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Should your business have a personality or be professional? Does professional mean boring? No way! Rhonda Negard joins Jason and Bridget to talk about how you can allow your business brand to have a personality of its own. You’ll definitely want to watch this episode. Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Rhonda Negard @fatdogcreatives Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Show Sponsors Desktop Server – ServerPress WPsitesync Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. Are You Looking For Brand Awareness? You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month? Yes, The Smart Marketing Show has thousands of downloads every month. We’re not just a YouTube Show.
It’s like the chicken and the egg. When do we launch the product’s landing page? When do we launch the landing page for our new service. Bridget and Jason will explore this topic on this must-see episode.   Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Show Sponsors Desktop Server – ServerPress WPsitesync Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. Are You Looking For Brand Awareness? You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month? Yes, The Smart Marketing Show has thousands of downloads every month. We’re not just a YouTube Show.
What’s the business application for using Twitter? Can you really grow your business by tweeting? What about Lead Gen? Yes. You can generate leads and build your business on Twitter. This week Bridget and Jason will give you 45 minutes packed with their best advice (valued at $175/hour). Don’t forget to listen for Jason and Bridget’s Tool or Tip of the Week. Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Show Sponsors Desktop Server – ServerPress https://serverpress.com WPsitesync – https://www.wpsitesync.com Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. https://www.cloudways.com/en/ Are You Looking For Brand Awareness? You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month? Yes, The Smart Marketing Show has thousands of downloads every month. We’re not just a YouTube Show.   Become A Patron And Support Us On Patreon!
Do you copy others in their marketing efforts? To some extent we all do. But is their audience the same as yours? Is their marketing person skilled? Or are you just following the influencer? In this episode, Jason and Bridget will rant about hashtags. Okay. You’re right. Bridget will rant and Jason will balance her out. But that’s why you watch the show, right? Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Show Sponsors Desktop Server – ServerPress https://serverpress.com WPsitesync – https://www.wpsitesync.com Are You Looking For Brand Awareness? You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month? Yes, The Smart Marketing Show has thousands of downloads every month. We’re not just a YouTube Show. Bridget’s Videos On Hashtags When we are self-taught, it’s easy to have gaps in our education. We see an influencer use a hashtag and copy them without really understanding the why. These videos should help. Hashtags Are For Search How to Effectively Use Hashtags Hashtags are Links How To Follow a Hashtag or Twitter Chat Tool Or Tip Of The Week This week’s Tool or Tip of the Week is brought to you by Keys to Being Social — The Book. Bridget recommends Lumen 5’s Business Video Maker. This tool allows you to convert a blog post into a video and more. Their pricing starts at a free plan and goes up to enterprise level. You can even write a script. With a tool like this, there’s no reason why you can’t build up your YouTube channel. You’ll have to watch the episode to see Jason’s recommendation. 00:01:52 What are hashtags 00:02:51 Twitter Chats using Hashtags 00:04:03 Hashtags are a filter 00:04:37 Hashtags as sarcasm 00:05:09 Hashtags are like search 00:06:20 Hashtags are links 00:06:26 Hashtags are not translated 00:07:33 Hashtags are not transferable between social networks when crossposted 00:08:12 Hashtags and TikTok 00:09:06 Nobody can own a hashtag 00:09:29 Be careful with hashtags 00:10:12 Hashtag Trends 00:12:02 This episode is worth $175 of my time 00:14:06 Hashtags are like Categories and Tags in WordPress 00:15:23 Question - Do you encourage people to follow your hashtags? 00:17:05 You don’t have to use all the hashtags 00:18:32 Hashtags are not a magic thing 00:19:12 Hashtags on Facebook 00:20:03 Organizing your hashtags for a tweet 00:21:01 Hashtags and accessibility 00:22:58 Hashtags and Instagram tip 00:25:44 More tricks on organizing a tweet with a call to action and hashtags 00:26:43 Capitalize hashtags for accessibility 00:28:04 Games using Hashtags 00:28:48 Off topic and silly 00:30:06 Hard returns in tweets 00:30:42 Hashtags help people participate 00:31:36 Phone vs computer and hashtags 00:33:06 Sometimes hashtags are a long game 00:33:43 Follow Bridget and her modeling 00:34:33 Number of hashtags in a post 00:35:15 Sometimes it’s better to reply than retweet 00:35:45 Use the native client for the social network at least once a day 00:36:13 Twitter Fleets 00:38:26 Bridget’s way works, try it for 2 weeks 00:39:14 Google Analytics and Twitter 00:40:28 Tool or Tip of the Week 00:41:37 Bridget’s Tool or Tip of the Week - Lumen5 00:48:34 Jason’s Tool or Tip of the Week - WAVE.video 00:50:17 Bonus tip - Using Canva to create video 00:53:25 Bonus Tip - Storyblocks with Canva 00:54:44 Reformating video using Canva 00:55:57 Building "Stories" in Canva 00:56:56 Bonus Bonus Tip - Video Leap 01:00:20 Outro Panel Jason Tucker @jasontucker Bridget Willard Bridget Willard, Marketing Consultant Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Sponsors Desktop Server – ServerPress https://serverpress.com WPsitesync – https://www.wpsitesync.com Are You Looking For Brand Awareness? You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. https://wpwatercooler.com/sponsor #smartmarketingshow
You’re hired to build a website. Maybe it’s in WordPress or Squarespace. The client pays you. You ask for the content. Now what? Regardless of the tool, Wix, Squarespeace, WordPress, ClassicPress, you still need content. You may be using a JAMStack over Larvel. Heck, you could be doing it in FrontPage. You still need words. Words come from clients. Clients need a website. They don’t have words. What do you do now? Jason and Bridget talk about how you can get the content from your clients, or, better yet, outsource your content writing and include it in your contract. Panel Jason Tucker https://twitter.com/jasontucker Bridget Willard https://twitter.com/bridgetmwillard Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Sponsors Desktop Server – ServerPress https://serverpress.com WPsitesync – https://www.wpsitesync.com Are You Looking For Brand Awareness? You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. https://wpwatercooler.com/sponsor #smartmarketingshow
Personal branding, speaking, and marketing is a moving target in our increasingly virtual world. How do you market yourself as a speaker in a time such as this? What tools help you remain relevant and keep the discussion going? Our friend, fellow podcaster, and well-esteemed speaker Adam Silver joins us on this episode with guest co-host Jen Miller, of Next Door Marketer. Panel Jason Tucker @jasontucker Jen Miller @jenblogs4u Adam Silver @heyadamsilver Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Sponsors Desktop Server – ServerPress https://serverpress.com WPsitesync – https://www.wpsitesync.com Are You Looking For Brand Awareness? You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. https://wpwatercooler.com/sponsor #smartmarketingshow
Accessibility and marketing go hand in hand. It may not seem that way at first, but how do you divorce the user’s experience from your product’s marketing? Can people find your website, use it, and get the information they need? Maybe, sure. What about Instagram? In-Person Menus? Do your videos have subtitles? Are they accurate? Joe Simpson, Jr. joins Jason and Bridget to expand upon this topic we began in Episode 167. Join live to ask questions and be part of the chat. Panel: Jason Tucker @jasontucker Bridget Willard @youtoocanbeguru Joe Simpson Jr. @joesimpsonjr 📗Check out Bridget’s new book "Keys to Being Social: Being Real in a Virtual World" Kindle - https://amzn.to/2HZELOq Paperback - https://amzn.to/2H4lqvl Sponsor: Desktop Server - ServerPress https://serverpress.com WPsitesync - https://www.wpsitesync.com #smartmarketingshow
In this episode Rhonda Negard joins Jason and Bridget again to talk about how an empathy map helps with your user experience (UX). You’ll want to take notes during this show! Download for this episode: https://docs.google.com/presentation/u/0/d/1Y3mpZgSiZdqff9nfUJAkJqsKyZyUjrbQvO6Z7SNkrq8/copy Panel: Jason Tucker @jasontucker Bridget Willard @youtoocanbeguru Rhonda Negard @fatdogcreatives 📗Check out Bridget’s new book "Keys to Being Social: Being Real in a Virtual World" Kindle - https://amzn.to/2HZELOq Paperback - https://amzn.to/2H4lqvl Sponsor: Desktop Server - ServerPress https://serverpress.com #smartmarketingshow
With the pandemic, restaurants are more cognizant of germs. Which the rest of us germaphobes have been like wait -- you don’t clean your menus? Gross! So now you can’t go anywhere near a restaurant without scanning a QR Code. The only thing is this -- what do your customers see when they click that code? Join Jason and Bridget as they dive into this socially-distanced topic. Panel: Jason Tucker @jasontucker Bridget Willard @youtoocanbeguru 📗Check out Bridget’s new book "Keys to Being Social: Being Real in a Virtual World" https://amzn.to/2HZELOq Sponsor: Desktop Server - ServerPress https://serverpress.com #smartmarketingshow
Marketing with Minimalism

Marketing with Minimalism

2020-09-1101:05:56

So often design is what we hide behind instead of marketing ourselves and our business. Rather, it’s design, tweak, redesign, it’s not good enough, well there is a new tool out -- and so on. Jason and Bridget are joined by Dave Bloom of GingerSoul.co for this discussion on what it means to apply minimalism to our marketing efforts -- and, how to stop productively procrastinating. Panel: Jason Tucker @jasontucker Bridget Willard @youtoocanbeguru Dave Bloom @gingersoul_co A redhead-powered web studio. Designing tools that encourage + enable less-techy people to create value with the web. Working on http://soulsites.co & http://downbeat.io. Sponsor: Desktop Server - ServerPress https://serverpress.com #smartmarketingshow
Work life balance is a nice thought. But what happens when your children have to be schooled at home? How about taking care of a loved one? Moving? It is tricky for sure. Jason, Jen, and Bridget chat about how to keep your marketing going with added responsibility. WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com #smartmarketingshow
The world is changing fast and the tools and platforms you need to do your job as a marketer continuously evolve. How do you keep up as a marketer? What are the best practices when everything can change overnight? WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com Join us on an upcoming episode of Smart Marketing Show by visiting our Participant guidelines page. https://www.wpwatercooler.com/joinus/ #smartmarketingshow
Michelle Keefer of MKConsulting joins Jason Tucker and guest co-host Jen Miller to discuss how you can smarten up engagement strategies with personal touch points, swag, and meaningful conversation. Plus get tips for reducing digital distractions in your marketing, business, and daily life. Join us on this episode of WPblab by visiting our Participant guidelines page. WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com #smartmarketingshow
Effective marketing includes considerations for your audience and their needs. This is why accessibility matters from your website to social media hashtags. Joe Simpson, Jr. joins Jason and Bridget to have this important conversation. Be sure to tune in. Learn about Joe from his website. Definitely watch his presentation at WordCamp Long Beach. Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. The Query - WPwatercooler A question and answer show for 38% of the web. Jason Cosper answering your WordPress questions. Got a question? Are You Looking For Brand Awareness? You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget.  Accessibility is Simple - Include as Large of an Audience As Possible Accessibility adds to your value as an entrepreneur and improves SEO. Everything starts on your phone; design for small and think about how we communicate. Plan for the worst-case and then you will make it easy for everyone. Get someone else to use your website to see how they use it; this is a basic UX principle, Joe reminds us. "Accessibility is about making your services and your business available to all people." Joe Simpson, Jr. It is worth noting that if your business comes under litigation (class action) for ADA (physical) issues they can also add digital issues. Yes, they can throw your business website into the class action on path-of-travel and other ADA issues with your property. Accessibility and Websites "The great things about WordPress is that a lot of themes are accessible out of the box." Joe Simpson, Jr. "When I think about accessibility, I ask people to open up their website, close their eyes, and hit the tab key three times. Do you know where it is supposed to be?" Joe Simpson, Jr. https://twitter.com/Highforge/status/1270067227304185856 Accessibility and Alt Tags "With alt tags, context of the tex hat is around the image [is important]." Joe Simpson, Jr. If the image is decorative, then mark it as such. The WP Admin now has that feature. Accessibility and Search Good semantic HTML is good for accessibility and SEO efforts. Don't forget all of the great voice assistants that everyone uses. "When I heard that people are listening to their emails [I knew accessibility has a larger audience]." Jason Tucker Accessibility and Hashtags When you CamelCase a hashtag it's not only easier for the sighted to read it, but screen readers will read it to a user as two separate words. CamelCase is capitalizing the first letter in each word. Remember that punctuation isn't https://twitter.com/redcrew/status/1283388363714826241 Accessibility and Social Media Images Whenever possible, use alt descriptions for images that you use on social media as well. This helps you reach a much larger audience. Twitter allows you to write alt tags for your photos as well as GIF library images you post. Tool Or Tip Of The Week Your ad could have been here. Just sayin' Joe recommends Buddhify to help you meditate on the go. Jason recommends Grabatar to sync your contacts with their Gravatars. Bridget recommends Sarah Beth Yoga for anyone interested in yoga.
In this episode, Jason and Bridget have q conversation with Keith Besherse about how to make the best use of print media in a digital world. Strategy, tactics, getting it done on time and on budget. What would you like to know? Sponsored by ServerPress and WPSiteSync https://www.serverpress.com https://www.wpsitesync.com #smartmarketingshow
Landing Page Strategies – Continuing the discussion of the why and how of landing pages, tackling the questions that go deeper. How do landing pages impact SEO? Are landing pages a requirement for conversion? When does a subdomain make sense? How do you build an audience through the use of landing pages? In this episode, Jen Miller of Next Door Marketer joins Jason and Bridget to deliver the reasoning behind the use of these types of webpages. Panel: Jason Tucker, Bridget Willard, Jen Miller Join us on this episode of Smart Marketing Show by visiting our Participant guidelines page. WPwatercooler network is sponsored by ServerPress makers of DesktopServer and WPSiteSync. Be sure to check them out at https://www.serverpress.com and https://wpsitesync.com   See acast.com/privacy for privacy and opt-out information.
In an unstable economy, the most important way to market yourself as a freelancer isn’t your rates. In this episode, Jason and Bridget are joined by Rhonda Negard of Fat Dog Creatives to discuss the marketing angles freelancers always forget — reliability and delivery. This episode was inspired by The Futur’s “How Much Should I Charge as a Freelancer” video. It’s a great listen for five minutes. Panel: Jason Tucker, Bridget Willard, and Rhonda Negard Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. Are you looking for brand awareness? You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget.  Freelancers – Know Your Strengths Rhonda sees herself as a rebranding specialist. Though she can (obviously) make a logo from scratch, this is her gift. (Definitely check out this case study. Because of that, she charges by the project, not by hour. The opposite is also true; it’s important to know your weaknesses. Once you start outsourcing, you have a bit of project management that is unavoidable. “If you’re not good at project management, you do not want to take too many projects where you have to manage people.” Rhonda Negard Freelancers – Networking Is Important Whether your networking is on LinkedIn, Twitter, or in person, it’s important to account for this time as work. Start a relationship and “get curious about other people,” Rhonda says, but not to your own detriment. “Don’t just look to get jobs but to give jobs.” Rhonda Negard Whether you are hired as a freelancer or outsource work to freelancers, you need to keep your bench warm. Connect with people on “as many platforms as you can,” reminds Rhonda. This way, they are sure to stay top-of-mind. Freelancers – Price by Project When looking for vendors, Rhonda wants to know the full total of the project. This way, she can add in her margin as an agency. When bidding, account for your time that includes networking, going through emails, and research and development, Rhonda says. Freelancers – Meet Your Deadlines When it comes to how long something takes, well — that’s up for debate. Does it take an hour? Or is it an hour after you’ve been thinking about it for a week? You need to know this so you don’t overload your production schedule. It’s a slippery slope when you’re pricing too low. You take on more work and miss deadlines. It’s okay. We’ve all been through it. The important thing is to understand how much work you can really handle. “Build research time into your quote.” Rhonda Negard Tool or Tip of the Week Your ad could have been here. Rhonda recommends Nail It! by Ted Leonhardt. This helps you shift your mindset from employee to entrepreneur. Jason recommends Tappy Card. You can share any website with this special QR code. And it’s under $15! Bridget recommends keeping kindness in the form of grace at your intention right now. See acast.com/privacy for privacy and opt-out information.
Email list management is key to ensure your email campaign is delivered. Many people focus on open rates without realizing their deliverability is sub-optimal. Working hard on email campaigns only to end up in spam is a bummer. But how old is your list? Email lists go stale like old bread. Amy Hall joins Jason and Bridget to discuss how to stay out of spam! It’s pretty technical but we believe in you. (Even Bridget did her homework — which took about an hour.) “When you buy an email list you are wasting your money.” Amy Hall Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. Are you looking for brand awareness? You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget.  Authenticate Your Domain Name The first tip has has “nothing to do with the email that you’re building, it has to do with your own email address,” Amy says. If you’d like to stay out of the junk or spam folders, then be sure to authenticate your domain name with your email marketing provider. “Don’t send [your email campaign] from Gmail!” Amy Hall “Oops!” Bridget Willard Email From Your Domain Name Maybe you were like Bridget and were sending email campaigns from Gmail. It’s okay. You can fix that. (She did right after this episode). This is really important for email deliverability (staying out of the spam folder.) Let the receiver’s inbox know that your email is a real and valid address and not being spoofed. This is why you use DMARC markers on your DNS server. Mailchimp is a great resource for soft and hard bounces. Mailchimp has great instructions for DKIM and SPF. Most email campaign providers like ConvertKit, Active Campaign, and Constant Contact have these services or help articles. Then, ensure you send emails consistently. Whatever you promise in your welcome message (every week, twice a year), do that. Clean Your List Regularly This is where automation can be your best friend. If an email subscriber hasn’t opened an email in 6-9 months, send them a re-engagement campaign asking them to take an action. Then send them to a “thanks for sticking around” type of landing page. You can clean your list through a service separate from your campaign provider. Amy recommends downloading the CSV, cleaning the list, then uploading the CSV. It’s better not to have that ding in your account. “And the thing about it is, is it doesn’t, they count, doesn’t get pinged that you have bad email addresses in it, so you don’t have to ding against you because it’s not really a ding, but it isn’t ding, they’re going to be watching you because you have that email addresses.” Amy Hall Don’t Be That Person It’s easy to add people to your lists. Bridget does it. We all do it. If you do, have an automated welcome email with the reason why that person was added and the ability to unsubscribe. “It is against the law to send an email without an unsubscribe option,” Amy reminds us. If you see these, report them as spam in your email reader (email client). Tool or Tip of the Week This Tool or Tip of the week is brought to you by Cloudways. Is your website slow? Or are you looking for a reliable host for your WordPress projects? Whether it’s an existing website or a project on your drawing board, Cloudways offers a hosting environment with all the features you need to succeed online. Cloudways is optimized for speed and delivers outstanding performance and security, all supported by 24/7/365 support by expert cloud engineers. It is an ideal platform for WordPress projects because of the choice of FIVE cloud providers including AWS, Google Cloud, Linode, DigitalOcean, and Linode. The best part – your managed server and WordPress websites are ready in a few minutes. Once the app is up and running, you can add more power to your business operations, thanks to exciting features such as free SSL certificates, CloudwaysCDN, automated and on-demand app/server backups, and custom-built Teams features to onboard distributed team members. Cloudways extends your in-house team and takes care of all server management issues, and lets you focus on building amazing websites for your online businesses. If you like what you have heard, start with a 3-day free trial of Cloudways now! Amy recommends Kickbox to clean your emails. Jason recommends Timerly for Toggl. Bridget recommends wordhtml.com for cleaning HTML. See acast.com/privacy for privacy and opt-out information.
It’s important for businesses to understand how to engage with the current political climate as their brand. Brands are often considered tone-deaf when they say nothing. Amber Pechin is the diversity and inclusion lead for Phoenix Startup Week and will help us navigate the conversation on this episode. Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at https://www.serverpress.com https://www.wpsitesync.com Cloudways Is your website slow? Or are you looking for a reliable host for your WordPress projects? Whether it’s an existing website or a project on your drawing board, Cloudways offers a hosting environment with all the features you need to succeed online. Cloudways is optimized for speed and delivers outstanding performance and security, all supported by 24/7/365 support by expert cloud engineers. It is an ideal platform for WordPress projects because of the choice of FIVE cloud providers including AWS, Google Cloud, Linode, DigitalOcean, and Linode. The best part your managed server and WordPress websites are ready in a few minutes. Once the app is up and running, you can add more power to your business operations, thanks to exciting features such as free SSL certificates, CloudwaysCDN, automated and on-demand app/server backups, and custom-built Teams features to onboard distributed team members. Cloudways extends your in-house team and takes care of all server management issues, and lets you focus on building amazing websites for your online businesses. If you like what you have heard, start with a 3-day free trial of Cloudways now! https://www.cloudways.com Are you looking for brand awareness? You could be a show sponsor. We think it is a great idea to let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your WordCamp Swag budget. https://www.wpwatercooler.com/sponsor See acast.com/privacy for privacy and opt-out information.
Here’s the situation. “Your parents went away on a week’s vacation.” Just kidding. No, for real. You just got a great lead. Super awesome lead. But the client needs work that is out of your wheelhouse. What do you do? We suggest partnering. On this episode of the Smart Marketing Show, Jason and Bridget will be joined by Jen Miller of Next Door Marketer to gain some insight on how to find those magic partnerships. Panel: Bridget Willard, Jason Tucker, Jen Miller Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. Are you looking for brand awareness? You could be a show sponsor. We think it is a great idea to let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your WordCamp Swag budget.  Partnering Helps with Time Constraints Being a freelancer or an agency of one is great until you want to make more money. You either need to charge more or do more. That only works for a while. Then you have another choice: hire or partner. “I’m not someone who can walk away from a deadline.” Jen Miller Know yourself. If deadlines are important to you, then partner with a vendor who feels the same. In fact, Jen Miller suggests building in a weekend. Give your vendor a date that is before it’s due to the client. Time marches on and waits for no vendor and sites don’t build themselves — even with Gutenberg. Partnering Helps with Growing Pains Growth is good until you fall asleep while you’re typing. (Never publish without editing, by the way.) Networking (in-person, Slack Channels, etc) is so important. Get to know people and how they work. Ask questions. You never know when you’ll need a qualified referral (handoff) or a partner. Checking in with a potential vendor or referral on their production schedule before recommending them to your client is just plain smart, Jen suggests. “As an agency owner, you have to be willing to step in and do those pieces.” Jen Miller Partnering Requires Communication It’s like on a dating app when everyone says they value communication until there’s a communication problem. Part of good communication is open communication and frequent communication. This is where networking and systems meet. “Check in to see how the partner is doing on the project,” Jen Miller says. After all, it is your client. In the end, the work is your responsibility. If you don’t want the responsibility of managing the partner-vendor, then you’ll need to handoff the client to someone. Even then, you may want to check in. Project Management is Key Project Management Systems are a huge part of successful communication. Choose a tool and use it consistently. Have a system. Sometimes a Google Sheet is good enough. A system only works if you use it. It’s even a good idea to create a short training video to quickly onboard partners. If both you and your partner-vendor use a project management tool (Jen likes Basecamp 3), choose yours. It’s your client.  Tool or Tip of the Week This Tool or Tip of the week is brought to you by Cloudways. Is your website slow? Or are you looking for a reliable host for your WordPress projects? Whether it’s an existing website or a project on your drawing board, Cloudways offers a hosting environment with all the features you need to succeed online. Cloudways is optimized for speed and delivers outstanding performance and security, all supported by 24/7/365 support by expert cloud engineers. It is an ideal platform for WordPress projects because of the choice of FIVE cloud providers including AWS, Google Cloud, Linode, DigitalOcean, and Linode. The best part – your managed server and WordPress websites are ready in a few minutes. Once the app is up and running, you can add more power to your business operations, thanks to exciting features such as free SSL certificates, CloudwaysCDN, automated and on-demand app/server backups, and custom-built Teams features to onboard distributed team members. Cloudways extends your in-house team and takes care of all server management issues, and lets you focus on building amazing websites for your online businesses. If you like what you have heard, start with a 3-day free trial of Cloudways now! Jen recommends his Clarity.fm. Jason recommends the Google My Business app. Bridget recommends Seconds. It is an app for interval training timers. Become a Patron and support us on Patreon! See acast.com/privacy for privacy and opt-out information.
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