquisition and retention strategies for streaming platforms and their agencies of service. And, since this episode is all about streaming - we turned on the cameras! To put faces to the names, join us on our YouTube channel or visit Claritas' website. What questions will Mike and Ron answer when it comes to the epic streaming growth battle?How can you optimize subscriber value?Why do subscribers stay or leave various platforms, and what makes them become champions of your service?Why did Claritas and Magid team up to create the SubScape Streaming Segments and how do they help solve the challenges platforms face? What competitive advantages and differentiators does segmentation created for streaming platforms offer those that utilize the data?Connect with Mike: https://www.linkedin.com/in/mike-bloxham-8a366aConnect with Ron: https://www.linkedin.com/in/ron-cohen-b1aa624Find us at StreamTV Show, June 24-26, 2024 at The Westin Westminster in Westminster, CO. Mike and Ron will be presenting a keynote on this topic (https://claritas.com/claritas-podcast/) on Tuesday, June 25th at 2:10 PM in the Legacy ballroom and we will have a booth (#303) in the exhibit hall.   Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://twitter.com/Claritas2_0  

AI goes beyond data crunching – it delivers hyper-personalized experiences. Every message, every channel, every touchpoint is laser-focused in real-time to ignite engagement and boost ROI. It’s a symphony of personalization, where data dances with intelligence to deliver experiences so relevant, they feel tailor-made for each individual.On this episode of The Marketing Insider | A Claritas Podcast, Rex Briggs, Chief AI Officer at Claritas joins us for a 30-minute all about the hottest topic in the marketing industry - AI. Listen as he answers the following questions, and more:What are the current common use cases for AI in marketing? How do AI Personalization and Generative AI work, and what are the pros and cons of these approaches?With such great success metrics, why isn't there full adoption of AI in marketing yet, and what will it take to get more marketers on board with using AI to enhance what they're already doing?How are interactive personas taking segmentation solutions up a notch for marketers?Why did Claritas create an AI Beta Program and how will it make AI solutions better?What are the biggest challenges facing AI and how are we, and the industry as a whole, working to overcome them? When is the next big AI innovation coming?Connect with Rex: https://www.linkedin.com/in/rex-briggs-2811b3Learn more about our AI solutions: https://claritas.com/claritas-ai/ Read our AI case studies: https://claritas.com/case-studies/Request more info on our AI Beta Program and other AI tech rollouts: marketing@claritas.comFind us at The Financial Brand Forum, May 20-22, 2024 at the Aria Resort & Casino in Las Vegas. We have two speaking sessions (one is invite-only) and are sponsors with a booth (#B322) in the Bristlecone Ballroom Watch our Fireside Chat on AI Personalization with Don Sklenka: https://claritas.com/resources/fireside-chat-ai-personalization/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://twitter.com/Claritas2_0  

Claritas VP of Partner Success, Caleb Mansfield, joins The Marketing Insider | A Claritas Podcast for the first time to share what's new, what's evolved, and what's upcoming in the world of digital marketing. He covers some of the hottest channels for ROAS (return on ad spend), including podcast, digital audio, and broadcast media.   Listen to the 25-minute episode to hear Caleb answer questions, like:Why is the expected ad revenue for podcasts outpacing projections year after year?What can you expect from the upcoming Evolutions by Podcast Movement event and how is Claritas involved this year?With the recent announcement of our Podcast RSS Restatement capabilities - a first to market feature - what can advertisers expect to have improved with ad attribution?How are traditional broadcast media engagements being measured today and what innovations are we rolling out with beta clients to help push solutions in a direction of increased accuracy?How is AI personalization in advertising leading to average lift rates in the 120-300% range, yet only an estimated 1% of ads are powered by AI optimization?Are you headed to Evolutions by Podcast Movement March 26-29, 2024? Stop by the Sounds Profitable lounge to meet with the Claritas team, and check out our three panels:Podcasting in full spectrum marketing: how the industry can make its place at the table (Wednesday, March 27th at 12:30 PM)A View from Her: Women Leaders in Podcasting and Tech (Thursday, March 28th at 11:45 AM)The Power of Context: Brand Safety, Measurement, and Verification in Podcasting (Thursday, March 28th at 3:15 PM)Learn more about our measurement and attribution solutions: https://claritas.com/podcast-attribution-audience-identification/  Connect with Caleb: https://www.linkedin.com/in/caleb-mansfield-50130253 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://twitter.com/Claritas2_0  

This month on the podcast, we're joined by two repeat guests - Al Gadbut, CTO at Claritas, and Ben Isaacson, Principal at In-House Privacy, an on-demand privacy counsel and consulting firm. The two joined us for an extra long discussion - 40 minutes! - on how the consumer privacy landscape has evolved since our last podcast on the subject, and what marketers can expect in the future. Listen to the episode to hear Al and Ben answer questions like the following, and more:What impact did last year's legislation have on the market and which states have new laws expected to go into effect this year?As a provider who works with PII and non-PII (personally identifiable information), what steps do we take to keep sensitive data secure?How is AI currently regulated in the U.S., with regards to consumer data and where do we expect to see changes in the future that may restrict how AI is used?When thinking about global expansion for your business, what consumer privacy laws and considerations do you need to be aware of and adhere to?Learn more about In-House Privacy: https://www.inhouseprivacy.com/Connect with Ben Isaacson: https://www.linkedin.com/in/bengisaacsonConnect with Al Gadbut: https://www.linkedin.com/in/al-gadbut-20a4a3Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X (formerly Twitter): https://twitter.com/Claritas2_0   

This month on The Marketing Insider | A Claritas Podcast we're joined by the VP of Data Science, Sarah Anderson, to discuss that very topic - Data Science. It's one where, if you're not immersed in that world, may seem overwhelming or very technical, but Sarah has a way of breaking it down so it's easily digestible for marketers of all levels of knowledge. Listen to the 20(ish) minute episode to hear Sarah answer questions like:What is data science and what qualities does a well-rounded data science team possess?In what scenarios would a data scientist need to meet with the clients their work serves?How do data science teams collaborate within their own organization and why is it important to have a data science team if you're in the data-driven marketing industry?Does data science work differently when supporting B2B solutions versus B2C?How does AI fit into data science now, and what can we expect in the future? Connect with Sarah: https://www.linkedin.com/in/sarah-anderson-208aa63b  Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://twitter.com/Claritas2_0   

We're back after a short hiatus and are excited to welcome Claritas VP of Strategic Consulting, Omry Ravid to join us and discuss analytics and consulting, including why now is the best time to start conversations with a strategic consulting team if you want to ensure a strong kickoff of your 2024 marketing strategy.   Listen to the episode to hear Omry talk about:What a strategic consulting team does for clients and how their services may vary company by companyThe ideal candidates for an engagement with a strategic consulting team, plus the types of answers and insights they might be able to help you uncoverActual budget considerations to help you plan accordingly before you begin discussions with a strategic consulting team, plus questions you should ask during your evaluationCase studies highlighting how the Claritas strategic consulting team has helped our clients find successLearn more about our acquisition of ArtsAI: https://claritas.com/wp-content/uploads/2023/09/Claritas-ArtsAI-Acquisition-Final-9_12.docx.pdf Read our case studies: https://claritas.com/case-studies/  Connect with Omry: https://www.linkedin.com/pub/omry-ravid/1a/446/2b5 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://twitter.com/Claritas2_0   

If the episode title seems familiar, it's because this episode is a continuation of the one we released a week prior. Guest Don Carli, President and co-founder of Nima Hunter, Inc. had so much to talk about when it came to the topics of audiences, activation, and acquisition that we couldn't limit the conversation to just one podcast. In case you missed it, we're diving into a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to consideration? And how do you convert them to paying customers, clients, or members? What can you expect to hear in part two of this interview? Once you've defined target audiences, how do you convert them? For companies that are going through mergers, acquisitions, and/or rebrands, what types of questions should leadership ask themselves as they transition their brand and customers? How do you ensure adoption of your go-to-market strategy or brand messaging across your entire organization? What are the top ways a brand can do now or in the future to stand out from competitors as they pursue their customer acquisition goals? Listen to part one of Audiences, Activation, and Acquisition: https://claritas.com/claritas-podcast/audiences-activation-and-acquisition/Learn about identity graphs: https://claritas.com/claritas-identity-graph/Connect with Don: https://www.linkedin.com/in/nimahunterLearn more about Nima Hunter, Inc.: https://nimahunter.com/Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0  

This month we welcome guest Don Carli, President and co-founder of Nima Hunter, Inc. to talk audiences, activation, and acquisition. What do these three themes mean to marketers? It's a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to consideration? And how do you convert them to paying customers, clients, or members? Join us for the first of a two-part interview (a first for the podcast!) to hear: What's different about the customer journey now that we're 3 years post the beginning of COVID and how should brands target new or evolved audiences? To ensure you're reaching your highest potential customers, what considerations should brands put at the forefront of their strategy? How do market insights and voice of customer (VOC) data differ? Episode #2 drops Wednesday, 6/28/23 so check back then to hear even more about audiences, activation, and acquisition!Learn about identity graphs: https://claritas.com/claritas-identity-graph/Connect with Don: https://www.linkedin.com/in/nimahunter Learn more about Nima Hunter, Inc.: https://nimahunter.com/Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0  

Take a look at the calendar. Can you believe we are already midway through May? Q1 flew by and now we're headed into the busy summer season. This month on The Marketing Insider | A Claritas Podcast we welcome Claritas SVP of Email Products, Quinn Jalli to join us. He answers some of the biggest questions marketers have about making sure brand messages stand out, the metrics that truly matter, and what marketers are doing right and wrong in today's ever evolving digital marketplace.   Take 30-minutes to hear Quinn talk about the following topics, and more:The biggest changes we've implemented to our campaign execution process and how that impacts the success of our clientsHow the learnings from Q1 campaign performance can help improve future campaignsWhat makes an ad stand out in a sea of competitors promoting similar goods or servicesHow to properly interpret CRM campaign data versus acquisition campaign metricsWhen to transition acquisition campaigns to customer based programsHow many touches it really takes to convert a customer and what channels work bestLearn more about our multichannel marketing execution services: https://claritas.com/multichannel-execution/ Learn more about our email delivery services: https://claritas.com/email/ Access our free resources: https://claritas.com/resources/ Connect with Quinn: https://www.linkedin.com/in/quinn-jalli-53a443 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0  

One of the most popular topics on the podcast has been anything and everything related to podcast and digital audio advertising, and for good reason. A few years ago, the ad revenue forecasts for podcast advertising were estimated to pass the $1B mark in 2023, but that actually happened in 2021.What used to be an industry dominated by startup and direct-to-consumer advertisements has finally caught the attention of more traditional, mainstream brands. On this month's episode, we welcome Claritas EVP, Chase Miller to share his thoughts as answers to these questions: Will the current period of economic downturn have any effect on podcast and digital audio listenership or purchase behaviors? What can be learned by attending smaller, niche conferences like Podcast Movement, and why is it important to attend those in addition to larger general marketing events? Is there any competitive advantage for advertisers leveraging baked-in podcast ads vs. dynamically inserted ads (or vice versa)? If a brand wants to get started advertising via digital audio, what's the process like? What are the top KPIs to pay attention to when measuring the effectiveness of podcast or digital audio ads, what metrics aren't as important, and which are channel unique? What's next in the world of measurement and attribution solutions and how can advertisers ensure they stand out to consumers in a crowded marketplace? Learn more about our measurement and attribution solutions: https://claritas.com/podcast-attribution-audience-identification/ Read our case studies: https://claritas.com/case-studies/ Connect with Chase: https://www.linkedin.com/in/r-chase-miller-30334b14 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0  Meet with Claritas at an upcoming event by emailing tradeshows@claritas.com 

Welcome to the 2023 season of The Marketing Insider | A Claritas Podcast! For our first episode of the year, we welcome two experts in the world of privacy: Claritas CTO, Al Gadbut, and the CEO and Founder of BlueSky Privacy, Teresa Troester-Falk. Together, they share the details on the new consumer privacy legislations that go into effect this year and what that means for marketers, how the concept of Sensitive Personal Information (SPI) may limit the data you previously had access to, whether identity graphs will lose their efficacy with the new, more restrictive laws, how new solutions like Google Topics plan to fill the void that cookies are sure to leave behind, and what to do if your company is unsure of its compliance with the laws that went into effect on January 1st. So sit back and listen to this extra long episode and let us know which side you're on with the debate over whether we'll ever see a federal standard for privacy.Article on Google Topics: https://blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/  Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0 

As we close the chapter on the book of 2022, marketers across the country are in a state of planning and evaluation. What campaigns performed above expectation? Which ones underperformed? Were you able to truly understand the impact of your marketing efforts, with accurate measurement solutions? In our final episode of our 2022 season, podcast favorite Omer Jilani joins us to talk about the advances in the measurement space – from podcast advertising to digital audio, CPG, and even purchase cards. In addition, he shares details on what Claritas has focused on this year as a result of where we see the industry heading and some of the client feedback we’ve received. We also introduce Paul Riismandel to the podcast. The Sr. Director of Marketing and Insights at SXM Media has decades of experience that has helped SXM’s clients achieve success in channels that may be new to them, like podcasting. Paul also clues marketers in on how to connect listeners in meaningful ways through digital channels, and talks extensively about the roll diversity has in podcasting, including how SXM champions diversity through their sponsorships and collaborations.Visit Claritas online: https://www.claritas.com/Learn more about SXM Media: https://www.sxmmedia.com/Connect with Paul: https://www.linkedin.com/in/paulriismandelConnect with Omer: https://www.linkedin.com/in/omerjilaniRead our case study: https://claritas.com/case-studies/national-home-furnishings-retailer/ Will you be attending CES 2023? Connect with the Claritas and SXM Media team at "the most influential tech event in the world!"

Claritas just released its annual U.S. Hispanic Market Report and in this 34-page compilation of data on the fastest-growing consumer market in the country, we cover everything from population growth to cultural demographics, consumer spending, technology behaviors, banking, and insurance behaviors. To help us understand the opportunity for marketers across industries, we welcome back repeat guest, Ron Cohen, SVP of Practice Leadership at Claritas. In addition, we’re delighted to introduce Liz Castells-Heard to the podcast. She is the CEO and Chief Strategy Officer of INFUSION, a top multicultural marketing agency with clients like Spectrum, Toyota, and McDonald’s. Liz shares the real-world methods they take to turn data into action for their clients, who are best in class when it comes to authentically connecting with Hispanic audiences. Learn more about INFUSION: https://www.iriworldwide.com/en-us Connect with Liz: https://www.linkedin.com/in/liz-castells-heard-2215644 Download the 2022 U.S. Hispanic Market Report: https://claritas.com/resources/2022-hispanic-market-report/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Digital audio goes by several names but, either way, more than 2/3 of the U.S. population is expected to be listeners by 2026 and most daily audio listening happens on digital devices. Advertisers, like the brand we talk about in this month's episode of The Marketing Insider | A Claritas Podcast, are taking full advantage of this and look for partners who can identify the right digital audio listeners, deliver campaigns across networks, and measure and optimize their performance in near real time. Join us for a 25-minute conversation as we welcome Darrell Jursa, VP of Global Media Enablement at IRI and Claritas' own Aaron Klayer, who define digital audio, give insight into the advertisers seeing success through this channel, compare it to traditional forms of media, and walk through a case study we collaborated on. Learn more about IRI: https://www.iriworldwide.com/en-us Connect with Darrell: https://www.linkedin.com/in/darrelljursa Connect with Aaron: https://www.linkedin.com/in/aaronklayer Download Industry Trends in Streaming Audio & Podcast Performance: https://claritas.com/resources/industry-trends-in-streaming-audio-podcast-performance/ Watch Attribution 3.0 Fireside Chat: https://claritas.com/resources/fireside-chat-claritas-attribution-3-0/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0