Lunch Hour Legal Marketing

The guys make the case for case management software in your law firm, how the landscape is changing, and wrap up the pod with yet another super tactical Q&A. --- Gyi and Conrad are joined by Erik Bermudez of Filevine to chat about marketing, tech integrations, data/case management, and so much more. Erik schools us on the developments in legal case management in the age of AI and offers tons of tips for attorneys looking to improve their practice.  Later, the guys and Erik host a live Q&A at Filevine’s LEX Summit to answer a whole slew of audience questions.  The News: Remember how the internet just about broke 2 weeks ago? Critical Patches Recommended for PHP Vulnerabilities Claude announced that they now offer legal-specific artifacts for lawyers.  Microsoft initiated a 60,000-person “buyout”, maybe because “layoffs” doesn’t sit so well in the headlines – Microsoft’s 60,000-person buyout offer hints at a future with fewer workers and more equipment | Fortune Don’t forget to mark this on your calendar! Lunch Hour Legal Marketing Summit - May 4-6 in Austin, TX.    Hey, you! Send us a question and we might just feature it on the show.  Ask us a question!    Listen Next: Building Raving Fans of Your Law Firm with Stephanie Everett - Legal Talk Network   Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

Stephanie Everett hadn’t tried a case in 10 years. Then her housekeeper got hit with a frivolous dog bite suit, so Stephanie used AI to get up to speed on Georgia dog bite law and won. Recording live at 8am’s Kaleidoscope conference in Las Vegas, Gyi and Stephanie talk about what lawyers can learn from the Savannah Bananas about building raving fans. They also cover why you should ask for testimonials early, and why the billable hour keeps leaving money on the table. Stephanie explains why small firms have the edge on AI, why she wouldn’t sign a three-year AI contract right now, and why calling your firm “AI-enabled” might turn off the clients you want. And yes, AI fatigue is real. The News: 8am Kaleidoscope – Gyi and Stephanie recorded live from the conference in Las Vegas. The Savannah Bananas – Jesse Cole’s keynote on removing friction and building raving fans set the tone for the whole conversation. Maddy Martin, Smith.ai – Maddy’s take on hybrid AI-plus-human intake, and why callers should be able to opt out of AI. Pew Research: Young adults in the U.S. are increasingly wary of AI – Gyi points to research showing AI isn’t popular, especially with younger people. Be a Next Level Leader: The Four Cornerstones of Law Firm Leadership – Stephanie’s new book with Debbie Foster. Lawyerist   -Hey, you! Send us a question and we might just feature it on the show. Ask us a question!  -Heading to Charleston this week for Best Era’s AI ERA 2.o? Say hello to Conrad and Gyi and stick around for their sessions. -Join Gyi, Conrad, and what is promising to be an outstanding speaker lineup at the Lunch Hour Legal Marketing Summit 3.0, May 4-6, 2027 in Austin, TX! Get your early bird tickets soon. -A big round of applause for our fantastic sponsors: Juvo Leads, Lawmatics, ALPS Insurance, CallRail, and Eve!  

Gyi and Conrad are traversing the globe to answer your questions. Listen in to this rousing Q&A session featuring real attorneys and legal marketers—whose inquiring minds probably have the same questions you do.  ----- Gyi and Conrad took the stage at GLM Summit for a live Q&A session with professionals just like you, dear listener. The guys offer deep insights on a huge variety of topics, from brand affinity to AI Ranking to competitive advantages and more—even revisiting a recent conversation concerning online vandalism. There’s plenty of tactical stuff here, folks!   The News: The great Great Legal Marketing Summit is saying goodbye… or is it? Google has been poisoning search results by feeding inaccurate information to rank tracking tools. Tricky, eh? Marie Haynes did her homework and found that less than 1% of web traffic appears to be generated by LLMs. Read more: GEO is a distraction - Marie Haynes. A PHP vulnerability broke the internet. Oops.  PMP Marketing Group suddenly ceased operations. What’s the deal?   LHLM is still on the road! Here’s where we’ll be: Hey, you! Send us a question and we might just feature it on the show.  Ask us a question!    Listen Next:  Legal Recourse for Online Vandalism – Can Anything Be Done?    Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

Conference season is here, and Gyi and Conrad are hitting the road. Before they head to the last ever Great Legal Marketing Summit, they’re replaying one of their favorite interviews, recorded at last year’s event with Dr. Cain Elliott of Filevine. Cain runs Filevine’s skunkworks team. His job is to build things three to five years ahead of their time and watch most of them fail. He’s also a former philosophy professor, so when he explains how AI actually works, he does it with a hamburger. Cain and the guys get into why AI hallucinations are more human than you’d think and what separates a closed system from dumping files into ChatGPT. They also cover why you can’t talk an LLM into recommending your firm, and whether we’re in an AI bubble.    The News: Google is poisoning the results it serves to rank trackers, according to new research from Nozzle. Add it to the pile of reasons to stop obsessing over rankings. And if your vendor sells you an “AI visibility score,” ask how they’re accounting for it. Remember those AI-generated Google Business Profiles from the Alexander Shunnarah episode? They’re gone. Catch up here: Fake Listings, AI Reviews… Where the Hell Is Google? Come see LHLM on the road, everybody! Here’s where we’ll be:   Gyi and Cain dig into the Vals AI Legal Research Report, where AI beat the lawyers. Cain’s take: legal research is tricky, and benchmarks don’t tell the whole story.  Conrad loves high-end mechanical pencils. This podcast is not sponsored by them, but here’s a LAMY 2000 for the fellow nerds. Connect with Dr. Cain Elliott on LinkedIn Thank you to our incredible sponsors: Eve Legal, ALPS Insurance, Juvo Leads, CallRail, and Lawmatics!

Gyi and Conrad have seen their fair share of scummy actors online, and they have both experienced targeted attacks on their Google Business Profiles. What’s a business owner to do? ----- Vandalism, libel, fake reviews… yikes. In today’s online business arena, competitors sometimes stoop pretty low to try to undermine your reputation. If you find yourself in the midst of just such a difficulty, there are legal frameworks to help you identify perpetrators and seek restoration for your business. Conrad talks with Daniel Powell, a litigator and leader in the internet defamation field, to discuss the processes of discovering vandals, determining case viability, and tailoring a successful plan of action for your business.   The News: Pursuant to last week’s episode, the guys give an update on what has come of their exposé on the sketchy doings of the Alexander Shunnarah Law Firm. Here’s the episode: Fake Listings, AI Reviews… Where the Hell Is Google?   Well, Google’s found another way to nickel & dime your business. As of October 1st, Google LSAs are charging for any call (even unanswered ones) that last longer than 20 seconds. Not sure how much we care, but Google is adding multimodal search data to your Search Console. Might as well take a look.  No more need for the human underlings to bother with algebra! – OpenAI Solves Math Come see LHLM on the Road, everybody! Here’s where we’ll be: Hey, you! Send us a question and we might just feature it on the show.  Ask us a question!  Listen Next:  What is AI Visibility Anyway?  Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM