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78% of salespeople engaged in social selling are outselling their peers who aren’t and companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers. Join Tribal Impact's CEO Sarah Goodall and Head of Social Media at Colt, Jake Potter, to learn how Social Selling has evolved in the telecommunications industry. We'll be discussing: How long Colt has been practicing social selling What the journey looked like to get to this point Keeping ahead of the trends and latest chages in socialWhat would Jake do differently next time? Jake's volunteering for Pride in London as the Head of Social Media - and how social media can be used to support communities
Content shared by employees receives 8x more engagement than content shared by company channels and brand messages are re-shared 24 times more frequently when posted by an employee versus the company's own social media channels.It's not surprising that people want to deal with people, not logos.Join Tribal Impact's Justyna Brownbridge who'll be talking to Wendy van Gilst, Client Solutions Manager at LinkedIn, to discuss the importance of personal branding for employees. ⭐ What is personal branding?⭐ Why should business leaders help employees build their brand online?⭐ The role of personal branding in the sales process⭐ How to help your employees build their personal brand and who you should focus on first?⭐ Should you provide your employees with content to share?⭐ How do you measure success? 
Many B2B businesses underestimate the value of brand buildng, but a recent BCG & Google study found B2B brand building can be just as effective as in the B2C realm. But how can a B2B business, especially maufacturers, authentically elevate their brand? Join Tribal Impact’s Vanessa Baker who will be talking to Amy Strudwick, Sales and Marketing Operations Manager from DS Smith to learn about their journey in launching an Employee Advocacy program across their manufacturing organisation. In this session, they'll cover the following points: ✅ Why DS Smith decided to launch an Employee Advocacy Program ✅ Which employee groups were included in this initiative ✅ Adoption challenges experienced ✅ Innovative ways in identifying content and topics ✅ Ways in which success has been measured ✅ Potential improvements to drive effectiveness of program ✅ Top tips for launching a program 
73% of millennials found their last role through social media and according to Glassdoor nearly 80% of job applicants use social media as part of their job search. Organisations need to start living their culture on social media if they want to drive an inbound recruitment strategy. Join Tribal Impact's Sarah Winter and Kay Coombs from Peas in a Pod Consulting to learn how digital culture helps talent acquisition and the importance of employees and hiring managers being part of that story on social media. We'll cover: ✅ How can companies use their culture to gain an advantage in recruitment strategy?  ✅ Can you use employees to create an authentic inbound approach to recruitment? ✅ Can you positively reject a candidate and keep their interest? ✅ How can investing in an employees brand help retention? ✅ Do recruitment videos from the hiring manager work? And what else can employees do beyond simply “sharing the job post”?
Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (MSLGroup). This means that engaging thought leaders and employee advocates on social is more important than ever before - especially at key moments, like launching a new proposition. However, introducing social media across the organisation and encouraging employees to become active can be a challenge. Join Tribal Impact's Vanessa Baker, and Lucy Thorpe, Head of Communications at Sapphire to learn how they pioneered a social first, newsroom style approach to relaunching Sapphire's new proposition. Key themes we'll cover: ⭐Embracing social in the B2B workplace ⭐Role of social in communicating a brand relaunch & value proposition ⭐Importance of activating leaders & employees on social ⭐Sapphire's innovative approach to content strategy - with video and a newsroom style ⭐Value of social in internal and external communications ⭐How coaching for employees gives the confidence and skills needed to become active 
When salespeople are move active on LinkedIn, they report 45% more sales opportunities and they’re 51% more likely to reach their quotas, according to LinkedIn.Despite this, 63% of new employees are reluctant to share company messages on social media. And this only go down to 54% when someone has worked somewhere for 1-3 years.Paid advertising, however, is blocked by as many as 44% of people, meaning that by focusing solely on that, you could be missing out on reaching a large portion of your target audience.Employee-generated content is a powerful way to differentiate your brand from competitors, showcase company culture, and show how knowledgeable the people who work there are.Join Tribal Impact CEO Sarah Goodall, and Andy Lambert, previous Director of Growth at ContentCal and now Senior Manager Product Marketing at Adobe to learn:The power of employee-generated content⭐ Why authenticity is key⭐ How to get buy-in from leadership to invest in employee-generated content⭐ How to foster an environment for employees to generate their own content⭐ Why TikTok is a good channel for employee-generated content
It's no surprise that LinkedIn is quickly becoming the place to hang out for business professionals. This is even more true for executives and employees in leadership positions. When leaders are active on LinkedIn, not only do they showcase their expertise and what it might feel like to work with that company, but they also attract talent and put a human personality in front of the brand of the company In this episode, Tribal Impact CEO Sarah Goodall and Aileen Scriba, Digital Communications Manager at Henkel discuss:   ✔  How to get buy-in from your executives and leaders to start posting on LinkedIn  ✔  Common objections and how to overcome them  ✔  Why providing training is important  ✔  Who should you focus on first and why
Video is quickly becoming the preferred format of building trust for businesses and individuals. It’s not a surprise as you can see a company’s or individual’s personality over video than on text. In fact, video is the most shared type of content on LinkedIn, over 20 times more than other forms of content. In this episode, Tribal Impact CEO Sarah Goodall and Tyler Lessard from Vidyard discuss:  ✔   Why video is important for executives to use on LinkedIn  ✔   Why video helps executives become more accessible  ✔   Why using video helps reduce sales-cycles and increase ROI in your marketing  ✔   Why video helps your technical experts become influencers 
When working in a highly regulated industry, you need to take a different approach to social business. However, despite there being various red lines, it's no different from knowing what you can and can't say in public - it's just a different channel.  In this episode, Tribal Impact CEO Sarah Goodall and Keith Lewis discuss: ✔  Regulatory red lines  ✔  Starting with a comfort blanked ✔  No quick influence wins ✔  Ethics build businessTo see what Keith is up to now, check him out on Linkedin. 
People are online now more than ever and to be successful you need to have a digital presence. However, it's important that you don't confuse this with thinking you have to be online all the time. In this episode, Tribal Impact CEO Sarah Goodall and Lee Welch will be talking all about the importance of digital disconnection and balancing our relationships between online and in person.  Shortly after this podcast was recorded, Lee left SAP to join Microsoft. To see what he's upto now, check him out on Linkedin. In this sesson, we cover: ✔ Using social media with purpose ✔ The importance of customer listening  ✔ Embedding modern selling habits ✔ Digitally disconnecting
90% of CEOs think that their organisations have empathy for their employees and customers, but the number of employees that agree with this is less than half. Employee engagement is now more important than ever and many leaders aren't aware of lack of engagement until it's too late.In this episode, Tribal Impact CEO Sarah Goodall and Michael Brenner, CEO of Marketing Insider Group and author of 'Mean People Suck' discuss:✔ Why Mean People Suck? Michael’s new book✔ How Engaged are employees really?✔ Using empathy to create a happier life✔ What can leaders do to support employees?✔ Activating a Company
Many enterprise firms are starting to see the benefits and power of digitally enabling their workforce on social media.  This can take different forms, from employee advocacy, social selling, expert activation, social listening, employee-generated content, analytics, and so on.  However, embedding a digital culture means doing all the above with synergy.   In this episode,  Tribal Impact CEO Sarah Goodall, and Liz Brenner, will be talking all about how to take a holistic approach towards social media for B2B. You’ll learn: ✔ Why change management plays an important role in embedding a digital culture  ✔ The importance of companies investing in creating a digital culture ✔ How to scale change management  ✔ How to get leadership buy-in  ✔ The best ways to get employees engaged with your programme  
A record 4.5 million people quit their jobs in November 2021. In someindustries, there are now more job openings than there are workers.While the reasons people quit are varied, from childcare concerns to Covid, higher pay to flexible working, businesses still need to find ways to differentiate themselves from similar companies within their industry, not just to buyers, but to potential employees, too.This means that businesses need to work harder than ever to stand out in the highly competitive labour market.How can employee advocacy help you prevent these problems in your business? Our Tribal Impact CEO Sarah Goodall and Katrina Collier, recruitment and candidate experience expert, uncover this topic on this episode.In this session, you’ll learn:💡 What are the current challenges recruiters are facing?💡 Which departments within the business can help with talent attraction?💡 What do candidates expect when they deal with a brand?💡 What candidate experience mistakes are companies making💡 How existing employees can affect the candidate experience
The way businesses are buying has changed, social media has made information sharing and reputation building very easy and transparent. We're now entering an era where buyers learn about solutions via experts and colleagues through social media. As such, it's important sellers take a buyer-centric approach.Join our LinkedIn Live session with our CEO Sarah Goodall and Steve Watt, Marketing Director at Seismic, on a discussion about The Impact of Marketing on Buyer Centric Selling.What this episode covers:✅ Why marketers need to think bigger than brand and look at the sum of activating personal brands✅ Focusing on generating demand and not just capturing it✅ Marketing's role in talent acquisition – how brand becomes a people magnet✅ How marketers support buyer-centric selling and their role in activating sales on social media✅ Pitfalls and mistakes
Activating your employees on LinkedIn is a very popular topic at the moment as companies witness the benefits of having a socially active workforce.However, getting your employees to sign up and stay active with your advocacy programme is a very difficult thing to do. Many companies fail by forgetting to put the interests and motivations of their employees at the heart of the programme.In this session, we'll uncover what it takes to increase the adoption and retention of your advocacy programme by clearly defining the pillars of a successful advocacy programme.What this episode will cover:✅ Increasing the adoption of your programme by tapping into employee motivations✅ Why building a community around your advocacy programme is important✅ How to get buy-in from leadership✅ The main pillars of a successful employee advocacy programme.✅ Sarah's and David's top tips for advocacy
We’ve witnessed a global tidal wave of resignations, driven largely by the pandemic. Employees are suffering burnout, as well as reprioritising the need for a work-life balance and job satisfaction. This ‘Great Resignation’ negatively impacts organisations as they grapple with the loss of talent and impact on business continuity.Could Employee Advocacy be the key to combatting the effect of the Great Resignation and improving the employee experience? It’s a powerful strategy that can be used beyond sales and marketing. It can also help with retaining and attracting top talent.How? Well, for your employee advocacy to work you need a positive and supportive company culture and that means putting people first.To back up this statement, here are some stats:✅ Employees of socially engaged companies are more likely to stay at their company, feel optimistic about their company’s future and believe their company is more competitive. (Prophet)✅ Companies with a successful employee advocacy program are 58% more likely to attract, and 20% more likely to retain, top talent (LinkedIn)✅ 79% of job applicants use social media in their job search. (Glassdoor)✅ 47% of referral hires have greater job satisfaction and stay longer at companies. (Jobvite)Join Tribal Impact's Head of Growth Programs, Vanessa Baker and HubSpot's Sales Director, Dan Tyre for a discussion on how Employee Advocacy can help you retain and attract talent.What you'll learn from this episode:✅ Why company culture is crucial for talent retention and attraction✅ How employee advocacy can help improve your company culture✅ How HubSpot use employee advocacy✅ Dan's top tips for company culture and employee advocacy
Learn how to successfully launch and scale an employee advocacy programme as well as how to keep employees engaged with your programme.Employee Advocacy is about activating the voice of your employees on social media. Recognising that every employee will play a different role in your advocacy program is the first vital step. Launching and scaling a programme is a very difficult job, especially if your employees aren't engaging with your programme. It requires a lot of change management practices, time and patience.Join Tribal Impact CEO Sarah Goodall and Angela Duggan from Teradata for a discussion about launching and scaling an employee advocacy programme. What you'll learn from this LinkedIn Live:✅  The steps required for launching an EA programme✅  How to scale an employee advocacy programme✅  How to keep employees engaged with your programme
Learn how to successfully scale your social selling programme at an enterprise firm.Scaling a social selling programme is a difficult task as you're trying to convince different stakeholders on why rolling out the programme to the rest of the company makes sense.Join Tribal Impact CEO Sarah Goodall and Global Head of Marketing & Solutions Functional Learning, Kirsten Boileau from SAP for a discussion on how to successfully scale social selling in an enterprise firm.𝐖𝐡𝐚𝐭 𝐲𝐨𝐮'𝐥𝐥 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐰𝐞𝐛𝐢𝐧𝐚𝐫:✅ How Kirsten successfully scaled social selling at SAP✅ How to convince stakeholders in order for you to scale your programme✅ Key metrics to keep an eye on for scaling✅ Kirsten's Top tips for scaling social selling𝐓𝐡𝐢𝐬 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 𝐢𝐬 𝐢𝐝𝐞𝐚𝐥 𝐟𝐨𝐫 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨:✅ Have a social selling programme at an enterprise firm and would like to scale✅ Want to increase the adoption rate of their programmes✅ How to convince stakeholders
Learn how social selling can help you move to solution-selling with David Leyland, sales leader and board advisor at Tribal Impact.With 30 years experience solving business problems, Dave Leyland and Sarah will discuss how an integrated solution-oriented approach rather than a tactical “problem solving” approach can ensure desired business outcomes.Join Tribal Impact CEO Sarah Goodall, Tribal Impact Board Member, David Leyland and Head of Partner Growth programs at Tribal Impact, Vanessa Baker for a discussion on how to successfully switch to solution-selling.
Learn how to reinvigorate your broken employee advocacy programme with change management and company culture.Change management and company culture are at the heart of successful employee advocacy programmes and can help you fix common issues like:❌ Motivating employees❌ Low adoption rates❌ Getting C-suite support❌ Using your time to become a 121 consultantJoin Tribal Impact CEO Sarah Goodall and Malin Liden from SAP for a discussion about why change management and company culture are crucial for a successful Employee Advocacy strategy.𝐖𝐡𝐚𝐭 𝐲𝐨𝐮'𝐥𝐥 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 episode:✅ What change management is and why it's important for employee advocacy✅ How company culture can influence your employee advocacy programme✅ How Malin applies change management and culture in order to enable employees on social media✅ Malin's Top tips for employee advocacy𝐓𝐡𝐢𝐬 episode 𝐢𝐬 𝐢𝐝𝐞𝐚𝐥 𝐟𝐨𝐫 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨:✅ Have broken employee advocacy programmes and would like to fix them✅ Want to increase the adoption rate of their programmes✅ How to motivate employees to join and be engaged with your programme
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