OnBD with ALF

Amanda Rosevear, host and General Manager of ALF Insight, meets Paloma Walder, Managing Director at Canopy Media, to discuss company culture and how it impacts business success. Paloma sets out the importance of a good workplace culture, how to define and measure it, practical strategies for building a positive, cohesive environment and the impact of culture on employee motivation and retention. Amanda and Paloma also talk about how to address toxic behaviour, strategies for implementing cultural change and evolution, and the role of leadership in shaping that. 00:00 Welcome and Guest Intro01:10 Defining Company Culture06:42 Trust Respect and Tolerance07:04 Canopy Culture and Values11:19 Building Culture Post Pandemic15:30 Hiring for Cultural Fit18:10 Where Companies Get It Wrong24:46 Measuring and Maintaining Culture31:18 Healthy Sales Team Culture39:12 Fixing a Broken Culture42:14 Quick Fire Questions44:55 Listener Challenge and SummaryIf you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Host and General Manager of ALF Insight, Amanda Rosevear, chats with Oya Mustafa, the newly appointed Head of Partnership Innovation at Chelsea FC, and former Chief Growth Officer at Not Normal Group, about how to approach growth intentionally and mistakes to avoid. Oya tells us why it’s important to understand and analyse your data and define the meaning of growth before chasing new business and why you should prioritise efficiency over simply being busy.  She also shares the four sales personas she’s created – the tree shaker, the pirate, the transformer and the unicorn. Which one are you? Oya also advises how to avoid key blockers including emotional attachment to the wrong opportunities and the qualities you need to master sustained growth.  Plus find out about Oya’s listener challenge as she reminds you to ask, “what kind of growth are we actually trying to create?” 00:00 Welcome and Guest Intro01:31 What Growth Really Means03:21 Oya’s Four BD Personas06:28 Start with the Numbers12:47 Intentionality and Alignment16:14 Blockers to Growth Plans18:22 Sustaining Focus Over Time22:54 Everyone Owns Growth25:52 Growth vs Sales Explained28:53 Quickfire Questions32:29 One Thing to Start Today34:25 Wrap Up and Listener ChallengeIf you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Listen back to highlights from the first season of OnBD with ALF, hosted by Amanda Rosevear, General Manager of ALF Insight.Featured topics and guests include BD100’s Jody Osman who tells us what he thinks distinguishes a ‘great’ business development person from a ‘good’ one. Becky Hipkiss from We Are Futures offers insights on outreach and explains her belief on why ‘people buy people’, whilst global media and tech leader, Evelyn Oluwole, shares follow up advice including common mistakes to avoid. Rob Biagioni, CEO of Time Out, tells us about building community and deepening engagement with their audience to steer content and support commercial aims. And Kim James from Havas Media Network talked us through the steps they take when considering their own growth strategy.Katie Street, founder and MD of Street Agency, spoke to us about overcoming some of the challenges of business development, and sales trainer Debra Sharron offered advice on honing your skills as a salesperson and what she means by ‘consultative selling’.  Charlie Celino, Commercial Services Director at News UK, discusses how AI is transforming planning and buying infrastructure but why he believes a human touch will always remain central. Plus, we hear back from all our season one guests on the advice they would give their younger selves. Topics include authenticity, speaking up, patience, networking, relationships, trusting your gut, and starting your pension sooner!00:00 Summer Bonus Highlights00:19 What Makes Great BD02:28 Outreach That Cuts Through04:10 Follow Up Like a Pro05:01 Audience Engagement at Time Out05:52 Building Growth Communities07:36 Authentic New Business Content10:38 Consultative Selling Skills13:11 AI in Media Sales14:54 Advice to Your Younger Self24:52 Final ThoughtsIf you want to do business with the UK’s leading brands, request an ALF Insight demo Hosted on Acast. See acast.com/privacy for more information.

In this episode, host and General Manager of ALF Insight, Amanda Rosevear, meets Evelyn Oluwole, a global media and tech sales leader to discuss why ‘follow-up’ should be viewed as a strategy not a task. Evelyn highlights common mistakes when it comes to follow up and shares her advice and tips for adding value to cut through noise, the role that AI should and shouldn’t play in your communications and her recommendations for building relationships.  Plus, what should you do if your emails continually get ghosted? Amanda and Evelyn debate different approaches for leaving the door open. If you want to enhance your follow up, then this is a must-listen.  00:00 Welcome and introduction to Evelyn01:30 What Follow Up Means02:42 Three Follow Up Mistakes06:52 Add Value Not Noise09:28 Stakeholders and Account Mapping14:01 Trust and Retention Mindset15:46 AI and Human Touch22:24 McDonalds Follow Up Example26:59 Timing Next Steps and Value32:23 When to Stop Following Up36:39 Dear John Email Debate40:00 Quick Fire Round42:00 One Follow Up Challenge43:36 Final thoughts and goodbye If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Amanda Rosevear, host and General Manager of ALF Insight, chats to Becky Hipkiss, who leads new business at marketing agency, We Are Futures.In 2025 Becky was named as BD100’s Rising Star with judges citing her "purpose-driven mindset, tenacity and clear results" and in this conversation, she shares her expertise on effective outreach strategies, relationship building, and pipeline health.Discover practical tips on how to cut through digital noise and build meaningful connections that lead to long-term success.00:00 Welcome and Guest Intro01:27 Bad Outreach Red Flags03:59 Channels That Cut Through06:57 Email vs LinkedIn Messaging10:41 Creating Cut Through13:04 Building a Flexible Framework18:22 Staying Top of Mind23:06 Pipeline Roles and Relationship Equity27:16 Metrics That Matter30:22 Personalisation at Scale33:32 Team GB Outreach Win Story38:55 Quick Fire Questions42:48 Wrap Up and Key TakeawaysIf you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.