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Entrepreneur Money Stories with Danielle Hayden
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Entrepreneur Money Stories with Danielle Hayden

Author: Kickstart Accounting, Inc.

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Welcome to Entrepreneur Money Stories The podcast for women entrepreneurs who want to break free from limiting beliefs around money once and for all.

Your host Danielle Hayden, co-owner of Kickstart Accounting, is a reformed corporate CFO who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits.

This podcast is a series of real conversations about money mindset, with valuable, action-packed takeaways for the entrepreneur that's building their abundant empire.

If you're working to release money blocks so that you can step into your power and purpose, you’re in the right spot.
120 Episodes
Cathi Nelson is the CEO of The Photo Managers and has a passion for photos and storytelling. She helps small business owners become professional photo managers and also educates consumers on the importance of saving and organizing their photos and videos.   Today, Cathi joins me to talk about her journey as an accidental entrepreneur and how she got her start with her unique business. She’s also chatting about how she’s been able to evolve her money mindset as she’s shifted her business model and increased her revenue streams.  Join Cathi and me in this information-packed episode to learn why it’s so important to have multiple streams of revenue as a female entrepreneur and how you can start diversifying your income today.  Other key takeaways you can expect in today's episode:  How Cathi got started in this unique business 2:00 The importance of knowing who you are as an entrepreneur 8:24  What motivated Cathi to have more than one stream of income 13:21 Changing your mindset to be open to having multiple streams of income 16:58 Why it’s so important to have more than one revenue stream 19:41   Prefer to read this? Check out the blog here   Connect with Cathi:  Visit her website | Visit The Photo Managers FREE DOWNLOAD Connect with Danielle: Follow on Instagram  Like our sponsor’s page on Facebook  Get Started TODAY  
Christa Gurka is a fitness and wellness business coach and an Orthopedic Physical Therapist specializing in Pilates-based rehabilitation. Christa owns, operates, and teaches at Pilates in the Grove, located in South Florida.   In this episode, Christa joins me to share the details on how she grew her business to seven figures and expanded her team while keeping the freedom and flexibility of a healthy work-life balance.    Join us in this episode to learn more about the importance of forming your businesses core values and why improving your mindset can make a big difference in the expansion of your business.    In this episode Christa and I also discuss:    Christa’s mission and how she got started as an entrepreneur 3:11 The turning point in her business 10:35 How to keep your core values front and center in your business 19:06 Finding your non-negotiables 35:01 Joining a mastermind program and why it can be a game changer 42:24   Connect with Christa:    Podcast | Website | Connect with Danielle:   Website | Kickstart Accounting Facebook | Kickstart Accounting Inc. - Home | Facebook Instagram | Kickstart Accounting, Inc. (@kickstartaccounting) • Instagram photos and videos Twitter | Kickstart Accounting Inc. (@KickstartAcct) / Twitter   Get Started:   Book your FREE Discovery call: Test your Financial Health:   Learn how to pay yourself as a CEO -  
Erin Holston Singh, N.D. is the founder of the Ohio Association of Naturopathic Doctors (OHNDA) and has been in private practice since 1999. She had her first brush with natural medicine at 15 years old when her mother developed a perplexing and seemingly incurable health condition. This opened up a fascinating new world full of possibilities and ignited her passion for true healing. In this episode, she’s sharing her journey to establishing her own practice, and giving us an inside look at the money mindset shifts that allowed her to go from zero business experience to growing a million-dollar natural medicine business!   Connect with Erin: Website | Instagram |   Connect with Danielle: Website | Facebook | Instagram | Twitter |   Things Mentioned in Today's Episode: Schedule a FREE strategy call - What is your financial health? Take the FREE Quiz Here -
In this episode of “Entrepreneur Money Stories”, Danielle is joined by Tanessa, a health consultant for 7-figure earners, to discuss how entrepreneurs are prone to overwork, lack of concentration or energy, and even burnout, because they neglect the greatest asset of their business, has—their mind. Together they talk about sleep, diet, tools, and routines to increase productivity.    Topics discussed: Intro (0:00) Your brain is the greatest asset your business has. (2:44) Aura ring as a way to measure our quality of sleep. (5:31) What is REM sleep, and how does it impact your business? (7:22) Bedtime Routine: Dos and Don’ts (10:31) Circadian rhythm and ways of triggering your brain to slow down (11:42) How late exercise and food can alter good sleep (14:40) Ways to mitigate disrupting factors (16:37) Finding your Money Mindset personality type (18:20) Alcohol as a sedative and how it influences REM sleep (19:39) Start implementing consistency at bedtime to see fast results (22:35) Adjusting your sleep time with chronobiology (23:34) Ways to know if you are sleeping at the right time (25:09) What to eat for breakfast to feel satiated and maintain energy stability (26:43) Healthy breakfasts and the truth about carbohydrates (28:47) Importance of blood sugar stability and inflammatory effects of meals (31:03) Monitoring fight or flight response using heart rate on food adaptability (32:56) Evaluating your diet and the consumption of whole foods (34:51) Advice on caffeine: when to drink coffee (37:24) How to elevate your energy levels through resilience (39:37) Conclusion (41:25) Get in touch with Tanessa and The Becoming Limitless Podcast (43:08)   Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today:
In this episode of Entrepreneur Money Stories, Danielle is joined by Kelsey to discuss a frequent question among listeners: How do I get paid as an LLC or sole proprietor? There can be a lot of confusion among business owners when it comes to being an LLC, such as what exactly is an LLC, the cost of becoming one, "Should I pay my mortgage from my business account?", and more. Together, Danielle and Kelsey, answer all these questions and more, so that you and your business can thrive while being legally protected.   Topics Discussed: 1. Intro (0:00) 2. What exactly is an LLC? (1:30) 3. Should a sole proprietor become an LLC? (2:17) 4. The cost of becoming an LLC (2:55) 5. Sole proprietor vs. LLC vs. S-Corp (3:08) 6. Single-member LLCs vs. partnerships (4:54) 7. How to pay yourself as an LLC (5:27) 8. Legally distinguishing between personal and business expenses (7:13) 9. How to have clean bookkeeping (9:02) 10. Does it matter how often you take owner draws? (10:17) 11. Owner draws and taxes (10:55) 12. How to calculate owner draws and how much to pay yourself (11:16) 13. Paying yourself as an S-Corp vs. an LLC (14:55) 14. How to pay yourself during slow months (16:09) 15. Treat your business as a business, not a personal ATM. (17:09) 16. Connect with us for help (19:52)   For help becoming an LLC or calculating owner draws, visit Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today:  
In this episode, Danielle delves into the five essential actions you must cease immediately to uncover joy, happiness, and fulfillment in your financial life, whether in business or your personal affairs. She begins by addressing a notable study from 2010, which observed that day-to-day happiness increased with rising income up to a certain threshold. However, an opposing study conducted in 2021 revealed that happiness continued to climb with income levels well beyond that initial limit. This apparent contradiction underscores the intricate relationship between money and our intrinsic needs, all interwoven with our money mindset.   The Hierarchy of Needs   Danielle draws inspiration from Maslow's hierarchy of needs, a concept suggesting that humans possess a structured hierarchy of needs, motivated to fulfill them in a hierarchical manner. The foundational needs start at the bottom, encompassing physiological essentials like food, water, shelter, and sleep. These basic necessities are intricately linked to one's financial situation, with a clear correlation between meeting these needs and financial stability. Progressing upward, safety needs include personal and financial security, health, and protection from harm. Financial security serves as a prerequisite for ascending the hierarchy and reaching one's fullest potential. Following that, a sense of belonging emerges, with ties to money as it relates to the community and connections within one's business.   The upper tiers of the hierarchy—esteem needs and self-actualization—are areas where significant attention is often focused. Esteem needs center around earning respect from others, cultivating self-confidence, and achieving a sense of accomplishment. Money plays a pivotal role here, influencing how we are perceived and impacting self-esteem. At the apex of the pyramid lies self-actualization, encompassing personal growth, creativity, and a sense of purpose. This is an arena where business owners frequently invest substantial time and effort as they strive to attain their full potential in their unique entrepreneurial pursuits.   Understanding these needs at their deepest level is crucial for comprehending their intricate connections with our money mindset.   The Five Things You Need to Stop Doing   1. Stop Saying You're Not Enough: Reframe negative self-talk that undermines self-esteem and self-confidence.   2. Stop Ignoring Your Personal Budget: Establish a personal budget to meet the basic needs of yourself and your family, providing the essential foundation for financial security.   3. Stop Ignoring Your Money Mindset: Recognize the fundamental role of mindset in your entrepreneurial journey. Understand and heal your money mindset, utilizing it in conjunction with financial tools to pave the path toward self-actualization.   4. Stop Trading Short-Term Happiness for Long-Term Fulfillment: Resist the allure of immediate gratification in favor of long-term goals that promise sustained security and happiness. Avoid trading short-term dopamine rushes for enduring contentment.   5. Stop Living the YOLO Lifestyle: Shift your mindset away from a "You Only Live Once" approach, maintaining focus on your long-term objectives and avoiding distractions.   What Can You Do About These Five Things?   So what can you do to step away from these bad habits? When we stop saying I’m not enough, wonderful things can happen so start reframing those negative thoughts. Episode 110 of Entrepreneur Money Stories does a deep dive into this topic. Secondly, stop ignoring your personal budget and plan out a budget so that you know what you need to survive and thrive. If you haven’t set a personal budget before, click here for a template. A personal budget is also going to help you in your business too- it takes the guesswork out of how much you should pay yourself in your business. Healing your money mindset is a common thread through all of the above action steps. Understanding and healing your money mindset gives you as an entrepreneur the tools you need to ramp up your business to meet your self-actualization journey.    Key Points [03:20] The hierarchy of needs  [10:42] The five things you need to stop doing right now [15:54] What can you do about these five things?   Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today:
For help calculating your reasonable compensation, visit Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today:
Show Notes   In this episode, we delve into the intricacies of building successful co-founder partnerships with the guidance of Tanis Jorge, a seasoned tech entrepreneur and a leading advisor in the field. With over two decades of experience and the co-founding of four companies with the same partner, Tanis is the author of the Co-Founders Handbook and the Co-Founders Hub, on a mission to empower entrepreneurs in nurturing their most crucial asset—their co-founding partnerships.   Keys to Success in Partnerships   One key insight shared by Tanis is that roles within a co-founder partnership can evolve over time. While in the early stages of a business, founders often wear multiple hats, the most successful partnerships thrive on having clear and specific expectations for each partner. This adaptability, tailored to the unique needs of the business, ensures that as the business and partners grow, they remain aligned.   Intentionality is a cornerstone of prosperous partnerships. Tanis emphasizes that co-founders should not merely "set and forget" their collaboration, as both partners are human, and emotional support is vital. Unlike in marriage, where partners primarily serve each other, in a business partnership, the focus centers on the business itself, often requiring non-emotional decision-making.   How Do You Find a Business Partner?   Finding the right business partner can be a challenge, and Tanis advises individuals to start by self-assessing their strengths and weaknesses. Understanding what you bring to the table allows you to identify the gaps that require a complementary partner. This introspection is valuable not only for those actively seeking partnerships but for all, as effective communication is essential.   Tanis introduces the P.I.K.E. framework—Passion, Interest, Knowledge, and Excitement—as a tool for evaluating potential partners. Ensuring alignment in these areas prevents the need to drag partners along, ensuring their full commitment to the projects at hand.   The episode explores the top reasons people enter partnerships, with moral support and validation being among the most common. However, Tanis cautions that feeling obligated or rushing into a partnership without careful consideration can lead to unfavorable outcomes. Aligning your self-assessment with potential partners is crucial.   What Happens If Life Changes?   Life inevitably brings changes, and the episode underscores the importance of having a well-defined partnership agreement. This agreement acts as a safety net, ensuring that the business won't collapse if a partner needs to exit. Seeking legal counsel to draft such an agreement is recommended, promoting peace of mind for both partners.   Effective communication is a central theme, with regular meetings at varying intervals—daily, weekly, monthly, or yearly—being essential to partnership success. These meetings ensure continuous dialogue, preventing catastrophic surprises.   What If My Business Partner Isn’t Cooperating?   For a partnership to thrive, both partners must share the same end goal, fostering a unique kind of intimacy. Honest discussions about roles and operations are crucial, and maturely addressing issues can lead to a successful partnership, whether it involves dissolving the company, splitting the partnership, or finding a new direction.   The episode acknowledges that sometimes dissolving a partnership isn't as simple as it seems, often entailing substantial costs. Therefore, careful evaluation of the situation and seeking advice from legal and financial experts is vital.   Tanis’ Biggest Lesson Learned   Tanis shares a sobering reality: the dissolution of a partnership often marks the end of the friendship. She advises keeping business and friendship separate, cautioning that the statistics on maintaining friendships after a partnership ends are low. However, the bonds formed in successful partnerships can be profound and among life's greatest gifts.   In Tanis' extensive experience, she aims to help people elevate their partnerships from good to great. Tune in to gain valuable insights into building, maintaining, and thriving in co-founder partnerships.   Key Points [02:44] Keys to success in a partnership  [08:51] How do you find a business partner? [15:33] Why do people look for partnerships? [18:15] What happens if life changes? [24:48] What if my business partner isn’t cooperating? [29:04] A piece of advice for the business partner hanging on  [31:41] Tanis’ biggest lesson learned    Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today:
Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today:
Show Notes    Tune in to the latest episode of Entrepreneur Money Stories as Kelsey and Danielle from Kickstart Accounting unveil the ins and outs of transitioning your business to an S-corporation. If you've been pondering the concept of an S-corp, this episode is your comprehensive guide to understanding its intricacies. In a phase of rapid business growth? Then this could be a game-changer.   What’s an S-Corp and What are the Advantages?   Delve into the essence of an S-corp and its role in taxation strategy. Should you be an incorporated S-corp or an LLC S-corp? The distinction lies in a specialized tax election that can unlock significant tax savings. With a keen focus on businesses with net income exceeding $50,000 for two years, the hosts highlight the pivotal role of accurate bookkeeping. Your profit and loss statement serves as the cornerstone for this crucial decision-making process.   Discover the advantages that an S-corp status brings—opportunities for retirement plans, potential to engage a board of directors, and more. But it's essential to recognize that there are specific revenue thresholds and increased financial responsibility. Keeping business and personal expenses separate is paramount, particularly under the S-corp structure, where improper handling could lead to complications during audits.   Drawbacks and Requirements for Becoming an S-Corp   Becoming an S-corp when your business meets the requirements above doesn’t have many drawbacks, but there are some things that become a bit tedious when you are setting it up. Uncover the intricacies of reasonable compensation—what should an owner's role fetch in terms of payment within your region? Seeking guidance from tax accountants or online benchmarks can aid in this determination. Navigating payroll intricacies is another vital aspect. Even if you're a one-person operation, being on payroll is mandatory. Federal and state payroll system registration and tools like Gusto streamline this process.   Meticulous bookkeeping takes center stage. Understanding where your funds flow is critical. While a degree of separation between personal and business expenses is mandatory, it doesn't demand perfection—communication with your bookkeeper can rectify occasional overlaps.   Conclusion    Kelsey shares anecdotes of clients who missed out on substantial tax benefits due to misconceptions about S-corp advantages. Remember, you don't have to navigate this decision alone. Seeking help and guidance is a smart move, enabling you to capitalize on potential tax savings. Transitioning to an S-corp isn't just about altering business structure—it's about harnessing its potential to drive financial efficiency and growth.     Key Points  [02:54] What’s an S-corp and why do I want to be one? [10:49] Drawbacks to becoming an S-corp [16:38] Requirements for an S-corp  [21:56] Conclusion    Connect with Danielle: Website | Kickstart Accounting Facebook | Kickstart Accounting Inc.  Get Started Today:  
Show Notes Welcome back to another episode of Entrepreneur Money Stories! Today on the show Danielle, the Founder and CEO of Kickstart Accounting Inc. is flying solo. With an unwavering passion for empowering women in service-based businesses, she's dedicated to unraveling the complexities of financials, enabling entrepreneurs to make a lasting impact. Today, Danielle delves into a topic that often sparks anxiety - operating in the red. But fear not, her insights will guide you through this challenge with a level head and strategic approach.   What Does Operating in the Read Mean?   When your operating income reflects a loss, you're officially operating in the red. Danielle kicks off by emphasizing the importance of accurate bookkeeping and monthly profit and loss analysis. Unveiling the root causes of such losses is pivotal, as they could stem from isolated incidents like annual subscriptions or project revenue dips. In some cases, seasonal patterns might be the culprit, as seen during vacation-heavy periods. Identifying whether your business follows such a seasonal trend is crucial.   Should the loss extend for more than three consecutive months, it's time to widen the lens. Danielle advises considering broader market shifts that might be affecting your business. Understanding your finances is paramount. She highlights the impact of becoming an S-corp, where your previous draws now translate into expenses, potentially altering your business's profitability. Collaborating with your financial team becomes essential to grasp the implications and make any necessary operational adjustments.   Taking Action    After exhausting these considerations, it's time for action. Swift decisions are crucial, with a focus on non-personnel cuts initially. Using the expense grading worksheet, Danielle demonstrates how to trim expenses without compromising your valuable team members. While cuts might be tough, remember that you can reintroduce these elements later. Survival is the key objective at this moment.   As you navigate this challenging phase, building a cash reserve is imperative to adapt to the evolving market landscape. Luxury expenses take a backseat as you build a financial cushion. Danielle then suggests pinpointing your business's primary problem without succumbing to fear. Resist the urge to panic and concentrate on addressing one issue at a time. If it's a revenue decrease, is it a marketing or market-related challenge? A deep dive analysis can offer insights into the underlying causes.   Questions for Reflection   Danielle encourages introspection amidst this period of financial challenge. Each valley holds valuable lessons, whether it's a brief setback or a more extended struggle. Revisit your money mindset stories that might be exacerbating the situation. Kickstart's money mindset mastery program can aid in reframing your perspective for positive change.   Are you putting in the extra effort? Revisit the strategies that yielded success before. Examine your schedule, habits, and interactions. Rekindling those practices can rejuvenate your momentum and passion. Consistency reigns supreme; avoid distractions that divert your attention from your business objectives.   Fuel your business with renewed energy and surround yourself with those who uplift you. Danielle underscores the importance of leadership during challenging times. Visualization and focus on success are potent tools for steering your business out of fear's grasp. Remember, succumbing to fear isn't an option, even when uncertainty ripples through the entrepreneurial community.   As we conclude this insightful episode, Danielle's guidance echoes in our minds: face challenges head-on, adapt strategically, and lead your ship through the storm. Thank you for joining us today on Entrepreneur Money Stories, where wisdom meets action. Key Points  [02:32] What does operating in the red mean? [11:08] Taking action  [17:05] Questions for reflection    Connect with Danielle: Website | Kickstart Accounting Facebook | Kickstart Accounting Inc.  Get Started Today:  
Show Notes    In this episode, we're joined by the talented Shelli Warren, a seasoned expert in helping service-based business owners cultivate exceptional leadership teams. Shelli's deep-rooted connection with Danielle is evident as they share a mutual commitment to empowering female entrepreneurs. Their insightful conversation delves into the challenges and rewards of forming a robust leadership team in the world of business.   Things to Keep In Mind as a Leader    Entrepreneurship often springs from a passion for one's craft, but the broader aspects of running a business require acquired skills. Shelli reassures us that it's absolutely normal not to adore every facet of being a business owner – a sentiment many can relate to. Acknowledging that you can't excel in all domains is crucial. Just as it's acceptable to seek financial advice, it's perfectly fine to seek help in the realm of team leadership.   Shelli emphasizes that the pursuit of perfection in every role is an unrealistic expectation. Instead, the focus should be on building a leadership team that complements your strengths. Drawing parallels to the corporate world, she highlights that in service-based businesses, a leadership team comprises dedicated individuals who align with the mission and vision. These professionals are skilled in their anchor areas, forming a cohesive unit that drives growth.   Creating a Leadership Team    The journey to creating such a team starts with recognizing potential leaders within your existing ranks. Shelli advises to identify those who think like business owners, exhibit core values, and uphold high standards. Transparent communication is paramount: openly express your intent to develop leadership roles within the company. This not only fosters internal growth but also sets the stage for a smoother transition if external hires become necessary.   Building Your Culture    When conversations with potential leaders fall short, maintaining transparency is key. While it can be disheartening, the team should understand that changes are vital for progress. Shelli stresses that leadership transformation begins with the founder's vision for the team experience. Reflecting on personal team experiences helps define desired workplace dynamics, which should be communicated openly. Recognizing and commending behaviors that embody core values further nurtures a positive atmosphere.   The Tough Conversations    Tackling challenging conversations requires clear intention. Shelli advises a focused approach, highlighting the desired outcome and encouraging the individual to actively resolve issues. Avoid overwhelming the recipient by addressing incidents individually, offering constructive feedback that paves the way for improvement.   Why Do I Want a Leadership Team?   The significance of a leadership team's role in business expansion is undeniable. Shelli explains that this team acts as a bridge between the founder and the extended team, managing day-to-day operations and reporting back. As the founder concentrates on high-value tasks, a sense of self-sufficiency grows within the leadership team. This cascades into a culture where direct leaders guide their teams, leading to quality interactions and fewer interruptions for the founder.   In conclusion, Shelli Warren's insights illuminate the path to creating a leadership team that complements your strengths, propelling your business to new heights. By embracing the idea that you can't excel in every aspect and fostering transparent communication, you empower your team to take ownership and drive success. Tune in to discover how to cultivate a leadership team that propels your business growth while allowing you to focus on your core passions.   Key Points [03:56] Things to keep in mind as a leader  [07:09] Creating a leadership team  [21:25] Building your culture   [28:40] The tough conversations  [32:53] Why do I want a leadership team?   Connect with Danielle: Website | Kickstart Accounting Facebook | Kickstart Accounting Inc.  Get Started Today:
Show Notes    Welcome to another enlightening episode of Entrepreneur Money Stories! In today's episode, we delve into a powerful technique that can transform your money mindset and overall outlook on life – the High Five Habit. Our guest, Danielle, a devoted follower of Mel Robbins' pioneering work, introduces us to this innovative practice and explores how it can rewire and reframe our approach to money.   What Does a High Five Mean to You?   Think back to that impactful high five you received. Imagine the emotions coursing through you, the context of the moment, and the person behind that uplifting gesture. Danielle takes us on a journey through her own experience, where a high five during a grueling Spartan race shifted the course of her race, metaphorically and literally.   What is the High FIve Habit?   At the heart of the High Five Habit is the concept of starting your day with a mirror-side high five. Originating from Mel Robbins' personal experience of combating negative self-talk during a rushed morning, this simple practice triggers the release of dopamine in the brain, providing a much-needed boost. Scientists have also revealed that the act of raising your arm creates additional energy, highlighting the significance of seemingly small actions in shaping our days.   Why Does It Work?   But why does the high five work wonders in dispelling negativity and ushering positivity? Just as we internalize negative self-talk through experiences, the habit of celebrating ourselves through high fives can also be etched into our subconscious. This transformation is facilitated by linking the practice with new neural pathways, interrupting the cycle of self-doubt and welcoming fresh energy. If you find yourself resisting this notion, it could be a sign that you're not accustomed to celebrating your own accomplishments. By extending a high five to yourself, you're declaring "I see you" and "I hear you," momentarily halting the tide of negativity and embracing a newfound vitality.   How to Use the High Five Habit   Mel recommends incorporating this habit into your daily morning routine. As you set intentions for the day and envision your future self, choose a trigger like brushing your teeth or sipping your morning coffee. Lift your arm, give yourself a high five in the mirror, and if you're a fan of mantras and affirmations, this is a perfect moment to recite them.    Recognizing the challenges business owners face as their harshest critics, Danielle highlights how this practice can be a catalyst for self-celebration. The inner turmoil of being an entrepreneur can be met head-on with the high five habits, celebrating achievements and milestones along the way. This practice isn't confined to personal triumphs; it can be harnessed to confront financial insecurities too. Whether it's looking at your financial reports or engaging with your money team, incorporating high fives amplifies your self-affirmation and rewires negative thought patterns.   In conclusion, the High Five Habit offers a simple yet transformative approach to shifting our money mindset and daily outlook. With the guidance of our insightful guest Danielle, we've explored how the act of celebrating ourselves through high fives can override ingrained negativity, setting us on a path of self-discovery, positivity, and achievement. So join us on this episode of Entrepreneur Money Stories as we uncover the power of the high five and its profound impact on our relationship with money and self-worth.   Key Points  [01:44] What does a high five mean to you? [05:20] What is the high five habit? [08:55] Why does this work? [13:18] How to use the high five habit   Connect with Danielle: Website | Kickstart Accounting Facebook | Kickstart Accounting Inc.  Get Started Today:
Show Notes   In this episode of Entrepreneur Money Stories, we revisit Brandee Gaar, the founder of a thriving wedding planning business based in Orlando, Florida. With an impressive track record spanning sixteen years in the industry, Brandee has not only built a profitable business but has also become a dedicated coach to other wedding professionals. Her mission is clear: she wants to help others succeed while challenging the pervasive burnout culture that often plagues the wedding industry.   The Summit   The conversation takes place just after Brandee's annual Summit, an event she meticulously plans with thoughtfulness and intention. Initially starting her coaching online, Brandee found her true calling in in-person events, allowing participants to experience a sense of empowerment and embrace their roles as CEOs. Every aspect of the Summit is crafted to provide authenticity and realness to attendees, both during the sessions and outside of them. Brandee believes that gathering the right individuals in one room can spark transformative changes in their professional lives.   Tracking the Financial Side of Things   Brandee astutely manages her business, ensuring clear financial segregation among its various branches, such as wedding planning, the Summit, and coaching, all under the same LLC. This approach enables her to closely track the profitability of each segment individually. She emphasizes the importance of paying attention to the finer details, especially during less profitable years, and setting expense goals to complement sales targets, driving steady growth.   Looking into the Future   Despite the fear surrounding a possible recession, Brandee adamantly refuses to plan from a place of fear, dismissing it as an excuse for mediocrity. Instead, she advises professionals to focus on excellence, redouble their marketing efforts, and invest in personal and business growth. Even post-pandemic, when her company seemed to be coasting, Brandee recognized the opportune moment to push for growth and made concerted efforts to expand the business.   A strong advocate for investing in her team, Brandee believes in providing her employees with opportunities for growth. For instance, she invested in her social media manager by purchasing an SEO course, which will remain available to future team members in that role, enhancing their skills and contributing to the overall growth of the business. Money Mindset and the Financial Aspect   A major decision Brandee made recently was moving the Summit from Orlando to Austin, TX. This shift was a strategic one, calculated to foster a 20% growth in that region by centralizing the event. Drawing from past attendance data and comprehensive planning for best and worst-case scenarios, Brandee confidently took the leap, recognizing the potential for success in this bold move.   Advice for the Fearful Business Owner   Brandee's insights resonate deeply with entrepreneurs, emphasizing the importance of thoughtfulness in managing one's business, resisting conformity, and identifying and addressing the gaps that hinder growth. Her approach exemplifies how investing in essential areas and shedding weaknesses can lead to business expansion and overall success.   In conclusion, this enlightening episode with Brandee Gaar is a treasure trove of wisdom for anyone navigating the wedding planning industry or seeking entrepreneurial inspiration. Her remarkable journey, coupled with her passion for uplifting others, serves as a guiding beacon for entrepreneurs striving to thrive in competitive markets while avoiding burnout. Listeners are left with invaluable takeaways on building profitable businesses, fostering authenticity, and nurturing a strong team to achieve their goals.   Key Points  [04:48] The Summit  [09:28] Tracking the financial side of things  [17:18] Looking into the future  [24:34] Money mindset and the financial aspects [32:43] Advice for the fearful business owner    Connect with Danielle: Website | Kickstart Accounting Facebook | Kickstart Accounting Inc.  Get Started Today:   Connect with Brandee: Website | Instagram | Youtube |
Show Notes    Welcome to Entrepreneur Money Stories, where we explore the challenges and triumphs of running a business. In this episode, we tackle the pervasive issue of negative thinking and its impact on business owners. Negative thinking involves having thoughts that perceive oneself, others, and the world in a negative light. Left unchecked, these thought patterns can hinder progress and success. Join us as we delve into various types of negative thinking and provide strategies to break free from its grip.   Types of Negative Thinking and Thought Patterns    Negative thinking can manifest in different forms, such as filtering, personalizing, catastrophizing, and polarizing. Filtering involves focusing solely on the negative aspects of situations, while personalizing leads to self-blame for negative events. Catastrophizing is the tendency to anticipate the worst outcomes, and polarizing involves viewing circumstances as either entirely good or bad.   To counter negative thinking, our host, Danielle, shares a powerful strategy: positive affirmations. Rather than superficially repeating positive statements, she suggests delving deeper and reframing negative thoughts with evidence-based counterarguments. By examining concrete evidence such as business growth numbers and data, entrepreneurs can challenge their negative perceptions and gain a more accurate perspective on their progress.   Strategies to Break Negative Thinking Cycles    Examining the evidence objectively is crucial in breaking the cycle of negative thinking. By looking at the actual numbers and data related to business growth, entrepreneurs can often find that their negative thoughts do not align with the reality reflected in the data. Playing out different scenarios, including worst-case outcomes, enables them to develop strategies to address potential challenges and safeguard their business.   Shifting perspectives is another powerful tool. Imagine offering advice to a colleague or friend who shares similar negative thoughts. How would you encourage and uplift them? Applying this compassionate perspective to oneself can help reframe negative thinking and inspire self-belief. Additionally, seeking support from a money team or a supportive network provides an outlet to voice concerns and gain encouragement from fellow entrepreneurs.   The power of asking empowering questions cannot be underestimated. By reframing inquiries, entrepreneurs can unlock valuable insights, discover lessons from failures, build rapport, and mitigate business risks. It is essential to ask open-ended questions that foster growth and exploration, rather than limiting ones that reinforce negative thinking. Actively listening to one's inner dialogue and redirecting it towards more empowering thoughts is key.   Embracing curiosity and personal growth is vital in overcoming negative thinking patterns. Approaching negative thoughts with curiosity allows entrepreneurs to question the likelihood of worst-case scenarios and explore alternative perspectives. Reflecting on past experiences where adversity was overcome helps cultivate resilience. Focusing on lessons learned and the strength already demonstrated can help build confidence.   Wrapping It Up    In this episode of "Entrepreneur Money Stories," we delve into the world of negative thinking and provide actionable strategies to break free from its grip. By harnessing the power of positive affirmations, examining evidence objectively, shifting perspectives, and asking empowering questions, business owners can overcome negative thinking patterns and cultivate a resilient mindset. Join us as we explore the transformative power of reframing and discover how it can propel your business forward.   Key Points  [02:40] Types of negative thinking  [03:50] Types of thought patterns  [07:28] Strategies to break negative thinking cycles    Connect with Danielle: Instagram | Follow on Instagram  Website | Kickstart Accounting  Facebook | Like our sponsor’s page on Facebook  Get Started Today:
Show Notes  On today’s episode of Entrepreneur Money Stories we have the pleasure of welcoming Carol Cox, an esteemed entrepreneur, thought leader, and Democratic political analyst, who has been making waves in the speaking industry. In this episode, we explore Carol's transformative work with women who have been in business for several years and are seeking to take their ventures to the next level. Whether their expertise lies in psychology, STEM, leadership, or other domains, Carol guides these women in crafting signature talks that fuse personal mission and storytelling, creating an authentic and resonant connection with their audiences.   Building to Paid Speaking Engagements  One common dilemma among aspiring speakers is the uncertainty surrounding the value and significance of their stories. Carol highlights the importance of speaking from the heart, focusing on what truly matters to you, and weaving a thread that aligns with your business. By enabling the audience to feel and believe in their potential, a speaker can truly make a lasting impact. While lead generation often serves as the initial motivation for many people entering the speaking arena, Carol emphasizes the power of speaking at conferences and local groups that genuinely resonate with one's audience. As a speaker's reputation grows, opportunities for speaking engagements will arise, providing the chance to negotiate fees and establish a solid financial foundation.   Why Add Public Speaking to Your Repertoire? While podcasting offers an excellent platform for honing speaking skills, Carol reminds us that speaking in front of a live audience brings a distinct set of challenges. Public speaking, often cited as a common fear, can profoundly enhance personal growth and self-confidence. Carol herself identifies as a speaker rather than a writer, encouraging individuals to verbalize their thoughts to facilitate problem-solving and self-discovery. Through sharing a personal story of her own journey, Carol reveals the transformative power of speaking and how it led to the creation of Speaking Your Brand®, her groundbreaking venture.   Can You Be a Writer and Speaker? Carol firmly believes that one can excel as both a speaker and a writer. She recalls working with a client who beautifully transposed their jointly created signature talk into a written format. However, she cautions that writing and speaking require different approaches, as the spoken word possesses a unique cadence and rhythm. Transferring written content into a speech demands careful consideration and adaptation.   Considering Pricing Another critical aspect Carol addresses is the money mindset associated with speaking engagements. Many women tend to undervalue their services, charging less than they should. While speaking fees may vary depending on the audience, event, and organizers, Carol suggests keynote speakers should consider a minimum fee ranging from $2,500 to $3,500, with experienced speakers able to command up to $10,000. For workshops and training, a minimum fee of $2,500 is recommended, which can increase to $15,000 and beyond. It is crucial to recognize that speaking engagements are a value exchange, where the speaker's expertise and experience deliver tangible benefits to the audience.   To ensure fair compensation, Carol advises speakers to list their pricing on their websites, promoting transparency and allowing potential clients to make informed decisions based on their budgets. Additionally, when considering speaking engagements for exposure, it is important to assess whether the audience aligns with your target clientele, if you will have access to valuable photos and videos, and whether the event host advocates for you. By tracking the speaking engagements and measuring client conversions, speakers can identify the events that yield the best results and tailor their future choices accordingly.   Carol’s Money Mindset  In the closing segment of this episode, Carol shares her personal experiences and the ups and downs of her money mindset as a long-term business owner. She highlights the significance of valuing the services she provides and pricing her business accordingly. With the advent of the pandemic, Carol's company swiftly adapted to virtual speaking and thought leadership, emphasizing the importance of becoming a thought leader in one's industry. Taking permission for oneself to be a thought leader and pushing boundaries to advance conversations and ask profound questions are vital aspects of establishing oneself as a true catalyst for change.   Join us for this captivating conversation with Carol Cox, as she empowers women to find their voices, embrace their stories, and activate ideas for change. Discover the transformative potential of public speaking, gain insights into pricing your services, and uncover the path to becoming a thought leader in your industry. Get ready to embark on a journey of personal growth, professional empowerment, and impactful storytelling.   Key Points  [03:15] Building to paid speaking engagements  [10:25] Why would someone want to add public speaking to their repertoire? [14:44] Can you be a speaker and a writer? [17:28] Speaking as revenue: considering pricing  [21:47] Starting the conversation of being paid for a speaking engagement [26:59] Carol’s money mindset   Connect with Danielle: Instagram | @DanielleHayden__OH Website | Kickstart Accounting Facebook | Kickstart Accounting Inc.  Get Started Today:   Connect with Carol: Discover your speaker archetype:  
Show Notes  Welcome to today's episode, where we dive into the first step of our money mindset mastery framework: awareness. In this episode, we explore the impact of confirmation bias on our financial decisions, memories, and self-perception as business owners. By becoming aware of our unconscious thoughts and biases, we can gain a better understanding of our current money mindset.   Confirmation bias, our tendency to seek, interpret, and remember information that confirms our existing beliefs, plays a significant role in our financial choices. It influences everything from our buying decisions and budgeting to how we run our businesses and spend money. Often operating beneath our conscious awareness, confirmation bias reinforces negative stories we tell ourselves and fosters unhelpful comparisons with others.   Emotional Spending and Confirmation Bias  One common manifestation of confirmation bias is emotional spending, which can affect many business owners. Driven by our biases, we may make impulsive purchases, believing they will solve our business problems. However, taking a step back and allowing 48 hours before making a significant purchase can help counteract this bias. By doing so, we create space to critically evaluate the positive and negative aspects of the decision, rather than solely focusing on the positives. This intentional pause helps break the cycle of biased research and encourages more balanced and informed financial choices.   Unfortunately, even when we take time for research, confirmation bias can still influence our perceptions. We may overlook negative aspects and only see the positives, reinforcing the belief that such purchases are beneficial. This process triggers dopamine spikes that reinforce our emotional spending habits, making them challenging to break.   Steps to Break the Cycle To break free from this cycle, we must approach our financial mindset with curiosity rather than unwavering conviction. Embracing a mindset of curiosity allows us to be open to new perspectives and experiences, as well as acknowledge the possibility of being wrong. By adopting this approach, we can reframe negative thoughts and challenge them with a more curious and open mindset.   Another crucial step is to think about your thinking! Evaluating our instinctive reactions and searching for ways to prove ourselves wrong can help us break free from the constraints of confirmation bias. It's essential to consider multiple perspectives and be open to changing our minds. We must remind ourselves that change is not a bad thing; it signifies growth and development.   Join us in this episode as we explore the power of awareness in overcoming confirmation bias and transforming our money mindset. By understanding how biases shape our financial decisions, we can make more informed choices and create a healthier relationship with money.   Key Points  [09:37] Emotional spending and confirmation bias  [14:05] Steps to break the cycle    Connect with Danielle: Instagram | Follow on Instagram  Website | Kickstart Accounting  Facebook | Like our sponsor’s page on Facebook  Get Started Today:  
Show Notes  In this episode of Entrepreneur Money Stories, we have a special guest, Amber De La Garza, a productivity specialist who focuses on helping small business owners achieve more joy in their lives and businesses. Amber understands the challenges entrepreneurs face, including burnout and the urge to step away from their businesses. She believes that by optimizing productivity, entrepreneurs can create a fulfilling and sustainable entrepreneurial journey.   Amber begins by emphasizing the importance of understanding where your time is being spent and how you are tracking it. Rather than striving for a perfectly structured schedule, she advises entrepreneurs to observe their time and identify patterns. This self-awareness enables quick adjustments and allows for the creation of an ideal schedule that aligns with personal goals.   What is Productivity? Productivity, according to Amber, goes beyond mere busyness, organization, or color coding. It involves investing our best time in our most important activities—the tasks that propel us towards our goals. While organization can support productivity, it is not the sole determinant of success. A cluttered desk does not necessarily impede progress, just as a meticulously color-coded system does not guarantee achievement.   Amber emphasizes that the primary goal of any business should be profitability. By focusing on this overarching objective, entrepreneurs can alleviate stress and free themselves from concerns about keeping the business afloat. Often, entrepreneurs become overwhelmed by various goals, diverting their attention from the main objective. Reflecting on past patterns and behaviors can help identify areas for improvement and initiate positive change. Identifying one's best activities—such as marketing, sales, servicing clients, and leadership—becomes crucial for productivity and profitability.   The Four Buckets of Productivity Marketing and visibility play a pivotal role in every business. Whether it involves traditional methods like newspaper or Google ads, or modern strategies like podcasting and networking, the consistency of marketing efforts is paramount. Amber advises entrepreneurs to find marketing methods they enjoy, enabling them to show up consistently and improve over time. Distractions and fires can easily derail progress, but entrepreneurs can differentiate between genuine problems and self-inflicted disruptions by analyzing their own inaction in the past. Tracking time and identifying patterns can help pinpoint areas that require change.   Sales activities, which include discovery calls or initial consultations, are high-value tasks that contribute to business growth. Amber suggests batching such activities to optimize productivity, dedicating specific days to specific tasks.   Servicing clients is the third important bucket. For product-based businesses, this may involve customer service and product improvements, while service-based businesses focus on delivering their services. Entrepreneurs must strike a balance between dedicating time to clients and managing other aspects of their business.   Lastly, leadership is essential for achieving business goals and profitability. By investing time in training, coaching, and running team meetings, entrepreneurs can multiply their productivity by leveraging their team's efforts.   Accidental Business Owners  Amber addresses the issue of "accidental" business owners—those who ventured into entrepreneurship due to their passion for a craft but feel unequipped to handle the business side. She assures listeners that running a business is a teachable skill, and formal business education is not a prerequisite for success. Ignoring the financial aspect of a business can hinder its smooth operation, so entrepreneurs should prioritize financial management.   In this episode, Amber LaGarza shares valuable insights and actionable strategies for becoming more productive and achieving business success. Whether you are an accidental business owner or a seasoned entrepreneur, this episode will help you develop the skills needed to optimize your time, focus on the right activities, and ultimately create a profitable and fulfilling business.     Key Points   [02:04] What is productivity? [06:32] Where do you start in becoming more productive? [13:02] What is marketing and visibility? [19:14] Sales  [22:40] Servicing your clients [24:55] Leadership  [27:17] Accidental business owners  [30:34] What does all this look like in practice?   Click here to check out Amber’s media kit    Connect with Danielle: Instagram | Follow on Instagram  Website | Kickstart Accounting  Facebook | Like our sponsor’s page on Facebook  Get Started Today:  
Show Notes  Join us in this insightful episode as we explore the inspiring journey of Seran Glanfield, a former banker from Wales who discovered her true passion in the realm of movement and pilates. Initially drawn to pilates as a dedicated runner, Seran quickly realized its profound impact on her well-being and decided to become a pilates instructor. However, her growing fascination with the business side of the industry led her to shift her focus to helping other pilates instructors thrive and expand their studios.   How Seran Guides Clients to Differentiate  With the boutique fitness world experiencing exponential growth over the past decade, many studio owners find themselves faced with a saturated market. So, how can you set your business apart from the crowd? While pricing is a commonly used strategy, Seran emphasizes that long-term differentiation lies in uncovering the unique qualities of your fitness studio. From providing exceptional customer experiences to helping clients achieve their goals, understanding your strengths is crucial in setting yourself apart.   One common pitfall for business owners is falling into the comparison trap when discovering their business's core values. Seran advises putting on blinders and resisting the urge to focus on what neighboring studios are doing. Often, owners underestimate the special aspects of their own business, overlooking their unique offerings. By prioritizing core values and allocating resources accordingly, you can retain clients who genuinely appreciate the exceptional service you provide.   Getting Someone in the Door vs. Retention  Marketing can be divided into two main aspects: attracting clients to your studio and fostering loyalty. To engage potential clients who haven't yet interacted with your business, it's important to identify any obstacles that may be holding them back. By effectively communicating your core values and clarifying the type of environment you provide, you can pre qualify clients and invite them to take the next step. Once a client walks through your door, shift your focus from addressing hesitations to showcasing the potential they can achieve by working with you. Successful marketing creates visibility, while a seamless sales strategy acts as a natural next step in their fitness journey.   Seran’s View on Pricing and Discounts Aligning your pricing model with your values and desired client interaction is vital. Each business is unique in how it wants to engage with clients, and this extends to pricing services. There is no one-size-fits-all approach, and it's essential to choose a model that aligns with your brand values. Whether you believe in offering drop-in classes for flexibility or prefer subscription-based options for better results, select a pricing structure that resonates with your studio's identity. Additionally, consider the expenses associated with running your business, such as rent and utilities, and ensure that your pricing sustains these costs.   What Does it Mean to Run a Business Like Clockwork? When all the pieces of your business puzzle fit together, your studio runs like clockwork. Your business should not be a constant source of headaches, and implementing systems that allow you to work on your business, rather than just in it, is crucial. While it's natural to gravitate toward areas where you feel comfortable, it's important to continually seek ways to elevate all aspects of your studio. Obtaining an outside perspective can be invaluable in identifying areas for improvement that may have been overlooked.   How Seran Keeps Her Money Mindset Strong As a coach, Seran sees money and business as tools rather than measures of personal worth. She encourages clients to adopt a similar mindset, focusing on the number of people they can support and the impact they can make through their work. While optimizing profitability is important, expanding your goals beyond financial metrics will enhance your satisfaction as a business owner.   Tune in to this episode to gain valuable insights on standing out in the competitive boutique fitness industry, uncovering your studio's unique strengths, and nurturing long-term business growth. Discover how focusing on core values, effective marketing, strategic pricing, and a healthy money mindset can lead to success and fulfillment as a studio owner.   Key Points 00:17 What most people don’t know about Seran 02:44 How Seran fell in love with boutique fitness studios 06:51 How Seran guides clients to differentiate  16:54 Getting someone in the door vs. retention  21:49 Seran’s view on pricing and discounts  30:01 What does it mean to run a business like clock work 36:09 How Seran keeps her money mindset strong    Connect with Danielle: Instagram | Follow on Instagram  Website | Kickstart Accounting  Facebook | Like our sponsor’s page on Facebook  Get Started Today:
Show Notes  In this episode of Entrepreneur Money Stories, we dive into the specific steps needed to conduct a quarterly financial review for your business. Join us as Danielle from Kickstart Accounting shares their proven process, empowering you to minimize tax liabilities and finish the year strong.   Why Should I Do a Mid-Year Check In? Setting clear intentions at the beginning of the year allows for hyperfocus on what truly matters to your business. However, a mid-year check-in is essential to ensure you're on track or need to recalibrate your goals. Successful business owners are willing to pivot and adapt when necessary, especially if unexpected growth occurs. If you don't have a CPA offering mid-year check-ins, consider finding one to help optimize your tax strategy for the second half of the year.   Starting the Process: Prep Work and First Steps  To start the process, block out uninterrupted time in your calendar and create a quiet space for reflection. Gather important documents, including your monthly snapshot, income statements, balance sheet, cash flow statement, written goals, and a notebook. Arrive on time and treat this meeting with respect, dedicating the full allotted time to focus solely on your business.   Begin the review by expressing gratitude for what has gone well in your business so far. Then, revisit the intention you set at the beginning of the year to ensure it still aligns with your current situation. Analyzing your income statement, focus on three key numbers: gross profit, monthly net income, and monthly cash flow.   Income statement, Balance Sheet, and Cash Flow Statement  Next, examine your balance sheet to assess the assets and liabilities of your business. Aim for a healthy debt-to-income ratio and ensure you have sufficient assets or cash to cover your business's debt. The cash flow statement provides insight into where your money goes, clarifying if it's being used to repay previous debts or accumulate in your personal account. Consider setting an intention for the latter half of the year, such as saving 6-12 months of operating expenses for increased financial security.   What Happens When I Get Back to the Office? Returning to the office, utilize your new intention as a filter for decision-making. When faced with business choices, ask yourself if they are necessary, align with your goals, and identify the best approach. Avoid letting FOMO dictate your decisions and understand the cost of both action and inaction. To maintain momentum, use monthly snapshots to reflect on your financial direction. Take the time to analyze and evaluate your spending habits and leverage your bookkeeping team's expertise to gain further insights.   In conclusion, this episode equips you with the knowledge and tools to conduct a powerful mid-year financial review. By implementing this process, you can make informed decisions, optimize your financial strategy, and confidently steer your business towards success.   Key Points  [02:55] Why do I need to do a mid-year check in? [08:28] Starting the process: prep work and first steps  [20:08] Looking at your income statement, balance sheet, and cash flow statements [27:16] What happens when you get back to the office? [30:34] Tools and systems to keep yourself aligned    Connect with Danielle: Instagram | Follow on Instagram  Website | Kickstart Accounting  Facebook | Like our sponsor’s page on Facebook  Get Started Today:
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