DiscoverCollective Intelligence: Marketing Insights & Ideas to Help Brands Thrive
Collective Intelligence: Marketing Insights & Ideas to Help Brands Thrive
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Collective Intelligence: Marketing Insights & Ideas to Help Brands Thrive

Author: Interpublic Group of Companies (IPG)

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Collective Intelligence delivers actionable insights and ideas that help modern brands win. Explore our episodes for fresh perspectives on categories, consumers and culture from IPG's global network of marketing experts. For more information, visit intelligence.interpublic.com.
4 Episodes
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Join Paul Parton as he talks with Ben Kalevitch from United Minds about the company’s recent Global Employee Experience Survey with KRC Research. The study looks at current employee trends as organizations experience continuous, unprecedented change. Paul and Ben discuss the important and sometimes surprising factors affecting employee satisfaction, during what has been called “The Big Quit” or “The Talent Wars.”
CI Today: October 2021

CI Today: October 2021

2021-10-2103:31

In this Floor 9 episode, film critic Kyle Turner joins IPG Lab’s Adam Simon and Richard Yao to discuss the future of the film industry, as it struggles to adapt to the streaming era over the course of the pandemic. A diminishing theatrical window and the lack of new IP originating from streaming services will affect the future of movies, as will the growing cultural relevance of video games. 
Collective Intelligence’s debut podcast highlights a few recent perspectives. In four minutes, get introduced to five different insights. In this episode, hear about Generation Alpha, a group becoming known as Coronials being raised through the pandemic. Get an answer to the question: is TikTok serious enough for B2B? Learn how perceptions about social activism differ between Gen Z and Millennials, with implications for brands. Find out more about the role of AI in the third-party cookieless world. And hear about the divide between corporate efforts to advance DE&I and the lived experiences of many employees. 
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