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Gurudev Prasad is a brand builder and an early-stage investor. He’s the co-founder of BusyBeeBrands, a brand-building outfit that helps brands tell their ‘stories’ in a way that can make them memorable and differentiate them as desirable. He primarily works with start-ups that are challenging the status quo and changing the way traditional categories are being consumed. FreeFlowing with Gurudev is the podcast where he talks to some of India's most enterprising startup founders, marketers, and investors to tap into their insights on building impactful brands and scaling successful ventures. For more information, visit: https://www.busybeebrands.com
20 Episodes
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Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the modern era. On this episode, The Whole Truth Foods’ founder, Shashank Mehta, describes the origins of the company’s purpose, his approach to branding, and the pros and cons of being the voice of the brand.
Does an MBA need to take two years? Not if you ask the folks at Stoa School. The online business school offers an alternative to a conventional MBA, a six-month online course that includes sessions by some of the top entrepreneurs and investors in the country. And best of all, there is a strong focus on community and growing through interactions with fellow learners. Listen in as Gurudev digs into Stoa School’s origin story, the challenges of reimagining higher education, and the stoic philosophy that has become part of the company’s approach.
Mead is the oldest alcoholic beverage in the world but it didn’t make inroads in India for the longest time. And then Moonshine Meadery came along with an exciting brand and range of refreshing meads The company’s founders, Nitin Vishwas and Rohan Rehani, take us through their journey, challenges and their vision of supporting the beekeeping industry through their work.
The Choice Factory is one of those rare books that covers how brands can leverage behavioural science. Each insight in the book is backed by lots of research and real world examples from across the industries. This one is a must-read for every marketer!FreeFlowing With Gurudev is the podcast where you hear from some of India's most enterprising brand builders and startup founders. The podcast is hosted by Gurudev Prasad, the founder of BusyBeeBrands.For more information, visit: https://www.busybeebrands.com
Scott Adams is most well-known for being the creator of Dilbert, a comic strip about office bureaucracy and the humour that comes out of it. In How to Fail at Almost Everything and Still Win Big, Adams shares some commonsensical and some counterintuitive tips to live a good life. Listen in as Gurudev summarises his key learnings from the book.FreeFlowing With Gurudev is the podcast where you hear from some of India's most enterprising brand builders and startup founders. The podcast is hosted by Gurudev Prasad, the founder of BusyBeeBrands.For more information, visit: https://www.busybeebrands.com
Ankur Warikoo is a true multi-hyphenate. Entrepreneur, teacher, content creator, and mentor are just some of the roles he juggles on a daily basis. What principles guide the choices he makes and why has his advice become a blueprint for so many young people? Listen in as Gurudev finds out from Ankur himself.
On this week's installment of WeekendBookClub, I'm breaking down Atomic Habits, a book that's quickly become a classic in its category. We've all made new year resolutions that have fizzled out in February. James Clear tells us why certain approaches don't work and gives us a system to create habits that stick in the long run. FreeFlowing With Gurudev is the podcast where you hear from some of India's most enterprising brand builders and startup founders. The podcast is hosted by Gurudev Prasad, the founder of BusyBeeBrands.For more information, visit: https://www.busybeebrands.com
Manu Prasad has spent a lot of his career helping upstart brands stand up to giant legacy players. And he’s done so successfully across industries like fashion, furniture and finance. Listen in as Gurudev unearth’s Manu’s insights on how challenger brands can make a big splash and the notable trends in the evolution of brand-building in recent years.
Rajan Singh has lived many lives in one. His academic portfolio includes an undergraduate degree from IIT and an MBA from Wharton. He has also served in the Indian Police Service, had a stint with McKinsey, and worked as an investment professional with a private equity fund. And there's more. Rajan is an entrepreneur now and as the founder of HabitStrong, he’s on a mission to help people build life-changing habits. Gurudev caught up with Rajan to find out how he’s managed to put together such a diverse resume and the mental models he uses to demystify habit building.
I first read ReWork many years ago and I've gone back to it many times since. The book has had a big impact on my approach work. It is full of valuable nuggets of unconventional wisdom on how constraints and frugality can be a boon to businesses.FreeFlowing With Gurudev is the podcast where you hear from some of India's most enterprising brand builders and startup founders. The podcast is hosted by Gurudev Prasad, the founder of BusyBeeBrands.For more information, visit: https://www.busybeebrands.com
MyGate is changing the face of security management services for gated communities and simplifying life for everyone in that ecosystem, from residents and management committee members to security guards and facility managers. Part of more than 3 million homes already and rapidly growing, it is constantly innovating to drive more value to gated communities.On this episode of FreeFlowing, Gurudev talks to MyGate co-founder Abhishek Kumar to get to the bottom of how the company has balanced all these stakeholders’ expectations with such ease, and through that process, created a wildly successful platform and a buzzing real world community with much greater potential than anyone initially foresaw.
Intuit is acquiring MailChimp for $12 B. That’s a great feat for a company that never took any outside investment. But there are so many more reasons why MailChimp’s story is so fascinating!FreeFlowing With Gurudev is the podcast where you hear from some of India's most enterprising brand builders and startup founders. The podcast is hosted by Gurudev Prasad, the founder of BusyBeeBrands.For more information, visit: https://www.busybeebrands.com
Dunzo finds itself in an enviable position from a brand and marketing perspective. It has an audience that looks forward to its push notifications because of how they combine pop culture references with witty wordplay. In a world where push notifications have a reputation for being annoying, that’s no mean feat. But there’s a lot more to the Dunzo than just push notifications. Every single piece of communication from Dunzo is a conversation starter. No wonder it’s India’s favourite delivery app. Gurudev caught up with Sai Ganesh, who heads brand at Dunzo, to find out how the company has managed to establish a strong brand image and a content strategy that combines a strong voice with share-worthiness.
The Psychology of Money is one of my all-time favorites. The premise of this book is that doing well with money has a little to do with how smart you are and a lot to do with how you behave. Ultimately, the author, Morgan Housel, makes a compelling argument that financial success is not a hard science, but a soft skill, where how you behave is more important than what you know. FreeFlowing With Gurudev is the podcast where you hear from some of India's most enterprising brand builders and startup founders. The podcast is hosted by Gurudev Prasad, the founder of BusyBeeBrands.For more information, visit: https://www.busybeebrands.com
Aashish Chopra is a best-selling author and award winning viral video marketer who heads content marketing at Ixigo. Having made and marketed videos with millions of shares and a gazillion views, he has been instrumental in making video marketing a growth hack.In his book Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - lessons learnt and honed over the years . For every content creator, entrepreneur, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on how to use creativity as the differentiatorAashish is on a mission to rid the world of its false notions about what constitutes great content. To most companies, great content implies viral posts. But the companies that do manage to go viral consistently do so by having a deep understanding of their customers’ needs and pain points. They then turn that knowledge into content that’s useful and relatable to their target market. Tune in to this episode as Gurudev digs deeper into the thesis Aashish lays out in his book.
If like me, you are curious about Crypto too, then I highly recommend you to start your journey with this book. I thoroughly enjoyed reading this book. It’s insightful, comprehensive and most importantly expresses a very balanced view of this space.FreeFlowing With Gurudev, the podcast where you hear from some of India's most visionary brand builders and influential entrepreneurs. The podcast is hosted by Gurudev Prasad, the founder of BusyBeeBrands. For more information, visit: https://www.busybeebrands.com
You would be hard pressed to find something more Indian than chai. No matter the occasion, most of us yearn the warm embrace of a hot cup of tea. But tea is deceptive in its ubiquity. There's plenty of it everywhere, but it can still be a challenge to find a tasty cup of it served up in a hygienic setting. It's this paradox that Amuleek Singh Bijral set out to solve with Chai Point, a chain that has now become India's largest organised tea retailer. Tune in as Gurudev learns more about the history of Chai Point, the nuances of its omnichannel approach, and the advice that Amuleek has for entrepreneurs trying to crack tricky categories.
As a brand enthusiast, parts of this book felt like a master class on building consumer brands. The book is a reminder that a curious mindset combined with awareness of ‘on ground’ reality can give you perspective and insights that no MBA degree can equip you with. Don't miss this one.
Early-stage investing is a tricky game. During the early phase, investors need to be able to spot promising ventures before they’ve been validated by the market or sometimes even before they are product ready.Vaibhav Domkundwar, the CEO of Better Capital, is somebody who has pulled that feat off with panache. Better invests in innovative ideas and teams in their formative years and has been an early backer in stellar ventures like Open, Khatabook, Airmeet, TeachMint, and many more.In this episode, Gurudev Prasad gets Vaibhav’s insights on how to identify great ventures early, why he’s bullish on the Indian startup scene, the ways in which founders can make a compelling pitch to early-stage investors, and more.
Welcome to FreeFlowing With Gurudev, the podcast where you hear from some of India's most visionary brand builders and influential entrepreneurs. The podcast is hosted by Gurudev Prasad, the founder of Busy Bee Brands. For more information, visit: https://www.busybeebrands.com
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