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Today we’ve got a special guest on the podcast, Tyrell Tompkins, the Marketing Director for Shaw Trenchless and Shaw Plumbing Services in Spokane WA.Tyrell shared what he and his company are doing to grow both businesses and how different they are.One caters to other plumbers, while the other directly serves homeowners and businesses. A true student of marketing, Tyrell has tested or is testing just about every marketing tactic in his local market and we had a great talk discussing what’s working, what’s not, and what is absolutely essential in today’s service business climate.I’m sure every business owner will get something out of this episode. Enjoy!Guest Website:https://shawtrenchless.comhttps://shawplumbingservices.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about how to use AI or artificial intelligence and the new Open AI tool called Chat GPT to help your service business.Chat GPT-3 has been the hot topic of the last couple of weeks, especially in the digital marketing and SEO worlds.Chat GPT-3 is a new natural language AI chat bot launched by developers at Open AI.So let’s talk about what it is, where it’s going, and how it can impact and help your local service business.You can learn more athttps://openai.com/https://jasper.ai?fpr=mark57For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Alright, Happy New Year, home service pros! I hope everyone had a great holiday season filled with the people you love and lots of laughs.With a recession looming or already underway, it’s important to examine all possible tools and avenues you can use to grow sales without spending money on ads.Today we’re going to share 5 tips on how to grow sales without advertising.You can learn more at https://bizboosterapp.com/webchatFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about 12 benefits of using live Webchat on your website.Are your getting all the potential leads from your website traffic?Over 45% of consumers expect live chat on your website. - Forrester ResearchWebchat is quickly becoming the number one preferred method of contact for prospects on your website who have questions. - JD Power & AssociatesSo let’s look at the 12 benefits live Webchat offers your company and what is even meant by live Webchat.You can learn more at https://bizboosterapp.com/webchatFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about changes you may need to make to your service page content for search engine optimization.Google is constantly updating its search ranking algorithms in order to deliver the most applicable, original, helpful, and in-depth content to the searcher in relation to their query.According to Google, they’ve had 8 big updates in 2022 alone.We have noticed the updates in the last several months have had an effect on some of our client service pages.Learn more about what we discovered and how we not only corrected the issue but made our sites rank even better as a result.Google Updates:https://developers.google.com/search/updates/rankingFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about how to power up your service pages to rank better in Google search to grow more traffic and ultimately more leads into your business.I call this the 1-3-1 formula and it’s super powerful so if you want more leads from your website, then consider deploying this tactic right away.For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about why your Google ads may not be performing well.For most home service companies, Google search ads can provide you with highly qualified prospects who have a problem and are looking to fix it right away.46% of Google searches are for local businesses.  -Pew Research CenterIf you are not experiencing better quality leads at profitable costs, then let's explore 4 common reasons why and 8 dashboard features in Google ads that can improve your performance.ClickGuard link: http://www.clickguard.com?cgrf=BATTLEPLANFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about some important updates to US laws on acquiring and displaying customer reviews.The Federal Trade Commission (FTC) recently fined online retailer Fashion Nova $4.2 million for blocking negative reviews of its products from being published on its website.There have been many other companies fined by the FTC for this and related practices, but this latest one has triggered new FTC rules & guidelines for all companies as of Sept. 13, 2022.The FTC also warned that “companies can be held responsible for what these review service providers do on their behalf, so companies should understand how to review software vendors to generate the results they offer.”  So let’s dive in and see what the new rules are so you don’t get in trouble.Links mentioned:Prohibited and restricted contentWhat is Yelp’s review solicitation penalty?United States: Endorsements, testimonials and product reviews ̶ FTC advertising enforcement prioritySoliciting and Paying for Online Reviews: A Guide for MarketersH.R.5111 - Consumer Review Fairness Act of 2016For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’ve got a special guest on the show all the way from Dubai, Mr. Vladimer Botsvadze.Vladimer Botsvadze is a globally-renowned, multi-award-winning, digital transformation and social media influencer, Fortune 500 consultant, thought leader, futurist, professor, keynote speaker, startup advisor, and media personality who has always been at the forefront of fast-paced industries.He has been described as ''the world's best digital marketing consultant and speaker'' and ''a force of passion and unique insights for business'' by his global clients. We had a high-energy discussion on where your prospects’ attention is today and how to reach them and get noticed in a busy world.For those in a hurry, the most useful advice for local service companies starts at the 11:06 mark.Guest Website:https://www.vladimerbotsvadze.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about changes we’re making here at Battle Plan Marketing, LLC.We will be switching the podcast to one episode every two weeks starting with this one.Our thanks to everyone who provided input to our suggested podcast topics survey last week.We will be trying our best to interview more service business owners, which was the number one request.So if you or someone you know would be a great guest on our podcast, please invite them to our website and have them fill out the form on the podcast guest page.https://battleplan-marketing.com/podcast/guest-calendar/We’re also nearing the launch of our new lead nurturing CRM and reviews software, which we call the BizBooster™ App.Listen in to hear about the great tools our new app will provide you with to grow your business and get the most out of every marketing dollar you’re already spending.For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’ve got a special guest on the show, Mr. Everett Lippel, the Director of Sales with SupplySmart.com.We had a great discussion about sales training and why it’s so important for your plumbing and service technicians.Everett had some great insights & advice on how good sales training makes for happier customers and improved sales at the same time.Everett also shared some great resources where plumbers and HVAC companies can connect with industry leaders for training, networking, and potential acquisition relationships.We talked about how and why water filtration & softener systems create super happy customers and make a big impact on your sales and profits. Whether you’re in the plumbing & hvac industry or not, there’s something for every business owner in this episode.Supply Smart Website:www.supplysmart.comFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about using images to power up your Google Maps listing and website’s ranking power.Did you know that the simple use of images can help you generate more traffic and leads to your business?Today we’re going to look at Google’s best practices for images for your service business to use on your website and in your Google Business Profile.Plus, we’ll talk about Google’s artificial intelligence for images, which is getting better and better at identifying who and what is in an image.Google calls it Vision AI.And knowing how it works can help you grow sales!We’ll touch on a couple of Vision AI tips at the end of this podcast.So let’s get into how to turn images into more traffic, leads, and sales for your company!Link: Google Images Best Practices - Search CentralLink: Google Business Profile HelpFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’ve got three special guests on the show from Duncan Plumbing in Waxahachie, Texas; Michael (CEO & Master Plumber), Erica (COO), and Brian Duncan (Field Operations Manager), running a highly rated plumbing company.We had a great talk and I was envious of the guys’  ZZ Top beards.They talk about flat-rate pricing, using software to help their business be more efficient and consistent, working with & helping their community, as well as using their commitment to superior quality as their primary marketing tool.I think there’s something for everyone in this great discussion. Enjoy!Duncan Plumbing Solutions:https://www.duncanplumbingsolutions.com/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about 4 powerful links that can help power up the ranking ability of your website to generate more organic leads.And at the end of this episode, we’ll give you a bonus tip that is sure to add ranking power to your website.When your website ranks better for searches related to your services then your company is being seen by more people, which in turn should generate more traffic to your site and more leads to your business.That’s the primary purpose of your website - to rank well for your services in your service areas to attract traffic and then convert that traffic into leads and booked appointments.The most beautiful website in the world is totally worthless if it doesn’t rank well, generate traffic, and convert that traffic into leads.So let’s explore how to add more power to your site to generate more leads for your booking calendar.For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Do you want more free leads from highly-qualified prospects?Today we’re going to talk about a recent change made to your Google Business Profile and some tips to try and turn it into a serious lead generation machine! In case you didn’t know already, your business listing in Google Maps can be an amazing free lead generation platform.But only if you make sure it’s tuned up and ready to rock and roll and you stay on top of it.Google just made that a little easier to do so let’s talk about that and how to power it up for better lead generation.For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about getting review stars to show up for some of your main services in the local search results pages on Google.Google calls these “review snippets.”Why do you want them?They boost credibility and trustworthiness.Get a higher click-through rate (CTR) and more website visitors.Earn a higher ranking on local search results pages.The star ratings will be shown on Google Maps too.For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’ve got a special guest on the podcast, Mr. Daniel Dixon, CEO of SendJim.io, which is a unique direct mail marketing tool that can be used for both customer retention and acquisition.We’re super big fans of staying connected to your customers to drive repeat business, referrals, reviews, and case studies, and SendJim helps you do all that as well as enables you to hyper-target new prospects.SENDJim Website:https://www.SendJim.ioFor more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about how to fight spam in Google Maps to help your listing rank better and generate more leads.Your Google Business Profile in Google Maps has the potential to be a very productive lead generation platform, but only if you both keep it optimized and fight spammy listings that are stealing leads from you.Today’s podcast is also a YouTube video that walks you through the steps to get spammy listings removed or corrected in Google Maps, so your listing has a better chance of top performance.Let’s dive right in!For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about increasing sales from the leads you already generate each month.In episode #100 we talked about how so many companies want more leads but are not getting the most out of the leads they already bring in.Quality leads for most service companies can be fairly expensive to generate.So making sure you’re getting the most sales out of them as possible should be at the top of your organization’s goals.But many service companies fail at this and as a result, are wasting a ton of money on advertising.Let’s take a look at improving your sales process and growing more business from the leads you already have.For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about marketing to groups and neighborhoods using the power of group buying discounts.Traditionally group-buying is done by large companies or a collection of small companies banded together for better pricing on goods and services.They use their collective buying power to reduce costs from suppliers.It’s that simple.Now let’s look at how local service companies can use group buying to their benefit and their customer’s benefit.Let’s dive right in!For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
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