The Get Together

Every digital company that is subscription-based works on the thesis that the marginal costs to add another user is low enough that the business has a strong mechanism to grow and can drive high margins. Sounds nerdy but it has so much to do with how we’re working with theatres to incorporate live digital. We want to get the live digital version of any in-person event in front of as many people as possible because it makes acquiring new ticket buyers/donors/customers incredibly affordable. For the theatre, this provides an incredible opportunity, at the apex of change we are experiencing, to completely rethink how we make theatre-making sustainable. Links Latest Get Together Live https://youtu.be/gFbt7FhATWY Paul Taylor Promethean Fire https://www.linkedin.com/feed/update/urn:li:activity:6947541359591391232/ More info on the Creative Class https://en.wikipedia.org/wiki/Creative_class 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

Every once in a while, we peel the curtain back on how we pulled off our favorite Live Digital experiences - the gear, the setup, the strategy and the glory. Back in January, we were tasked with plugging a livestream into the existing plan for a video capture of a weekend retreat for an association and it was a really cool success. We figured out how to add the livestream without creating too much of a rumpus with the existing A/V teams, we put together a really interesting engagement strategy for the digital audience and we began developing an ongoing livestream strategy for the association. In today’s episode, we’re giving you the blueprint for your own livestreaming success! Links All Together Now Newsletter https://www.amazon.com/Trust-Exercise-Novel-Susan-Choi/dp/1250309883 ATEM Mini https://www.blackmagicdesign.com/products/atemmini Dance Studio Owners Association https://dsoa.com/ PVP https://renewedvision.com/provideoplayer/= John Stewart Mark Twain Prize Acceptance Speech https://youtu.be/4QzUu78IXU4 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

The world is a changin’ and we’re noticing a really interesting shift from customer to community in our Live Digital Work. All Together Now 1.0 had customers who want an event that our Live Digital delivers, All Together Now 2.0 saw us creating Live Digital experiences that execute the events and that generate marketing yummyness that can be used to grow who comes to future events. All Together Now 3.0 is the next logical step - we’re building strategies to engage communities who love brands – and, of course, those strategies yield events and marketing. In order to better understand and define this future, we’re taking it all the way back to Internet 1.0, message boards and flat websites as we track the history of how we interact on the internet. We also spend a stupid amount of time on the Meisner method of acting training, the brilliance of this season of Barry and Magic the Gathering. We were feeling spicy. 🤷🏼‍♀️ Links Trust Excercise by Susan Choi https://www.amazon.com/Trust-Exercise-Novel-Susan-Choi/dp/1250309883 Barry Season Finale https://thestreamable.com/news/how-to-watch-barry-season-3-finale-on-on-apple-tv-roku-fire-tv-and-mobile Daphne Hoppenot & The Vendry https://thevendry.com/ The History of Casper Mattress https://fortune.com/2017/08/23/casper-mattress-philip-krim/ The History of Red Bull https://www.mashed.com/65507/untold-truth-red-bull/ Halipe Beach https://www.hawaiilife.com/blog/hiking-halape-beach/ This week’s Get Together Live TikTok Takes Over the Fringe https://youtu.be/r2Q4NMgzfuk 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

From Whova, to Zoom, to Maestro to Vimeo to Socio, Hopin, Disco, Bevy and back again, who has as much incredibly useful and unbelievably silly information about the platforms we use for Live Digital than us? NO ONE we tell you! We know more than one person who’s come to us with their eyes crossed, trying to figure out what platform to use for their live digital experiences, so today we’re breaking down a few of them just for you. (insert airhorn here) Category is: * The Good * The Bad * The Ugly * When to Use It * How to Make It Worth it * When to Level Up And this special treat: PS, Don’t Be a Dummy Like Us We’ll take you through three of the platforms we use most at All Together Now: Zoom, Maestro and Hopin. If you have another platform you’re considering using, chances are we know it, so feel free to reach out about our platform consulting. And as ever, let us know if this helps! Links Attend Our Next Show - Tonight! Smithsonian Magazine - The Golden Age of Pirates https://www.eventbrite.com/e/the-golden-age-of-pirates-tickets-353890484967?utmsource=eventbrite&utmmedium=email&utmcontent=follownotification&utmcampaign=followingpublishedevent&utmterm=The+Golden+Age+of+Pirates&aff=ebemoffollowpublishemail This week’s Get Together Live The Schmonies https://youtu.be/huMl9SOaQ_A 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

Try to say that three times fast! The big question on our minds this week is how to tame the content machine we’ve become. It’s not a big surprise that we pump out content at a massive clip, given Jess’s background and history – but we’re always working to make sure it’s tied to tangible business outcomes. We’re offering up The Get Together Live as tribute and we hope this convo helps you look at your content strategy a little differently. We track how TGT Live came to be, what we think the opportunity is at hand, how we measure the potential market we could capture (partially as a result of that content) and what next steps are on the board if we feel good about chasing that business in the short, medium and long term. And..lest you start thinking this is a super serious and businessy episode, we also hit these other select topics: Late Stage Capitalism Artists as Oracles Six Degrees of Extremist Kevin Bacon The Soft and Cunt Category in Ballroom Don't @ us, we were feeling weird 😂 Links Attend Our Next Show! Smithsonian Magazine - The Golden Age of Pirates https://www.eventbrite.com/e/the-golden-age-of-pirates-tickets-353890484967?utmsource=eventbrite&utmmedium=email&utmcontent=follownotification&utmcampaign=followingpublishedevent&utmterm=The+Golden+Age+of+Pirates&aff=ebemoffollowpublishemail Last week’s Get Together Live More Strange Loop Please https://youtu.be/bhwvRcqMack 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

We made it through our sophomore year as of this week, so it’s a happy birthday episode! Historically, sophomore year is challenging for new companies and we definitely felt that pain so we decided to talk about the good, bad and the ugly of Year 2. We survived more than a few shifts in customer behavior this year coming out of the pandemic so our conversation swung pretty wildly from feelings to macroeconomics to each of our top three highest highs across the past year.. Feels pretty on-brand for this pod 😂 Links Attend Our Next Show! Smithsonian Magazine - The Golden Age of Pirates https://www.eventbrite.com/e/the-golden-age-of-pirates-tickets-353890484967?utmsource=eventbrite&utmmedium=email&utmcontent=follownotification&utmcampaign=followingpublishedevent&utmterm=The+Golden+Age+of+Pirates&aff=ebemoffollowpublishemail Last week’s Get Together Livec Miscast22 Extended! https://youtu.be/UpVz-ynVDtY 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

Hybrid is the topic de jour, and specifically we're wondering if it’s a useless word given there’s no real definition and seems to cause more confusion than it helps. Jess was invited to speak on a panel last week about the State of Hybrid events and inspired by that talk, she and Joe are really digging into their beforetimes definition and how that’s changed across the past two years. We’ve seen so many cool, weird, wildly specific takes on a hybrid event/show in our work, this was a ton of fun to break down. Links Virtual Miscast Tickets - Extended til 5/28! https://hopin.com/events/miscast22/registration Last week’s Get Together Live B*tch, We’ve Been Here! https://youtu.be/t68P9Wf5E_Q Hopin’s XC Global Summit https://lnkd.in/gKh3bKvM 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

Poor Music Man, you’ll forever be our punching bag on this podcast. For the record, Jess played Mrs. Paroo at the tender young age of 17 and let us tell you, it was…something. We digress. With a model like “the Netflix for Performance”, do you think there’s the opportunity to rethink a modern day subscription model? We got to wondering what happened if multiple mission-based physical spaces got together, streamed their in-person events and gave you access to it all for your monthly monies. Also we talked Circle Jerk. The show, not the act of - get your head out of the gutter! Links Last week’s Get Together Live Tuesdays at 1pm ET on YouTube https://youtu.be/rMIyATaIayk Super Secret Arts https://www.supersecretarts.com/ Circle Jerk https://t.co/lueb0QGqtM 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

Hey y’all! We've had such awesome response to the podcast, we're adding a weekly LIVE Get Together hosted by the smartest, funniest, most thoughful people we've met this past year. Just like the podcast, it's your weekly dive into the future of creators and the role technology, the arts, startups, accessibility and more play in shaping it. Except with people who know what they are talking about 🤣 Join us live on YouTube every Tuesday at 1pm ET as a diverse group of creators, movers and shakers from the arts, web3, startups and more come together to shake down the news of the week and have important conversations that help us all keep pushing forward for change. Watch The Get Together LIVE Tuesday May 10, 2022 https://www.youtube.com/watch?v=rMIyATaIayk Can't make it on Tuesdays? Catch up via our podcast, The Get Together, every Thursday wherever Podcasts are sold! www.thegettogether.fireside.fm The Get Together featuring Luisa Lyons Founder of Filmed Live Musicals • www.filmedlivemusicals.com Anant Das Creative Producer • CEO of Broadway Boxed up www.broadwayboxedup.com Joe White Coo + Cofounder All Together Now + Broadway Unlocked www.alltogethernow.live Justin Masterson Award Winning Arts Executive • Senior Project Manager at New Diorama Theatre Jess Ryan Award Winning Creator • Cofounder All Together Now + Broadway Unlocked www.alltogethernow.live Michael Littig Creative in web3 + the arts Jermaine Blackwell Founder • Uninterrupted: A Festival Amplifying Black Voices www.uninterrupted.com 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

Good dear god, platform analytics feel like a nightmare sometimes, a bunch of red and blue lines and silly numbers that don’t feel connected to anything a mere mortal can possibly make useful. But for experiences like The 2022 New York State Crime Victims Vigil (which we just wrapped), audiences can 3x by adding a Live Digital component. Knowing who your digital audience is, how they found you and how engaged they were in your broadcast are all integral tools to help you plan and develop the next engagement and grow your impact, revenue, audience - whatever goals you're aiming for. Lucky for us noobs (read: Jess) whose eyes cross at the YouTube dashboard, we have a Joe in our lives! He takes us through the analytics from this year's Vigil, makes them human and helps us recognize and understand what this information means for our future plans. Let us know if this helps you as much as it helped us! Links 2022 New York Crime Victims Candlelight Vigil Rights, Access Equity for All Victims https://www.youtube.com/watch?v=BEmfas98wJU 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

Today is the day we stop talking about NFTs like we know anything and let an expert take the stage. Aren’t you proud of us? 🤣 Eric Neal comes to his work in web3 with a strong background in theatre and technology - he’s a Tony-nominated producer and an entrepreneur who built a successful agency before he moved to his current venture - Third Act Digital, the marketplace where the theatre comes to collect. We get into the nitty gritty of NFTs but this conversation is much more about how theatre and technology grow in tandem with each other and how the industry improves along the way. Episode Topics: * Joe embraces podcasting * What the shit actually is an NFT and why does it matter? * The benefits of NFT for theatre (spoiler, it has to do with broadening audiences) * Blockchain alternative Hadera Hashgraph and eco-conscious approaches to Web3 * Thinking about technology as a collaborator that can heighten and complement the existing story inside a new platform like web3 * Who should be paying attention to this space Links Third Act https://thirdact.digital/ Hadera Hashgraph https://hedera.com/ Third Act Creator Spotlight https://blog.thirdact.digital/ 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite Special Guest: Eric Neal.

In the wake of the Unofficial Bridgerton Musical winning Best Musical Album at the Grammys, we’re munching over the best and worst of the idea of Recursive Publishing. It can drive the impossible - like the Bridgerton win - when the creative of the video wins the internet and the publishing platforms reward that within the algorithms. But it can also, as we all know from the past few years, propagate bad ideas, bad actors and bad information in the exact same way. The end game could be profitable creator-led businesses (as opposed to platform/tech company-led businesses for creators) which you know we love, and so we ponder how to make it all work. Episode Topics: * Recursive Publishing * Pee Sluice(s?) * Amazon Unionization Links Bridgerton Musical Grammy https://www.nytimes.com/2022/04/04/theater/bridgerton-musical-grammy.html Every.to Newsletter https://every.to/ Amazon Blocked Words List https://www.theguardian.com/technology/2022/apr/05/amazon-banned-words-list-union-internal-app#:~:text=The%20list%20of%20banned%20words,among%20others%2C%20the%20Intercept%20reported. iHeart Radio’s NFT Podcast Network https://www.axios.com/iheartmedia-new-nft-network-podcasts-5c67986c-2f02-4dec-978b-7ae30c78a6b5.html 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

Why are any of us even doing this thing called #LiveDigital? We decided to jump into the wayback machine and try to trace how we got here. Join us as we talk through some of the most important takeaways from building the #Giveback Concert long before hybrid was a thing. Episode Topics: * The pressure of one night events for two audiences * The difference between creating a concert as a volunteer and then turning it into a business for other people * What is valuable to digital and in-person audiences * What questions should you be asking if #LiveDigital might be your answer * What happens when you break the ability to be in physical space with each other (spoiler alert: concentrate on what it means to be in time with each other) * What non-profits can take away from our success at building a volunteer army to put the concert on * Starting with clear goals and building the creative around those * The Fickle, Facile and Flexible nature of technology in #LiveDigital content * What to look for as you build creative and technical teams to power your broadcasts 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

We’re so excited and honored to celebrate Marquee Digital’s first anniversary by chatting with founders Carlyn Connolly and Joe Chisholm! When we talk the news in Tech and Theatre on Twitter Spaces each week, we always hope we’ll get to run into the incredible people driving the change in the news - and that’s exactly how we met Carlyn and Joe. A year later, they’ve become friends, collaborators, inspirations and fellow entrepreneurs riding a new wave of theatre folks building startups. Their interactive digital programs are more than just a collection of information - they are building community and connection that is powering the next generation of theatre makers. Other Episode Topics: * Sophomore Slump * Waiting tables at Broadway celeb hangout Joe Allen * Needing Big Space for Big Ideas==== * The history of the lower case p playbill * Microdosing and Voice Memos * Theatre People talk Web3 * Myths and Hymns Links Marquee Digital https://www.marquee.digital/ 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite Special Guests: Carlyn Connolly and Joe Chisholm.

On this Monday night, at 8pm, Amplify 2022 will bring together Broadway fans from around the world and in New York City to celebrate the work of Maestra Music. Kate, Jess and Joe have been working on this show for the past few months and get together to talk about what it feels like to be back on stage, why New York City isn’t the end all be all and what’s up with all of the incredible projects Kate is working on right now. Get your free ticket to Amplify 2022 and see Jessica Vosk, Bonnie Milligan, Elizabeth Stanley, Heidi Blickenstaff and more LIVE! Click bit.ly/tgt-amplify2022 and join us for this groundbreaking concert! Other Episode Topics: Eddie Izzard and Chris Rock Bombing Patti Lupone calling do-over on Being Alive & other favorite mishaps on stage Kate & Stevie Wonder become best friends Tiny Hat Throwback Why we love being spit on by singers Playing anarchy on TikTok’s algorithms Links Amplify 2022 bit.ly/tgt-amplify2022 Bridges of Madison County Tickets https://www.axelrodartscenter.com/the-bridges-of-madison-county Milwaukee Rep https://www.milwaukeerep.com/ Maestra Music https://maestramusic.org/ 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite Special Guest: Kate Baldwin.

In the ongoing competition of the UK vs US on this podcast, our friends across the pond frequently do a bit better than us on supporting the arts and acknowledging that they are important by financially backing them. But as of this week, get your party hats out, we are catching up! The NYPAL recently opened up applications for their brand spanking new Theatre and Technology Fellowship and we are GOBSMACKED. It’s going to pay someone to use their creativity and the Library’s resources to do a deep dive anywhere in theatre and tech that the Fellow wants to go. We get to talking about our collaborators that would slay that fellowship, why this bad boy should exist and what it was like the first time Jess tried to watch an archival Broadway recording at NYPAL. It’s a story full of intrigue, microfiche and Patti LuPone. Be warned. Other Episode Topics * What’s getting us excited right now (Python and Solidity) * Widgets & Object-Oriented Languages * What’s coming up: Kate Baldwin next week, Live Digital 101: #GiveBack origin * Everett Quinton and the Ridiculous Theatre Company * Gringotts & Harry Potter * Anarchy Episode Links Curation on Purpose https://www.curationonpurpose.com/ Amplify 2022 Tix bit.ly/tgt-amplify2022 NYPAL Article https://www.broadwayworld.com/article/New-York-Public-Library-for-the-Performing-Arts-Launches-Theatre-and-Technology-Fellowship-20220302 Filmed Live Musicals https://www.filmedlivemusicals.com/ Yaakov Bressler https://towardsdatascience.com/opening-the-stage-door-for-big-data-in-broadway-20ca3e35a274 Broadway Codes https://www.facebook.com/bwaycodes/ 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

We’ve been throwing around terms willy nilly around here and thought we’d take a beat to talk a bit about what Live Digital means to us, how our clients are using it and why we think the meaning has more to do about what the humans do with the machines than the technology itself. Listen in for more insight on how Live Digital: Builds Audiences Grows Revenue Deepens Connections across your fans/customers/community Co-creates Radical Acts of Accessibility And who should be thinking about playing this space over the next few years. This is the first in a series of breaking down how we’ve built some of the world’s most innovative Live Digital experiences across the last decade. Links Josh Kaplan's Smooth Ops Update: https://www.linkedin.com/feed/update/urn:li:activity:6904139988951203840/ Join us for Amplify 2022! A hybrid benefit concert and experience amplifying the women and non-binary musicians in the musical theatre. All proceeds benefit the work of Maestra Music. Featuring Elizabeth Stanley, Bonnie Milligan, Heidi Blickenstaff, Grace McLean & YOU! IRL & Digital Tickets here: https://maestramusic.org/amplify/?fbclid=IwAR3nlJMeoXX8iOsoLd4zZlwoLSFb6RMTTfopw2V-C0_052HAwsSceD44Ows 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

This week Lucie is working double duty, producing and being a guest! Lucie is sadly leaving Broadway Unlocked this week but before she goes Jess and Joe have lots of questions about what she's taken away from working in live digital and what the heck all of this means! If you've ever wanted to know more about the person behind that mysterious voice that pops in every couple of episodes, this is your one and only chance. 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 💻 Produced by Lucie Kirk 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

Jess and Joe are thrilled to be new members of WXO, the World Experience Organization. Much like us, they are all about collaboration across different sectors for the sake of sharing new ideas and improving experiences of all varieties. This week we are digging deep into one article from them, all about the hierarchy of experiences. Fundamentally, what does it take for an experience to be memorable, or even transformational? We have lots of thoughts about the application of this model to live digital experience specifically, and we'd love to hear yours, too! WXO article: https://www.worldxo.org/campfire-37-the-hierarchy-of-experiences/ RSC and TikTok: https://www.bbc.com/news/uk-england-coventry-warwickshire-60293922 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 💻 Produced by Lucie Kirk 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite

Ring of Keys is an awesome non-profit working to connect and advocate for queer women, non-binary and trans people in musical theater, on and off stage. Joe and Jess were so lucky to sit down with Co-Founder of the org, Andrea Prestinario and newly-minted Executive Director, Aislinn Frantz! They told us the beautiful origin story of Ring of Keys and talked about the power and importance of seeing queer bodies and queer voices at work in theater. Their 3-part concert series continues tomorrow night at Joe's Pub and livestream tickets to watch from anywhere are still available! Get your tickets for the Queering the Canon concert series! Sondheim Livestream tickets: https://www.stellartickets.com/o/ring-of-keys/events/queering-the-canon-sondheim/occurrences/38c7f135-f17a-46c4-af9d-1a959cdc2de2 Kander and Ebb Tickets: https://publictheater.org/productions/joes-pub/2022/r/ring-of-keys/ 🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlocked www.Broadwayunlocked.com 💻 Produced by Lucie Kirk 👥 Hosts Jessica Ryan | @JessicaRyanNYLA Joe White | @MeetJoeWhite Special Guests: Aislinn Frantz and Andrea Prestinario.