Startup To Scale

As you launch in retail most brands will start by taking orders manually via email, phone call, or even text. But once you start working with larger retailers, they’ll usually require you to process orders via EDI.In this episode I break down:What is EDI?When do you need it?How does it implement for a brand?How to choose an EDI provider?How long does it take to set up?How much should I expect to pay?CRSTL is a new modern EDI provider priced for emerging brands that works with any retailer that uses EDI. I recommend them because of their easy to use platform, great customer service, and simple pricing. I negotiated with them for you to Save 25% off your entire first year, let me know if you'd like an introduction.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

If you find yourself constantly putting out fires, this episode is for you. I talk with Katie Armistead about how to build strong relationships and processes across your supply chain so you don’t have to solve every issue that comes up.We discuss building SOPs (Standard Operating Procedures) and how to improve those with your partners.I am excited to announce our friends at JPG Resources are celebrating their 15th anniversary with the launch of Founder Cohorts!Cohorts is a B-School course approach for Founders, covering subjects including Fundraising, Marketing, Data, Sales, Regulatory, Legal, Supply Chain, and beyond in sessions led by some of the industry’s most recognized leaders.This is an opportunity for personal and brand growth. Founders can learn from industry experts and former founders, while sharing collective experiences with peers.Spots are filling up quickly, as JPG is actively recruiting the final companies for its Spring 2024 Cohort!·         Program duration: May – October 2024·         12 virtual sessions, 90 minutes each·         Industry Experts in every session, covering topics critical to CPG·         In-person events at major industry expos·         PRICING INCLUDES 20% DISCOUNT for the Foodbevy Community:$720 per month ($4,320 total)·         BONUS: 5 hours of individualized advisory services from the JPG Resources teamHURRY! Limited spots remain, Sign Up here today and mention FoodbevySpecial to receive your 20% Discount.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Tia Lupita Foods pitched on Shark Tank in April 2023 and made a deal with Kevin O’Leary. So what’s new? I invited on Jose Carrillo, Tia Lupita’s Head of Marketing and Strategy to discuss. We get into how Shark Tank affected their brand awareness, channel strategy, and a packaging rebrand to better communicate to consumers.Listen in!Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Launching a new CPG business is tough at any time, but launching one in 2024? Let’s find out. I invited on Brian Bethke, founder of Bear Maple, a new Ginseng Maple Water. Brian first came up with the idea in 2020 when looking at Maple Trees outside of his window. Fast forward a few years, he officially launched the brand at Expo West 2024 to much fanfare, winning the KeHE Trendfinder “Golden Ticket”, designed to help fast track young, leading edge brands.Listen in to Brian’s exciting story to hear what it took to bring his new brand to market and where it’s going from here.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

As a CPG brand, understanding your business financials is imperative to building a successful company. You first need to understand your business goals to get where you want to go. I’ve invited on Brad Ebenhoeh from Accountfully to talk through how to build a strong financial foundation for your business.We discuss:The difference between Bookkeeping, Accounting, and FinanceChoosing between Profitability and Growth at a LossCalculating your product marginand more.If you need help with understanding your business financials, talk with Brad and his team at Accountfully.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Telling your brand story comes naturally for some, but challenging for others. In this episode I invite you to learn how to build a compelling story for your brand so you can influence how customers thing about you. I invite on Jake Ahles to walk though his F.E.E.E.D. Method to story telling.F.E.E.E.D. stands for:FactsEmotionEducationEngagementDifferentiationStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Business insurance is one of those things that most founders think about once, and never thing about again. That is, until a major problem happens and they’re desperately trying to figure out if insurance will cover it. As your brand grows, you should be reviewing your insurance needs annually to make sure you’re covered in all the ways you need, incase something goes wrong.To talk about all the things that can go wrong, I’ve invited on Russ Taylor, Head of Business development for Secure CPG to share how to avoid these common mistakes.Learn More:Link to: Secure CPGStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Every CPG brand I’ve talked to over the past year has been laser focused on expanding into retail. While the initial order volumes can look promising, growth takes significant investment in managing those relations and driving sales.So how do you keep track of what’s going on once you’re in in thousands of stores? My guest today is Will Salcido, founder of Bedrock Analytics who’s here to discuss what CPG brands can do in 2024 to drive success in retail.Access 3 Free Reports from NielsenIQ’s Byzzer PlatformStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Growing in retail means managing orders in multiple formats. Email, EDI, it can get overwhelming. Join me for a conversation with Ian Leaman, founder of Pantry as we breakdown some of the common challenges founders face and how proper order management, forecasting, and AI can overcome them.Learn more about Pantry here: Pantry.aiStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

The past year has been excruciating for emerging CPG brands. The lack of capital, rise in expenses, and sales challenges have been really tough. This year looks like more of the same, but the good news is that you can position your business to not just survive, but thrive this year. So today, I want to share some strategies on how to build a resilient CPG brand and invited on Jeff Grogg, CEO of JPG Resources. Jeff helps founders across the entire business process from manufacturing to sales.Learn More:Jeff Grogg LinkedinLink to: JPG Resources TalentStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

 The foodservice channel is one of my favorite channels for CPG Brands, but it’s gone through some change over the past few years. I’ve invited on Kristi McGill VP of Sales at Rooted Food Sales to talk through foodservice trends for 2024 and how to build a strategy for your brand. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Amazon is an amazing platform for CPG brands to reach your customers where they want to buy. As a seller, there are a ton of tools on Amazon, and you may be wondering what are the most impactful ones to grow your sales.There’s a lot of talk recently about Premium A+ Content, and the impact it can make for you. I’ve invited on Daniela Bolzmann, founder of Mindful Goods for this episode, as she and her team help brands create high performing Amazon listings.Listen to learn how A+ content can increase your sales 300% and how to unlock it.Get 10% off Mindful Goods created Amazon Listings. Use coupon code FOODBEVY at Mindfulgoods.coGuide for how to Unlock Premium A+https://mindfulgoods.co/brand-story-magicGuide for Designing Premium A+https://paper.dropbox.com/doc/Premium-A-Training-Modules-by-MindfulGoods.co--CIOPnvvq7zpFCj5lS~4OrW6NAQ-EvoG9MRtc3CpsClELCsbDData we see when brands upgrade to Premium A+https://mindfulgoods.co/premium-aplus-dataStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Fundraising for CPG brands in this environment is extremely challenging, especially for emerging brands. My guest today, Jimmy Semrick is the founder of Brella and has managed to raise $650 thousand dollars in the past 2 years and is using that money to expand distribution with MolsonCoors + Anheuser-Busch while extending their manufacturing space.Listen to learn how he built investor relationships and what stood out about his business to close the deal.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

What does it take to build a successful CPG business in 2024? In this episode I invite on a panel to talk through industry trends, founder survival, and finding the support you need to grow your business. My guests are:- Christine Couvelier- Sachi Kittur- Tricia RyanFrom foodbizmentoring.comStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

As you launch into new retailers, what tools do you have to drive sales and velocity outside of the store? Retail E-commerce is a new marketing category that’s recently grown, which can help you make all your digital marketing shoppable. I talk with Louis Condon at Pear Commerce on exactly how to utilize it to:Driving Trial and DiscoveryVelocity and increasing sell throughKey sales boosts at launch and for category reviewsIncreasing volume to move inventoryVisit Pear CommerceLink to Previous Podcast EpisodeStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Branding is more than just your logo or packaging design. Branding is how you and your company show up in the world, and how people view your actions, your values, your products, your mission, and your vision. Your visual identity just becomes a shorthand for customers to easily identify all the other more meaningful things.Join me for one of my favorite recent conversations with Leonard Grape, founder of The Vineyard, a branding firm for CPG brands to share his insights.*For content creation services, choose Happy Copy and use code Foodbevy20 to enjoy a 14-day free trial along with a 20% discount! 🌟Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

As CPG founders, we spend a lot of our days reacting to the world around us and not enough time strategizing and planning for the future. It can leave you feeling unbalanced and constantly behind. One of the best things you can strategize is your sales and inventory planning, so that everyone on your team can be on the same page.Today I’ve invited on Yuval Selik, CEO of Promomash to talk about how to planning process so you can make more informed decisions.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Having a Social Media presence for your brand is a given for businesses today, but how do you actually build a strategy that provides value to your brand? I talk with so many founds who spend hours a week sharing photos and posting reels, just to feel like it’s not actually doing anything meaningful.So today I’ve invited on Elle de Freitas, founder and CEO of Wonderkind to discuss How to begin building your social media strategy as a small brand.Learn more about Wonderkind.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

My guest today is David Delcourt, founder of Grown As* Foods and Seed Ranch Flavor Co. If you’re on Linkedin, you’ve likely seen David on your feed in a bright yellow jump suit talking about his plant-based Mac and Cheese. We break down how David built a profitable brand and is raising an equity crowdfunding round to fund the next phase of the business. If you're interested in supporting his venture and being a part of this exciting journey, check out the crowdfunding campaign.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Today’s guest is Jasmine Neveles, co-founder and CEO of Uncharted Coffee, a Black-woman-owned ethical coffee roaster with rare and limited-edition coffee bean drops produced by multi-generational coffee farmers across the globe.Starting as a way of connecting with their ancestral roots and mother – Jasmine learned more about the disparities amongst coffee farming communities and the negative impacts of the primarily white-dominated industry. To reclaim the BIPOC narrative around coffee, Uncharted was founded and now produces ethically sourced and single-origin beans that are environmentally sound with a 1% promise for the planet, farmer equity, and transparency.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.