Make the Invisible Visible: Build Your Brand with Cheryl McCants, Your Marketing Momma

Just Dill With It: Prepare Your Business for Q1 2027Is your business ready for Q1 2027, or are you about to findyourself in a pickle?As 2026 winds down, entrepreneurs and business owners need more than a fresh list of goals. They need a strategy that accounts for changing economic conditions, government policies, customer expectations, and new business opportunities.In this episode of Build Your Brand with Cheryl McCants,we're spicing up year-end business planning with three essential steps: Look Back. Look Around. Look Ahead.Explore how the 2026 U.S. midterm elections, artificialintelligence, shifting market conditions, and financial pressures can influence your 2027 business strategy.This week's Data Drop features findings from theFederal Reserve Banks' 2026 Report on Employer Firms: 57 percent of surveyed employer businesses reported challenges reaching customers and growing sales,while 50 percent experienced uneven cash flow.Our Success Story features Vanessa Best, founder andCEO of Precision HealthCare Consultants. After federal contract cancellations affected approximately 15 percent of company revenue, Precision secured replacement work. The company has also expanded internationally, establishingan office in Nairobi, Kenya, and serving organizations across multiple continents.Discover why business resilience requires financialpreparation, clear priorities, revenue diversification, and the flexibility to pursue opportunities beyond familiar markets.Sometimes, when the ingredients change, you need toadjust the recipe.What's the one ingredient your business needs for a strongerQ1 2027?#MakeTheInvisibleVisible #MakeAnImpact #BeImpactful

A whole lot of online activity doesn't necessarily add up to a whole latte of visibility that matters. Can the right customers find your business, recognize its value, and trust what they discover?In this episode of Build Your Brand with Cheryl McCants, we're spilling the tea on digital visibility, AI-powered search, and how entrepreneurs and business owners can turn an online presence into meaningful relationships and business opportunities.From websites and social media to YouTube, Google, and generative AI, your digital presence influences how potential customers discover and evaluate your business. But visibility alone isn't the goal. What matters is reaching the right audience, establishing credibility, and inspiring action.This week's Data Drop: Gartner's 2026 research reveals that B2B buyers consult an average of seven information sources before making a purchase, while 45% use generative AI to research vendors and products.This week's Success Story: MediaCo, home to HOT 97, WBLS, and EstrellaTV, reported that digital channels accounted for 47% of its advertising revenue in the second quarter of 2026, alongside 9% total revenue growth.Cheryl explores what these findings mean for your digital marketing strategy, brand credibility, customer engagement, and business growth.Plus, get a preview of what's coming in 2027 as Build Your Brand expands opportunities for entrepreneurs and business owners to share their expertise, address real marketing communications challenges, and increase their visibility. Corporate partners are invited to join the initiative.The question isn't simply whether people can see your business. It's whether the right people recognize its value.Connect with Cheryl McCants on LinkedIn to join the conversation and learn more about participating in 2027.We Make the Invisible Visible®.#MakeTheInvisibleVisible #MakeAnImpact #BeImpactful

How to Start a Healthy Business: Planning, Market Research, and Mentorship for GrowthUnder May’s theme of Blooming Business, CherylMcCants shares how entrepreneurs can lay the groundwork for a healthy business before it blooms.Using gardening as a business analogy, this episode exploresthree essentials for sustainable growth: a clear business plan, strong market research, and guidance from the right advisor. Cheryl also highlights Canva co-founder Melanie Perkins as a success story in testing ideas, learning the market, and building with intention.If you’re starting or strengthening a business, this episodewill help you prepare the ground for growth.#MakeTheInvisibleVisible

Why Business Owners Need a Quarterly Review, Goal Check, and Strategy RefreshIn this episode of Build Your Brand with Cheryl McCants: Make the Invisible Visible™, Cheryl explores why the start of a new quarter creates the perfect reason for reset. Under April’s Spring Cleaning theme, this conversation looks at what business owners need to review, realign, and refresh before small issues turn into larger ones. Cheryl breaks down the value of checking performance honestly, adjusting goals to match current realities, and refining strategy so your business can move forward with sharper focus. This week’s Data Drop highlights how easily small business owners can mistake motion for progress when they stay buried in the day-to-day. This week’s Success Story looks at Ayesha Curry’s Sweet July and how thoughtful growth requires ongoing review, refinement, and intentional resets. If your business needs more clarity, better alignment, and a stronger strategy for the quarter ahead, this episode will help you make the invisible visible. #MakeTheInvisibleVisible 

How Brands Build Trust Through New Perspectives and Authentic Storytelling In this episode of Build Your Brand with Cheryl McCants: Make the Invisible Visible™, Cheryl explores why cultivating fresh voices strengthens marketing, deepens trust, and helps brands connect more authentically with the people they serve. Under April’s Spring Cleaning theme, this conversation looks at how businesses can make room for new perspectives through social media, guest takeovers, and mentorship. This week’s Data Drop highlights why consumers often trust creators more than brands, and this week’s Success Story examines how Adobe’s Diverse Voices initiative helped underrepresented creators gain visibility, support, and opportunity. If you want your content, campaigns, and storytelling to feel more relevant, more human, and more impactful, this episode will help you make the invisible visible. #MakeTheInvisibleVisible