Make the Invisible Visible: Build Your Brand with Cheryl McCants, Your Marketing Momma
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© Cheryl McCants - Your Marketing Momma
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Make the Invisible Visible™ with Cheryl McCants, award-winning CEO of Impact Consulting Enterprises, offers marketing strategies, brand-building systems, visibility equity frameworks, public relations techniques, digital marketing guidance, coaching, storytelling approaches, and leadership insights that elevate entrepreneurs. Each episode strengthens brand visibility, supports business marketing, fuels personal branding, and drives sustainable business growth with practical marketing tips that help owners enhance communication, expand influence, build resilient brands, and boost authenticity.
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How Resilient Leaders Learn From Business FailureEvery business experiences setbacks. What matters is how you respond.In this week’s episode, I talk candidly about moving frombusiness heartbreak to breakthrough. I share three key takeaways that help leaders recover and grow: building resilience, treating failure as data, andshortening the recovery window.You’ll also hear a breakthrough success story from Foo-boo(FUBU) and how Daymond John turned early failures into a global brand by learning fast and staying in motion.If you’re navigating a setback—or reflecting on one—thisepisode offers grounded perspective and forward momentum.#MakeTheInvisibleVisible
Why Checking In With Your Team Builds Trust and Business SuccessWhen was the last time you had a real check-in with someoneon your team?This week’s episode focuses on why consistentheart-to-hearts aren’t just good leadership—they’re good business. I walk you through how regular check-ins build trust, reduce burnout, and strengthen teamperformance.You’ll hear a Gallup-based data drop on the impact ofcoaching-style leadership, followed by a success story from Chobani that shows what happens when team dignity and listening become part of the business model.If you lead people in any capacity, this conversationmatters.#MakeTheInvisibleVisible
How Emotionally Stirring Campaigns Build Trust and Drive ActionWhat makes a campaign truly resonate?In this week’s episode, I break down what emotionallystirring campaigns do differently—and why they outperform transactional marketing. You’ll hear a clear framework for building trust through truth-based, people-centric, and participatory storytelling.I also share a powerful data drop on why user-generatedcontent outperforms traditional ads, followed by a success story on air BNB’s Belong Anywhere campaign and how emotional clarity helped repositionthe brand globally.If you want your audience to feel seen—and take action—thisepisode gives you a practical place to start.#MakeTheInvisibleVisible
How Businesses Build Credibility, Scale with Confidence, and Win Strong Buyer Partnerships in 2026.What separates businesses that thrive from those that simply get by? In this episode, we explore how clarity, reliability, and transparency shape strong buyer partnerships and long-term success. Through real-world insight and a powerful success story, we break down what great businesses do differently — and how intentional preparation positions them to grow with confidence in 2026.#MakeTheInvisibleVisible
AI adoption looks different across generations — and that tension can either stall progress or strengthen it. This episode explores how businesses can use AI as a human-powered tool to reduce barriers, not replace people. We break down ethical concerns, collaborative uses, and how AI supports multilingual communication through the Visibility Equity Platform™, helping organizations move forward with intention and trust.#MakeTheInvisibleVisible
As this year marks the fifth anniversary of the attack on our nation’s capital, this episode reflects on leadership during uncertain times. We explore how business owners can remain grounded, credible, and forward-moving without reacting to every headline. From policy language to revenue diversification and coalition-building, the focus stays on steady leadership and long-term resilience.#MakeTheInvisibleVisible
What Small Businesses and Nonprofits Should Leave Behind — and What to Double Down on — in 2026.January invites a reset, but not everything deserves to come with you into the new year. Join Cheryl McCants as she explores which outdated practices hold organizations back, and which strategies drive real momentum right now. From smarter storytelling to clearer positioning, we focus on bold, practical moves that help leaders refresh how they show up and grow in 2026.#MakeTheInvisibleVisible
Key Marketing Shifts to Watch in 2026, From AI to Trust,Community, and Human-Led Creativity.As the year ends, we look ahead at the marketing trends thatwill shape 2026 — from smarter AI adoption to niche communities, personalized experiences, and trust-driven storytelling. A success story from Sephora showshow human-centered strategy and cultural fluency create meaningful engagement.A forward-looking episode designed to prepare leaders for a year of connection and creativity. #MakeTheInvisibleVisible
How Professional Organizations Strengthen CommunitiesThrough Connection, Recognition, and Shared Opportunity.This episode shines a light on how professional networksstrengthen business ecosystems through connection and shared purpose. We highlight the community-building work of the New York and New Jersey Minority Supplier Development Council and celebrate this year’s award recipients as a real-world example of collective strength. A powerful reflection on how relationships and recognition deepen community across industries. #MakeAnImpact
Community Engagement Approaches That Strengthen Trust and Connection During the Holiday Season. This episode focuses on elevating community engagement during a season when your audience needs presence more than pressure. We discuss the role of a designated community point person and the importance of inclusive language and intentional connection. Through QuickBooks’ holiday campaign spotlighting women- and minority-owned businesses, we explore what meaningful, community-centered engagement looks like in practice. A supportive episode for leaders committed to cultural fluency and care.
Effective Holiday Marketing Approaches That Build Community Without Exhausting Your Team.Holiday marketing does not need to be loud to make an impact. This episode explores how to communicate with clarity, intention, and warmth during a busy season. We revisit Omsom’s joyful approach to seasonal storytelling as an example of how brands can stay visible through authenticity and cultural fluency. A thoughtful guide to meaningful messaging during the holidays. #MakeAnImpact
Strategies for Building Community and Strengthening Business Relationships in December. December offers a unique opportunity to reconnect with intention and strengthen the relationships that support your work year-round.In this episode, we explore how to nurture community during a season filled with warmth, emotion, and reflection. With a success story from Brooklyn Tea, we highlight how small, meaningful actions can transform professional connections. A grounding conversation for leaders seeking to build community with purpose. #MakeTheInvisibleVisible
Strengthening Client Relationships Through Gratitude,Collaboration, and Consistency.This episode highlights how gratitude is not simply aseasonal gesture but a strategic relationship-building tool. We explore practical ways to express appreciation, strengthen loyalty, and reinforce shared success. Featuring a success story from Chewy, we demonstrate how sincere gestures can transform customers into community advocates. #MakeAnImpact
Wellness Strategies for Navigating Seasonal AffectiveDisorder and Maintaining Motivation.Seasonal Affective Disorder affects focus, creativity, andemotional well-being — especially during high-demand periods. This episode explores sustainable ways to maintain energy, connection, and clarity in darker, colder months. Through an inspiring example from Therapy for Black Girls, we show how community support can help fuel resilience. #BeImpactful
Strategies for Increasing Visibility and Engagement During the Holiday Season.Holiday noise can make it difficult for audiences to findthe resources and services they need most. In this episode, we break down how thoughtful SEO can drive authentic visibility and support your mission during a busy season. With a success story from Blueland, we highlight how mission-driven clarity and optimized content build credibility. #MakeTheInvisibleVisible
Navigating Stress, Wellness, and Balance During NationalStress Awareness Day.This episode explores how leaders can manage emotionalpressure during one of the busiest seasons of the year. We discuss how National Stress Awareness Day reminds us to pause, breathe, and reassess what truly matters. Featuring a success story from Black Girls Breathing, this episode highlights how intentional wellness strengthens your capacity to lead with purpose. #MakeAnImpact
Strategies for Resetting Your Business Mindset After SummerSlowdown.As the new season begins, this episode focuses on resettingyour mindset and reconnecting to your mission. We explore how to bring clarity back into your workflow and regain momentum after months of shifting schedules and summer distractions. A success story grounds the conversation in real-world application and shows how leaders refocus with purpose. #MakeTheInvisibleVisible
How to Support Veteran-Owned Businesses and BuildPurpose-Driven Community Partnerships. In recognition of Memorial Day, Cheryl spotlights the impact and importance of veteran-owned businesses. This episodeexplains how to identify, support, and amplify these mission-driven entrepreneurs. A recent Impact Consulting campaign for a service-disabled veteran-owned company shows the power of meaningful collaboration. An episode that calls us to honor service through intentional support.
How to Prepare Interns for Success Through MeaningfulOnboarding, Culture, and Mentorship. Cheryl helps business owners prepare intentionally for summer interns with clarity, structure, and care. Thisepisode breaks down what creates meaningful internship experiences — from onboarding to inclusion. Spotify’s internship model shows the long-term value of thoughtful design and mentorship. A must-listen for leaders ready to welcome and develop new talent this summer.
Women Entrepreneurs and Wellness: How to Lead, Delegate, and Thrive Without Burnout. In honor of Mother’s Day, Cheryl dives into the realities of balancing leadership, wellbeing, and entrepreneurship. Thisepisode discusses why delegation, flexibility, and mental health are essential for sustainable success. With inspiration from Rachel Rodgers’ work and philosophy, listeners learn how women can thrive without burning out. A timelyreminder to nurture yourself as you nurture your business.
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