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Make Me A Marketer Podcast with Landon Poburan
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Make Me A Marketer Podcast with Landon Poburan

Author: Landon Poburan

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Everyone can be a marketer. On The Make Me A Marketer Show I share simple and effective marketing principles to help coaches and course creators spread their unique message. And, helping them redefine success in life and business along the way.
48 Episodes
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Read the full list here:https://landonpoburan.substack.com/p/23-simple-but-powerful-ways-to-get23 simple but powerful methods to enhance content creation and a guide towards long-term success. Among the strategies highlighted are content repurposing, re-posting high-performing content, content automation, analyzing analytics, and transforming content from short form to long form, and vice versa. I discuss the importance of optimizing the creation environment, focusing on volume and time, and ...
My Biggest Failure as an EntrepreneurToday, I unmask the ugly truth about failure in business as an entrepreneur. I recount my biggest failure in business. The highs and lows of the journey, the emotional toll it took, and the lessons learned.In this honest and heart-wrenching episode, I share my personal journey of running a business, hitting $100,000 in debt, and closing my gym in 2018. I reveal the highs and lows of entrepreneurship and the emotional toll it took on my personal relationshi...
Identifying Warning Signs of Burnout and Strategies to Keep it at BayThis podcast episode provides insights into identifying the warning signs of burnout and offers strategies to prevent it. I share my personal experiences of encountering these signs and offer strategies such as simplification of tasks, rest and recovery, and maintaining your 'consistency threshold'. I encourage everyone to identify their own triggers and come up with individual strategies to prevent burnout.00:00 Introductio...
In today’s video I will how through how you can get started and stay consistent creating 5 (or more) pieces of content every single day. I walk through my personal process and my experience developing this process of simplification and how it allowed me to stay consistent while working full time, without a time, and having ADHD. I will show you how you can create a single piece of pillar content and use free AI tools to repurpose it across your social media platforms.Key Takeaways:3 Lessons I...
Read "The Consistency Threshold" Letter on Substack:https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1In today's episode, we dive deep into Landon's theory of "The Consistency Threshold". Is consistency truly the key to success in business, personal growth, and other areas of life? Why is it that some people can maintain consistency while others struggle? Landon shares his personal experiences, both successes and struggles, with consistency in different facets of his li...
In this podcast episode, I talk about the power of personal branding, using Dwayne "The Rock" Johnson and Tom Cruise as case studies. While both are household names in the entertainment industry, The Rock's net worth is $200 million more than Cruise's. Despite Cruise having led in more movies and grossed more at the box office, The Rock has diversified his portfolio by leveraging his personal brand into various business opportunities, from his own production company to launching a successful ...
In Episode 042 we take a dive into the iconic battle of the 1980s: VHS vs. Betamax. Discover why having a superior product isn't always the winning ticket and how powerful marketing can shape the course of history. Whether you're a history buff or an entrepreneur looking for business insights, this episode unravels the importance of branding and the role it plays in market dominance.Key Takeaways:In the 1970s and 1980s, VHS and Betamax went head-to-head for home video market dominance. Despit...
Click here if you'd prefer to watch on YouTube: https://youtu.be/A1NwqF301HM?si=kUsGZnPXirL9BhojIn Ep. 041 we open a discussion on tactics vs. strategy. While tactics (specific actions or tools, like webinars) are more visible and often get the credit, the underlying strategy (long-term plans and brand-building) is the real driver of success.Tactics are short-term, instantly gratifying actions that can give the illusion of progress. On the other hand, strategies are long-term plans and effort...
Click here if you prefer to watch on YouTube:https://youtu.be/8xULxvW7hHo?si=42szi94x12vYh4bvIn Ep. 040, we dive deep into the essential strategies every business needs to implement to take their online course sales and marketing to the next level. Whether you're a seasoned marketer or launching your first course, this episode promises valuable insights that can potentially transform your bottom line.Utilizing a real-life audit I performed for a course creator I discuss exactly how I would op...
Click here if you'd prefer to watch on YouTube:https://youtu.be/QWSKqabY-9c?si=QlgSJYixpv-AXCMtIn today's episode, we discuss the importance of building a strong brand, using Durex condoms as a case study. In 1976, Durex sponsored a Formula 1 racecar to build brand awareness, a strategy that proved effective.I dive into the 9 benefits of building a personal brand, including Marketing ROI, Premium Pricing, Increased Opportunities, Protection Against Competition, etc.Building a strong brand is ...
Click here if you'd prefer to watch on YouTube:https://youtu.be/kbmF-4hb0FY?si=rBFcZxIBeX3GuY2eIn today's episode, we explore the historical and current implications of overwork, starting with Henry Ford's switch from a 48-hour to a 40-hour workweek in 1926. We discuss how societal tendencies fueled by the 'hustle culture' exacerbate the issue, diving into research that shows even a 40-hour workweek can be excessive. I finish with my personal strategies for combating the symptoms of overwork ...
In this episode, I'm back after a 3-month break to discuss my 140-hour adventure into coding. Was it a waste of time or an enriching experience? Tune in to find out how this journey has impacted both my personal and professional life in unexpected ways.What I Cover:Why I took a 3-month hiatus and how I've been dealing with burnout.The reason a digital marketer like me decided to spend 140 hours learning to code.The struggle to find a hobby that's not work-related and how coding has filled tha...
Welcome to the Make Me a Marketer Show where your host, Landon Poburan, reveals five common sales funnel mistakes that could be costing you money and damaging your relationship with customers. Tune in to learn how to fix these mistakes and grow your business exponentially.What you'll learn:The importance of having an opt-in rate over 20%.Why your lead magnet should be actually valuable and solve a big pain point.How to effectively use email follow-ups to build trust and nurture relationships....
Today we dive deep into the world of entrepreneurship, business growth, and the mindset required to succeed in this game. Our guest today is a seasoned entrepreneur who has gone through the ups and downs of business and comes out stronger every time. Get ready to learn some raw and unfiltered truths about the entrepreneurial journey!In this episode, you'll learn:The importance of understanding step costs and planning for your business's next growth phase.The truth about profit margins and why...
“How To Make Money with ChatGPT” is a trending topic right now. But, after asking ChatGPT if I can sell the content it generated… I became a little unsure on if I could legally do this or not.In this video I cover:- My concerns about “Make Money With ChatGPT” tutorials.- A walk-through showing what ChatGPT and the OpenAI terms say about commercial use.- How I am using ChatGPT to make money.- How you can use ChatGPT to make money indirectly.This is definitely not legal advice but after seeing ...
Discover the secrets behind how the top-ranked podcasts are generating thousands of dollars in sales using nothing except their podcast. Connect With Luis Diazhttps://www.youtube.com/@LuisRyanDiaz https://www.top10podcasts.com/ Let’s Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://l...
Gary Vaynerchuk's Brandformance strategy proved to be a game changer for my lead generation with TikTok & Facebook Ads.With a beautifully simple approach, this method is designed to empower creators to succeed in today's competitive ad landscape. I embarked on a journey to experiment with this strategy, and the results were phenomenal. From struggling to generate leads to transforming my marketing game, Gary V's Brandformance method showed me the power of authenticity and innovation in le...
In this episode, we dive into the world of online advertising and compare the two biggest players in the game: Facebook Ads and Google Ads.Our expert guest Nick Miller shares insights on the key differences between the two platforms such as how people use each platform and which businesses may do better on each. Whether you're a online business owner or a marketing professional, this episode will provide valuable insights on how to make the most of your advertising budget.Connect with Nick Mi...
Download 28 ChatGPT & AI Prompts To Automate Your Content Creation:https://landonp.ck.page/chatgptJoin me as we explore the world of ChatGPT, the cutting-edge AI technology that's taken the marketing industry by storm. I share my insights on how to leverage this technology in your online business. From automating content creation to overcoming writer's block, learn how ChatGPT can streamline your workflow and boost your productivity.In this video I cover:- ChatGPT 101 for coaches and cour...
In Ep 29 of the Make Me a Marketer Show, special guest Dylan Schmidt of the "Digital Podcaster Podcast" and I discuss the importance of authenticity and purpose when starting and growing a podcast.We discuss the importance of defining your "Why", having a clear purpose that drives your show, and how your show will evolve over time.Later in the show, we dive into tactical details for growing your podcast. We talk about how podcasting is different than other content platforms such as YouTube, t...
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