B2B Bits & Bytes

11 Episodes

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Ep. 11 - Xngage B2B Bits & Bites Best of the Best

2022-01-1240:27

Our final episode of Season 2 highlights key takeaways of Seasons 1 AND 2. We define digital commerce, share experiences from Xngage B2B Clients who have been through digital commerce journeys, and provide tips on what it takes to win in the ecommerce channel.

Ep. 10 - Leveraging the Voice of the Customer with Implementation

2022-01-1246:19

Xngage client McNaughton McKay planned and implemented their next generation digital transformation journey. Cecilia Madden provides insights, and lessons learned, from that journey including choosing and working with an implementation partner through each stage of the digital commerce experience.

Ep. 9 - Leveraging the Voice of the Customer with Content

2022-01-1247:10

Guest podcaster Justin King from Salsify guides us through a discussion around content and the digital shelf. He gives us great examples of why content is so important in ecommerce and how to maximize product data, and systems, to drive digital experiences.

Ep. 8 - Leveraging the Voice of the Customer in an Enterprise Architecture

2022-01-1244:21

An Enterprise Architecture considers how your major IT systems fit together for a comprehensive digital experience. We offer suggestions for evaluating your Enterprise Architecture and your ERP, or Enterprise Resource Planning, System and how to deftly work Change Management into your B2B organization.

Ep. 7 - Leveraging the Voice of the Customer in the RFP

2022-01-1239:05

Why are B2B leaders passionate about eCommerce? Hear from active B2B companies leading in this channel. When you’re ready to start planning a project, what is the recipe for a good RFP (Request for Proposal?) We share some insights into making this strategic eCommerce evaluation tool work hard for you.

Ep. 6 - The Xngage Digital Commerce Success Framework – Bringing it All Together for Business Impact

2021-08-1746:17

Value creation is the goal of eCommerce initiatives. In this 6th episode, and last in our first season, listen to how we define different types of value creation, or business impact, and why Xngage is passionate about this channel. You’ll hear case studies from some of our valued clients who have been through a digital transformation and how they have leveraged tools for successful outcomes.

Ep. 5 - The Xngage Digital Commerce Success Framework – Pillar Four: Acquisition

2021-08-1742:28

The fourth and final pillar of the framework is “Acquisition.” Learn the five important steps of acquiring new customers and how to drive results faster with digital marketing and technical tactics. This is an essential listen for B2B business leaders who are both new to the ecommerce channel and looking for ways to drive the “flywheel” faster and improve overall project ROI.

Ep. 4 - The Xngage Digital Commerce Success Framework – Pillar Three: Adoption

2021-08-1745:33

Once you’ve made the investment and stood up an integrated digital commerce system or website, how do you encourage adoption? The third of the four pillars is “Adoption” and is critical to success. Whether your internal organization or external B2B customers are migrating to digital commerce, this episode will help you facilitate adoption and create habitual users who are your best, most cost-effective, advocates.

Ep. 3 - The Xngage Digital Commerce Success Framework – Pillar Two: Agility

2021-08-1738:37

What does it mean to have “Agility” in B2B eCommerce? We’ll discuss the second of the four pillars and show you how agile technology and agile business methods can help you reach your B2B goals faster. We focus on the sales side of the eCommerce equation and discuss use cases that are key to transforming your digital commerce channel.

Ep. 2 - The Xngage Digital Commerce Success Framework – Pillar One: Usability

2021-08-1745:18

A systematic framework helps B2B clients to stand up and accelerate eCommerce. In this episode we discuss the overall framework, our methods, and then go deep into the first of four pillars: “Usability.” Find out how Xngage works with clients and their website user experiences (or UX) and how you can facilitate better buyer interactions.

Ep. 1 - Introducing B2B Bits & Bytes

2021-08-1736:19

A little preview of what's ahead, who we are, why we love what we do, and how we can focus your B2B business! Listen in for a few tips, tools, and techniques for accelerating buyer AND seller interactions, and how to get results.

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