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In episode 15 of this season’s Digital and Dirt podcast, Sophie Kelly, SVP of North American Whiskeys Portfolio at Diageo, joins Ian Dallimore to discuss the unique brands she represents and community-driven creative marketing campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com1:12 - 4:14 Sophie's Whiskey Portfolio4:15 - 7:07 Community Driven Marketing 7:30 - 12:20 Importance of Understanding Brands12:21 - 16:50 Celebrating Progress & Equality (Jane Walker)17:30 - 21:24 Thoughtful & Authentic Advertising 21:25 -  23:35 Crown Royal OOH Campaign 23:50 - 29:16 Hyper-Local OOH Campaigns29:17 - 34:26 Inspiring Creativity & Making a Positive Impact 
In episode 14 of this season’s Digital and Dirt podcast, Stephen Lease, CEO of goodr, joins Ian Dallimore to discuss his career path as an entrepreneur, the culture of goodr, and the company’s unique Out of Home campaign in Carl, GA. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com2:48 - 7:09 Stephens journey7:43 - 11:42 Soultion of goodr11:43 - 16:42 Culture & creativity16:43 - 17:48 Favorite glasses17:50 - 19:23 Glasses naming process19:24 - 20:52 Growing the brand20:53 - 22:53 Collaborations22:54 - 24:55  Brand activations24:56 - 27:00 Stephens Job27:01 - 39:10 Importance of culture39:11 - 44:30 Lamar x goodr OOH campaign 
In episode 13 of this season’s Digital and Dirt podcast, Jonathan Gudai, CEO of Adomni and Shoutable, joins Ian Dallimore to discuss his career path from e-commerce to Out of Home (OOH), his unique vision for the future of digital OOH, and the launch of his new brand, Shoutable. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.comSpace Jam set: 1:11-3:06His Journey: 3:07-10:35History of Adomni: 10:36-17:11Adomni's Mission: 12:12-19:26Important Campaigns: 19:37-27:34Shoutable: 27:35-34:44The Chainsmokers: 34:45-37:18
In this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dr. Sian Proctor, Loreen Babcock, and many more! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:37 – 12:14 Dr. Sian Proctor First Black Civilian Astronaut on Inspiration4; First Black Female Pilot of a Spacecraft12:16 – 20:51  Candice Simons Co-Chair, OOH UNITED | President + CEO, Brooklyn Outdoor20:53 – 26:53 Marc Fenty Co-Chair, OOH UNITED | SVP, OOH, Horizon Media26:56 – 30:04 Rishad Tobaccowala Author. Advisor. Former Chief Strategist Publicis Groupe30:09 – 39:58 Peter Chun SVP Global Head of Parterships & Growth, VaynerMedia40:01 – 47:08 Chris Olsen President, US, Rapport47:12 – 56:09 Vincent Letang EVP Global Market Intelligence, MAGNA (IPG Mediabrands)56:11 – 59:56 Loreen Babcock Senior Vice President and Chief Marketing Officer, Montefiore Medical Center
In this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dee C. Marshall, Dylan Mabin, and more! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com00:29 – 6:25 Natrian Maxwell GM Emerging Channels, The Trade Desk6:29 – 11:00 Dylan Mabin EVP Operations/Acting President, Geopath11:03 – 25:09 Rick Robinson Chief Creative Officer in Residence, OAAA25:14 – 32:06 Anthony Torrieri Senior Vice President Associate Director, MRC32:08 – 35:08 Dee C. Marshall Diverse and Engaged, CEO35:11 – 40:17 Anna Bager President & CEO, OAAA
In episode 12 of this season’s Digital &Dirt podcast, Ian Dallimore welcomes Jack Myers, the nation's leading media ecologist and Founder of MediaVillage to discuss the future of media and its impact on culture, society and business. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.comMedia Village (Mad Men): 1:20-8:09Cutting through the clutter: 8:10-9:54Media Diversity: 9:55-15:10Evolution of Advertising (Metaverse): 15:11-23:39Retail Media: 23:40-28:48The Future of Men: 28:49-32:52
In episode 11 of this season’s Digital & Dirt podcast, Ian Dallimore welcomes Anthony Ranaudo, former professional baseball player and current owner of Cards and Culture and F45 City Square Baton Rouge. Anthony joins Ian to discuss the importance of mental and physical health and how the new NIL rules (Name, Image, and Likeness) will affect college athletes and the future of NFTs. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.comHis journey: 1:57-9:10Being mentally present: 9:11-13:44Entrepreneurship: 13:45-18:22F-45: 18:23-22:00Cards & Culture: 22:01-26:04NIL: 26:05-36:05NFTs: 36:06-48:14
In Season 2, Episode 10 of the Digital and Dirt podcast, Ian Dallimore welcomes Marla Kaplowitz, President and CEO of the 4A’s to discuss leadership, sustainability, and industry transformation. Marla explains her “people first” leadership method, the importance of transforming work environments to meet modern needs and sustainable habits. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.comPivoting during Covid: 2:30-7:00Her Journey: 7:01-13:13"People first" Leadership: 13:14-15:27Sustainability: 15:28-19:20Transformation & Talent: 19:21-33:00
In Season 2, Episode 9 of the Digital and Dirt podcast, Ian Dallimore welcomes Natrian Maxwell, GM, Emerging Channels at The Trade Desk to discuss all things AdTech, innovation, and growth. Natrian and Ian dive into the process of vetting new channels, the benefits of open-mindedness, and the competitive value of absorbing information. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.comHis journey: 2:44-  4:19Emerging Channels at The Trade Desk: 4:20-8:55Gaming: 8:56-13:34Why DOOH?13:35-15:38OOH Education: 15:38-23:31Optimization: 23:50-28:36Staying focused: 29:02-32:40Mental toughness in the workplace: 32:41-37:20
In Season 2, Episode 8 of the Digital and Dirt podcast, Ian Dallimore welcomes Craig Benner, Founder & CEO of Accretive Media. During this episode, Craig and Ian discuss the importance of measurement in OOH and how it may be the solution to closing the large gap between OOH consumption and advertiser spend. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.comHow Craig got Started: 3:35-12:33Accretive Outcome Analytics: 12:40-21:06How to have the 1-to-1 Convo: 21:22-23:20IOS14: 23:28-28:53How Measurement Leads to More spending: 28:54-33:34Realtime Optimization: 33:35-39:05
In Season 2 Episode 7, Digital and Dirt host, Ian Dallimore, welcomes BBDO Worldwide Co-Creative Directors recently recognized by Forbes 30 under 30, Matthew Low and Kristin Clark. In this episode, Matthew and Kristin touch on their 7 + years working as a creative pair and explain the importance of authentic branding when it comes to social media-driven marketing.  Additionally, the pair discusses some examples of their work at BBDO and some of their personal creative projects. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.comMeet Matthew & Kristin- 0:15-4:17Forbes 30 Under 30- 4:18-8:30Creative Partnership- 8:32-11:45Personal Creative Projects- 11:46-16:43New-age Social Media Usage- 16:44-27:20Influencer Partnerships/"The Charli"- 27:21-35:34Emerging Mediums- 35:40-38:02OOH Campaigns & Education- 38:03-42:07
 In Season 2 Episode 6, Digital and Dirt host, Ian Dallimore, speaks with Firehouse, President & CCO, Tripp Westbrook. In this episode, Tripp explains how his boutique creative shop used the pandemic to refocus on campaign strategy and creative. Additionally, Ian and Tripp discuss the creative process, the importance of educating agencies and some innovative campaigns Firehouse has done using OOH. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.comFirehouse Agency- 2:39-4:50Strategy & Creative- 5:15-7:37Small is the new big- 7:38-10:30Becoming part of The Machine: 10:51-14:37The creative process: 14:52-19:13Data usage & the omnichannel approach: 19:30-26:58Stripes: 27:05- 30:36Educating yourself on a new medium: 31:05-34:36Automation: 35:20-40:00
In episode 5 of Digital and Dirt Season 2, host Ian Dallimore speaks with Rogers Mueller, Vice President of RPM Pizza Midwest. Food delivery options in the U.S. are no longer just about pizza, due to the continued growth of services like UberEats, Postmates and others. Rog and Ian take a deeper look at how Dominos uses the power of OOH and its ability to capture consumers on their journey to make brands look and feel bigger. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.comBeing a pizza boy & working at Lamar: 1:11-3:36RPM: 3:37-9:05The employees: 9:06-13:54Staying Relevant: 14:11-20:06The Importance of advertising: 20:30-31:56Innovation: 33:00-37:22
In episode 4 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Sam Keywanfar, Founder & CEO of MilkMoney. Sam Keywanfar is a serial entrepreneur whose drive began at a young age when he recognized the importance of education and hard work. In this episode, Sam shares with Ian how his unique experiences, beginning in elementary school and up to the present day, have led him on his current career path. Lastly, Sam and Ian discuss a few brands that have used MilkMoney for hugely successful campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.comHis Journey: 1:50-9:18House of Hype: 9:20-16:23Why did you leave?: 16:48-27:39About Milk Money:27:48-33:50Campaign Highlights: 33:56-44:45
In episode 3 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Amanda Dorenberg, President at COMMB.  Amanda begins by reviewing her introduction to the OOH industry as a model and shares with Ian how an unexpected health incident changed her perspective on life. They then take a look at how Amanda's future-focused mindset has helped her drive growth across all Industries she's been a part of.  Lastly, Amanda and Ian discuss her time at COMMB and how the OOH landscape in Canada compares to the US. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.comIntro to OOH/Modeling Career: 0:54 - 3:52Arteriovenous Malformation: 3:53 - 7:16Changed Life Perspective: 7:17 - 10:30Career Breakdown: 10:40 - 17:18Who is COMMB: 17:24 - 19:50OOH in CAN vs USA: 19:51 - 23:52Handling challenges in OOH: 23:53 - 32:04Looking to the Future: 32:05 - 34:30
In episode 2 of Digital and Dirt’s season 2, host Ian Dallimore sits down with Rick Robinson, Chief Creative Officer in Residence at OAAA.  Rick explains how the Out of Home (OOH) advertising industry provided a career opportunity to use his business skills along with his love for creativity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.comEarly Career: 1:10-7:43Sculpting:7:46-11:33Educating the creative world: 16:18-25:34Approach to always saying yes: 27:55 - 29:25Evolution of the OOH space: 30:00-35:40Using data to make informed creative decisions: 35:41-38:01OOH screens make a community: 38:36 -46:33Digital age and the future of "community": 47:55- 49:52
Wonder what all of the LOVE billboards are about? Listen to this extra special bonus episode to hear directly from the man responsible for them! Learn more by visiting programmatic.lamar.com!
In the opening episode of Digital and Dirt’s season 2, host Ian Dallimore welcomes Sean Reilly, President & CEO of Lamar Advertising, to discuss his achievement-packed career and the success of Lamar from past to present. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.comCareer Timeline: 0.55-8:06What makes Lamar Special: 8:07-20:05The Importance of Family: 20:09-24:12Persevering during COVID-19: 24:28-29:30The Golden Age of Advertising: 29:30-33:10What's Next?: 33:35-37:52
Season 1 Wrap-up

Season 1 Wrap-up

2021-12-2903:05

Thank you for listening to the integral season of  "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 1 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season! Learn more about Lamar Advertising at lamar.com
In the final episode of season 1, host Ian Dallimore speaks with John Miller, EVP of Sales & Marketing at Lamar. They begin by discussing their values of leadership in the office and outside. John and Ian then dive into the 4 pillars of success – predict, pivot, adapt & change. They review each pillar in depth and provide insights from their unique experiences. Values of leadership: 0:00-118:22Predict: 18:23-24:22Pivot: 24:23-31:17Adapt: 31:20-36:47Change: 36:52-43:26
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