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The Battle Plan Marketing Podcast

Author: Mark Ambrose

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Actionable advice to help grow your home services company. The Battle Plan Marketing Podcast is designed for contractors who are looking for effective tips and tactics to grow their business. Podcast topics include contractor marketing strategy, lead generation, web design, search engine optimization, reputation management, referral programs, content marketing, online advertising, social media, financials, sales, employee management, services, and general entrepreneurial interests. Mark Ambrose, host, speaker, and owner of Battle Plan Marketing LLC, has over 30 years experience in sales and marketing and over a decade in digital marketing and search engine optimization. Get more information at our website at https://www.battleplan-marketing.com.
65 Episodes
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Today we’re switching things up and are going to talk about your perfect morning.Because in order to be the best you can be at running your company and managing your team, not to mention just enjoying your day, YOU have to be at your best, mentally and physically.If you’re waking up and rushing through your morning so you can get to work. Then this episode is especially for you.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to help you build a lead generation system.One that your company owns and can use in many ways and with many platforms.A lead gen system that attracts the 90% of prospects you’re probably missing out on.And it builds your active and engaged email list, which should be one of your most valuable business assets and sales generators.This is a lead generation funnel.Join us and learn how to build the bones of a great lead gen system you can use for years.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we have a special guest on the show, Randy Zechman, founder, owner, and Mischief Executive Officer at Clean Solar in San Jose CA.Randy is a serial entrepreneur and started Clean Solar from scratch in 2007. Today it’s the most highly rated solar installation company in the Bay area of California and one of just a few thousand Certified B Corporations in the entire USA.They’re also the most highly-rated solar installer in the world on Yelp!They were named as one of the fastest growing solar installers in the U.S. by Inc. 5000 and as one of the top 3 residential installers in the country by Solar Power World.Randy talks about what it takes to succeed in the solar business and create a team fully committed to serving the customer and the community the best it can.Listen to how Randy and his company connects and shares their success with their local community.Randy also discusses his outlook for solar energy in California and it s struggle with the public utility companies.Tune in to learn more and pick up some valuable nuggets that can help your service business.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
If you’ve been thinking about a career in the heating and air conditioning field, or adding HVAC to the services you already offer, then today’s episode is for you.We have a special guest on the show today, Dr. Thomas Moorman, the school director from the Perfect Technician Academy in Weatherford Texas.Dr. Moorman has spent his life as an administrator, director, and consultant in the higher education field.He holds a doctorate in education from the University of North Texas.Today he serves as the Director of the Perfect Technician Academy which is a 6-week full immersion fast-track HVAC school approved by the Texas Workforce Commission Career Schools & Colleges program.They work with a lot of HVAC companies to train their technicians as well as a ton of Veteran’s groups to open up new great-paying careers for our military veterans.We had a good discussion and he offered up a lot of great advice for companies and individuals seeking to learn more about the opportunities in HVAC.Without further delay, click the play button and let’s get to the interview.Join us and let’s dive in to what they are and how to fix them so you can generate more leads from your website 24/7.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Are you planning on starting your own plumbing company but don't know where to start?Or are you already running a plumbing service but struggle with marketing, generating leads and finding new customers?If you are wondering what it takes to run a successful company in the service industry, then look no further!In this podcast interview, learn how Lance Ball, CEO & owner of Aspen Mountain Plumbing took his company from simple beginnings in 2013 to now being one of the biggest plumbing companies today in Wyoming, USA.He shares valuable insights and practical advice that you wouldn't want to miss on how to get started, how to grow and strengthen your business through networking and how to make a big impact for your future customers.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
After doing 60 episodes in about 100 days, we’re going to be moving to a one episode per week timeline, publishing at 5am on Wednesdays.We’ll also be changing mostly an interview format with guests who can help give insights into running more efficient and profitable service businesses.Today we’re going to talk about 10 Common Website Mistakes companies make that prevents them from generating the leads that they want from their site.Join us and let’s dive in to what they are and how to fix them so you can generate more leads from your website 24/7.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about why your website thank you pages are so incredibly important.A thank you page is the next message that someone sees when they have agreed to either get more info from you, requested a call back to set an appointment, or even purchased something from you.They have pulled the trigger because they came to trust your company.A simple success message on a form doesn’t cut it because:▪ it’s not trackable.▪ the message may not be seen.▪ users expect to see a thank you page.▪ it’s a low-quality experience and a bad first impression.▪ it removes the many opportunities a thank you page provides.A unique thank you page is the time to provide extra value or request any additional information that you may need to provide the best service possible.Let’s detail why you need a unique thank you page for each service and page on your website.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about 7 Reasons Why Your Website is Not Ranking.There are a ton of high-quality leads you could be generating online if your website was optimized and ready to work as hard as you do.Find out the top 7 reasons why your site might not be ranking and generating those leads.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’ve got a special guest on the show to talk about payroll processing, payroll tax complainers, employee benefits, and more.We’re joined by Felix Mwania of AccuPay Systems located in Temecula and Huntington Beach CA.He’s a truly great character and shares lots of tips and wisdom on payroll, taxes, and benefits that every business owner should know.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about why citations are important to your business and why moving or changing your business address, phone, or other info can damage the ranking ability of your Google Maps listing and your website.What is a citation? It’s a mention of your business name, address, phone, and other information on another website, usually in business directories or on social platforms.Directories you’re probably familiar with are Google My Business / Google Maps, Apple Maps, Bing Places, Yelp, Home Advisor, Angi, Facebook, and LinkedIn.But there are literally thousands of others, and some of those are very important to your business success.First let’s take a look at how these structured business listings can hurt your business and it’s ability to rank in search engines as well as the major directories you’re familiar with.Then we’ll talk about how they can also help your business in both of those areas as well.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about how to maintain and optimize your Google ads campaigns.In the last couple of weeks we’ve noticed some changes to the keywords our clients’ ad campaigns are being displayed for.So I thought it would be a good time to talk about the daily Google ads maintenance everyone should be doing to avoid wasting money on clicks that will never convert into leads.First let’s talk about what two problems we’ve been seeing lately and then we’ll get into some regular maintenance tips and best practices you should deploy to avoid wasting money on your account.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about a recent experience I had with the owner of a home service company.I recently needed some work done on my house and spoke with a few contractors about it, got some quotes, and offered to trade some consulting or marketing services as a trade to them.One company owner told me, “We don’t need any marketing.” I laughed and didn’t hire them for other reasons but then I decided to use his company as a case study for this podcast episode.Because there are lots of business owners say they don’t need any marketing.So I thought this might serve as a good lesson for those of you who might think the same as this guy did.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we are going to talk about how to increase your profit margins and make more money for your home service business.We’ve got ten quick tips to help you get there.Tune in to learn how to increase profit margins in your home service business.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about growing your revenue and closing more high-ticket sales by providing financing options to your customers.Part of providing great service to your customers is not only excelling at your trade and customer service but also helping them find financing options with high dollar products andservices.Tune in to learn how to make it work to help grow your business.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re gonna talk about Improving Website Rankings Using Schema Markup.To improve website rankings and grow more traffic and leads for your business your site needs to help search engines better understand your content.What is schema markup and how does it work?Schema markup is a code you can place on your site that speaks to search engines in a language they can understand.Tune in to learn how to make it work to help grow your business.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re gonna talk about how to write blog posts and a hundred other types of content for your business faster than you could on your own, in addition to making that text moreeffective, engaging, and entertaining.In our last podcast we talked about the importance of content marketing to attract prospects to your website.If you want your website to rank and get noticed by Google, you have to regularly write and post helpful and engaging content to it.Many small businesses fail to write blog posts on a regular basis because it takes so long to come up with ideas and then write them, and that's where artificial intelligence can help.You can now use artificial intelligence to generate rich, engaging content for your business.I briefly mentioned in our last podcast how much we are loving this new AI program.This AI-powered software can write blog posts, articles and other marketing materials for you in just minutes. You’ll never have to worry about coming up with new ideas again!This software can help you or your content writers create fantastic and effective copy about 5 times faster than they could ever do on their own.It can help you get your past writer’s block and come up with lots of topic ideas for your blogs posts, social media posts, videos, podcasts, emails, surveys, and so much more.Tune in to learn more.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about how to generate more leads online for your home service company.The future success of your business depends on its own ability to generate high-quality and low-cost leads without relying on buying leads from 3rd-party sources.Let’s take a look at 10 online lead generation methods your company should consider using and optimizing to grow more business.We’ll start with growing more leads and business from internal sources that have a low cost to execute and we’ll work our way up to paid sources to generate consistent lead flow.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about content marketing tips for home service contractors.What is content marketing?Well it’s just as it sounds, it’s the process of creating and publishing written, audio, or video content for your website and then promoting it on the Internet.Those are two separate processes so let’s look at creating content first and WHY your company may want to do so.The answer to WHY is to simply to grow your business.  To generate more traffic to your website, more opt-ins to your email list, and more prospects and sales to your business.With most of the world’s attention on the Internet today, your company needs to be producing and promoting content that can attract the eyeballs and ears that matter to your business.If you haven’t realized that yet, then your company is probably in jeopardy in the long run. Word of mouth business will only get you so far and being able to scale that word of mouth should be very attractive to you.So we all know WHY you should be creating content that attracts your ideal prospects and customers, the next step is WHAT kind of content you should create.Join us in the discussion to help use content to grow your business.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about how to rank in Google searches locally for the services your company provides.Getting your local home service company to rank on page #1 in Google for searches related to your home services is one of the top ways to grow your business.Let’s take a look at some of the key factors that can help you get there.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
Today we’re going to talk about adding your site to Bing Webmaster Tools to expand your search and traffic potential.While Google dominates online searches there are still lots of Microsoft Windows users who prefer Bing’s search engine.Bing also powers Yahoo’s search engine, and the two combined account for about 4% of all US searches.So ignoring Bing is the same as ignoring a significant sized pool of potential customers.Do so at your own risk and loss.Let’s look at 15 valuable tools that Bing provides that you should be evaluating and using to help optimize your site and it’s ability to attract traffic.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
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