Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva
Kindly Gifted: The Business Of Influence and Personal Branding with Kate TerentievaSubscribed: 7Played: 35
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Whether you're an entrepreneur, influencer, artist, musician - you no doubt know the importance of building your brand. Kindly Gifted spills the best-kept secrets you need to know to create a digital presence worth remembering, whether for your company or your personal brand. Become fluent in the business of influence and learn the art of personal branding with Kate Terentieva, your Chief Brand Officer on speed dial. Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
198 Episodes
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Thank you to everyone who DM'd, emailed, and tagged me in your videos to tell me how much you love this show. Here's the much awaited update on what's been going on.
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SUPPORT OFF THE RECORD:
Check out our conversation game!
Follow along as I build the company @playofftherecord on IG & TikTok
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EVERYTHING YOU NEED:
Take My Class & Other Resources: https://www.theleap.co/creator/katarina/
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
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Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
1No one gives a f*ck about your product. Not if you don't show them why they should care. Forerunner Ventures published their report on the 6 core elements they've found fuel brand impact. Let's get into it!!
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Things I Mentioned:
Forerunner Ventures
Find Your Brand Power Score
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
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Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
What do people overlook the most in their marketing? Strategy. Hands down. Tune in to hear why "a pop up" or "a TikTok trend" isn't a marketing strategy and how Starbucks used strategy to build a $3.59B brand!
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Starbucks' Campaign I mentioned:
Meet Me At Starbucks (2014)
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
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Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
If you want to achieve excellence in this industry, you must study human behavior. Let's get into it 😉
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CEREAL BRAND I MENTIONED:
OffLimits x Chamberlain Coffee
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
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Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
This wasn’t just a movie. It was a solution to a business problem. Let’s get into it!
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
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Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
Great marketing is always controversial, but controversial marketing isn't always great. Tune in to learn why most marketing sucks and how an audience-first approach can increase ROI.
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ADS I MENTIONED:
AT&T featuring Martin Scorsese
Kenzo World
Virgin Voyages x Jennifer Lopez
Pepsi with Kendall Jenner
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
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Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
Brand deals aren't the only way to make money online. In fact, many creators (including myself) have expanded into digital products, like consults, courses, and other educational resources to help you learn from us. Our guest Abigail Peugh has supported 4000+ creators in making money from digital products and even made $10K in her first month of selling digital products herself. Tune in!
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20% OFF PROMO:
If you want to get started with digital products, you can use the code KINDLYGIFTED for 20% off Abigail's digital product starter kit, which has helped other creators make anywhere from $500-$7k selling their own digital products! https://stan.store/abigailpeugh/p/digital-product-starter-kit-earn--in-your-sleep
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EVERYTHING YOU NEED:
Connect with Abigail: Website | Instagram @abigailpeugh | TikTok @abigailpeugh
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
$100M Offers by Alex Hormozi: https://a.co/d/fbgTnTX
Free Offers Training by Alex Hormozi: https://www.acquisition.com/training/offers
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
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Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
There's a very specific type of cancel culture that worries me and it has to do with intellectual property. Let's get it into it!
BONUS: We also talk about peer analysis and why it's important to do that as a creator if you're building your personal brand into a career!
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
---
Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
From years of working with clients, I've found that there's one personality trait that foreshadows a brand founder's (and marketer's) success. It's not confidence. It's not strong hiring skills. It's not even your work ethic. Tune in to hear what it is 😉
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
---
Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
There's a ton of discourse about AI & it's role in the creative workflow. Here are my unfiltered thoughts.
(Warning: Subject to change as the AI industry continues to evolve bc I'm human lol 😉)
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
---
Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
Networking can feel a little slimy (especially for women). Longtime entrepreneur in the digital media space, our guest Jessy Grossman is passionate about supporting women in business and being at the forefront of innovation, which inspired her to found her community WIIM (Women In Influencer Marketing). Tune in as we chat about how to successfully network, build connections, and use LinkedIn to find lucrative opportunities!
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EVERYTHING YOU NEED:
Connect with Jessy & Women In Influencer Marketing: Website | Instagram @iamwiim | Instagram @jessygrossman | LinkedIn
1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
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Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
Shein recently hired 10 influencers to participate in quite the misleading campaign in an effort to create a more positive image. Not only did it not work, but even the creators hired took a hit. Let's talk about due diligence in influencer marketing when it comes to advertising brands!
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
---
Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
Ever since seeing The Social Network, I had a specific view of mentorship. Until I found mentors and became one myself. That's when I realized there are myths around mentorship that I wished someone had debunked for me 😉
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EVERYTHING YOU NEED:
1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
---
Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
Influencer marketing has evolved so quickly, and so has the creator-brand relationship. After 10 years on the brand side, our guest Molly Tracy founded VRAI Digital, the talent management agency that supports multicultural creators with representation, negotiation, and growth strategy support. Tune in as we chat about how to ensure a successful partnership between you, your manager, and your brand partner!
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EVERYTHING YOU NEED:
Connect with Molly & VRAI Digital: Website | Instagram @vraidigital
1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
---
Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
I hope you have the confidence of a man who got a bunch of billionaires to explore the ocean blue in a tin can powered by a game controller. Love you. Mean it.
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EVERYTHING YOU NEED:
1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
---
Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
Being a full-time creator is more accessible than ever. But scaling alone is damn near impossible. The reality is -- you need a team. As someone who's supported creators by closing $4M of brand deals, partnerships and speaking engagements, today's guest Johanna Voss is one of the best talent managers in the game. Having left her corporate gig in Operations, she's been helping creators & influencers operate their businesses for 13+ years. AKA -- there's a LOT to learn from her, whether you are a manager or you're a creator looking for management!
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EVERYTHING YOU NEED:
Connect with Johanna: Website | Instagram @johannavoss
1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
---
Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
I said what I said.
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EVERYTHING YOU NEED:
Pick My Brain: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
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Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
I'm so glad I didn't quit. Trust yourself. Fear no one. Keep going!
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EVERYTHING YOU NEED:
1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
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Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
Let this be a lesson to you as you build your presence on social media.
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EVERYTHING YOU NEED:
1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
---
Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
Since the 1940s, product placement has been one of most effective forms of marketing. Because it's not an interruption or intrusion - it's weaved into the conversation. Tune in to learn more (and hear me shamelessly quote my fav product placement ads 😂). DM me the next time you spot product placement and let's geek out together!
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EVERYTHING YOU NEED:
1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
---
Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support
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