Strategy for Creatives: Business Minus the Bullshit

Welcome back to Strategy for Creatives: Business Minus the Bullshit! In this replay episode, originally aired on December 14, 2021, your host, Sasha dives deep into the world of email marketing. If you're a female-led business looking to grow authentically and meaningfully, this episode is for you. Episode Highlights: Introduction to Email Marketing: Why email lists are essential for your business growth, even before you have a website. Backup for Social Media: How email lists serve as a reliable communication tool during social media uncertainties and outages. Building Personal Connections: Using email to share personal stories and connect with your audience on a deeper level. Monetizing Your Email List: Strategies to use email marketing for boosting sales and driving revenue. Growing a Community: Leveraging email lists to create a strong, engaged community around your brand. Measurable Analytics: How to use email marketing metrics to refine your strategies and enhance your marketing efforts. Action Items: Assess your current email marketing strategy. Are you actively engaging your subscribers? Repurpose existing content into engaging email campaigns to maintain consistent communication. Build personal connections by sharing behind-the-scenes stories and personal milestones. Stay Connected: Subscribe: Follow and subscribe on your favorite podcast platforms for more business tips. If you enjoyed this episode, please rate and review it to help others find the show. Let's build a community of strong, empowered female entrepreneurs together! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this replay episode of "Strategy for Creatives: Business Minus the Bullshit," Sasha delves into the essential topic of blogging for businesses. Originally aired in December 2021, this episode provides timeless insights into why every business should incorporate blogging into their marketing strategy. With the increasing unreliability of social media platforms, Sasha emphasizes the importance of owning your content and building a robust online presence through blogging. Key Takeaways: Diversify Your Marketing Channels: The instability of social media platforms highlights the need for diverse marketing strategies. Blogs offer a reliable way to maintain visibility and control over your content. Provide Additional Value to Clients: Blogs are a fantastic way to showcase your expertise and provide valuable information to both current and potential clients. Building a "like, know, trust" factor through consistent, valuable content. Leverage Pinterest for Traffic: Pinterest can serve as an excellent funnel for driving traffic to your blog. The long shelf life of Pinterest pins can keep your content relevant and visible for years. Improve Google Visibility and SEO: Regular blogging helps improve your website’s domain authority and visibility on search engines. Using proper keywords and consistently updating your site boosts its relevance in search results. Grow Your Email List: Blogs are an effective tool for encouraging visitors to join your email list. Email lists are a direct way to communicate with your audience without relying on social media algorithms. Repurpose Content: Blogging allows you to repurpose content across different platforms, making your marketing efforts more efficient and far-reaching. It caters to different audience preferences, ensuring your message is accessible in multiple formats. Action Item: Consider how blogging fits into your business strategy. Identify one or two pieces of content you’ve already created that can be transformed into blog posts. To build comfort and consistency, start with a manageable goal of blogging once a month. Support the Show: If you enjoyed this episode, please rate and review the podcast. Your feedback helps others find the show. Don’t forget to follow and subscribe on your favorite podcast platform. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our foundational episodes, originally aired on October 19, 2021. In this episode, Sasha delves into the differences between a business strategist and a business coach. Learn when to hire each, what to expect from their services, and how they can help elevate your business. Whether you're starting out, pivoting, or looking to overcome specific challenges, understanding the distinct roles of a strategist and a coach is crucial. Highlights: [00:08] - Introduction and overview of the episode's topic [00:46] - The surge in business coaches and the importance of understanding their role [02:04] - Key responsibilities of a business strategist vs. a business coach [04:28] - When to hire a business strategist: early stages, pivoting, or identifying opportunities [06:39] - Case study: Helping a client streamline services to avoid burnout [08:13] - When to hire a business coach: overcoming mental blocks and mindset challenges [11:05] - Differences in approach: Strategist as a planner vs. coach as a guide [12:35] - The importance of actionable steps and follow-through in business strategy [13:27] - Differences in session formats: One-on-one intensives vs. group programs [17:08] - Examples of different types of strategists and coaches [20:11] - Choosing the right support for your business needs [23:13] - Actionable step: Assessing your business needs Actionable Tips: Identify Your Needs: Assess whether you need a strategist for planning and actionable steps or a coach for mindset and productivity improvement. Consider Timing: Hire a strategist when starting, pivoting, or facing specific challenges. Hire a coach to overcome mental blocks or improve business management. Understand the Approach: Know that strategists provide detailed plans and steps, while coaches offer guidance and support through mindset and behavior changes. Use Both: Combining a strategist and a coach can provide comprehensive support, addressing both practical and psychological aspects of your business growth. Part of the Boundless Audio Podcast Network Don't forget to rate and review the podcast to help others find the show. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our most popular episodes, originally aired on September 20, 2022. In this episode, Sasha examines the common marketing mistakes that many business owners make and provides actionable advice on how to avoid them. Tune in to learn how to streamline your marketing strategy, save time, and convert potential clients into paying customers. Highlights: [02:21] - The importance of focusing on self-care as a business owner [03:05] - Mistake 1: Trying to be everything for everybody [04:53] - Mistake 2: Lacking a strong online presence beyond social media [07:36] - Mistake 3: Focusing too much on yourself rather than your clients [09:34] - Mistake 4: Spending too much time on the wrong tasks [13:31] - Mistake 5: Trying to be on every social media platform [17:11] - Recap and actionable steps to avoid these mistakes Actionable Tips: Niche Down: Focus on one or two specialized services to better serve your target audience. Build an Online Presence: Have a website or landing page to direct potential clients and gather their information. Client-Centric Content: Tailor your messaging to address your clients' needs and problems. Effective Time Management: Prioritize marketing activities that offer the highest ROI, such as networking and client engagement. Social Media Strategy: Choose one or two platforms where your target audience is most active and dedicate your efforts there. Part of the Boundless Audio Podcast Network Don't forget to rate and review the podcast to help others find the show. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell,  President of Kwedar & Co., a PR & marketing firm. She's here to demystify the world of PR and marketing for us. These two are like the yin and yang of business functions - different yet crucially connected. And who better to guide us through this maze than Lauren? Her insights on how marketing aids sales and PR bolsters management are invaluable. We dive into the realm where PR and marketing meet. Ever wondered how to cozy up to Gen Z? Lauren shares her wisdom on that and more. Discover how to find your business niche and pitch to publications in a way that they can't resist. We even take a deep dive into the power of reputation in PR and marketing, and the many ways B2B enterprises can leverage PR for growth.The second half of the episode is a gold mine! We discuss third-party endorsements and the incredible atmosphere they create for your marketing activities. Plus, Lauren also doles out actionable advice on a PR-focused task that can accelerate business growth. Whether you’re a business rookie or in the midst of change, don’t miss out on these strategies to authentically grow your brand. Lauren is President of Kwedar & Co., a PR/marketing firm that provides the strategy and execution business owners need to achieve balance and sustainably take their businesses to the next level. As a one-stop shop for strategic communications, we help entrepreneurs enjoy growing their businesses and feel confident in the direction they’re headed.Lauren is also the Board Chair of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders.Visit www.kwedarco.com/book-consultation for a free consultation to see if Lauren can help your business scale and grow. Episode TranscriptGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.       Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you could harness the power of artificial intelligence to skyrocket your business and stay ahead of the curve in your industry? Today's episode offers a deep dive into the transformative impact of AI and emerging technologies on business operations and shares insights into how you can tap into these advancements. We unfold the dynamics of industry trends and discuss strategies to enhance your time management and marketing efforts and the promising capabilities of chatbots and exciting tools like ChatGPT, as well as social media scheduling tools that can automate tasks and magnify customer experiences. Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.      BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you hustling in the world of content creation with no clear strategy in sight? Stop right now! In this episode, I'm talking about building a balanced and strategic content creation roadmap that will turn your scattered posts into a compelling brand narrative. We'll unravel the mysteries tied to creating awareness content, thought leadership content, sales-centric content, and culture content, and how these four pillars interplay to create a transformative impact on your audience and brand.I'm diving into the common mistakes you might be making in your content creation journey and offer concrete steps to help you steer clear of these pitfalls. We'll take you through the importance of a balanced mix in your content strategy and how it fuels business growth. Gain insight into how a well-thought-out content strategy can drive your brand forward and establish you as an industry expert. Episode Transcript BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine running your business like a well-oiled machine, where your time and energy are respected, and your boundaries are upheld. In this episode, I'm unveiling the power of setting business boundaries and the transformative impact it can have on your success and sanity. Rooted in personal experiences and struggles, this episode is brimming with valuable tips to safeguard your mental health while achieving entrepreneurial growth.Peel back the layers of your daily routine and let's implement systems that genuinely serve you. I'll share my journey of using Google Calendar and a trusty planner to manage appointments, reducing stress and enhancing productivity. Not only that, we'll dive into creating communication structures that add consistency to your business conversations. Brace yourself for a candid exploration of authenticity, trust, and the importance of self-care in the journey toward business success. Trust me, by the end, you'll be armed with the strategies needed to construct your boundaries and systems, leading to an efficiently run and profitable business. Tune in and let's navigate this path together. BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you struggling to create social media content that truly connects with your audience? Join me for a candid conversation with Mandy Emerson, founder of the Fierce Social Society and host of the Fierce Social Podcast, as we delve into the art of crafting powerful messaging that resonates with your target market and evokes emotion. We also explore the different seasons of business and how to create content that serves your audience for maximum impact. Learn the importance of maintenance season, growth season, and sales season, and how to focus on getting your business in front of the most eyeballs during the growth season. Finally, we touch on the buyer's journey and how understanding your ideal customers' needs is key to creating content that truly connects.Mandy is the Founder of the Fierce Social Society & host of the Fierce Social Podcast. Her mission is to teach female business owners how to use social media to grow their businesses using effective & efficient strategies. Mandy's proven framework has helped 300+ clients approach social media in a way that is specific to their business all while ditching the overwhelm & frustration! Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover how aligning your purpose in business can lead to greater success and fulfillment in our insightful conversation with transformational life and business coach, Catherine McCourt. Together, we explore the importance of having a purpose-driven business, finding the right balance between self-care and work, and building stronger connections with your customers.Catherine emphasizes the power of staying in your flow and leveraging the areas where you are most aligned with your purpose. We also discuss the benefits of hiring people to help with tasks that drain your energy and building momentum to attract more good things into your life.Join us as we delve into strategies to improve connection with challenging clients, the importance of setting boundaries, and utilizing both business and wellness strategies for a more sustainable career. Don't miss this engaging episode that will inspire you to lead with purpose and prosper in both your personal and professional life.Learn more about Catherine at www.catherinemccourt.com/fearless-future-1Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

In this engaging episode of "Strategy for Creatives: Business Minus the Bullshit," I welcomed Kathy Walterhouse, one of the Top 20 Business Coaches to watch by Disrupter Magazine with an impressive track record in corporate sales. During our candid conversation, Kathy discusses the critical importance of reframing the sales process. She dives into her experiences and shares strategies for moving from conventional, transactional sales methods to a more customer-centric, relationship-oriented approach. Kathy underscores the importance of understanding your target audience and knowing your ideal client inside and out. She illuminates the nuanced ways that this knowledge can impact the trajectory of your business. We also discussed the paradigm shift of viewing sales not just as transactions, but as partnerships. Kathy provides practical tips on approaching potential clients with a partnership mindset and fostering long-term relationships that bring sustained growth and success. Whether you're struggling with sales, seeking ways to connect more authentically with your clients, or looking for innovative strategies to elevate your business, this episode promises to deliver a fresh perspective.Download  The Ultimate Sales Starter Guide at www.theprofessionalrulebreaker.com/ultimateLearn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

In this enlightening episode of the "Strategy for Creatives: Business Minus the Bullshit" podcast, I welcomed a special guest - Jessica Conoley. A writer, coach, speaker, and founder of The Creative’s Apprentice, Jessica brings a unique perspective to the intersection of creativity and business.Dive deep with us as we unravel the mystery behind energy management in our business lives. Jessica shares her wisdom about recognizing which tasks in your business are energy-generating, energy-neutral, and energy-draining. Learn how to realign your daily routine to optimize productivity without sacrificing your creative passion.Jessica also sheds light on the process of building a business in the creative field. If you're a creative professional grappling with the nuances of entrepreneurship, or an entrepreneur seeking ways to inject more creativity into your ventures, this discussion promises to provide valuable insights.Finally, we discuss how to carve out a space for creativity within your business framework. Jessica shares her best tip to foster a creative environment, nurturing both business growth and personal development.Whether you're a seasoned business owner in the creative sector, an artist turned entrepreneur, or simply a creative soul curious about business strategies, this episode is packed with actionable advice and insightful conversation.Book a free one-on-one coaching session with Jessica to experience her coaching style and have a transformative breakthrough at jessicaconoley.com/coaching/Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Your homepage is your virtual storefront, and its ability to capture attention and drive conversions is critical to your success. In this episode, I'm diving into the art of creating a homepage that converts and offering insights and actionable strategies to help you maximize your website's potential. There's a lot to cover in this episode! I'm discussing effective methods for identifying your audience's pain points and needs, allowing you to craft messaging that resonates with them on a deep level. You'll learn how to speak their language, solve their problems, and showcase the unique value you bring to the table.Design plays a crucial role in capturing and engaging visitors so I'm delving into the key elements of a high-converting homepage, including the hero section, value proposition, social proof, and compelling calls to action.And let's not forget about SEO. I'll guide you through choosing the right keywords, optimizing meta descriptions and title tags, and creating valuable content that improves your website's search engine rankings. Tune in and unlock the secrets to crafting a high-converting homepage that showcases your unique value proposition and fuels your business growth. Get ready to optimize, captivate, and convert like never before!Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.       BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

According to a survey by the Content Marketing Institute, 81% of business-to-business (B2B) marketers in North America use eBooks as a content marketing tactic. This suggests that eBooks are becoming increasingly popular among businesses as a way to connect with their audience and establish thought leadership. Have you ever thought about writing a book for your business? I'll be honest and say I sure didn't before this episode! In this episode, I'm talking to Megs Thompson, a professional work-twerker, intuitive writing coach, ghostwriter, author, and publisher based in the heart of Montana, about book writing for business. We delve into why more people are writing books related to their business, and how it can be an effective way to pre-qualify potential clients, connect with your audience, and establish yourself as an authority in your field. Through her businesses, megswrites & in omnia paratus publishing, Megs coaches & supports other creative, trend-setting, woo-believing badasses through the process of confidently sharing their message, story, expertise & unique brand of magic, without migraines, sleepless nights, or court-ordered anger management, to solidify their author-ity & blast their businesses to the next level with professionally written & published books. Visit her website at www.megswrites.com to check out her services as well as some great self-paced online courses she created to help write & publish your own books to blast your business and brand to the next level with ease. Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.      BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you know that there's a difference between a copywriter and a copy editor? In this episode, I had a conversation with Jasmine "Jae Herman", a strategic brand and marketing consultant and a copy editor with over 20 years of digital marketing experience. We talked about the difference between a copywriter and a copy editor and how a copy editor can add value to your business.Jasmine "Jae" Hermann has helped hundreds of small businesses, authors, entertainers, and nonprofit organizations create engaging content in blogs, marketing campaigns, books, and podcasts. She is passionate about environmental sustainability and helping creative professionals share engaging (and grammatically sound) content. Jae is proud of her work with B is for Black Brilliance, Ford Foundation, and PBS Kids and features in Block (formerly Square), Forbes, and Fast Company. When she's not working, you can find Jae watching sci-fi action movies, playing Scrabble™ with her boo, or solving NYT Wordle puzzles.Visit Jae's website at  www.bosscopyediting.com and learn more about the difference between copywriters and editors in her blog post "How to Differentiate Between Copywriters, Content Writers, & Copy Editors".  Get her FREE writing hacks guide: Top 10 Writing Hacks Editors Wish You Knew (But Won't Tell You) here. Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

The way that you onboard clients into your business can dramatically change how they experience working with you. In this episode, I'm exploring the critical topic of client onboarding and how it can make or break your business. I delve into the key elements of effective client onboarding, including understanding client needs and goals, clear communication and expectations, timely delivery of services, setting up feedback loops, and building strong relationships and trust. I also discuss how to create a seamless onboarding process by mapping the client journey, developing onboarding materials and tools, leveraging technology, training and empowering staff, and measuring success. And I'm even dishing out best practices for ensuring client satisfaction and retention. After listening to this episode, you'll have actionable insights to improve your client onboarding process and ensure that your clients have a positive experience that keeps them coming back for more. Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.      BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

It's been a goal of mine to grow the Strategy for Creatives Facebook group for the past two years. Facebook groups can be a powerful tool for connecting with like-minded people and turning them into clients.  To help me explore this topic further, I invited Kim Dang, the founder, and CEO of Group Convert software, to share her expertise on how to collect emails from Facebook groups and monetize them effectively. Kim shared tips for turning dead groups into thriving ones and how to convert potential clients by going live for an hour a day and giving value that conditions group members into ready-to-buy clients. Learn more about Kim at groupconvertignite.com/price Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode I'm chatting with Dorothy Kolb, an operations and finance executive that made the transition from corporate life to running her business full-time. We know that making that leap can be scary! Dorothy talks about how she became an entrepreneur due to necessity when she was laid off and wanted to spend more time with her children. We're talking everything from how to figure out how much you should have in the bank to the importance of educating oneself, seeking legal advice, and joining communities and courses to gain more knowledge and confidence. Dorothy, CPA, SHRM-SCP, is an operations and finance executive with over 20 years experience in the sports, media and creative agency spaces including production, operations, and finance roles at CBS Sports, FOX Sports, NBC, Scripps Networks and CBS Radio as well as a foundational accounting start with Deloitte in NYC. Dorothy is a proud member of the National Association of Women Business Owners, The Upside, Dreamers & Doers®, the Society of Human Resource Management and a Founding Founder of the Female Founder Collective’s 10th House.  She is a mentor with the NASDAQ Mentor Makers program offering mentorship to entrepreneurs on the topics of business modeling, M&A, pricing, budgeting and cash flows. Knowing your numbers and owning your financials are so important. Learn more about Dorothy's course at https://www.dkeast.com/courses BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you want to build a successful business that aligns with your mindset and values? It can be hard to reconcile what we hold close to our hearts with that bottom line in business. In this episode, I'm talking with Courtney Lorenz, the founder of Northern Michigan's first kombucha tea brewery, about how she built an intentional business aligned with her mindset and values.   As a certified Culinarian, Reiki Master, certified meditation facilitator, and NASM nutritionist, Courtney provides valuable insights into how to build a business that aligns with your values and mindset. She discusses the unique nutritional needs of each individual body and how that plays a role in building a successful wellness business.Courtney is a lifelong food and beverage entrepreneur who creates value in the health and wellness industry. Her background in nutrition and culinary arts fosters wellness within the community through education, agronomy, and functional nutrition. Courtney has supported multiple businesses through their growth phases and enjoys supporting her business through its own growth. Courtney is a Certified Culinarian through the American Culinary Federation, Reiki Master, a certified meditation facilitator, and NASM nutritionist. She has been published in Forbes, received three 40 Under 40 awards, and is Great Lakes Culinary Institute's Alumni of the Year 2019. Courtney holds multiple businesses with her most current holding a top 3 nomination for Small Business of the Year in Traverse City, Michigan. Learn more about  Cultured Kombucha Co. at www.drinkcultured.com Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

As a business owner, staying ahead of industry trends is crucial to success. In this podcast, I'm talking about the impact of AI creative businesses and how embracing new technologies and tools can help you stay competitive. I'm jumping into specific examples of AI tools, including ChatGPT, AI art tools, and predictive analytics, and discussing how they can improve business efficiency and help you provide better service to clients. By understanding AI trends, embracing new AI technologies, and adapting to changing trends, you can take your business to the next level. Learn how to stay ahead of the curve with AI. Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices