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This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.
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Before you invest another dollar in marketing, stop and ask: Is your agency asking the right questions or just selling you a tactic? In this episode, Jennifer Denney and Brenda Jackson break down why strategy starts with questions, not checklists.We explore the entire process from the first sales conversation through onboarding and beyond, showing how smart, strategic questions can reveal blind spots, improve execution, and ultimately drive real ROI. The difference between surface-level and strategic questions Red flags to watch for in early agency conversationsQuestions we ask in every first chat and onboarding process Why “quick wins” only work when backed by foundational discovery What business owners should be asking their marketing partners Whether you're currently working with an agency, thinking about switching, or managing marketing in-house, this episode will help you spot the difference between a true growth partner and a glorified vendor.Read the blog or watch: https://elevatedmarketing.solutions/does-your-marketing-agency-ask-enough-questions/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
Social media isn’t just another marketing tool it’s the most influential channel your business has. In this episode, we break down why social has taken center stage, how it goes far beyond just posting content, and what it means for brands trying to build trust, visibility, and authority.From real-time engagement and community building to AI-driven discoverability and generational targeting, we cover the real reasons your brand should stop treating social like a side hustle and start using it as the engine of influence it is. If you’re serious about growth, this is the one to watch. Read the full blog at: https://elevatedmarketing.solutions/social-media-is-the-most-influential-marketing-channelTired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
If your business isn’t showing up when local customers search, you’re already losing. In this episode, we break down the real strategy behind local SEO. We unpack everything from how Google determines local rankings, to why reviews, citations, and your website structure play a bigger role than you think. Whether you're a local healthcare clinic, event company, or service provider, this conversation is your no-fluff guide to dominating local search and converting nearby traffic into paying customers.Catch all the tips in our latest blog: https://elevatedmarketing.solutions/top-local-seo-tips-you-need-to-know/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
In this podcast, we’re breaking down the six questions that every smart marketing plan needs to answer and why skipping even one can tank your results.We’ll walk through real-world examples from our own work with clients, talk about common mistakes we see, and show you how to connect your marketing directly to business outcomes. Think of this as your strategic checklist to make sure every campaign has a clear purpose, a defined audience, and measurable success.Want to read the full blog post? https://elevatedmarketing.solutions/the-6-questions-every-strategic-marketing-plan-must-answerTired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
Today, we’re tackling a topic that looks good on paper but can quietly derail your strategy, automated marketing reports. You know the ones: they land in your inbox with slick charts and colorful metrics, but somehow leave you with more questions than answers. We’re breaking down why the ‘easy button’ approach to reporting can actually cost you growth, and the ten reasons why real, human analysis will always beat automation. If you’ve ever wondered whether those automated PDFs are helping or hurting your business, this episode is for you.Read the full blog post over at https://elevatedmarketing.solutions/are-automated-digital-marketing-reports-whats-best-for-you/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
What It Really Means to Reverse-Engineer Marketing from Business Goals In this episode, we’re breaking down your approache to marketing: reverse-engineering from business goals. This isn’t about posting more or chasing followers. It’s about solving the real problems that impact your bottom line: stalled sales, unqualified leads, high churn, or low margins.We’ll share practical examples from our own work like helping clients reduce no-show rates, reposition high-effort services, and align sales and marketing around the right metrics. Plus, we dig into why so many teams get stuck executing tasks instead of solving business pain, and how to shift that mindset. If you're a business leader, marketing manager, or sales VP who's tired of guesswork and ready to align marketing with measurable growth, this episode will give you the clarity and framework you need to do it right.Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
In this episode we tackle a topic we’ve seen frustrate way too many businesses: marketing packages. Those neat bundles of deliverables; full of social posts, blog counts, and templated tasks might feel safe, but actually hold your growth back. From the importance of strategy-first thinking to the dangers of one-size-fits-all execution, we unpack what really moves the needle and why packages aren’t it.Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
If your marketing isn’t working as hard as it should, your brand messaging might be the silent culprit. In this episode, we break down why brand messaging actually is not mission statements or buzzwords, but the strategic language that shapes how people perceive your business.From clarifying your value proposition to dialing in your voice, tone, and positioning, we walk through a proven framework to help your brand stand out, convert better, and grow faster. We’ll also show you the consequences of getting it wrong and how to know when your messaging needs a serious overhaul. Watch this if you’re ready to go from “blending in” to “owning your space” in the market.Want to read the full blog?https://elevatedmarketing.solutions/from-confused-to-clear-crafting-brand-messaging-that-actually-drives-growthTired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
More traffic isn’t always the answer. In this episode, we show you how to get more out of the visitors you already have with smart Conversion Rate Optimization (CRO) strategies. We dive into what CRO actually means, why it's often overlooked, and how even small changes can make a big impact on your bottom line.You’ll learn how we’ve implemented real-life CRO wins for clients, what tools and data we rely on, and how to make sure your site isn’t just attracting people but converting them too. Whether you’re a business owner, marketer, or just tired of low conversion rates, this one’s for you.Read the full blog post at: https://elevatedmarketing.solutions/conversion-optimization-cro-how-to-get-more-out-of-your-website-traffic/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
Most businesses are stuck chasing marketing tactics. One day it’s email, the next it’s TikTok or SEO, but nothing seems to move the needle. That’s because those tactics, by themselves, aren’t solutions. They’re just tools.We’re breaking down why starting with strategy is the only way to get real marketing results. We’ll show you how to spot when “good” metrics are actually hurting your growth, walk through real examples of tactic misuse, and explain how to build a strategy that actually aligns with your business goals.If you’re tired of guessing and ready to get results, this is for you.Catch the full blog post: https://elevatedmarketing.solutions/stop-chasing-marketing-tactics-start-getting-marketing-resultsTired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
The real value of AI in marketing comes not from replacing people but from giving them space to focus on what humans do best. It’s about letting strategy, nuance, and emotional intelligence lead the way while AI takes care of repetitive tasks like audience segmentation, first drafts, campaign setup, and data analysis.When you combine AI’s speed and precision with human insight to shape the tone, align messaging with the brand, review content, and adjust based on performance, you create marketing that is smarter and more cost-effective.The result is a workflow that saves money, improves targeting, and scales faster. AI handles the heavy lifting, and humans stay in control of creativity, quality, and results.Check out the full blog at: https://elevatedmarketing.solutions/saving-money-by-using-ai-for-marketing/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
If you’ve ever stared down the pressure of constantly coming up with fresh social media content, this episode is for you. We’re sharing the strategy behind turning one blog post into 20 pieces of high-impact content that span everything from Instagram reels to LinkedIn posts. This is the same process we use at Elevated Marketing to help our clients get more mileage from every piece of content they create. You’ll learn how to structure your blog for maximum repurposing, what formats work best on each platform, and how to turn a one-time effort into a long-term content machine.Check out the full blog post at: https://elevatedmarketing.solutions/how-to-turn-one-blog-post-into-20-high-impact-social-media-content-pieces/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
If you’ve ever felt overwhelmed by where to show up online, today we’re breaking down what multichannel marketing really means. Now, before you roll your eyes and think, “Great, another buzzword,” stay with us. Multichannel isn’t about being everywhere just to check a box. It’s about being intentional showing up on the right platforms, at the right times, in the right ways to guide your audience from first touch to final decision.In this episode, we’ll talk about why relying on just one channel can actually hold your business back, how each channel plays a unique role in your marketing strategy, and how a well-coordinated approach not only increases revenue but shortens sales cycles and boosts retention. Plus, we’ve got real-world examples, performance stats that’ll open your eyes, and practical steps you can take right now to build a smarter, more sustainable multichannel strategy.Check out the full blog post: https://elevatedmarketing.solutions/why-relying-on-just-one-marketing-channel-could-be-holding-your-business-backTired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
You know that nagging feeling you’ve had about your marketing agency? The one that says, ‘Something’s not adding up’—but you haven’t done anything about it yet? This episode is for you. We’re unpacking the real reasons smart business leaders stay stuck with agencies that aren’t driving growth—and why it’s costing way more than just budget. From internal bandwidth issues to fear of starting over to that loyalty trap that’s quietly killing momentum, we break it all down. We’ll even walk through a self-assessment quiz to help you figure out—once and for all—if it’s time to fire your agency and find a partner who can actually move the needle. So if you’ve ever said, ‘They’re not that bad…’ but your gut says otherwise, don’t miss this one.Read the full blog over at: https://elevatedmarketing.solutions/whats-really-stopping-you-from-firing-your-marketing-agencyTired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
In this episode, we’re digging into a question that every business owner and marketing leader needs to be able to answer—but most can’t: What makes your business stand out? We break down why “great customer service” or “free estimates” aren’t cutting it anymore, and how to figure out the real reason customers should choose you over the competition. From real-world brand examples to strategies we’ve used with clients, this conversation walks you through how to identify, articulate, and consistently implement your standout factor. If you’re stuck feeling like your marketing sounds just like everyone else, this episode is your wake-up call—and your roadmap to clarity.Check out the blog post at: https://elevatedmarketing.solutions/what-makes-your-business-stand-outTired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
In this episode, we revisit a conversation we started a year ago—one that’s become even more relevant in 2025. Click-throughs on non-branded keywords are dropping, yet branded searches are climbing. What’s going on? We break down the rise of brand searches, Google’s AI Overviews, and how platforms like ChatGPT are shifting how people find and trust brands. We cover what’s changed, what hasn’t, and how to measure real brand impact in a world where clicks aren’t the whole story. If you're seeing more impressions, fewer clicks, and more brand name traffic, you're not alone—and you're likely doing something right.Read Full Blog Post at: https://elevatedmarketing.solutions/what-types-of-marketing-lead-people-to-search-for-the-name-of-your-company-and-increase-brand-visbility/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
Ever wonder why people actually share content on social media? In this episode, we unpack the psychology of sharing with marketing strategist Jennifer Denny and Brenna, who brings her psychology degree to the table. From emotional connection to altruism and trend participation, we explore the real reasons behind every “share” button tap—and how your business can craft content people want to amplify. Let’s get into the strategies that go way deeper than just likes and comments.Read the full blog or watch the video over at: https://elevatedmarketing.solutions/the-psychology-behind-sharing-on-social-media-and-how-to-build-a-strategy-around-itTired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
In this episode, we dive into one of the most overlooked power players in your marketing strategy: customer service. We shared stories from our own retail roots, unpacking the role of service reps in shaping brand perception, and explore how aligning customer support with marketing efforts can dramatically boost reviews, referrals, and retention. If you're struggling with word of mouth, inconsistent messaging, or client experience gaps, this is a must-listen.Want to read the full blog? https://elevatedmarketing.solutions/your-customer-service-is-part-of-your-marketing-strategiesTired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
In this episode, we break down why content isn’t just a piece of your marketing strategy—it is the strategy. From identifying your audience to building out multi-format content across the funnel, we walk through our proven process and share stories of how we’ve implemented it for real clients, including the mix of evergreen and trending content, how to repurpose assets, and what metrics actually matter.Read on: https://elevatedmarketing.solutions/how-to-build-a-content-marketing-strategy/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
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