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Trying to figure out the right marketing strategy can be a challenge for even the most seasoned business owner. How do you know what platforms you need to be on? Is it worth it to invest in a website? Are you even speaking to your target audience? I've worked with many clients who struggle with how to market their businesses effectively. In this episode, I'm discussing five marketing mistakes you're probably making, and what you should be doing instead. Episode TranscriptPart of the Boundless Audio Podcast Network      Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the show
Social media is one of the biggest ways to market your business. But it's an ever-changing thing that can be hard to keep up with and even hard to figure out if it's working for you. One of the best investments you can make for your business is hiring a social media manager. Social media managers are specialists in getting your social media to work for your business and turning followers into paid clients and customers. In this episode, I'm talking about how to know whether it's time to hire out this crucial business role. Episode TranscriptPart of the Boundless Audio Podcast Network      Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the show
When it comes to running a business, most of us think that we need to put most of our time into client work. But that's simply not true. You actually need to balance your time between client work and all those other things that make running a business happen. In this episode, I'm sharing four roles you need to make time for in your business and how as you grow, client time becomes less than you think.  Episode TranscriptPart of the Boundless Audio Podcast Network      Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Support the show
Y'all know I'm a big believer in practicing self-care even in our businesses. Protecting our boundaries is just as important in our business life as it is in our home life. If we aren't practicing good self-care, we're more likely to be stressed, overwhelmed, and burnt out in our business. In this episode, I'm giving tips on 3 systems you can set up in your business that help protect your time and energy! Episode TranscriptPart of the Boundless Audio Podcast Network      Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.Support the show
Pricing is often an uncomfortable subject for women in business, especially women who create businesses they are passionate about. When you pour your heart, soul, and time into building a business, attaching a price feels like an emotional decision. It's not. Pricing has nothing to do with emotion and everything to do with business strategy. If you want to make an income from your business pricing is paramount. We need to separate your heart and your self-worth from the business you create. In this episode, I'm diving into pricing mistakes you may be making and what to do instead. Episode Transcript Part of the Boundless Audio Podcast Network     Support the show
Creating content is more than just pretty images, call-to-actions, and SEO words for Google rankings. A cohesive content strategy means you're utilizing content pillars and creating content that is building brand awareness, positioning you as an expert, and celebrating business wins, all while selling your product or service.  In this episode, I'm discussing the four content categories you need for a cohesive content strategy and how to get started building a content strategy that converts.  Episode TranscriptPart of the Boundless Audio Podcast Network    Support the show
I don't talk too often about the visual aspects of our businesses but branding can play a HUGE role in how our business is perceived. It's so important to make sure that your branding is connected to your overall business strategy so that it isn't working against the goals you're trying to achieve. In this episode, I'm discussing how good branding aligns with your business strategy and how to make sure your visuals are saying what you need them to. Episode Resourceswww.snipesdesignagency.comwww.carrylovedesigns.comEpisode TranscriptPart of the Boundless Audio Podcast Network  Support the show
I know so many entrepreneurs that are affected by imposter syndrome. And I'm not immune to it myself! Social media will have you playing the comparison game real quick and leave you feeling like you aren't where everyone else is in business. It's time to let those feelings go! Overcoming imposter syndrome is about celebrating where you are in your business and the things you've accomplished to get there. In this episode, I'm sharing four tips to help overcome that imposter syndrome and help you realize how truly badass you are!Episode ResourceEpisode Transcript Part of the Boundless Audio Podcast Network Support the show
For every month that there’s a special designation (Pride month, Black History month, etc), you’ll see businesses try and target that audience with specific marketing. And it has become increasingly obvious that these brands are mostly pandering to get those extra 💵 💵. But there is a way to incorporate true activism into your brand without it feeling salesy or fake. Using your business as a voice for those in marginalized communities needs to start from a place of genuine ally-ship and align with your own personal beliefs.In this episode, I'm giving 5 tips to help your practice genuine ally-ship and how to use your business for activism without alienating your audience.   Episode Resources:Episode TranscriptPart of the Boundless Audio Podcast Network Support the show
When it comes to showing up on social media there is so much pressure to show up as perfect. But we all know that 99.9% of what is shown on social media does not equal real life. The key to building the like, know, and trust factor with potential clients and followers on social media is by showing up unapologetically as yourself. While it can be challenging to show up authentically on social media, it's key to building a better brand. In this episode, I'm dropping five gems to help you on your authentic social media journey. Episode Resources:Episode TranscriptPart of the Boundless Audio Podcast Network Support the show
Of course, we all want our businesses to be successful but one of the key ways to achieve success and growth in our business is with organization. Having an organized business is just as important as having a growing business because making more money is not worth it if you are dropping the ball with your clients and you are all over the place 95% of the time. Take a listen to three (mostly) easy ways you can get organized in your business so you're ready when your business starts to grow. Episode Resources:Episode Transcript Part of the Boundless Audio Podcast Network Support the show
Get ready for a fun topic because today I'm talking about all the reasons you don't need that client! If you're in the service industry you have probably had your fair share of problem clients. We've all been there. But here's the thing. Many of these problem clients let us know before they ever paid an invoice that they were going to be trouble. Are you paying attention to those red flags or is the prospect of money clouding your judgment. In this week's episode, I'm diving into those red flags you might be ignoring. Episode Resources:Client Red Flags You Shouldn’t IgnoreEpisode Transcript A Boundless Audio Podcast Network Show Support the show
This month we're taking it back to the basics which means we're focusing on those things you need to help your business run smoothly. Many people overlook the strategy needed in their business. Running a scalable, and profitable business, is more than just having a good idea. You need to make sure your business has the right strategies in place in order to grow it without the stress. In this episode, I'm detailing the four types of business strategies you should have in your business. Episode Resources: 4 Business Strategies You Need for Your BusinessEpisode Transcript  A Boundless Audio Podcast Network Show Support the show
Bookkeping Basics

Bookkeping Basics

2022-05-0318:14

There are so many entrepreneurs that struggle with keeping their business finances in order. But you can't run your business effectively if you don't know where your money stands. Let's get those books in order. Bookkeeping is the process of recording your business's financial transactions so that you know exactly how much you're making and where your money is going. In this episode, we're talking about the fundamentals of bookkeeping and how to get your business set on the right track.  Episode Resources:The Basics of BookkeepingWave AppsEpisode TranscriptA Boundless Audio Podcast Network ShowSupport the show
If you're like me, you're ready and waiting for summer! I love spending time out in the sun, traveling, and taking a much-needed break. But it's important that we're getting our business ready for summer. Summer typically means a slowdown in our business so we want to use this time to set up for success.  In this episode, I'm talking about ways to prep your business for summer so that you can relax while still growing your brand. Episode Resource:Episode Transcript Support the show (https://buymeacoffee.com/bysasha)
We make goals because we want to achieve them. No one wants to fail. But recognizing why you may be failing to reach certain objectives in your business and more importantly, when it's okay to give up on goals is an important skill. Failing and reevaluating our business goals, can help set our business up for future success. Episode Resources:Episode Transcript  Support the show (https://buymeacoffee.com/bysasha)
There are a lot of times when life happens and we can find it hard to get back into the swing of things when it comes to our business. Trying to regain that focus to start accomplishing tasks in your business or even the motivation to get something done can be a challenge.  When that happens, it's important to take a step back and find ways to get your focus back so you can help your business grow. Episode Resouces:How to Refocus in BusinessEpisode Transcript Support the show (https://buymeacoffee.com/bysasha)
Monthly goal setting doesn't work for everyone. If you're trying to make goal planning work for you, try quarterly goal planning. Quarterly planning is a strategic approach to planning key performance indicators (KPIs), objectives, and key results. Quarterly planning is a way to break annual planning into smaller parts which can make it easier to set goals, establish metrics, and review the previous quarter’s achievements and points of growth.  Episode Transcript   Episode Resources:How to Implement Quarterly GoalsMind Map Journal for BusinessSupport the show (https://buymeacoffee.com/bysasha)
Your Pivot Checklist

Your Pivot Checklist

2022-03-2219:35

You're doing it! You've decided to go ahead and pivot your business to something new. How do you know all the things you should actually be doing to set your business on its new journey? Here's your checklist of the things you need to make sure happen to get your new business started on the right foot and make your pivot a success!Episode Transcript  Support the show (https://buymeacoffee.com/bysasha)
In this special edition Hot Seat episode, I'm talking with a former client to hear how the strategies we've implemented in her business helped her go from side-hustle to full-time business owner in a little over two years. In this episode, I'm talking with Devin, owner of Creative Gravity Social Media Agency. Devin started her business in February 2020, right before the world changed! In that time we grew her business revenue by 400% and put tools and strategies in place to help her leave her full-time job. Devin Brinkley, is the founder of Creative Gravity Social Media Agency, a women-led and operated social media agency, specializing in social media marketing, management, and training. She helps businesses of all sizes organically promote and grow their brands online and convert their followers to clients.Episode Resources:Episode TranscriptsConnecting the Dots: Beginners Guide to Mind Maps + Social Media Batching Webinar SeriesSupport the show (https://buymeacoffee.com/bysasha)
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