Make the Invisible Visible: Build Your Brand with Cheryl McCants, Your Marketing Momma
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© Cheryl McCants - Your Marketing Momma
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Make the Invisible Visible™ with Cheryl McCants, award-winning CEO of Impact Consulting Enterprises, offers marketing strategies, brand-building systems, visibility equity frameworks, public relations techniques, digital marketing guidance, coaching, storytelling approaches, and leadership insights that elevate entrepreneurs. Each episode strengthens brand visibility, supports business marketing, fuels personal branding, and drives sustainable business growth with practical marketing tips that help owners enhance communication, expand influence, build resilient brands, and boost authenticity.
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How Businesses Build Credibility, Scale with Confidence, and Win Strong Buyer Partnerships in 2026.What separates businesses that thrive from those that simply get by? In this episode, we explore how clarity, reliability, and transparency shape strong buyer partnerships and long-term success. Through real-world insight and a powerful success story, we break down what great businesses do differently — and how intentional preparation positions them to grow with confidence in 2026.#MakeTheInvisibleVisible
AI adoption looks different across generations — and that tension can either stall progress or strengthen it. This episode explores how businesses can use AI as a human-powered tool to reduce barriers, not replace people. We break down ethical concerns, collaborative uses, and how AI supports multilingual communication through the Visibility Equity Platform™, helping organizations move forward with intention and trust.#MakeTheInvisibleVisible
As this year marks the fifth anniversary of the attack on our nation’s capital, this episode reflects on leadership during uncertain times. We explore how business owners can remain grounded, credible, and forward-moving without reacting to every headline. From policy language to revenue diversification and coalition-building, the focus stays on steady leadership and long-term resilience.#MakeTheInvisibleVisible
What Small Businesses and Nonprofits Should Leave Behind — and What to Double Down on — in 2026.January invites a reset, but not everything deserves to come with you into the new year. Join Cheryl McCants as she explores which outdated practices hold organizations back, and which strategies drive real momentum right now. From smarter storytelling to clearer positioning, we focus on bold, practical moves that help leaders refresh how they show up and grow in 2026.#MakeTheInvisibleVisible
Key Marketing Shifts to Watch in 2026, From AI to Trust,Community, and Human-Led Creativity.As the year ends, we look ahead at the marketing trends thatwill shape 2026 — from smarter AI adoption to niche communities, personalized experiences, and trust-driven storytelling. A success story from Sephora showshow human-centered strategy and cultural fluency create meaningful engagement.A forward-looking episode designed to prepare leaders for a year of connection and creativity. #MakeTheInvisibleVisible
How Professional Organizations Strengthen CommunitiesThrough Connection, Recognition, and Shared Opportunity.This episode shines a light on how professional networksstrengthen business ecosystems through connection and shared purpose. We highlight the community-building work of the New York and New Jersey Minority Supplier Development Council and celebrate this year’s award recipients as a real-world example of collective strength. A powerful reflection on how relationships and recognition deepen community across industries. #MakeAnImpact
Community Engagement Approaches That Strengthen Trust and Connection During the Holiday Season. This episode focuses on elevating community engagement during a season when your audience needs presence more than pressure. We discuss the role of a designated community point person and the importance of inclusive language and intentional connection. Through QuickBooks’ holiday campaign spotlighting women- and minority-owned businesses, we explore what meaningful, community-centered engagement looks like in practice. A supportive episode for leaders committed to cultural fluency and care.
Effective Holiday Marketing Approaches That Build Community Without Exhausting Your Team.Holiday marketing does not need to be loud to make an impact. This episode explores how to communicate with clarity, intention, and warmth during a busy season. We revisit Omsom’s joyful approach to seasonal storytelling as an example of how brands can stay visible through authenticity and cultural fluency. A thoughtful guide to meaningful messaging during the holidays. #MakeAnImpact
Strategies for Building Community and Strengthening Business Relationships in December. December offers a unique opportunity to reconnect with intention and strengthen the relationships that support your work year-round.In this episode, we explore how to nurture community during a season filled with warmth, emotion, and reflection. With a success story from Brooklyn Tea, we highlight how small, meaningful actions can transform professional connections. A grounding conversation for leaders seeking to build community with purpose. #MakeTheInvisibleVisible
Strengthening Client Relationships Through Gratitude,Collaboration, and Consistency.This episode highlights how gratitude is not simply aseasonal gesture but a strategic relationship-building tool. We explore practical ways to express appreciation, strengthen loyalty, and reinforce shared success. Featuring a success story from Chewy, we demonstrate how sincere gestures can transform customers into community advocates. #MakeAnImpact
Wellness Strategies for Navigating Seasonal AffectiveDisorder and Maintaining Motivation.Seasonal Affective Disorder affects focus, creativity, andemotional well-being — especially during high-demand periods. This episode explores sustainable ways to maintain energy, connection, and clarity in darker, colder months. Through an inspiring example from Therapy for Black Girls, we show how community support can help fuel resilience. #BeImpactful
Strategies for Increasing Visibility and Engagement During the Holiday Season.Holiday noise can make it difficult for audiences to findthe resources and services they need most. In this episode, we break down how thoughtful SEO can drive authentic visibility and support your mission during a busy season. With a success story from Blueland, we highlight how mission-driven clarity and optimized content build credibility. #MakeTheInvisibleVisible
Navigating Stress, Wellness, and Balance During NationalStress Awareness Day.This episode explores how leaders can manage emotionalpressure during one of the busiest seasons of the year. We discuss how National Stress Awareness Day reminds us to pause, breathe, and reassess what truly matters. Featuring a success story from Black Girls Breathing, this episode highlights how intentional wellness strengthens your capacity to lead with purpose. #MakeAnImpact
Strategies for Resetting Your Business Mindset After SummerSlowdown.As the new season begins, this episode focuses on resettingyour mindset and reconnecting to your mission. We explore how to bring clarity back into your workflow and regain momentum after months of shifting schedules and summer distractions. A success story grounds the conversation in real-world application and shows how leaders refocus with purpose. #MakeTheInvisibleVisible
How to Support Veteran-Owned Businesses and BuildPurpose-Driven Community Partnerships. In recognition of Memorial Day, Cheryl spotlights the impact and importance of veteran-owned businesses. This episodeexplains how to identify, support, and amplify these mission-driven entrepreneurs. A recent Impact Consulting campaign for a service-disabled veteran-owned company shows the power of meaningful collaboration. An episode that calls us to honor service through intentional support.
How to Prepare Interns for Success Through MeaningfulOnboarding, Culture, and Mentorship. Cheryl helps business owners prepare intentionally for summer interns with clarity, structure, and care. Thisepisode breaks down what creates meaningful internship experiences — from onboarding to inclusion. Spotify’s internship model shows the long-term value of thoughtful design and mentorship. A must-listen for leaders ready to welcome and develop new talent this summer.
Women Entrepreneurs and Wellness: How to Lead, Delegate, and Thrive Without Burnout. In honor of Mother’s Day, Cheryl dives into the realities of balancing leadership, wellbeing, and entrepreneurship. Thisepisode discusses why delegation, flexibility, and mental health are essential for sustainable success. With inspiration from Rachel Rodgers’ work and philosophy, listeners learn how women can thrive without burning out. A timelyreminder to nurture yourself as you nurture your business.
How Small Businesses Create Big Impact ThroughPersonalization and Customer Connection. This episode explores how small businesses create outsized influence through authentic marketing, customer connection, and continuous learning. Cheryl shares insights on aligning your message with your business phase and staying close to your audience. The Pipcorn story illustrates how simple beginnings can spark major growth. A powerful reflection on building big impact from a small foundation.
Storytelling is the heart of your brand and a powerful tool for connection. In this episode, we show how authentic stories create emotional bonds, differentiate your business, and build trust. We share tips for crafting narratives that reflect your purpose and values. Discover how Disney uses storytelling magic to maintain brand intimacy across generations and platforms.
Your visual identity is the anchor of your brand and a key driver of trust. This episode dives into defining your brand personality, understanding design choices, and maintaining consistency across platforms. We discuss color psychology, typography, and imagery that resonate with your audience. Learn from Headspace’s cheerful, calming design that reinforces its promise of “Less stress, more joy.”
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