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What's the dirt on Digital Out of Home and innovation? Learn more about advancements in Out of Home and the advertising industry as a whole with Lamar Advertising's VP of Digital Growth, Ian Dallimore.
99 Episodes
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In Episode 7 of this season's Digital and Dirt Podcast, Ian sits down with Brandon Landry, the founder and innovative mind behind Walk On's Sports Bistreaux, Small Sliders, and Supper Club, for an in-depth discussion focused on the art of brand building and the profound significance of naming. Podcast Breakdown00:41-05:29 Meet Brandon Landry05:30-09:48 The Beginnings of Walk-On’s09:49-13:09 Transferable Skills On and Off the Court13:10-22:18 Driving Success and Scalability22:19-37:15 Partnerships, Vision, and an Award-Winning Culture37:16-38:24 Overcoming the Obstacles of Success38:25-44:39 Expanding the Brand Portfolio44:40-53:57 Pulling for the Underdog and Providing Opportunities
In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path. Podcast Breakdown00:00 - 03:30 Meet Shingy03:31 - 08:15 The Power of Short Attention Spans08:16 - 14:00 Curiosity and Niche Exploration14:01 - 20:00 The Internet's Influence on Brand Engagement20:01 - 30:00 Nostalgia and Active Engagement30:01 - 35:30 Concerns about Passive Consumption35:31 - 40:00 Creating Spaces for Active Engagement40:01 - 45:00 Brands Embracing Engagement
In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Jon Vlassopulos, CEO of Napster, to discuss the importance of re-establishing music's communal aspect, AI’s role in music curation, and the principles of Web 3.0.
In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achieved success by leveraging social media and celebrity partnerships and employing data-driven marketing approaches.Podcast Breakdown00:00 - 01:50 Meet Melanie01:51 - 06:30 Melanie's Journey06:31 - 12:20 Overcoming Challenges12:21 - 19:45 Leadership Insights19:46 - 25:55 Leveraging Social Media25:56 - 31:30 Data-Driven Marketing
In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Charles Ifegwu, Managing Director at The Fifth, to discuss the historical evolution of influence, building long-term communities, authenticity in influencer partnerships, and his passion for charitable organizations. To learn more, check out Lamar's blog linked here - programmatic.lamar.com/posts/charles-ifegwu
In Episode 2 of this season's Digital and Dirt Podcast, Ian welcomes Jonelle Brown, Director of Global Franchise Planning & Studio Marketing at Paramount, for an engaging conversation on the intricacies of product development and the impact of social media on marketing.Podcast Breakdown00:00 - 01:50 Introduction01:51 - 06:30 Journey to Success06:31 - 12:20 Leadership Development 12:21 - 19:45 Franchise Planning at Paramount19:46 - 25:55 Product Development Process25:56 - 31:30 Social Media Impact31:31 - 32:39 Conclusion
In Episode 1 of this season's Digital and Dirt Podcast, Ian welcomes Denise Shewmake, EVP and Regional Manager at Lamar. To learn more check out Lamar's blog linked here - https://programmatic.lamar.com/posts/denise-shewmakePodcast Breakdown 00:44 - 4:31 Meet Denise Shewmake5:40 - 18:50 Opportunities, Expansion, and Growth in DOOH18:51 - 26:04 Leadership Style, Strategy, and Accomplishments26:05 - 32:39 Shaping the Future for Future Leaders33:10 - 39:36 Work-Life Balance at Lamar39:44 - 43:50 Treasuring Every Moment43:55 - 45:10 Generational Blessings
In Episode 11 of this season’s Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University.
In a special Episode 10 of this season's Digital and Dirt Podcast, Ian welcomes Elizabeth Marks, Business Partnerships Officer at EARTHDAY.ORG, to discuss the origins of the non-profit organization and its unwavering commitment to developing practical, accessible, and impactful solutions to environmental challenges that are grounded in education, community engagement, and individual and corporate responsibility.Podcast Breakdown00:46-2:55 Meet Elizabeth Marks and Earth Day4:44-10:30 Immersed in Agency on a Global Scale10:40-21:27 Approaching Corporate Responsibility Authentically21:28-37:00 Climate Becoming a Basic Need37:20-40:45 Personal Choices Make Big Changes40:51-47:41 Policy, Initiatives, and Impact
In Episode 9 of this season's Digital and Dirt Podcast, Ian is joined by Joanna Peña-Bickley, CEO of Vibes Ai, to discuss the impact of AI on society, dispel misconceptions, and emphasize the importance of human connection.
In the season finale of Digital & Dirt Podcast's Season 5, Ian sits down with Lamar's Programmatic team members, Alex Marek and Faith Nettles, to reflect on the year and answer some holiday questions.
Join Ian in Episode 16 as he dives into the dynamic world of creator empowerment with Adrienne Lahens, Global Head of Operations at TikTok Creator Marketing Solutions. Explore the creation story of TikTok Creator Marketplace (TTCM) and how it's reshaping the landscape, providing opportunities for nearly 2 million creators globally, while also delving into the impact of micro-creators and the accessibility of content creation through tech on TikTok.
In Episode 15 of this season’s Digital and Dirt Podcast, Ian welcomes Tulani Andre, Vice President of Social Media at National Geographic (Nat Geo) for a conversation covering the strategies she employs across various platforms to engage and inspire audiences, capitalize on marketing opportunities, and navigate unique challenges. To learn more about this episode, check out Lamar's blog here - programmatic.lamar.com/posts/tulani-andre
In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb
In Episode 13 of this season's Digital and Dirt Podcast, Ian welcomes Charlie Lamar, Former General Counsel and Board Member for Lamar Advertising.
In a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH. In this episode, we capture some of the most insightful moments and compelling conversations that unfolded on the main stage featuring: François de Gaspé Beaubien, Chairman & CCO at Zoom Media (0:35-5:32)Kira Rich, Global Senior Product Marketing Manager at Google (5:40-12:16)Craig Benner, Founder & CEO at Accretive Media (12:25-19:47)Stephanie Gutnik, Global Chief Strategy Officer at Billups (19:55-25:09)Mikhail Damiani, Co-Founder at Blue Bite (25:15-32:21)Scott Fiaschetti, Senior Executive at Geopath (32:30-35:28)Alejandro Claboirne, Executive Director at Mediahub (35:35-40:12)For the final two interviews, Ian passes the mic to a special guest host, John Bresemann, for engaging discussions with:James Denman, SVP of Global Strategy at Esprit (40:18-49:31)Jillian Zech, Sr. Manager of Digital Brand Media at Brooks Running (49:39-57:42)
In episode 11 of this season's Digital and Dirt Podcast, Ian hosts Adam Ochman, the Global Director of Wanderlab at TripAdvisor, a prominent platform for travel and vacation planning. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/revolutionizing-travel-planning-a-dive-into-tripadvisors-wanderlab-with-adam-ochman
In a bonus episode of this season’s Digital & Dirt Podcast, Ian sat down with a variety of guests live in Austin, TX at the MediaPost DOOH Insider Summit. Over the course of a few days, attendees had the opportunity to build meaningful relationships with brands and agencies through a diverse range of engaging activities, such as cruising on Lake Austin and attending the ACL Music Festival.
In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Alec and Aric Avedissian, co-founders of Rareform, a company with a unique mission to connect people and inspire possibility using their products. Rareform specializes in transforming billboards into one-of-a-kind products, such as bags and totes. To learn more check out Lamar's blog linked here - programmatic.lamar.com/posts/aric-and-alec-avedissian
In episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Lina Maggi, VP of Partnerships and Head of Out of Home at BCN Visuals, to discuss 3D anamorphic full motion in OOH and the evolution of creative advertising. To learn more about this episode, check out Lamar's blog linked here -programmatic.lamar.com/posts/lina-maggi
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