The Marketing Insider: A Claritas Podcast

Claritas VP of Partner Success, Caleb Mansfield, joins The Marketing Insider | A Claritas Podcast for the first time to share what's new, what's evolved, and what's upcoming in the world of digital marketing. He covers some of the hottest channels for ROAS (return on ad spend), including podcast, digital audio, and broadcast media.   Listen to the 25-minute episode to hear Caleb answer questions, like:Why is the expected ad revenue for podcasts outpacing projections year after year?What can you expect from the upcoming Evolutions by Podcast Movement event and how is Claritas involved this year?With the recent announcement of our Podcast RSS Restatement capabilities - a first to market feature - what can advertisers expect to have improved with ad attribution?How are traditional broadcast media engagements being measured today and what innovations are we rolling out with beta clients to help push solutions in a direction of increased accuracy?How is AI personalization in advertising leading to average lift rates in the 120-300% range, yet only an estimated 1% of ads are powered by AI optimization?Are you headed to Evolutions by Podcast Movement March 26-29, 2024? Stop by the Sounds Profitable lounge to meet with the Claritas team, and check out our three panels:Podcasting in full spectrum marketing: how the industry can make its place at the table (Wednesday, March 27th at 12:30 PM)A View from Her: Women Leaders in Podcasting and Tech (Thursday, March 28th at 11:45 AM)The Power of Context: Brand Safety, Measurement, and Verification in Podcasting (Thursday, March 28th at 3:15 PM)Learn more about our measurement and attribution solutions: https://claritas.com/podcast-attribution-audience-identification/  Connect with Caleb: https://www.linkedin.com/in/caleb-mansfield-50130253 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://twitter.com/Claritas2_0  

This month on the podcast, we're joined by two repeat guests - Al Gadbut, CTO at Claritas, and Ben Isaacson, Principal at In-House Privacy, an on-demand privacy counsel and consulting firm. The two joined us for an extra long discussion - 40 minutes! - on how the consumer privacy landscape has evolved since our last podcast on the subject, and what marketers can expect in the future. Listen to the episode to hear Al and Ben answer questions like the following, and more:What impact did last year's legislation have on the market and which states have new laws expected to go into effect this year?As a provider who works with PII and non-PII (personally identifiable information), what steps do we take to keep sensitive data secure?How is AI currently regulated in the U.S., with regards to consumer data and where do we expect to see changes in the future that may restrict how AI is used?When thinking about global expansion for your business, what consumer privacy laws and considerations do you need to be aware of and adhere to?Learn more about In-House Privacy: https://www.inhouseprivacy.com/Connect with Ben Isaacson: https://www.linkedin.com/in/bengisaacsonConnect with Al Gadbut: https://www.linkedin.com/in/al-gadbut-20a4a3Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X (formerly Twitter): https://twitter.com/Claritas2_0   

This month on The Marketing Insider | A Claritas Podcast we're joined by the VP of Data Science, Sarah Anderson, to discuss that very topic - Data Science. It's one where, if you're not immersed in that world, may seem overwhelming or very technical, but Sarah has a way of breaking it down so it's easily digestible for marketers of all levels of knowledge. Listen to the 20(ish) minute episode to hear Sarah answer questions like:What is data science and what qualities does a well-rounded data science team possess?In what scenarios would a data scientist need to meet with the clients their work serves?How do data science teams collaborate within their own organization and why is it important to have a data science team if you're in the data-driven marketing industry?Does data science work differently when supporting B2B solutions versus B2C?How does AI fit into data science now, and what can we expect in the future? Connect with Sarah: https://www.linkedin.com/in/sarah-anderson-208aa63b  Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://twitter.com/Claritas2_0   

We're back after a short hiatus and are excited to welcome Claritas VP of Strategic Consulting, Omry Ravid to join us and discuss analytics and consulting, including why now is the best time to start conversations with a strategic consulting team if you want to ensure a strong kickoff of your 2024 marketing strategy.   Listen to the episode to hear Omry talk about:What a strategic consulting team does for clients and how their services may vary company by companyThe ideal candidates for an engagement with a strategic consulting team, plus the types of answers and insights they might be able to help you uncoverActual budget considerations to help you plan accordingly before you begin discussions with a strategic consulting team, plus questions you should ask during your evaluationCase studies highlighting how the Claritas strategic consulting team has helped our clients find successLearn more about our acquisition of ArtsAI: https://claritas.com/wp-content/uploads/2023/09/Claritas-ArtsAI-Acquisition-Final-9_12.docx.pdf Read our case studies: https://claritas.com/case-studies/  Connect with Omry: https://www.linkedin.com/pub/omry-ravid/1a/446/2b5 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://twitter.com/Claritas2_0   

If the episode title seems familiar, it's because this episode is a continuation of the one we released a week prior. Guest Don Carli, President and co-founder of Nima Hunter, Inc. had so much to talk about when it came to the topics of audiences, activation, and acquisition that we couldn't limit the conversation to just one podcast. In case you missed it, we're diving into a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to consideration? And how do you convert them to paying customers, clients, or members? What can you expect to hear in part two of this interview? Once you've defined target audiences, how do you convert them? For companies that are going through mergers, acquisitions, and/or rebrands, what types of questions should leadership ask themselves as they transition their brand and customers? How do you ensure adoption of your go-to-market strategy or brand messaging across your entire organization? What are the top ways a brand can do now or in the future to stand out from competitors as they pursue their customer acquisition goals? Listen to part one of Audiences, Activation, and Acquisition: https://claritas.com/claritas-podcast/audiences-activation-and-acquisition/Learn about identity graphs: https://claritas.com/claritas-identity-graph/Connect with Don: https://www.linkedin.com/in/nimahunterLearn more about Nima Hunter, Inc.: https://nimahunter.com/Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0  

This month we welcome guest Don Carli, President and co-founder of Nima Hunter, Inc. to talk audiences, activation, and acquisition. What do these three themes mean to marketers? It's a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to consideration? And how do you convert them to paying customers, clients, or members? Join us for the first of a two-part interview (a first for the podcast!) to hear: What's different about the customer journey now that we're 3 years post the beginning of COVID and how should brands target new or evolved audiences? To ensure you're reaching your highest potential customers, what considerations should brands put at the forefront of their strategy? How do market insights and voice of customer (VOC) data differ? Episode #2 drops Wednesday, 6/28/23 so check back then to hear even more about audiences, activation, and acquisition!Learn about identity graphs: https://claritas.com/claritas-identity-graph/Connect with Don: https://www.linkedin.com/in/nimahunter Learn more about Nima Hunter, Inc.: https://nimahunter.com/Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0  

Take a look at the calendar. Can you believe we are already midway through May? Q1 flew by and now we're headed into the busy summer season. This month on The Marketing Insider | A Claritas Podcast we welcome Claritas SVP of Email Products, Quinn Jalli to join us. He answers some of the biggest questions marketers have about making sure brand messages stand out, the metrics that truly matter, and what marketers are doing right and wrong in today's ever evolving digital marketplace.   Take 30-minutes to hear Quinn talk about the following topics, and more:The biggest changes we've implemented to our campaign execution process and how that impacts the success of our clientsHow the learnings from Q1 campaign performance can help improve future campaignsWhat makes an ad stand out in a sea of competitors promoting similar goods or servicesHow to properly interpret CRM campaign data versus acquisition campaign metricsWhen to transition acquisition campaigns to customer based programsHow many touches it really takes to convert a customer and what channels work bestLearn more about our multichannel marketing execution services: https://claritas.com/multichannel-execution/ Learn more about our email delivery services: https://claritas.com/email/ Access our free resources: https://claritas.com/resources/ Connect with Quinn: https://www.linkedin.com/in/quinn-jalli-53a443 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0  

One of the most popular topics on the podcast has been anything and everything related to podcast and digital audio advertising, and for good reason. A few years ago, the ad revenue forecasts for podcast advertising were estimated to pass the $1B mark in 2023, but that actually happened in 2021.What used to be an industry dominated by startup and direct-to-consumer advertisements has finally caught the attention of more traditional, mainstream brands. On this month's episode, we welcome Claritas EVP, Chase Miller to share his thoughts as answers to these questions: Will the current period of economic downturn have any effect on podcast and digital audio listenership or purchase behaviors? What can be learned by attending smaller, niche conferences like Podcast Movement, and why is it important to attend those in addition to larger general marketing events? Is there any competitive advantage for advertisers leveraging baked-in podcast ads vs. dynamically inserted ads (or vice versa)? If a brand wants to get started advertising via digital audio, what's the process like? What are the top KPIs to pay attention to when measuring the effectiveness of podcast or digital audio ads, what metrics aren't as important, and which are channel unique? What's next in the world of measurement and attribution solutions and how can advertisers ensure they stand out to consumers in a crowded marketplace? Learn more about our measurement and attribution solutions: https://claritas.com/podcast-attribution-audience-identification/ Read our case studies: https://claritas.com/case-studies/ Connect with Chase: https://www.linkedin.com/in/r-chase-miller-30334b14 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0  Meet with Claritas at an upcoming event by emailing tradeshows@claritas.com 

Welcome to the 2023 season of The Marketing Insider | A Claritas Podcast! For our first episode of the year, we welcome two experts in the world of privacy: Claritas CTO, Al Gadbut, and the CEO and Founder of BlueSky Privacy, Teresa Troester-Falk. Together, they share the details on the new consumer privacy legislations that go into effect this year and what that means for marketers, how the concept of Sensitive Personal Information (SPI) may limit the data you previously had access to, whether identity graphs will lose their efficacy with the new, more restrictive laws, how new solutions like Google Topics plan to fill the void that cookies are sure to leave behind, and what to do if your company is unsure of its compliance with the laws that went into effect on January 1st. So sit back and listen to this extra long episode and let us know which side you're on with the debate over whether we'll ever see a federal standard for privacy.Article on Google Topics: https://blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/  Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on Twitter: https://twitter.com/Claritas2_0 

As we close the chapter on the book of 2022, marketers across the country are in a state of planning and evaluation. What campaigns performed above expectation? Which ones underperformed? Were you able to truly understand the impact of your marketing efforts, with accurate measurement solutions? In our final episode of our 2022 season, podcast favorite Omer Jilani joins us to talk about the advances in the measurement space – from podcast advertising to digital audio, CPG, and even purchase cards. In addition, he shares details on what Claritas has focused on this year as a result of where we see the industry heading and some of the client feedback we’ve received. We also introduce Paul Riismandel to the podcast. The Sr. Director of Marketing and Insights at SXM Media has decades of experience that has helped SXM’s clients achieve success in channels that may be new to them, like podcasting. Paul also clues marketers in on how to connect listeners in meaningful ways through digital channels, and talks extensively about the roll diversity has in podcasting, including how SXM champions diversity through their sponsorships and collaborations.Visit Claritas online: https://www.claritas.com/Learn more about SXM Media: https://www.sxmmedia.com/Connect with Paul: https://www.linkedin.com/in/paulriismandelConnect with Omer: https://www.linkedin.com/in/omerjilaniRead our case study: https://claritas.com/case-studies/national-home-furnishings-retailer/ Will you be attending CES 2023? Connect with the Claritas and SXM Media team at "the most influential tech event in the world!"

Claritas just released its annual U.S. Hispanic Market Report and in this 34-page compilation of data on the fastest-growing consumer market in the country, we cover everything from population growth to cultural demographics, consumer spending, technology behaviors, banking, and insurance behaviors. To help us understand the opportunity for marketers across industries, we welcome back repeat guest, Ron Cohen, SVP of Practice Leadership at Claritas. In addition, we’re delighted to introduce Liz Castells-Heard to the podcast. She is the CEO and Chief Strategy Officer of INFUSION, a top multicultural marketing agency with clients like Spectrum, Toyota, and McDonald’s. Liz shares the real-world methods they take to turn data into action for their clients, who are best in class when it comes to authentically connecting with Hispanic audiences. Learn more about INFUSION: https://www.iriworldwide.com/en-us Connect with Liz: https://www.linkedin.com/in/liz-castells-heard-2215644 Download the 2022 U.S. Hispanic Market Report: https://claritas.com/resources/2022-hispanic-market-report/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Digital audio goes by several names but, either way, more than 2/3 of the U.S. population is expected to be listeners by 2026 and most daily audio listening happens on digital devices. Advertisers, like the brand we talk about in this month's episode of The Marketing Insider | A Claritas Podcast, are taking full advantage of this and look for partners who can identify the right digital audio listeners, deliver campaigns across networks, and measure and optimize their performance in near real time. Join us for a 25-minute conversation as we welcome Darrell Jursa, VP of Global Media Enablement at IRI and Claritas' own Aaron Klayer, who define digital audio, give insight into the advertisers seeing success through this channel, compare it to traditional forms of media, and walk through a case study we collaborated on. Learn more about IRI: https://www.iriworldwide.com/en-us Connect with Darrell: https://www.linkedin.com/in/darrelljursa Connect with Aaron: https://www.linkedin.com/in/aaronklayer Download Industry Trends in Streaming Audio & Podcast Performance: https://claritas.com/resources/industry-trends-in-streaming-audio-podcast-performance/ Watch Attribution 3.0 Fireside Chat: https://claritas.com/resources/fireside-chat-claritas-attribution-3-0/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Despite the collection having been completed nearly two years ago, Census 2020 is still on every marketer’s mind, especially after reports of population undercounts and delays in data releases. This month on The Marketing Insider, we’re joined by Claritas Sr. Demographer, Rachel Cortes, and Sr. Product Strategy Manager, Eliza Albert, who are both experts in the field of demographics, to get answers to the lingering questions heard from peers in the industry, general marketers, clients, and the everyday consumer. Tune in to get a refresher on just how important census data is, get an update on what data is available and what’s been delayed, and understand how data providers and the U.S. Census Bureau plan to deal with the fact that there were major undercounts of multicultural populations in certain geographies. Read the blog: https://claritas.com/making-sense-of-census-2020-data/ Listen to Census 2020 – What’s Next: https://claritas.com/claritas-podcast/census-2020-whats-next/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

The metaverse. If you haven’t heard of it yet, don’t worry. It’s a relatively new digital channel that advertisers are really only just now starting to incorporate into their strategies. This month on The Marketing Insider, we’re joined by Claritas VP of Marketing, Cort Irish, who gives us the basics of what the metaverse is. He also explains why Claritas decided to be an early adopter among data providers and help marketers identify consumers leveraging this digital marketplace for everyday activities. In addition, we welcome Joel LaMontagne, CEO of Trivver, the premiere advertising exchange for Extended Reality (XR) environments. Joel gives listeners a look at who is currently using the metaverse to place digital products in consumer homes, why the success metrics of advertising here are so high, plus how you can try your hand at creating NFTs (non-fungible tokens) and other high-tech assets in the metaverse. Connect with Joel: https://www.linkedin.com/in/joel-lamontagne-72b6512/ Connect with Trivver: https://www.trivvernft.com/ Try Trivver’s NFT/Metaverse Portal on your smartphone: https://stg.see-in-ar.com/b35a949b-e78e-4cb3-8e79-0ea60b901fc3 Read the Beyond The Episode blog: https://claritas.com/claritas-blog/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Show Notes The “Upfronts” may have just passed for this Fall’s lineup, but advertisers are already looking towards their next round of TV ad campaigns, and for good reason. TV advertising revenue in the U.S. is projected to reach nearly $77 billion this year. Securing ad space is important, but it’s equally important to make sure you’re reaching the right audience on the right (literal) channels, with the right messaging. This month on The Marketing Insider, we’re joined by Claritas VP of Measurement and Attribution, Jennifer Choromanski, who talks to us about another player in the game – CTV. She breaks down the common terminology you hear in the industry, where CTV fits in an advertiser’s strategy, how to measure the effectiveness of CTV ad campaigns, and if the demise of cookies has any effect on this industry. We also welcome Shelley Stansfield, Founder and Director of Special Ops at Centriply, a pure demand-side targeted TV platform for advertisers. Shelley shares what we can expect from the future of the TV media landscape, how network cable marketing opportunities differ from CTV, and how a retargeting campaign works in the TV landscape. Connect with Shelley: https://www.linkedin.com/in/shelley-stansfield/ Connect with Centriply: https://womenleadingtravelandhospitality.com/ Download the IAB Audio Measurement Guide: https://www.iab.com/insights/iab-digital-audio-measurement-guide-2022/ Read the Claritas X Centriply case study: https://claritas.com/case-studies/refined-audience-targeting-for-advanced-tv-campaign/ Read the Beyond The Episode blog: https://claritas.com/claritas-blog/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Show Notes Spring is in the air, Americans are getting the itch to travel, and the travel and hospitality industry is ready to welcome them back in full force. This month on The Marketing Insider, we hear from VP of Sales at Claritas, Robbin Allen, who shares the data behind the hardship this industry has faced since the beginning of the pandemic and what the 2022 outlook shows marketers will need to focus on to ensure they’re ready and able to re-invite previously hesitant travelers back into the mix. We also have Hannah DeMaio of the Women Leading Travel and Hospitality network on to share an insider perspective for how her role as VP of Brand Strategy has become a critical lifeline of data insights for the executives she and the organization provide networking opportunities for. Listen to this episode to hear details on the campaigns the top travel companies are delivering to their customers, the hard truth about what it takes to be successful in an uber competitive industry, why prioritizing personal wellness has become a top priority, and how this community has carved out unique opportunities to collaborate and make sure there’s room for everyone to win. Connect with Hannah: https://www.linkedin.com/in/hannah-demaio-445a9962/ Connect with Women Leading Travel & Hospitality: https://womenleadingtravelandhospitality.com/ Download the 2022 Top Women in Travel & Hospitality report: https://womenleadingtravelandhospitality.com/resource/2022-top-women-in-travel-hospitality/?SRC=LI Download information on Claritas’ vaccine study: https://www2.claritas.com/Vaccine_Hesitancy_Study Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Having just celebrated International Women’s Day on March 8th, this episode of The Marketing Insider is dedicated to women in business and features Jamie Blazevich of Buckeye Broadband. Jamie is a Research and Promotions Specialist – a role that was created specifically for her – at the Midwest based broadband and cable company. She’s helped countless small businesses get their marketing message out to the specific groups of consumers that are most likely to ensure a great return on investment, and now she’s sharing some of the secrets to both her and Buckeye’s success. From how she ensures advertisers and subscribers are happy with the level of service they receive, to the way she was able to aide a community in need through the introduction of the Affordable Connectivity Program at Buckeye, Jamie gives great examples, that all marketers can implement into their strategies, for how using smart data has the potential to save you money and increase your business. Best of all, she says a successful multichannel advertising campaign is not as expensive as you may think and lays out what one looks like in practice. Connect with Jamie: https://www.linkedin.com/in/jamieblazevich Connect with Buckeye Broadband’s Media Sales Department: https://www.buckeyebroadbandmediasales.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

February marks the annual celebration of Black History Month, but it’s also a reminder of the work brands still need to do to reach the high value, highly engaged Black consumer market. Ron Cohen, VP of Practice Leadership at Claritas, is back to share how the market has changed over the past two years and even provides actionable advice for marketers looking to add in better informed hyperlocal targeting efforts. Lydia Smith, Chief Diversity Officer of Victoria’s Secret also joins the podcast for her first appearance. She describes how the mega brand has evolved to be more inclusive of their diverse consumer base, including a rebrand right around the time she joined the team. Aside from the DEI efforts Victoria’s Secret continues to undertake, Lydia explains why connecting with Black consumers needs to move beyond surface level, and shares tips for how to achieve this – starting with internal company evaluations. Listen to our last Black consumer market podcast: https://claritas.com/claritas-podcast/podcast-black-consumer-market/ Download our Black consumer market report: https://claritas.com/resources/ Connect with Lydia: https://www.linkedin.com/in/smithlydianichole Check out the latest launch from Victoria’s Secret: https://www.victoriassecret.com/us/vs/bras/love-cloud-collection Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

It’s the first episode in a brand-new season of The Marketing Insider, and we’re diving into one of the industry’s hottest topics – identity resolution. Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins to talk about the continued evolution of identity graphs and how they should fit in your marketing strategy. Al also gives an update on where we’re at with establishing a gold standard for this technology (spoiler alert, there are no rules!) and he brings us up to speed on current and upcoming consumer data privacy regulations that have already changed since the last episode we recorded together. With a Winterberry Group forecast reporting that U.S. marketers are expected to have spent $2.6 billion on identity resolution programs by this year – a 188% cumulative increase over four years – this is one episode you’ll definitely want to tune in to. Listen to our privacy podcast: https://claritas.com/claritas-podcast/personalization-vs-privacy/ Read our identity graph blog: https://claritas.com/5-ways-an-identity-graph-can-boost-your-bottom-line/ Connect with Al: https://www.linkedin.com/in/al-gadbut-20a4a3/ Read a success story: https://claritas.com/case-studies/cs-metropcs/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

The 2020 Census marked the 24th census in U.S. history, but now that the data collection is done, what happens next? This month on The Marketing Insider, we’ve invited two experts from Claritas on – Sr. Product Strategy Manager, Eliza Albert, and Data Science Consultant and Demographer, Ken Hodges. They managed to provide answers to (almost) all of your census and demographic questions, in this highly anticipated episode. They also walked away with some questions of their own that they look forward to getting answered as data continues to become available. Listen in as Ken, who was part of an advisory committee for Census 2010, talks about how the average American has the power to provide input into future census surveys and how the hot topic of differential privacy is playing out in real time. Eliza discusses more of the practicalities of using analyzed census data to make strategic business decisions, including sharing examples for why marketers should care, and both lay out their top tips for making the most out of your investments when working with data providers who deal in the currency of the census. Explore Census 2020 data: https://www.census.gov/data.html Connect with Eliza: https://www.linkedin.com/in/eliza-albert-a618b536/ Connect with Ken: https://www.linkedin.com/in/ken-hodges-74489722/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0