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© 2024 Nonprofit Nation with Julia Campbell
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Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days.
Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels.
On Nonprofit Nation, Julia sits down with nonprofit industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause.
Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit.
You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention.
Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.
211 Episodes
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In this episode, we speak with Bhumika Regmi, Digital Director at the Malala Fund, and Mahina Martison, Digital Coordinator at Malala Fund to explore how the organization leverages TikTok and other digital platforms to engage young audiences and promote girls’ education worldwide. Bhumika shares how her team balances trendy content with meaningful advocacy, discusses the challenges and rewards of working on youth-centric platforms, and offers insights on how to stay innovative in the fast-cha...
In this episode of Nonprofit Nation, we sit down with Brad West, attorney, nonprofit leader, and the visionary behind the Profit for Good Initiative. Brad shares his innovative approach to transforming the way businesses contribute to impactful causes—without adding any extra cost to consumers.We’ll also dive into his newly launched initiative, Commissions for a Cause, which partners with a life insurance agent to donate 40% of commissions from every lead generated. This groundbreaking model ...
In this episode of Nonprofit Nation, I dive deep into the evolving landscape of major gifts fundraising with two of the industry’s most respected thought leaders, Gail Perry and Beth Ann Locke. Together, they unravel the shift from traditional, scripted major gift solicitations to a transformative, donor-centered approach that fosters authentic relationships and maximizes impact.Learn why the “old-fashioned pitch” no longer works, discover the power of emotional intelligence in fundraising, a...
In this episode, we’re diving into the art and ethics of nonprofit storytelling with Carly Euler, the creative force behind MemoryFox’s 2023 Ethical Storytelling Report. With experience across multiple nonprofits—from working with youth development at the Wily Network to community fundraising at the Breast Cancer Coalition—Carly knows how storytelling can engage, inspire, and empower. We’ll explore out-of-the-box storytelling techniques, practical ways to collect stories, and the fine line no...
1Monthly giving is one of the fastest-growing areas of nonprofit fundraising, with organizations seeing a 52% increase in recurring donors and a 94% rise in revenue from these gifts over the past three years. On average, monthly donors give between $24 and $36 per month, and retention rates for these donors can be as high as 94% when using bank transfers or credit cards. With monthly donors contributing significantly more over time compared to one-time donors, nonprofits that focus on building...
Executive directors, are you tired of chasing after those $20 donations like a squirrel on espresso? Focusing all your energy on foundation grants and corporate donations because they seem easier is a bit like preferring instant noodles over a gourmet meal—it sort of does the job, but often, you are left feeling unsatisfied. Rhea Wong to the rescue! Rhea has over 20 years experience in the nonprofit space as an Executive Director and front line fundraiser. A fundraising thought-leader, a...
This week on Nonprofit Nation, I’m excited to sit down with Erin Hogue, Senior Director of Spark Good at Walmart. Erin is leading the charge on how Walmart is bringing nonprofits, customers, and associates together to make a real impact in communities across the country.In this episode, we’ll get into the nitty-gritty of how Walmart is using data to power its giving, the inspiration behind their Roundup program, and how nonprofits can plug into Walmart’s massive network to grow their reach. W...
In this episode of Nonprofit Nation I am thrilled to welcome back the brilliant Tamsen Webster, a renowned message strategist, author, and keynote speaker, whose latest book, Say What They Can’t Unhear: The 9 Principles of Lasting Change, is launched on October 8. Tamsen brings her 25 years of experience in message design and change communication to the table, offering actionable insights for anyone looking to create meaningful, lasting change.We discuss:The core principles that help create l...
In this episode of Nonprofit Nation, I have an inspiring and heartfelt conversation with Mallory Erickson, the brilliant mind behind What The Fundraising: Embracing and Enabling the People Behind the Purpose, which launched on October 1st. As a fundraising expert and coach, Mallory opens up about the emotional journey behind writing her first book, and how her personal experiences as a new mother shaped her approach to both life and work.Mallory shares the challenges of writing and rewriting ...
In this episode, Jay Acunzo, a leading voice in content creation and storytelling, shares invaluable insights tailored for nonprofit fundraisers and marketers. Jay discusses how to move beyond traditional, transactional fundraising tactics to create transformational experiences that resonate deeply with donors and volunteers. He offers guidance on building a strong Brand IP for nonprofits, the power of journey-based storytelling, and how to use frustration as a catalyst for creative and impac...
The way we search the web is being transformed in huge ways, and nonprofits need to understand the changing landscape in order to reach their donors and their stakeholders online. In this episode, I sit down with Rafi Norberg to explore the latest development in search technology: Google’s AI Overviews. Rafi serves as President and Founder of Nexus Marketing, a marketing agency that helps businesses and organizations generate revenue online in the mission-driven sector. Rafi h...
It's National Hispanic Heritage Month! In this episode, I’m thrilled to be joined by the inspiring Cynthia Torres, LMFT—someone who has been a true force in the social good space for over 25 years. As a Colombian-American entrepreneur and community leader, Cynthia wears two powerful hats: she’s the founder of New Dawn Counseling & Consulting, Inc., and the Executive Director of the beloved nonprofit, City Impact. Cynthia is here to break down how she’s mastered the art of blending busines...
In this episode, I have the pleasure of hosting Sean Kosofsky, also known as "The Nonprofit Fixer." With over 30 years of experience in the nonprofit sector, Sean brings a wealth of knowledge on executive coaching, leadership development, and nonprofit management. Tune in to discover practical advice on overcoming common challenges, setting fair compensation, and implementing innovative work practices.Sean Kosofsky is a seasoned expert in nonprofit leadership, known widely as "The Nonprofit F...
In this episode of Nonprofit Nation, I talk with my friend and colleague Dana Snyder, a dynamic force in the nonprofit world and the founder of Positive Equation. Dana recently embarked on a whirlwind journey to write and publish her new book, "The Monthly Giving Mastermind - A Framework to Build, Grow & Sustain Subscriptions for Good." In just four weeks, she wrote the book, and in an unheard-of four months, she had it published! Join us as Dana shares her experiences and insights,...
In this episode of Nonprofit Nation, I sit down with Shannon McCracken, the founding CEO of The Nonprofit Alliance (TNPA), to explore her journey in the nonprofit sector and her visionary leadership at TNPA. Shannon brings a wealth of experience from her previous roles, including her impactful tenure as Chief Development Officer at Charity Navigator and Vice President of Donor Development at Special Olympics International. Recognized as one of The NonProfit Times Power & Influence Top 50 ...
It seems like the only thing anyone is talking about is AI - Artificial Intelligence - and the ways in which it is revolutionizing and changing work and impact in all industries, including the nonprofit sector. I want to get beyond the hype, and explore the implications for nonprofits, how to use AI not just to further productivity but also to create more impact, and how it might help with the Generosity Crisis. Who better to address these issues than Nathan Chappell? Nathan is one ...
As the nonprofit sector faces shifting economic conditions and technological advancements, it may seem hard to keep up. In this episode, I sit down with Barbara O'Reilly, a renowned expert in donor retention and fundraising trends, to delve into the evolving landscape of nonprofit fundraising. Drawing from her extensive experience and her recent analysis of 2024's fundraising trends, Barbara provides actionable advice on how nonprofits can adapt and thrive amidst generational shifts, tec...
There are many underlying issues that hinder the progress of nonprofits- but they may not be what you think! In this episode, we dispel some of the most pervasive, and destructive, myths and misconceptions that often cloud the path to success for nonprofits.My guest, Woodrow Rosenbaum, Chief Data Officer for GivingTuesday, brings invaluable insights from the forefront of a global movement dedicated to driving giving and collective action. Are the challenges nonprofits face merely obstacles, o...
With the end of the year being a particularly hectic time for nonprofits, how can Artificial Intelligence (AI) tools help streamline processes and improve efficiency? This episode explores the transformative potential of AI in fundraising. We discuss the implications, benefits, and challenges of integrating AI tools, sharing practical examples and success stories. We delve into how AI can lighten the load for fundraisers during busy periods and enhance donor engagement and retention. My ...
In this episode, we talked about:Overview of Nicholas Bruneau's book "Engage with Impact" and the innovative AGILE Framework for digital advocacy.Deep dive into how adopting a startup mentality can transform digital campaigns in the nonprofit sector.Discussion on the significance of leveraging and repurposing content to maximize digital outreach.Exploration of the role of personal stories in creating compelling advocacy campaigns and how to select ambassadors.Strategies for building and maint...
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