Claim OwnershipListeners to Leads
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Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their business. Alesia uses her experience as the owner of Galati Media, a full-service podcast management company, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcasts. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to Leads at www.listenerstoleads.com
181 Episodes
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Has the height of podcasting run its course? With new tech and listening habits changing, 2025 will surely be a pivotal year for podcasting. But while some may be fearing that podcasting is dying, I challenge this by saying podcasting is not dying; it’s evolving. This week, episode 181 of Listeners to Leads is about the future of podcasting in 2025! In this episode of Listeners to Leads, I’m sharing the importance of authentically connecting with your audience and actionable steps you ca...
Running a business is anything but peaceful. And with so many different voices from everywhere telling us the “best” way to generate leads or create content, we can lose sight of what’s important for ourselves quickly. Today on the show, Scott Beebe shares insights on how to liberate business owners from chaos, emphasizing the importance of clarity in goals and the dangers of the 'latest loudest voice disease.' He discusses his journey in podcasting, the evolution of content creation, and mor...
Whether you have 10 or 1,000 podcast episodes, there is magic in knowing that your podcast is meant to evolve alongside you and your listeners. With over 1,300 episodes under his belt, Mark Struczewski, the host of the Mister Productivity podcast, knows this to be true. He joins me this week to share the ups and downs of his 7.5-year podcasting journey, from his ambitious attempt to release an episode every day, to the strategic cadence he has settled on today and the big lessons he learned a...
We all have a unique message to share, and podcasting is one of the best ways to share that message. But there are so many mindset blocks and obstacles that can trip us up and stop us from ever pressing ‘publish’ on our episode. Today podcaster and podcast mentor J. Rosemarie Francis is here to share with us her journey of starting three separate podcasts, how imposter syndrome can get in the way of getting started, advice for cutting through the noise, and more! This week, episode 178 of Lis...
If you're a business owner or a content creator, you know the feeling of having to keep showing up and wondering whether or not you can show up as your whole self in your online presence. You might be asking yourself, “How do I show up authentically for my audience without feeling like I'm over sharing?” But showing up online does not have to lead to burnout! Cayla Merrill is here today to discuss the nuances of energy coaching, the significance of setting boundaries in personal branding, and...
Press releases are often associated with marketing strategies for large companies and corporations. But have you ever thought about writing and sharing one for your podcast? Mickie Kennedy, PR expert and Founder of E-Releases, joins us this week to share why press releases are advantageous for small businesses, how to craft the perfect release to catch a journalist’s eye, and the strategies he’s seen work for podcast press releases before. This week, episode 176 of Listeners to Leads is about...
We’ve talked on the show before about how everyone has their own unique voice and how podcasting is one of the best ways to share that. Very few people know that better than David Ask, who uses his podcast, The Greatest Good, to share about grit, resilience, understanding your true values, and so much more. David is here this week to talk about using podcasts to create meaningful relationships, supporting and encouraging the next generation, and more! This week, episode 175 of Listeners to Le...
Launching a brand new podcast today is much different compared to the 2010s. Because of the development of the industry, the rise in tools to assist the independent podcaster and mindset shifts in the space; podcasts have gone from simply being a fun side project to having the ability to generate revenue for your business. However, creating an impact with your show and growing your business depends largely on the relationships you create with other podcast hosts, your guests, and your audienc...
The best way to connect with your podcast audience is to create content that resonates with them. But in a busy world with digital algorithms that demand a constant stream of content, how can we cover topics that bring in our audience and new clients without overworking ourselves? The answer: referrals and market research! Sage Weiss is here today to talk about how he uses market research and referrals to grow his podcast and real estate business. This week, episode 173 of Listeners to Leads ...
Making a guest appearance on other people’s podcasts is not only exciting but a great way to open yourself up to a new audience, potential clients, and business opportunities. But what can you do to promote your guest episode to your audience and beyond, especially if the host doesn’t promote it as much as you’d like? Lyndsay Phillips is here today to give us the best tips and strategies for repurposing your guest episode in a myriad of ways so it earns a spot in your evergreen content rotati...
One of the most valuable marketing tools for your podcast is media appearances, and those appearances can come in lots of different forms. From getting on other people’s podcasts to paid advertising to appearing on and contributing to large publications and shows, using your voice and getting yourself and your message into the world is invaluable. Leah Forney is here this week to teach us how to start the journey of getting your podcast and expertise featured in all sorts of media! This week,...
There are so many different ways to monetize your podcast and grow your show strategically. And while we often talk about turning your listeners into leads, we haven’t spent as much time on an equally achievable strategy: turning your podcast guests into leads or potential collaborators. Today’s guest Carol Hamilton is here to talk about making meaningful connections with those who could refer business to her or she could refer business to them all in the attempt to raise up the nonprofit sec...
Podcasting allows for everyone to have a voice. This is especially important for people in traditionally marginalized communities whose voices have a history of being silenced. Amy Pons, host of the Women Making Moves podcast, has made it her mission to seek out and provide a platform for women who’s stories are not like her own, and who are creating a new paradigm in the world. She’s here today to share with us what she’s learned from providing a platform for others, launching her podcast in...
Marketing your podcast or business can feel like a balancing act: you know you need to speak to potential clients’ pain points and frustrations, but you also want to make sure they know about you and the values your business holds. How do you blend these two narratives to create one story that showcases the very best about your brand? Lauren Cockerell is here today to talk about the StoryBrand methodology, what to consider in your marketing, and more! This week, episode 168 of Listeners to Le...
While lots of social media posting tries to keep up with trends and focus on current events, podcasters and small business owners have a lot of evergreen content that establish them in their field and promote their thought leadership. So how do we share our evergreen content in an approachable, easily remembered way that doesn’t get lost in the algorithms of social media? Mark Herschberg, creator of the Brain Bump app, is here today to talk about his solution, Brain Bump. This week, episode 1...
With two billion monthly active users worldwide, Instagram can be an awesome place to spend time and promote your podcast. But making meaningful connections and boosting your engagement means more than just posting about your brand new episode and then disappearing off the app until the next one goes live. Today’s guest, Jillian O’Keefe, is sharing all things Instagram with us. From getting new followers, to engaging with those followers, strategic ways that we can grow our audiences without ...
As content creators, social media can feel really overwhelming. And when a platform like Facebook has so many different ways to connect and interact with people, how do you know where to start to maximize your presence and use Facebook to its fullest potential? Meg Brunson, a marketing authority who is a former Facebook employee, is here today to talk about how we as business owners can best optimize and utilize Facebook to generate leads, find clients, and build community. This week, episode...
Social media is one of the biggest tools we have in podcasting to reach more listeners, connect with potential clients, and promote our thought leadership, helping us land new clients. But what platforms should you focus on? The simple answer: the ones on which you spend your time online. This month for our Summer Social Series, I’m speaking with experts from the various platforms about promoting your podcast so you can figure out what works best for you. Today, we’re talking about the most u...
Marketing is always evolving and for the past few years, email marketing has been a hot topic of conversation. Do people still read emails? Is email marketing dead? How do I best use emails to reach my audience? Today on the show Kendra Corman, marketing expert and host of the Imperfect Marketing podcast, is here to share why email marketing is not going away any time soon, what we can do to best reach our audience, and more! This week, episode 164 of Listeners to Leads is about the myths and...
Creating and releasing a podcast is no small task, and everyone approaches theirs differently. But the most important thing to keep in mind when planning your show is how you manage your energy so you don’t get completely overwhelmed. Friend of the show Valerie Friedlander is here today to talk about how she discovered that a twice a month cadence worked for her creative process, communicating your plans and expectations with your audience, and more! This week, episode 162 of Listeners to Lea...
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