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The Battle Plan Marketing Podcast
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The Battle Plan Marketing Podcast

Author: Mark Ambrose

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Actionable advice to help grow your home services company. The Battle Plan Marketing Podcast is designed for contractors who are looking for effective tips and tactics to grow their business. Podcast topics include contractor marketing strategy, lead generation, web design, search engine optimization, reputation management, referral programs, content marketing, online advertising, social media, financials, sales, employee management, services, and general entrepreneurial interests. Mark Ambrose, host, speaker, and owner of Battle Plan Marketing LLC, has over 30 years experience in sales and marketing and over a decade in digital marketing and search engine optimization. Get more information at our website at https://www.battleplan-marketing.com.
143 Episodes
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Today we have a special guest on the podcast, Pat Taggert, Founder of Sky Blue Creative.Every small business owner in any sector should listen to this episode!Using video for local business is more important than ever.In this episode Pat shares two decades of knowledge and how video greatly increases the effectiveness of your website, your ads, landing pages, service pages, and separates your company from the crowd.Learn how Recruiting and FAQ videos can not only save you and your team time a...
Today, we have a special guest on the podcast, Mickie Kennedy, Founder of the Public Relations firm, eReleases.com. For over 25 years, Mickie and his team have been helping small businesses gain effective media exposure.A true master of his craft, Mickie shares incredible insights on how to build your brand locally, gain valuable media exposure, and become the trusted source for local journalists and bloggers in your area.We also discussed the pitfalls of most online press release services an...
Today we have a special guest on the podcast, Joe Gunderson, Founder of 608 Plumbing in Viroqua Wisconsin.As a volunteer Fireman and local Plumbing & HVAC business owner in a rural area, Joe discusses the importance of community involvement and relationships in growing a business.As a Master Plumber for the local Union Joe eventually ventured out and started his company in 2019.He purchased a local HVAC service company in 2020 and has been growing both sectors ever since.We talked about h...
Today we have a special guest on the podcast, Ray Snesrud, Founder and President of Water Heaters Now in the Twin Cities of Minnesota.After sub-contracting with builders for over 13 years Ray first tested and then changed his business model to the service sector with just two products, water heaters, and water softeners.He created super-efficient systems and changed the way he worked with his employees. He made them part of a team where everyone contributed to creating a better customer exper...
Today we have a special guest on the podcast, Paul Sanneman - Founder & President of Contractor Staffing Source.Paul and his talented team of 25 dedicated staff help over 200 contracting companies recruit A+ talent.Paul has over 40 years as a business coach and decided to help with their number one problem; hiring and retaining great talent.As an author, business owner, and podcast host, he offered up some excellent advice plus some mindsets to avoid.Dive and learn the 6 myths of hiring a...
Today we have a special guest on the podcast, Carl Larkin, Founder of Trade Masters Online, Master Plumber, inventor of the Rattlesnake Pipe Tracer, and host & trainer of EPA 608 Certification training for HVAC.If you’re a plumber or work for a plumbing company, you don’t want to miss this episode.Carl’s Rattlesnake device turns leak detection and pipe re-routes into a fast, one-person job.We also talk a lot about slab leaks, water damage mitigation and restoration, and what plumbing work...
Today we have a special guest on the podcast, Susanne Mariga, CPA, CGMA, and Founder of The Mariga Group out of Houston, Texas.Susanne specializes in high net-worth tax strategies for 7 and 8-figure entrepreneurs using the very popular “Profit First” system developed by Mike Michalowicz.Susanne was a delight to speak with and shared lots of helpful info on how to transform from a company whose profits are what’s left over after deducting all of your expenses to one that makes profits very int...
Today we have a special guest on the podcast, Ben Davis, Founder & President of Express Plumbing Heating & Air in Boise Idaho.After a severe health problem that nearly cost him his life, Ben retooled his company to make sure it could run without him and still take care of his family and his employees.Ben shared many words of wisdom with other operators. We discussed everything from training & building culture as the core of a business to marketing and making your company a star in...
Today we have a special guest on the podcast, Matt DiBara, the 4th generation owner of DiBara Masonry and Founder of The Contractor Connection.Like most of you, Matt found the hiring and training of the team members to be one of the most difficult parts of running a home service business.Struggling to hire and train great technicians and other team members directly equates to a business struggling.Matt was losing business due to hiring issues so he dedicated himself to curing that single prob...
Today we have a special guest on the podcast, Stephen Rhyne, CEO of Conveyour.com. Our previous episode featured the tool, WhoHire, which uses AI and behavioral data for the hiring process. And it’s an awesome tool.This week’s episode brings an interview with a company that picks it up from there with automations for onboarding, training, and retaining those new hires.Conveyour.com’s Stephen Rhyne is a down-to-earth smart guy who has built efficiency systems for large enterprise c...
Today we have a special guest on the podcast, Jonathan Porter-Whistman, Co-Owner of Who Hire and international bestselling author of The Sales Boss.If you’re seeking proven solutions that make the hiring process both simpler and more effective in finding great people who fit your company culture, this episode is for you.Jonathan took the solutions of his other company, Perception Predict, which helps Enterprise companies improve their hiring process and results, and redeveloped them for the h...
Today we have a special guest on the podcast, Brad Waldrop, General Manager and Co-Owner of Ward Plumbing, Heating, and Air in Western North Carolina.Ward PH&A has been in business since 1977 and Brad and his co-owners bought the company several years back and installed software, systems, training, marketing, and more that exponentially grew the business.This is a great conversation about taking a business from the stone age and bringing it into the modern world.We talked a lot about crea...
Today we have a special guest on the podcast, Al Fagundes, founder and owner of A. Fagundes Plumbing & Heating is located in NE Massachusetts.Al’s been in business for over 17 years and started as the sole technician and a single truck to now having a team of over 30 people and 17 technicians.We touched on how he grew the business from just himself to now hiring a General Manager to take over the day-to-day and free him up to look at the bigger picture and future growth strategies.Al shar...
Today we have two special guests on the podcast who help home service companies increase their booking rates with professional answering services and virtual assistants.Nikki and John DeCausmaker are the owners of Your Call Boss.John is a super-polished operator who is dedicated to helping his team succeed.We had a great discussion on the importance of answering your phone, capturing more leads, booking more jobs, and reducing wasted advertising and lead costs.We met at the Flow Expo trade sh...
Today we have a special guest on the podcast who is crushing it in the Denver CO area.Levi Torres, Founder & Owner of High 5 Plumbing, with 3 locations in Denver, Littleton, and Golden Colorado areas.Levi is a super-polished operator who is dedicated to helping his team succeed.He has created one of the most dialed-in operations I’ve discussed to date.Levi shares his unique and smart approach to networking and how he’s implemented it into his business.His wife and he are dedicated to help...
Today we are super-honored to have a special guest on the podcast who is an absolute legend in the home service industry.Tommy Mello, Founder & Owner of A1 Garage Door Service, with 32 locations in 22 states and doing 9 figures in annual revenues with some 700+ employees.He’s also an Amazon best-selling author of the book “Home Service Millionaire” and now he’s got a new book out titled “Elevate” to help business owners build a business where everyone wins.He’s also the host of the hugely...
Today we’ve got a special guest on the podcast, Chris Lalomia, founder and owner of The Trusted Toolbox out of the Atlanta Georgia metro area.Chris left a high-paying corporate career in the middle of a deep recession in 2008 and started a bathroom and kitchen remodeling company in the Atlanta metro area and has been crushing it ever since.With nearly 800 reviews on Google & Facebook and a 4.7 average rating, it will be no surprise to see Chris has got his systems and training dialed in.W...
Today we’ve got a special guest on the podcast, Chris Henningsen, founder and owner of Gator Garage Door with two locations in the Austin TX area.With over 1200 five-star reviews on Google and Yelp it will be no surprise to see Chris has got his business dialed in nicely.Chris freely shares what’s been working to grow his company and what hasn’t.We discuss finding great referral sources, tech training, software, SOPs, and more.We dive into marketing for two locations and how well radio ads ar...
Today we’ve got a special guest on the podcast, Ryan Lucia, the founder and owner of Aaron Garage Door out of Atlanta GA.Ryan’s built an impressive three-location high-end garage door installation and repair company since 2018.They specialize in beautiful glass garage doors for the upscale, executive home market.They also do extensive work in the commercial space.His path from the world of software to home services is super interesting.We had a great discussion on everything from networking t...
Today we’ve got a special guest on the podcast, Chris Crew, the President of The Blue Collar Success Group.Chris discussed how their training company helps contractors build great businesses, get out of the field, work ON instead of IN their business, and more.I need more of that myself!The Blue Collar Success Group specializes in helping home service contractors learn how to build their company with professional, live, web-based training.The company’s founder Kenny Chapman, started, scaled, ...
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