MC Fireside Chats, an Outdoor Hospitality Podcast

The episode of MC Fireside Chats, hosted by Brian Searl (Insider Perks and Modern Campground), opened with lighthearted chat about Brian's new "Irish look" before diving into industry matters with his recurring and special guests. The recurring panel included Mike Harrison (CRR Hospitality) and Sandy Ellingson (Sandy Ellingson, LLC), joined by special guests Sangeetha Ramkumar (Dunya Camp) and Hannah Terry (Wildwoodland Retreat).The discussion initially focused on major industry news, with Sandy Ellingson sharing the "uproar" over the new NEC 551 electrical code release. She clarified that AI-written articles had caused widespread panic by incorrectly stating campgrounds needed to immediately upgrade all pedestals. She assured operators that the requirements primarily target RV manufacturers (OEMs) and advised against immediate panic, promising a detailed paper and podcast with an author of the code to offer correct guidance.Mike Harrison then brought up the ongoing post-Glamping Show discussion regarding Marriott's Bonvoy Outdoor Collection announcement, calling it a "great evolution" for the space. He asserted that, regardless of how the properties are defined, this move will bring "incredible" awareness, distribution, marketing, and data to the entire outdoor hospitality sector, accelerating its evolution.Brian Searl and Sandy Ellingson briefly countered, questioning the collection's benefit to the existing glamping industry since Marriott appears to be strategically avoiding the word "glamping" to prevent confusion with older, less luxurious definitions of the term. Sandy noted that her research indicated the word "glamping" was originally confusing, leading hotel chains to prefer "Luxury Camping" or "Outdoor Hospitality."Sangeetha Ramkumar, with 11 years of experience at IHG (InterContinental Hotels Group), confirmed this strategic avoidance, stating that large companies prefer not to "spend a lot of money to overcome existing meanings." She predicted that major hotel chains will not pursue deals with small, independent properties but will wait to acquire consolidated entities or purpose-built brands like Under Canvas or Postcard Cabins, suggesting that this acquisition strategy is the future for luxury outdoor hospitality.Sangeetha then introduced her property, Dunya Camp, a luxury glamping site in North Georgia. The camp was born out of a desire to reconcile her "inside cat" hotel background with her "outside cat" husband's love for camping. Her goal was to create a destination that felt highly "transportive" and "bespoke" through focused, crafted design, drawing inspiration from old-school luxury hotels, African safari camps, and Moroccan riads.The conversation shifted to the importance of operations in supporting the luxury experience. Sangeetha highlighted that maintaining the pristine condition of the property is paramount, as a ratty appearance can quickly destroy the first impression, even if the unit is clean. She revealed that Dunya Camp operates on a consolidated check-in schedule (Mondays, Wednesdays, Fridays) to ensure efficient cleaning by crews traveling from Metro Atlanta and to maintain privacy and quiet for guests, treating the stay like a "show" with set start and end times.Hannah Terry then introduced her property, Wildwoodland Retreat in the UK, a tiny operation started 10 years ago to diversify her small family farm. Motivated by a need for self-sufficiency after a career-ending illness, Hannah used the money from selling her house to buy two Shepherd’s Huts instead of one costly treehouse. She spoke honestly about the hard work involved, running the operation herself while raising two young children, and the later decision to stop using tents due to the UK's rainfall causing mold, eventually pivoting to simple camping pitches which, surprisingly, have proven more financially successful than the glamping units.Hannah explained that the...

The October 8th episode of MC Fireside Chats, hosted by Brian Searl and featuring recurring guest Scott Foos, along with special guest Stephanie Kichler, navigated the dynamic landscape of the outdoor hospitality industry, focusing primarily on glamping, the guest experience, and the impact of major industry news. Despite several expected guests missing the episode, the conversation was rich with personal insights and professional perspectives.Brian Searl kicked off the podcast, welcoming listeners and addressing the noticeable absence of several scheduled guests, playfully attributing it to either the excitement of the Glamping Show or the recovery afterward. The core agenda for the chat was set to include a recap of the recent Glamping Show, the significant Marriott Outdoor Collection announcement, and a potential discussion on the future of marketing with Sora 2 (an AI technology), though the latter topic was deferred due to time.Scott Foos, a Managing Partner and co-owner of Horizon Outdoor Hospitality, introduced his firm as a third-party management and professional services company dedicated exclusively to the outdoor hospitality space. He expressed excitement to be back on the show, noting that the focus for operators remains on continually enhancing the guest experience.Stephanie Kichler, the General Manager of BaseCamp 37, was introduced as the special guest. She described her property as a 10-acre glamping site in Southern Utah, situated near major national parks like Zion, Bryce, and the Grand Canyon. BaseCamp 37 is an independent, woman-owned business, running five tents and celebrating its ninth year of operation, notably as one of the region's first glamping sites. Stephanie proudly mentioned their commitment to being eco-friendly and primarily solar-powered, illustrating the unique challenges of off-grid living, even as they've added amenities like fiber internet and city water for guests.The panel dove into a recap of the recent Glamping Show. Scott Foos noted that the event continues to be a source of inspiration, showcasing the industry's commercial growth and innovation, from various physical units like cabins and tents to on-site activities. Brian Searl acknowledged that the show, despite a management transition, maintained its core feel and content, including presentations from established players like Bolt Farm Treehouses and HoneyTrek.Stephanie Kichler, who was unable to attend as a small, two-person operation, highlighted her company's desire to attend for networking and learning real-world troubleshooting stories from other independent operators. She emphasized that practical strategies—such as handling wear and tear in the desert environment, dealing with permitting, or managing challenges like the closure of National Parks—are often more valuable than seeing new corporate designs.The conversation shifted to the vital role of the personalized guest experience, a topic close to Stephanie's heart. Drawing on her background as a public school teacher, Stephanie explained that BaseCamp 37's approach involves a personal check-in for almost all guests. She personally greets them, gives them a tour of their tent, explains the solar power system and heaters, and walks them through the guest lodge amenities. She considers this one-on-one support and presence on the property a key amenity that helps first-time campers feel comfortable, welcome, and at home, an effort reflected in their positive reviews.Scott Foos affirmed that this warm, human touch is one of the hardest and most important elements of hospitality, especially as properties scale. He suggested that while technology and AI can help operators automate tasks like housekeeping to improve margins, the ultimate goal should be to free up staff to invest more time in the personal connection and welcoming experience. Brian Searl agreed, proposing that AI could work behind the scenes (e.g., researching

The MC Fireside Chats episode on October 1st, 2025, was recorded live at the Glamping Show USA, with host Brian Searl guiding a wide-ranging discussion on the current trends and future of the outdoor hospitality sector. Brian Searl was joined by a distinguished panel that included Mike Harrison from CRR Hospitality, Sven Schuurmans of Glampings.com, Ann Howard from HoneyTrek, Tori Bolt and Seth Bolt of Bolt Farm Treehouse and Bolt Coaching, consultant Greg Emmert of Vireo, and technology expert Ari Smith of Fat.Rat.AI and Balance Farm. Sarah Riley, the Co-Conference Director, also joined the conversation later to share her unique perspective on managing the event's transition.The discussion began with the panelists sharing their experience and perception of the Glamping Show's evolution. Mike Harrison noted that over his four years of attendance, the show has matured significantly, moving past being primarily for "dreamers" to now attracting builders, developers, and investors from other sectors like multifamily and traditional hospitality. He found this year to be his favorite, citing the high quality of structures, the variety of units, and the exciting diversity of attendees, including international guests. Sven Schuurmans, whose company Glampings.com is an online booking platform focused on Europe, echoed this, mentioning that this was his second visit and he saw a clear development in the variety of accommodation and the sophistication of the technology being presented.Ann Howard reflected on the show’s history, recalling that the first event was held in a Hilton, which attendees felt was contrary to the spirit of glamping. She praised the current outdoor setting for allowing attendees to "touch and play and explore" the structures, and she commended the American Glamping Association (AGA) for making the first day an invaluable foundational learning experience for newcomers. Ann Howard specifically noted that the community built over the years feels like a homecoming, fostering genuine relationships that extend beyond the conference floor. Tori Bolt and Seth Bolt, who were speaking at the show for the first time, expressed excitement, with Tori noting the visible improvement in the quality and quantity of vendors and speakers, stating the show felt "5% better" than the previous year's event.Seth Bolt emphasized the "pioneer spirit" of the show, which he sees as a rebellion against the constant noise of modern life. He stressed that the core ethos of glamping is connecting people with nature and providing unique experiences that offer far more than just a place to stay. Seth Bolt shared that Bolt Farm's journey taught them the risk of building unique ventures without guidance, which is why they started Bolt Coaching—to help others navigate the complex process of construction, operations, and team building. Greg Emmert, who was initially recruited to help hold the microphone, added his perspective, noting that the conference acts as a "spark," re-energizing his forward-thinking, progressive approach to consulting.The conversation then delved into the crucial role of technology and AI, with Ari Smith providing his key takeaway that attendees are now fully embracing the need for AI, asking about its implementation rather than its utility. Ari Smith emphasized that this acceleration of technology is not just about automating tasks, but about delivering personalized intelligence that optimizes the entire guest experience. Mike Harrison agreed with the concept of a "smart cabin," stating that true smartness means knowing, for example, the right time to have a guest's coffee ready based on their profile, rather than just simple voice commands, which Ari referred to as a "chip sale" from 15 years ago. Ari Smith stressed that this is the world "bending to the guests" and that glamping professionals’ enthusiastic approach to disruption is a rare and powerful thing.Ann Howard pivoted the...

The MC Fireside Chats episode on September 24th, 2025, hosted by Brian Searl, dedicated its discussion to the rapidly evolving intersection of Marketing, AI, and Technology within the Outdoor Hospitality and Recreation Industry. Brian Searl, upon his return from Ireland, welcomed an expert panel including recurring guests Mychele Bisson (CEO of Bison Peak Ventures), Kurtis Wilkins (RJourney), Cara Csizmadia (President of the Canadian Camping and RV Association, CCRVA), and Greg Emmert (Founder & Principal Consultant at Vireo), along with special guests Wesley van der Plight (EasySecure, The Netherlands) and Ari Smith (FatRat.AI & Balanced Farm Glamping).The conversation began with updates, with Mychele Bisson sharing that Bison Peak Ventures had experienced a successful year and was in the process of closing its Alaska park for the season. The focus quickly shifted to automation when Kurtis Wilkins detailed RJourney’s emphasis on robotics, specifically for cost-saving tasks like large-area cleaning in clubhouses and utilizing automated lawnmowers, noting the strong demand that has led to sold-out production lines for these systems. Brian Searl reinforced this point by sharing the example of Figure's Project Go Big, which is deploying humanoid robots in residential units for chores like laundry and meal preparation, highlighting the swift acceleration of these technologies.Ari Smith, whose background includes AI and computer science at MIT, confirmed the accelerating pace of production for these technologies, attributing it to massive investment. He connected his technical expertise to his luxury, off-grid eco-resort, Balanced Farm, which he and his wife built. Ari explained that they are leveraging various forms of automation, including a GPS-routed snowblower, and critically, a private LLM (Large Language Model) for localized intelligence. He stressed that maintaining a private model is essential for providing a personalized guest experience while ensuring data sovereignty and protecting customer information. Kurtis Wilkins validated this strategy, confirming that RJourney also utilizes a private model to protect their extensive customer data and business practices from competitors.The discussion then turned to the challenge of industry adoption, with consultant Greg Emmert noting that AI changes "everything" in his recommendations, but the key obstacle is overcoming the resistance of "mom-and-pop" operators. He compared the struggle to the early days of teaching people about the internet and proposed introducing AI as a "gateway drug," suggesting simple uses like using the tool to "polish that email" to improve guest communication quality. Brian Searl countered that focusing on this entry point can be dangerous, suggesting that operators may miss the fundamental shift where AI agents will increasingly digest information directly, potentially making traditional concerns about website headlines and branding irrelevant.Cara Csizmadia reinforced the urgent need for adaptation by highlighting a significant demographic shift in guests, noting that her 15-year-old son defaults to using Chat GPT with a voice interface to find campground information, completely bypassing Google. She stressed that current campground owners, many of whom have been successful by "doing things the same way," must recognize that the younger generation they need to attract has fundamentally different technological expectations. This led the panel to discuss the need for diversification and specialization, with Wesley van der Plight mentioning a successful Dutch park that caters specifically to a niche market: "girlfriend groups," offering tailored amenities like hot tubs and wine.Bringing a European technology focus, Wesley van der Plight explained that smaller, independent parks in the Netherlands are often more innovative than larger chains, driven by competitive pressure. His company, EasySecure,...

On a recent MC Fireside Chats, guest host Rafael Correa, who serves as President and CFO at Blue Water, welcomed an esteemed panel to discuss the state of the outdoor hospitality industry. He was joined by Jeff Hoffman of Camp Strategy, Mike Harrison, Chief Operating Officer of CRR Hospitality, and Sandy Ellingson, a passionate campground advocate. Kicking off the discussion, Correa asked each guest for a brief introduction and to share a topic they are currently focused on.Sandy Ellingson, serving as a campground advocate, was the first to speak. She explained her work in bridging the gap between the industry and individual campgrounds. She is currently passionate about a new project that aims to facilitate a partnership to improve service. Jeff Hoffman, who works as a consultant to help smaller campgrounds become more profitable, expressed his interest in the future of camping, specifically where the industry is headed for the 2026 season. Mike Harrison, whose company owns, manages, and consults for outdoor hospitality properties, said his biggest focus is on preparing for 2026, which he believes will be a challenging year.The group then delved into a retrospective of the 2025 season. Rafael Correa noted that while it wasn't a "breakout year" overall, he saw a significant revenue slide in more distant, destination-oriented parks. In contrast, local campgrounds performed better, and he saw a bright spot in vacation rentals and unique accommodations, which are on an upward trajectory. Mike Harrison agreed, mentioning that his properties in the southern US have been seeing similar trends for some time. He drew a parallel to the hotel industry, where high-end and economy properties are succeeding while the middle tier struggles.However, Sandy Ellingson challenged this perspective by urging the industry to look deeper into the "why" behind declining transient numbers. She cited research suggesting that the industry is losing more campers than it's gaining. She pointed out that new demographics are not embracing camping because of increased competition, higher prices, and the loss of tent camping—which she called the "gateway drug" for the industry. She also shared anecdotal evidence from campgrounds suggesting that people who bought new RVs are canceling trips because their units are in the shop or haven't been delivered yet.The conversation then shifted to innovation and adapting to a changing market. Mike Harrison philosophically stated that owners and operators must act proactively rather than simply letting circumstances happen to them. He emphasized that campgrounds that do not evolve their technology, marketing, and focus on customer experience are "doomed to have a very tough year." Jeff Hoffman agreed, noting that while the industry hasn't yet seen the widespread closures that happened in the hotel industry, it is heading that way for campgrounds that fail to keep up with modern standards.A specific point of innovation they all discussed was the rapidly evolving role of technology. Mike Harrison talked about his company's push to use AI for answering phones and reservations, describing it as an "elementary school" tool that will quickly advance to "middle school" and beyond. He highlighted that AI agents don't have "bad days" and won't miss phone calls, making them a crucial next step for increasing phone coverage. Rafael Correa shared a personal example of how a refined digital marketing strategy for a single hotel resulted in an 18% revenue jump, proving the critical importance of a comprehensive digital presence.Sandy Ellingson then introduced a "somewhat controversial" topic: the industry's increasing move toward long-term and annual stays. She voiced her concern that many large park groups are shifting away from transient sites, not only taking away recreational spaces but potentially risking legal issues. She worried that campgrounds using recreational vehicles for...

On September 10, 2025, MC Fireside Chats was guest-hosted by Zach Stoltenberg, Associate Principal of Architecture at LJA, as Brian Searl was out for the week. The episode featured a discussion on glamping and outdoor hospitality, with special guests including Kelly Jones, Vice President of Operations for Great Escapes RV Resorts; Jayne Cohen from Campground Consulting Group and Glamping Consulting Group; Dawn Farnworth, co-owner of By the Wye glampsite in Wales, UK; and Chang Liang, managing partner at Collective Acre, which operates two glamping resorts in TexasThe show kicked off with a discussion on what's new in the industry. Dawn Farnworth noted a growing trend in Wales and the UK for guests to "escape the tech world," seeking experiences that allow them to switch off and disconnect from Wi-Fi. The conversation also touched on upcoming events, with Kelly Jones mentioning her plans to attend several conferences, including the Jellystone Park Symposium, OHI, KOA conference, and COE. Zach Stoltenberg also plans to attend the KOA and COE conferences, while Jayne Cohen mentioned two of her associates would be at the US Glamping Show.Dawn Farnworth then shared details about her glampsite, By the Wye, located in Hay-on-Wye, Wales. The site, which started as a project during the COVID-19 lockdown, features five safari tents on a 10-acre woodland property. The tents are built on platforms elevated 14 to 15 feet off the ground, placing guests in the tree canopy for a unique, nature-based experience. The site is fully sustainable, with no electricity or Wi-Fi, running entirely on solar power. The furniture is crafted from local wood, including salvaged oak from trees affected by ash dieback.A key aspect of the By the Wye experience is the balance between rustic camping and high-end amenities. The tents are equipped with full en-suite bathrooms and kitchens, providing a "hotel experience in a tent". Farnworth emphasized the importance of this, noting that it brings back guests who might be deterred by a more primitive "muddy tent in a field" camping experience. The site caters to both couples and families, with one tent designated as a "romantic" couples' tent and the other four for families.The discussion moved on to the importance of ancillary revenue and the guest experience. Dawn Farnworth talked about the "hampers" offered at By the Wye, which are baskets of local produce, chocolates, and other items. Guests receive a complimentary hamper upon arrival, and additional, more elaborate hampers can be purchased in advance. Kelly Jones shared a similar concept from Great Escapes RV Resorts, which offers "barkuterie boards" for dogs and "fun in the sun" packages with beach towels and sunglasses, demonstrating that add-ons don't have to be food-related.The show then transitioned to Chang Liang, who discussed Collective Acre's two resorts in Texas: Moon River Ranch and Camp QYB. Moon River Ranch is a 550-acre glamping resort with a safari animal theme, home to over 600 wild animals. The resort is strategically located between major cities like Dallas, Houston, and Austin, making it a popular destination for family gatherings, weddings, and corporate events. It offers a "full ranch takeover" package that includes all accommodations and activities, such as skeet shooting, archery, axe throwing, and kayak excursions.Camp QYB, Collective Acre's second resort, is a 40-acre lakefront property north of Dallas. It serves as a testing ground for different lodging types, including cabins, wagons, and "Area 51 vessels". The site also features 50 RV sites for guests who prefer to bring their own trailers. Liang highlighted that both resorts focus on events and a diverse range of activities, such as a "luxury glamping picnic...

In a recent episode of MC Fireside Chats, host Brian Searl, from Insider Perks and Modern Campground, led a discussion on key trends and insights shaping the outdoor hospitality and recreation industry. The panel included industry experts such as Simon Neal from CampMap, Scott Bahr from Cairn Consulting Group, Eleonore Hamm and Phil Ingrassia representing the RVDA of Canada and the United States, respectively, and Rafael Correa from Blue Water. Special guests included Whitney Scott from Walden and Steph Curtis-Raleigh from the Glamping Show USA and Glamping Business in Americas.The discussion kicked off with Rafael Correa's observation of a "late summer burst of consumer demand" across Blue Water’s portfolio, a welcome change after a relatively soft spring and early summer. The fall season is also trending positively, driven by "leaf peeping season, Halloween festivities and all that kind of good stuff."Steph Curtis-Raleigh provided an international perspective, noting that bookings in the UK have been slower than usual this summer. She suggested that consumers might be looking for more unique offerings, a sentiment echoed by Scott Bahr, who referenced his research showing that while the desire for uniqueness has slightly waned from its peak, it remains a significant driver for a third of the market. This shift suggests a move away from the novelty of glamping toward a preference for unique experiences, amenities, and services.The conversation then delved into the differences between the UK and U.S. glamping markets. According to Steph, the UK market is predominantly "mom and pop" businesses with a focus on a "lifestyle business" model, often with five or fewer units on a site. In contrast, the U.S. market, driven by its "entrepreneurial spirit," is characterized by bigger, more ambitious projects with a scaling mindset, often attracting investors from finance and tech backgrounds. Whitney Scott agreed, stating that while smaller operations are still the majority, their mindset from the start is often geared toward scaling. Rafael Correa added that in Blue Water’s RV resort portfolio, the glamping components have shown growth and resilience even when RV demand was softer.Rafael also offered insights on differentiation for campgrounds and RV parks looking to integrate glamping. He highlighted that properties can differentiate themselves through location, service offerings, and amenities, citing the example of a Blue Water RV park in Luray, Virginia, with a water park, pickleball courts, and river access. For properties without the capital for large-scale amenities, he suggested focusing on the glamping unit itself, making it "super duper nice," or providing a high-touch, concierge-like experience that connects guests with local activities, a model he attributed to brands like Under Canvas.Phil Ingrassia and Eleonore Hamm, from the RVDA, emphasized the strong connection between the RV and glamping industries. Phil noted that their research indicates about 11% of those who intend to buy an RV have previously rented an outdoor-related accommodation. Whitney Scott reinforced this, explaining that Airstreams and other RVs are a significant part of the glamping world and that the consumer is not "siloed," often exploring the outdoors through both glamping and RVing.Miguel Huerta provided an update from Mexico, where he noted a 20% decrease in demand for hotel rooms, but only a 4% decrease for glamping. He sees increased interest from institutional players like Accor and stressed the importance of the "Five P's of Marketing"—place, product, promotion, price, and people—for success. He specifically warned against fighting for market share based on price alone.The discussion also touched on the future of glamping, with Steph mentioning a steady growth in the luxury end of the market, which operates more like a hotel with spas and restaurants. She also noted a trend toward hands-off,

The episode of MC Fireside Chats, hosted by Brian Searl of Insider Perks and Modern Campground, centered on the convergence of marketing, AI, and technology within the outdoor hospitality industry. Brian opened the discussion by welcoming back a panel of recurring and special guests: Cara Csizmadia of the Canadian Camping and RV Association (CCRVA), Ravi Parikh, Founder of RoverPass, and Nate Taylor of Taylor Coach. They were also joined later by Greg Emmert, an outdoor advisory consultant. The conversation quickly delved into how these rapidly evolving fields are fundamentally reshaping business operations and consumer behavior.Brian kicked off the discussion by highlighting a major shift in traditional marketing. He argued that long-standing strategies like meticulously crafted email marketing are becoming obsolete as AI begins to summarize content on lock screens, potentially preventing consumers from ever seeing a business's carefully designed call to action. He also touched on the shift in social media from being about friends to being primarily an entertainment platform, where businesses must compete with a massive and growing volume of AI-generated content. He expressed concern that many business owners are like "frogs in a pot of boiling water," unaware of the fundamental changes happening around them.Nate Taylor offered a manufacturer's perspective, emphasizing the importance of authenticity and human connection. He believes the industry has a major "miss" by not fully embracing video content, which he sees as more powerful than traditional email marketing. Nate shared that his company, Taylor Coach, finds success with simple, unpolished videos filmed on a cell phone because they feel genuine and relatable. He argued that consumers prefer to see real people talking about their experiences, and that AI-polished, "perfect" videos can feel fake and remove the human element of the camping lifestyle. He also noted that while AI is useful for back-end tasks like grammar and auto-filling forms, it should not replace the personal touch that builds trust.Ravi Parish approached the topic from a B2B software perspective, highlighting how AI is making it incredibly fast and easy to build websites and create compelling marketing content. He agreed with the shift towards personalized content, suggesting that AI can eventually allow businesses to create hyper-customized videos and messages for individual customers. While acknowledging the overwhelming pace of AI development, Ravi maintained that the core value of a business will always be providing exceptional service. He believes AI's role is to make that service more efficient and personalized, unlocking new business models and industries that were previously too expensive to operate.Cara Cszmadia added an association-level viewpoint, emphasizing the importance of building trust in an age where AI can generate anything. She noted that Canadian campers are embracing technology, but they also want to feel a genuine connection with the brands they support. Cara shared an anecdote about using AI to create a comprehensive development plan for a municipality, revealing how quickly the technology can perform tasks that would have taken a team of people weeks to complete. However, she believes there will always be a place for human oversight, especially in areas where a human touch or critical, on-the-spot judgment is needed.Greg Emmert, joining the conversation late, emphasized that the first step for any business is to define its "why"—its core purpose and target audience—before jumping into marketing and AI tools. He uses AI as an assistant to help clients navigate this philosophical process, calling it a great tool for sparking new ideas and clarifying a business's identity. He echoed the other panelists' sentiments on authenticity, stressing that a business can only effectively market itself if it understands who it is and who it serves. He...

The latest episode of MC Fireside Chats, hosted by Brian Searl of Insider Perks, brought together a panel of recurring and special guests to discuss a range of topics impacting the RV and camping industry. The discussion was lively, covering everything from new tax laws to the critical importance of guest experience and operational strategy.The show began with Brian Searl welcoming a mix of familiar faces and new guests. The returning panelists were Robert Preston, CEO of Unhitched RV and Unhitched Property Management; Jeff Hoffman, founder of Camp Strategy; and Sandy Ellingson, an industry advocate. The special guests included Amanda Buswell, Regional Manager for Purity Spring Resort and General Manager for Danforth Bay Camping and RV Resort; Will Kuntzelmann, owner of Smuggler's Notch RV Village; and Rylan Blowers, co-founder of Park Software.Robert Preston kicked off the main discussion by highlighting a new bill that offers significant tax benefits for the industry. He noted two key provisions: the return of 100% bonus depreciation for businesses and the ability for consumers to write off interest on their RV loans. Jeff Hoffman, a former CPA, confirmed the importance of this legislation, stating that it will allow campground owners to deduct the cost of depreciable assets more quickly, potentially reducing their tax burden to near zero if they are building out or adding to their park. Robert emphasized that the bill is unique because it benefits not only park owners but also the end customer, which could drive a much-needed increase in RV sales, particularly for higher-ticket motor coaches.Sandy Ellingson shared her research on current occupancy trends, noting that they have not met expectations this year. She attributes this in part to a gap in "onboarding" new generations into the RV lifestyle. Sandy explained that many campgrounds stopped taking tent campers, which was a "gateway drug" to the lifestyle. The industry, she argues, has become too focused on RVs and is failing to connect with potential campers in other spaces, such as the "Overlanders" community. She stressed the importance of marketing the experience, not just the campsite. Amanda Buswell and Will Kuntzelmann agreed, with Amanda explaining how her properties cater to different audiences—empty nesters and families—by balancing on-site activities with access to local attractions. Will, whose newer park has fewer amenities, focuses on providing detailed information about nearby hiking, biking, and dining to enhance his guests' experience.The conversation then shifted to the role of amenities. Rylan Blowers pointed out that proximity to attractions like national parks is a key indicator of a park's occupancy. Robert Preston, however, offered a word of caution against a "scatterbrain approach" to adding amenities. He argued that if a park is not equipped to handle the operational demands of new offerings (like housekeeping for a glamping dome), it can negatively impact both the staff and the guest experience. He stressed that a business should first serve its team members, who in turn will provide better service to guests. Sandy agreed, citing an example of a park that successfully added premium, low-maintenance RV sites with outdoor kitchens and tiki huts instead of a large number of cabins, which would have increased the operational burden.Rylan Blowers spoke about how software, like his company's Park Software, can play a pivotal role. He noted that a core, easy-to-use system is essential. Beyond that, technology can be used for "demand generation," such as online booking, getting listed on directories, and automating communications like check-in instructions and requests for reviews. He suggested that while a PMS (Property Management System) handles the operational side, marketing and website design are often best handled by experts, especially for larger parks, to effectively drive demand.Jeff Hoffman...

In the recent episode of MC Fireside Chats, host Brian Searl, kicked off with a slightly chaotic but charming start as Searl navigated a remote studio setup. He introduced the diverse panel of guests, including returning speakers Zach Stoltenberg and Scott Foos, new recurring guest Jayne Cohen, and special guests Brian and Ann Konradi. A late but welcome addition to the chat was Casey Cochran from Campspot. A running joke about the exclusivity of their outdoor hospitality businesses set a friendly, casual tone for the conversation.The special guests, Brian and Ann Konradi, owners of The Yurtopian, shared the origin story of their two glamping properties in Central Texas. They explained how they began with six Mongolian yurts in 2019 and have since expanded to a second location, running a total of 16 rental yurts and four for personal use. They highlighted the unique, hand-crafted nature of their yurts, which are imported from Mongolia through a company called Groovy Yurts. The conversation delved into the engineering and insulating properties of the traditional Mongolian design, which uses hand-stripped wood and sheep's wool, making them both beautiful and comfortable in any climate.Zach Stoltenberg, an associate principal for architecture at LJA, expressed his fascination with the Konradi's yurts. He emphasized the importance of experience over just accommodation, a recurring theme of the chat. The unique story and cultural connection behind The Yurtopian's structures, he argued, is what truly creates a memorable stay for guests. He also noted a growing trend among major hotel brands like Marriott and Hilton to partner with outdoor hospitality companies like AutoCamp and Under Canvas, a move he believes is driven by consumers' desire for unique experiences and the ability to use their brand loyalty points.Scott Foos, a managing partner with Horizon Outdoor Hospitality, added to this point, noting that glamping and traditional RV resorts appeal to very different guests. He and Jayne Cohen of the Campground Consulting Group both stressed the importance of properties understanding and catering to their specific target market. Jayne gave the example of the Dripping Springs area, which is known for weddings, suggesting that a couples-focused glamping spot like The Yurtopian could be as successful there as a family-centric destination like a Jellystone Park. She also shared her own concerns that an over-reliance on technology and automation could detract from the "human touch" that is essential to the hospitality business.The conversation then shifted to the topic of customer loyalty. Brian and Ann Konradi explained that their guests are typically couples celebrating special occasions and that a significant portion of their business comes from repeat customers. They employ a simple loyalty strategy by offering a discount code on their digital guidebook for guests to use on their next booking. They also shared a heartwarming story of a couple who got engaged at their property and wrote about it in the guest book, a personal touch that both Brian and Ann cherish.Casey Cochran from Campspot, the property management software company, addressed the potential for a loyalty program within their platform. He explained that Campspot is currently exploring a loyalty program for 2026, but they are cautious about creating one that would compete with parks for direct bookings. He highlighted the importance of their platform in expanding a park's audience by helping new guests discover properties. Casey also brought up Campspot's dashboard tool, which helps parks understand where their guests are coming from and how much they spend, providing valuable insights for targeted marketing.The discussion circled back to the importance of the return on experience (ROX), a concept Zach introduced from an article by Jeremy Wells with Longitude. This idea, which Scott also contributed to, is an emotional ROI...

In the previous episode of MC Fireside Chats, Brian Searl, host of MC Fireside Chats, opens the show with an energetic welcome, noting he had just made it in time. Recurring guests Rafael Correa, Scott Bahr, Simon Neal, and Eleonore Hamm are present. They are joined by two special guests: Kristin Andersen Garwood VP of Outdoor Hospitality at Sage Outdoor Advisory and Nick Harrington, Communications Manager at South Dakota Game, Fish and Parks. Brian introduces each panelist, highlighting their roles and expertise within the outdoor hospitality industry.The discussion quickly turns to a serious topic: environmental risks and emergency preparedness, prompted by a recent article Simon Neal saw. He notes that in Catalonia, Northern Spain, recent severe flooding has led to new legislation. The law requires campgrounds to perform risk studies and implement safety measures, with government funding available to help them. This is an important step to protect people and mitigate economic impact. He also mentions that some European booking sites are beginning to incorporate environmental factors into their campground rating systems.This sparks a conversation about a similar flash flooding tragedy that occurred a month prior in Texas. Rafael Correa of Blue Water Hospitality shares that one of his managed parks was significantly impacted. He emphasizes the “double-edged sword” of waterfront property development—it’s what customers want, but it comes with increased risk. He stresses the need for responsible development and robust emergency preparedness plans, noting that while hurricanes offer advance warning, flash floods and tornadoes do not. Rafael's company, Blue Water, has implemented satellite communicators at all its properties to ensure communication can be maintained in case of a natural disaster.Kristin Andersen Garwood of Sage Outdoor Advisory adds her perspective from the feasibility and appraisal side. She explains that her firm analyzes FEMA flood and fire maps, and this data directly influences their risk analysis. Kristin highlights that insurance premiums are a key factor in these studies, and the cost can make or break a project's feasibility. She gives an example of a project on the Gulf of Mississippi where they considered using Airstreams that could be moved out of harm’s way instead of permanent cabins.Scott Bahr of Cairn Consulting Group discusses his role in helping clients assess these risks. He explains that his firm uses a risk score and tends to be conservative in their recommendations, advising clients to avoid projects that fall outside the "upper tier" of safety. He shares a story of a client who chose not to move forward with a project in Illinois based on their recommendation and was later grateful for the advice, as the project would have been a disaster.The panel also considers what proactive measures can be taken. Nick Harrington shares how South Dakota Game, Fish and Parks handles natural disasters. He notes that the state has identified high-hazard dams and is working on infrastructure improvements. He also praises the crucial role of volunteers and park staff who act as a first line of defense during emergencies. Simon Neal showcases a new feature on the Camp Map platform, which allows a campground to instantly push emergency information to guests’ phones, guiding them to safety using an interactive map.The conversation then shifts to the state of the industry, with Brian Searl asking Eleonore Hamm about RV sales in Canada. Eleonore reports that sales have been soft, with new unit sales down about 12% compared to the previous year, though she notes that anecdotal reports suggest a recent uptick. She highlights a recent win for the industry: the government has remitted tariffs on motorized units, which is a positive development. She also notes that while border...

In the recent fifth week episode of MC Fireside Chats, host Brian Searl, founder and CEO of Insider Perks and Modern Campground, welcomed three special guests from the glamping and outdoor hospitality industry, marking a unique show without the usual recurring panelists.The first guest to introduce herself was Vicki Jones, who runs Tracks and Cream Glamping in Somerset, UK. Her site features nine geodesic domes, including six glamping domes (one with three interconnected domes) and a 10-meter dome for events like retreats, weddings, and yoga classes. Vicki has been operating for nine years and started a YouTube channel in 2020 to document the experiences of running a glamping site. She is also the UK ambassador for ResNexus, a property management software, and serves on the board of directors for the newly established Glamping Industry Trade Association in the UK, highlighting her deep involvement in the glamping world.Laura Benaggoune, also from the UK, owns Welsummer Camping. She started her campsite 20 years ago, initially as a small, simple site, and quickly moved into glamping within two years, offering bell tents and later wooden cabins. Laura emphasizes a focus on nature and herbal medicine, maintaining a "real" and intimate atmosphere at her site, which hosts a maximum of 50-60 people. She noted the explosion of glamping sites in Kent since she began, contrasting the ease of marketing in the earlier days with the current saturated market.Martin Berrini, originally from Argentina, shared his journey into the hospitality industry. After living in Italy for 20 years, he and his wife moved to Costa Rica, where they established Colina Secreta, a luxury glamping site on the Caribbean side of Puerto Viejo. In addition to Colina Secreta, Martin also owns and manages Taylor Tents, which sells tents to the hospitality industry. He is currently developing "Glampea," an entry-level glamping project aimed at helping traditional campgrounds transition into glamping.The discussion delved into the differences in the glamping industry between the UK, North America, and Costa Rica. Vicki and Laura highlighted the more established nature of glamping in the UK, with Laura starting her business early in 2005. They discussed the benefits of starting a business before the social media boom, where traditional marketing and a strong brand vision were key to standing out amidst less competition. Laura emphasized that her site's small, intimate, and personal approach, fostering a strong sense of community and repeat visitors, has been crucial for its sustainability.Vicki echoed the importance of customer service and personal interaction, noting that her site's YouTube channel helps guests feel they know her and her family before they even arrive, creating a warm and welcoming experience. She questioned the perception that guests do not want to interact with staff, citing her own positive experiences and the value of personal greetings and guided tours of the property.Martin explained that his glamping sites in Costa Rica primarily attract international guests (over 80% from Europe and the USA) seeking luxury experiences in the jungle, with a smaller percentage of local Costa Rican visitors. He contrasted this with the UK market, which primarily serves local guests. He also spoke about Glampea's mission to support camping owners in entering the glamping business, emphasizing social, economic, and environmental impact.The conversation touched upon the use of AI and technology in the outdoor hospitality industry. While Brian Searl expressed his enthusiasm for AI's potential to enhance guest experiences, the guests discussed the challenge of integrating technology without detracting from the natural, disconnected outdoor experience that glamping offers. Laura specifically pondered how AI could be used in off-grid settings to enhance guest well-being and provide...

In the latest episode of MC Fireside Chats, host Brian Searl of Insider Perks explores the intersection of marketing, AI, and the campground industry. He’s joined by recurring guests Mychele Bisson of Bison Peak Ventures and Kurtis Wilkins of Rjourney, along with special guests Jeremy Johnson, owner of Kona Hills Campground, and Kieron Wilde of First Nature and Fur Haven. Brian opens the show by welcoming Mychele, who was initially delayed in joining. He then sets the stage by highlighting the show’s focus on marketing and AI, noting the absence of regular guest Greg Emmert due to client commitments. Brian proceeds to introduce Kurtis and Mychele, jokingly stumbling over Mychele’s last name, “Bisson,” which leads to a lighthearted discussion about the pronunciation of French words and Brian’s preference for German. Mychele echoes his sentiment, finding French pronunciation “snotty.” Despite the playful jabs, all agree that French people are “beautiful.” Kurtis Wilkins of Rjourney, who manages and owns 43 campgrounds, speaks first, noting his company’s presence in the industry since 2017. Mychele Bisson then introduces herself as a relative newcomer, having owned six campgrounds from Alaska to Florida for almost two years, and actively growing her portfolio. Brian teases Mychele about potentially owning 800 parks in 16 years, attributing future growth to AI’s impact on systems. Jeremy Johnson, the owner of Kona Hills Campground in the Upper Peninsula of Michigan, shares his five-year journey of permitting and entitlements to open his first 80-acre campground with 40 rustic tent camping sites on Lake Superior. He explains that his background in residential real estate investing, coupled with rising housing prices in Marquette, led him to pivot to campgrounds. Jeremy initially envisioned higher-end glamping with cabins but shifted to rustic tent and car camping due to Michigan’s state-level campground licensing requirements for more than two units for short-term stays. He emphasizes the desire to maintain immersion in nature while mindfully adding accommodations. He also shares his positive experiences with car campers, dispelling stereotypes about them being irresponsible, and notes the initial resistance from the local community who feared “homeless people.” Jeremy highlights the inherent demand for his campground due to its proximity to Pictured Rocks National Lakeshore and the city of Marquette, both tourism hubs. He exclusively uses direct bookings through Park for reservations, having delisted from Hipcamp due to backend difficulties and communication challenges with self-service operations. Kieron Wilde, owner of First Nature, a destination management company and tour operator for the West Coast of North America, and Fur Haven, a glamping setup, discusses his 18 years in the industry. He explains that First Nature packages experiences with accommodations and attractions, often selling to tour operators. Kieron also shares his personal journey of relocating to the Columbia River Gorge and the permitting challenges he faced with his Fur Haven project, eventually finding a previously permitted Thousand Trails property. His vision for Fur Haven focuses on the mobility of its A-frame units, allowing them to be relocated seasonally to meet demand for events like concerts or large gatherings. Kieron elaborates on the diverse experiences First Nature offers in the Pacific Northwest, ranging from hiking and whitewater rafting to wine country tours and world-class skiing, emphasizing unique, high-level, and custom private experiences. He also highlights his company’s commitment to sustainability and regenerative tourism. The conversation then shifts to the future of the campground industry, particularly the overlooked opportunity for enhancing guest experiences. Mychele expresses her appreciation for the diversity within the industry, noting how different approaches, like Jeremy’s rustic camping or Kieron’s curated...

On the July 16th episode of MC Fireside Chats, host Brian Searl welcomed back Mike Harrison from CRR Hospitality and Sandy Ellingson, a consultant in the RV industry. Robert Preston, founder and CEO of Unhitched RV and Management, joined as a new recurring guest. Angele Miller, owner of Creekside RnR Glamping, and Britt Roth, co-owner of Dark Sky RV Campground in Kanab, Utah, also joined the discussion. The chat began with introductions. Mike Harrison, COO of CRR Hospitality, explained their focus on owning, managing, and consulting for RV and glamping resorts. He mentioned an upcoming cruise to Alaska from Vancouver. Sandy Ellingson described her primary role as a liaison between the RV industry and campgrounds, leveraging her background in technology and strategy. She enjoys semi-retirement, picking and choosing her clients. Robert Preston introduced Unhitched RV and Management, which owns, operates, and develops RV parks primarily in the Southeast, also offering third-party management and consulting. A significant portion of the discussion revolved around the role of AI in the RV and camping industry. Mike Harrison announced the imminent launch of “Rigsby Live” (soon to be “Campy Live”), an AI voice reservation agent. He believes this will revolutionize the industry by eliminating busy signals and allowing 24/7 reservations, integrating with platforms like CampSpot. He noted that this technology is ahead of even the hotel industry. Brian Searl added that this AI can handle full reservations, check availability, provide site types, and send payment links, aiming to replace standard phone representatives. Robert Preston shared that Unhitched RV primarily uses AI on the backend for data aggregation, particularly for deep dives into rates, comps, and occupancies for acquisitions, as well as for power consumption and utility metering. He acknowledged a deficit of institutionalized data in the RV industry compared to others like multifamily, where CoStar provides vast amounts of detailed information. He emphasized that AI currently helps them gather data quickly, but human interpretation is still crucial for valuable, specific output. Sandy Ellingson expanded on the data challenge, stating that the existing data is often “dirty.” She explained that AI struggles to differentiate between transient, long-term stay, and 55+ RV parks, leading to diluted data when merged. Robert Preston agreed, highlighting the industry’s lack of clear definitions for “campground,” “park,” and “resort,” contributing to poor data quality. Mike Harrison mentioned that OHI (Outdoor Hospitality Industry) is now actively working to normalize and aggregate data, categorizing campgrounds to help with investment and analytical reflection, and to facilitate tax code changes for REITs. This process is expected to take 12-18 months. The conversation shifted to takeaways from the July 4th holiday weekend and changing camper behaviors. Sandy Ellingson noted the absence of a “norm” in bookings; some parks were anxious about not selling out but then did so last minute, indicating a shrinking booking window. She observed parks offering creative incentives like extended stays with flexible arrival/departure times. Campers, she noted, appreciate the ability to make last-minute decisions. She also highlighted an increasing demand for tent camping and car camping sites, redefining entry-level camping experiences, with expensive, high-tech car setups blurring the lines with traditional RVs. Brian Searl questioned the traditional reluctance of campgrounds to accept tent campers, especially given the evolving nature of camping and the need to be strategic in a more competitive market. Sandy Ellingson used the “roast” analogy to illustrate how outdated practices, like refusing tent campers, persist without understanding their modern evolution. She emphasized that a new generation of campers, including those exploring “gateway drugs” into camping like car camping, needs...

In the July 9th, 2025 episode of MC Fireside Chats, hosted by Brian Searl and sponsored by Horizon Outdoor Hospitality, a diverse panel of guests discussed key trends and challenges in the outdoor hospitality industry. The recurring guests included Zach Stoltenberg from LJA and Casey Cochran from Campspot, joined by special guests Natalie Binder from Camp V and Josh Hansen and Rebecca Lindblom from Big Rock Creek. The discussion opened with introductions, where Casey Cochran highlighted Campspot’s role as an online reservation and property management system, emphasizing their marketplace for campers. Zach Stoltenberg, an architect, explained LJA Engineering’s work in designing and funding glamping and outdoor hospitality projects, noting he was joining from his cabin in Colorado with a view of Pikes Peak. Natalie Binder then introduced Camp V, a boutique glamping hotel in a restored historic mining town in Colorado, offering a mix of accommodations and an arts nonprofit for events. Josh Hansen described Big Rock Creek, a large glampground and event venue in Wisconsin, detailing their diverse glamping and camping options, alongside a barn for weddings and large events. Rebecca Lindblom, Josh’s sister, also from Big Rock Creek, later joined the conversation, elaborating on their successful Christmas Light Festival. A significant portion of the chat focused on the holiday weekend performance and revenue management. Casey Cochran reported that many campgrounds achieved 100% occupancy over the Fourth of July, highlighting Campspot’s efforts to automate revenue management by analyzing market and historical data. Brian Searl added that even with fewer camper nights, effective Average Daily Rate (ADR) management could still lead to increased revenue, potentially reducing guest issues. The conversation then shifted to disaster preparedness and emergency response, prompted by Zach Stoltenberg’s discussion of recent flooding in Texas that impacted summer camps and RV parks. He underscored the critical importance of having and practicing a disaster plan, citing a camp that avoided casualties due to robust planning. Natalie Binder shared her own harrowing experience with an electrical fire at Camp V, emphasizing that while they had plans, the actual employee reaction during an emergency is unpredictable and highlighted the need for more psychological and trauma-informed training. She also mentioned their strategy of bringing in trusted “outside contractors” for emergency coverage. Zach Stoltenberg suggested drawing lessons from amusement parks and cruise ships that conduct regular, unannounced drills. Josh Hansen acknowledged the difficulty of consistent training due to seasonal staff turnover. When asked about technological solutions, Casey Cochran noted Campspot’s dashboards could identify occupied sites, and while text messaging is useful, legal opt-in requirements limit its immediate impact in emergencies. Zach Stoltenberg also mentioned integrated hardware systems like Point Central that can automate alerts and controls within units. Ultimately, the consensus was that operators should at least start with a basic plan and rehearse it with their staff. The discussion transitioned to diversifying revenue and event-based marketing. Josh Hansen shared Big Rock Creek’s pivot to camping and glamping during COVID-19, accelerating their event business. Rebecca Lindblom highlighted their hugely successful Miracle at Big Rock Christmas Light Festival, which draws tens of thousands of visitors and effectively generates winter revenue while promoting summer offerings. She advised other operators to focus on efficient resourcing and creating social media-shareable photo opportunities. Natalie Binder revealed that Camp V’s Planet V Fest music festival also grew organically from guest enthusiasm and serves as a powerful marketing tool. She also shared how a $2 million state grant helped them build a new event pavilion. Natalie emphasized that...

In the latest episode of MC Fireside Chats, the show welcomed a mix of returning guests and a special guest to discuss the evolving landscape of outdoor hospitality and the RV industry. The show, hosted by Brian Searl of Insider Perks and Modern Campground, delved into various topics including RV sales and consumer behavior, campground occupancy, and international trends. Phil Ingrassia, President of the RV Dealers Association of the US, joined the panel and shared insights from Go RVing’s recent study on RV purchase intentions. He reported that between 60% and 70% of “COVID buyers” (those who purchased RVs between 2020 and 2023) are interested in purchasing RVs again. Ingrassia noted that this figure was higher than his initial expectation of 40% and that the industry is entering a repurchase cycle. He also acknowledged the current macroeconomic issues influencing sales. When asked about the gap between interest and actual purchase, Ingrassia highlighted that the “want to” is present, which offers opportunity. Rafael Correa, President and CFO of Blue Water Hospitality, provided an update on his company’s portfolio of RV resorts. He reported that Blue Water Hospitality is at 104% of the same revenue as last year, attributing this to a significant uptake in long-term and seasonal sales, as well as vacation rentals. He noted a recent surge in transient RV bookings, which had been lagging previously. Correa also observed a shortening of the booking window, with consumers making plans closer to their stay dates due to increased inventory availability and user-friendly booking systems. He emphasized the importance of encouraging people into the RVing lifestyle to maintain industry growth and highlighted the dynamic nature of campground inventory, allowing for shifts to meet consumer demand. Simon Neal, Founder and CEO of Camp Map, offered a European perspective, sharing data from France. He reported a sharp rise in international tourism for Q1 and Q2, driven by neighboring countries and also growth from Canada and China. Summer bookings across the entire tourism sector in France were up 16% from last year. For outdoor hospitality specifically, there was a 1.7% growth in overnight stays. Neal also highlighted that price is the most important factor for 39% of current bookings, with 60% of people wanting to spend less than $1,000 per person on their summer holiday. He mentioned the average site rate per night in Europe is around $60. Scott Bahr, President of Cairn Consulting Group, echoed Phil Ingrassia’s sentiment about consumer interest, stating that it is “sitting out there” and represents an opportunity. He noted that interest is up over last year, though it is not always translating into immediate sales. Bahr suggested that 25% to 30% of interested individuals are holding off due to economic uncertainty and price concerns. He also emphasized that the ability to use an RV (e.g., parking, operating) is a significant barrier for many, particularly for COVID-era buyers, with 40% experiencing operational issues. Bahr asserted that actively using an RV, such as through rentals, has a much higher impact on purchase likelihood compared to staying in a static RV on-site. Susan Brenton, Executive Director of the Arizona Outdoor Hospitality Association, shared insights from Arizona’s market. She noted that hotel rates in areas like Phoenix and Scottsdale are typically higher, with groups paying $200-$225 per night for a hotel. Brenton indicated that her association doesn’t collect specific occupancy or revenue data but shared anecdotal evidence. She highlighted that Canadian travelers, who usually contribute a large influx to Arizona’s RV parks during winter, have an impact on year-round park model rentals. Brenton also discussed legislative issues faced by the association, particularly concerning a growing trend of people living year-round in RVs due to economic factors. She estimated that it’s around 30%, while a tenants’...

In the recent episode of MC Fireside Chats, a new focus for the Week 4 show was introduced, shifting away from the RV industry to concentrate on marketing, AI, and technology. Host Brian Searl, CEO of Insider Perks and Modern Campground, opened the show by explaining this new direction and the reshuffling of some recurring guests. He noted that Phil from RVDA of America and Eleonore from RVDA of Canada would now appear on the Week 1 show, which covers data, trends, and analytics. Greg Emmert, the founder of Verio Outdoor Hospitality Consulting, was introduced by Brian, who joked that he was kept on the panel out of pity. Greg then introduced himself and his consulting firm, which helps clients build their operations “strategically and with soul.” He and Brian also made light of the new website Brian’s team is building for his company. Kurtis Wilkins, a new recurring guest from Rjourney RV Resorts and Advanced Outdoor Management, was welcomed to the show. He clarified that he goes by “Kurtis” professionally to distinguish himself from another “Kurtis” in his office. He explained that his company has 41 branded locations and over 12,000 RV pads, with a focus on front-end sales and the monetization of camping. Sam Dagenhard, the founder and CEO of Campfire Ranch, was introduced as a special guest. He described his company as an outdoor hospitality brand based in Gunnison, Colorado, which is building a collection of properties with a focus on “subscale” locations of 30 rooms or less. He said this allows for a high-touch, intimate experience where they can know guests by name. He also stated that his company offers a range of experiences from camping to backcountry trips, always located near prime outdoor recreation spots. Sam later revealed that he grew up RVing and camping and began putting his ideas on paper after moving to Los Angeles, where he found himself limited by state park and national forest campgrounds. He started organizing large, informal group camping trips to places like Joshua Tree, which inspired him to design an ideal campground for his generation. He took a leap in 2019, leaving his job in sports marketing at Red Bull to find his first location, intending to build a brand that would eventually span coast to coast and offer a unique, one-of-a-kind experience. The discussion began with a topic brought up by Kurtis Wilkins, who spoke about the transition from traditional SEO to what his team is calling “AEO,” or AI Engine Optimization. He noted that 13% of search traffic had recently been diverted away from Google, which is a significant change being discussed in many marketing departments. Brian Searl responded by sharing his belief that traditional SEO is “dead” because as AI gets smarter, it will be impossible to “trick” Google. He argued that the new focus should be on providing valuable content that AI systems can easily understand. He then asked Sam Dagenhard about his recent experience with a website redesign and SEO report. Sam said that in the beginning, SEO was all about inserting keywords into copy, which felt “wonky.” He has now learned that other factors like speed and security also play a role. He explained that his company is still young, and their initial website on Squarespace was a prototype for a 17-site campground where SEO happened “by accident.” As his company has grown, they are now transitioning to a more robust website and are in the copywriting phase. He found it interesting to see how much AI was already picking up about his business during a brand discovery audit. He believes it is crucial for his internal team to write the website copy to maintain the authentic, high-touch relationship they have with guests. Kurtis Wilkins agreed with Sam’s starting point, acknowledging that his experience with SEO 10 years ago was the same. He said that good SEO has always been about providing what Google wants and doing it in a structured way. He emphasized the importance of localized content...

June 18th Episode Recap This episode of MC Fireside Chats, guest-hosted by Mike Harrison of CRR Hospitality, brought together a diverse panel of outdoor hospitality experts to discuss current trends, challenges, opportunities, and the unique aspects of their respective properties. The discussion highlighted the varied experiences within the campground industry, from long-standing family businesses to niche, destination-focused operations, and the ongoing impact of external factors like legislation and economic shifts. Mike Harrison, Chief Operating Officer of CRR Hospitality, introduced himself and his company, which owns, manages, and consults on outdoor hospitality assets. He expressed excitement about guest hosting and noted the show’s weekly rotation of panelists and topics, covering trends, markets, challenges, and opportunities. Jeff Hoffman, a founder of Camp Strategy, a consulting firm for campgrounds, shared his extensive experience, revealing he has owned his current campground since 1968, making him the most tenured in the group. His firm offers services from due diligence and feasibility studies to coaching for profitability. Kaleigh Day, owner of Surf Junction Campground in Ucluelet, BC, described her unique, forested property located near the Pacific Rim National Park Reserve. Her campground features traditional tenting and partially/full-service sites, along with amenities like hot tubs, a sauna, flush toilets, and hot showers. A key differentiator is her surf school, operating out of the national park, alongside surf rentals, a general store, and a coffee shop. The campground has about 90 campsites across 72 acres, utilizing about 40, keeping the rest wild. Kaleigh explained that Surf Junction’s revenue model relies on a “trifecta” of camping, surf lessons, and surf rentals. Keeping camping prices relatively low helps attract more campers, especially in the shoulder season, with additional revenue generated from add-ons like coffee, merchandise, and crucially, surf lessons and rentals, often bundled in packages. She noted that the surf school builds community and loyalty, with campers returning annually and bringing friends and family. Kaleigh’s family acquired the pre-existing Surf Junction 13 years ago when it was smaller, and they have since expanded the offerings and visibility of the surf school. She highlighted the campground’s destination appeal, being a five-and-a-half-hour journey from Vancouver, involving a ferry and a long, winding road, meaning visitors specifically choose to come to them. Reservations open in January and are typically full for the summer by June. Stephen Saint Fort, owner of Fort Welikit Campground in Custer, South Dakota, described his 22-acre property just outside Custer, near Custer State Park and Black Hills National Forest. His campground has 100 sites, with 71 being RV sites ranging from 30-amp water and electric to 50-amp pull-throughs. A unique feature is that no two sites are alike, and the campground is heavily treed, with deer and turkey frequently seen. Stephen proudly introduced their “Camping barrels,” unique sleeping cabins that look like giant whiskey barrels, special-ordered from Norway. These barrels offer a mattress, electricity, a light, and a fan, positioned close to a bathhouse, and guests bring their own bedding. He decided to offer them as a more affordable, single-night option than full-service cabins, and they have been unexpectedly popular. Jeff Hoffman then discussed a concerning legislative trend in Ohio, where a bill could allow county commissioners to take two-thirds of bed tax revenue for discretionary use, rather than for the visitors bureau. He shared his experience on his county’s visitors bureau, which grew from $250,000 to $4 million in revenue, and now faces demands from the county. Mike Harrison echoed these concerns, citing similar issues in Arizona where a proposed five-point bed tax increase would make a small town’s taxes among the...

On the June 11th, 2025, episode of MC Fireside Chats, host Brian Searl of Insider Perks and Modern Campground led a vibrant discussion with a panel of industry experts on the evolving landscape of outdoor hospitality. The conversation delved into crucial topics ranging from the practicalities of developing off-grid glamping sites to the profound importance of curating a transformative guest experience. The episode brought together recurring panelists and special guests, each offering unique perspectives from their respective corners of the industry, creating a comprehensive overview of current trends, challenges, and opportunities. The show welcomed back its knowledgeable recurring guests, who consistently provide valuable insights. Scott Foos, representing Horizon Outdoor Hospitality, a third-party management and consulting firm, offered his analysis on market trends and operational strategies. Zach Stoltenberg of LJA, a multidisciplinary design firm, shared his expertise on the planning and design of outdoor resorts. Joe Duemig, the owner of App My Community, brought his perspective on technology and guest communication within campgrounds and resorts. Joining the panel were two special guests, both operators of distinctive Canadian glamping properties. Elizabeth McIntosh, the co-founder of Back Forty Glamping in Ontario, provided a look into the world of creating a luxury, four-season dome resort from the ground up. Also featured was Sarah Cruse, the General Manager of the remote and exclusive Clayoquot Wilderness Lodge on Vancouver Island, who shared her passion for creating deeply restorative and nature-based experiences for guests. The conversation kicked off with Zach Stoltenberg identifying a significant industry trend: the increasing client demand for off-grid and remote resort sites. He explained this push is driven by both the economic desire to avoid costly infrastructure development and the experiential appeal of secluded locations. Zach highlighted innovative solutions like those from Electric Outdoors, a company producing self-contained units with their own power and water systems, which could revolutionize how operators utilize undeveloped land and create unique, low-impact accommodations. Responding to the off-grid theme, Sarah Cruse detailed the operations of Clayoquot Wilderness Lodge, a property that has successfully operated off-grid for 25 years. She explained how the resort, accessible only by floatplane or boat, is a self-contained village that recently invested in British Columbia’s largest solar panel installation to harness the power of nature. Sarah’s story underscored the immense appeal and viability of such ventures but also served as a caution, noting that the “wild west” era of development has passed and that securing permits for such a project today would be incredibly challenging. Elizabeth McIntosh of Back Forty Glamping echoed the sentiment regarding regulatory hurdles, sharing her own complex journey with permitting in Ontario. She explained how the process of trying to fit their unique dome structures into existing, conventional building codes ultimately shaped their business model, forcing them to pivot to a higher-end, luxury offering to justify the extensive investment in infrastructure like a massive septic system. Her experience illustrated a common struggle for innovators in the glamping space and highlighted how external constraints can define a brand’s niche. A significant portion of the discussion was dedicated to the art and importance of the guest experience, a topic Sarah Cruse spoke about with palpable passion. She described her role as stewarding a “heart property” where the goal is to facilitate a “transformational state” in guests by disconnecting them from devices and reconnecting them with nature and each other. She emphasized that true hospitality is “heart-forward,” starting with a happy, engaged staff who genuinely care, which in turn creates an authentic and...

In the previous episode of MC Fireside Chats on June 4, 2025, host Brian Searl welcomed guests including recurring contributors Rafael Correa, President and CFO of Blue Water; Simon Neal, founder of Camp Map; and Scott Bahr from Cairn Consulting Group. A special guest for the session was Jayne Cohen, founder and CEO of Campground Consulting Group and its sister company, Glamping Consulting Group, who—despite Brian’s playful jest about her youth—celebrated her 50th year in the industry. The discussion immediately turned to pressing industry concerns when Rafael Correa highlighted a recent Baltimore Sun report about Raystown Lake in Pennsylvania. Camping at this large Army Corps-run recreational lake was reportedly shut down due to staffing cuts linked to “Doge inefficiency efforts.” This closure significantly impacted local businesses, with some experiencing a 40-50% downturn over Memorial Day weekend, underscoring the ripple effects of such decisions on local economies and the potential risks to state and national park accessibility. Scott Bahr elaborated on this, noting an “enthusiasm gap” among potential guests stemming from a “dark cloud” over national parks, citing news of over 5,000 anticipated staff layoffs. He differentiated this concern from purely economic anxieties, explaining that while people understand macroeconomic pressures, they are more deterred by factors that diminish the on-the-ground experience. The perception that staff cuts will lead to a lesser experience weighs more heavily on travel decisions than economic factors alone, creating a cumulative negative effect. The conversation then explored whether park closures and staff shortages or broader economic concerns were more heavily influencing camper behavior. Rafael shared a contrasting experience from Blue Water’s home base in Ocean City, Maryland. Despite initial concerns about federal government layoffs and return-to-office mandates affecting their key feeder markets (DC, Northern Virginia, Baltimore, Philadelphia, Pittsburgh), their properties were experiencing significant growth. He attributed this to the affordability of outdoor hospitality and Ocean City’s appeal as a blue-collar, drive-to beach destination, suggesting that economic uncertainty might be playing to their strengths. Scott Bahr concurred, emphasizing the advantage of drive-to destinations, as people are likely opting for shorter, less uncertain trips. Jayne Cohen, drawing on her extensive industry experience, supported these observations. She noted that during economic uncertainty, travelers prioritize accessible, easily cancellable, and affordable options, bringing back the “150-mile sweet spot” for travel distances, reminiscent of 2019 trends. She asserted that camping remains an affordable vacation choice, often driven more by desired location and activities than by price alone. Campers, she argued, can tailor their trips to their budgets, perhaps by forgoing restaurant meals if campsite fees are higher in a preferred area. The discussion then shifted to the crucial concept of value proposition in camping. Rafael emphasized that it’s not just about affordability but the overall value, including amenities like water parks and organized activities not typically found at budget hotels. Jayne Cohen added that, in her experience, the most expensive sites, like waterfront ones, often book up first precisely because of their perceived value, offering experiences that would be significantly more costly in other accommodation types. Brian Searl underscored the necessity for campgrounds, especially independent ones, to effectively communicate this value through their marketing efforts. Exploring how to communicate this value, Rafael stressed the importance of visual storytelling – high-quality lifestyle photos and videos that allow potential guests to imagine themselves at the property. He also advocated for leveraging micro-influencers and the authenticity of Facebook Lives to connect