Claim OwnershipB2B Social Growth: Presented By Tribal Impact
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© 2025 B2B Social Growth: Presented By Tribal Impact
Description
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
75 Episodes
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Join Tribal Impact’s Sarah Goodall and Sally Jacobs, Senior Director of Social Media and Advocacy at Qlik, as they explore the critical role of connecting the dots between sales, marketing, and leadership teams to drive business impact through social media.We’ll be covering:The impact of leadership social media presence on talent and revenue. Using social media as a strategic tool to bridge siloed advocacy programs, transforming employee engagement and driving company success.Key strateg...
With 84% of job seekers saying a company’s reputation is essential to their decision, authentic employee advocacy is a vital tool for brand impact (Glassdoor).As an employer branding leader, you know the importance of creating an authentic brand story that resonates inside and outside your organisation. Join Tribal Impact’s Sarah Goodall and Vineet Tandon, Global Leader of Talent Marketing at HCLTech and India’s only Musical Motivational Speaker, for an inside look at how HCLTech has bui...
Join Felipe Torres and Sophie Nicolay Gwin as they share insights on how to unlock the full potential of your workforce. Discover how bite-sized, multimedia training can boost confidence, personalize learning paths, and meet employees where they are on their social media journey. From beginners building profiles to advanced users creating impactful content, this session will provide you with the strategies and tools to empower your team. We'll be discussing:Scalable learning strategies.P...
Tribal Impact’s CEO Sarah Goodall and R.Michael Anderson, author of Leadership Mindset 2.0, look at what the world’s highest-performing leaders have in common. This session covers:🔶 Shifting your mindset from a tactical ‘doer’ into a strategic leader, who thinks several steps ahead and stays ahead of your competitors.🔶 Strategies to inspire, motivate and empower your team. How to get the best from them and maximise your employees’ potential.🔶 Building a workplace culture where innovatio...
Want to create real business impact with your employees on social media? Join us for an essential LinkedIn Live session with Tribal’s own Andy Norman and Felipe Torres. In this 30-minute session, we’ll be exploring the business impact of employee advocacy and social selling, and why social media should be an integral part of your business strategy. Learn how to build a powerful social media employee advocacy program. We'll be covering:Scaling Employee Advocacy: Understand the process of ...
Want to unlock the power of your employees on social media? Join Sarah Goodall and Danielle Guzman who'll be sharing how Marsh McLennan built a powerful social media employee advocacy program. We'll be covering: The importance of building powerful employee voices and how it impacts brand presence.Strategies for empowering employees to become trusted advisors and thought leaders.Tailoring advocacy for different employees.Success stories from Marsh McLennan.Overcoming common chal...
As an employee advocacy program leader, you’ll be familiar with the challenges of encouraging your employees to create video content. However, with 87% of marketers saying video helps them generate leads and increase sales (Wyzowl), it’s time to teach them. Join Tribal Impact's Sarah Goodall and Rob Glass from ‘Make Great Video’. Rob was trained as a Video Journalist by the BBC, trained BBC other employees and now helps teams create authentic, change-making video content with their smart...
Stories are 22x more memorable than facts. What stories are your employees' telling?Join Tribal Impact's Sarah Goodall and Dianne Henderson, Communications Manager, Social Media at Maximus, as they delve into employee storytelling and the power of a strong employee advocacy program.We'll be covering:How employee advocacy fits into a wider employer branding strategy.Ensuring employees follow social media guidelines when sharing online.How to build momentum and increase adoption rates.
Join Tribal Impact's Sarah Goodall and leading Talent authority Charu Malhotra, who'll be exploring how to build a compelling employer brand through inclusive culture-building. We’ll be deep-diving into these topics:How to bring culture to life for the benefit of candidates, seeing and living it through the eyes of your employees. How this can lead to recruitment success, sharing specific examples.The importance of building a trust culture; how to empower employees to tell their sto...
78% of individuals using social media for sales outperform their peers who do not engage in social selling (LinkedIn).Tribal Impact’s Sarah Goodall will be speaking to Paul Lewis, Head of Digital, Social Media Marketing & Sales Enablement at Pitney Bowes, about how he enables global sales teams to leverage the power of social media.We’ll be covering: How to educate sales in the art of digital marketing & social media.How to scale employee advocacy across disparate teams.Technique...
Tribal Impact’s Sarah Goodall will be speaking to Sandy Adam, global sales enablement senior manager at Quest Software, about the challenges of scaling a social selling program in the IT industry and how to overcome these. We’ll be covering:The role of change management in social selling training. How to roll out a social selling program across a large enterprise organisation.The struggle of demonstrating ROI and how to overcome this.
When employees share content, the content achieves a 200% higher click-through rate (CTR) than when the company shares it.Join Tribal Impact’s Justyna Brownbridge, who’ll be speaking to Purna Virji, Principal Consultant at LinkedIn and author of High-Impact Content Marketing, about the synergy between your content marketing strategy and employee advocacy program. We’ll be covering:Creating high-impact content.Why thought leadership is crucial in shaping a company's content strategy.How e...
Tribal Impact’s Sarah Goodall speaks to Vicki Saunders, Founder of The EVP Consultancy, about the intersection of Employee Value Proposition (EVP) and Employee Advocacy in modern business landscapes. We’ll be covering:Defining Employee Value Proposition (EVP) and why it's important.How does a well-crafted EVP influence employee engagement?How can organisations empower their employees to become advocates?
Nearly half of Gen Z and Millennials post content about their employer on a weekly basis (Edelman). Join Tribal Impact's Sarah Goodall and Steven Brand, head of employer brand at EY, as they delve into the power of social media in shaping and amplifying your organisation's employer brand.We'll be covering:How can social media enhance an employer brand?The link between employee-generated content and employer brand.How do you encourage employees to create and share their own stories?
80% of jobseekers look up the social media profiles of current staff when applying or even considering a position (Capitalize). Join Tribal Impact’s Sarah Goodall, and Jessica Tompkinson, Global Head of Communications & Corporate Affairs at Unilever, about how comms and HR can join forces with employee advocacy and how employee recognition can enhance your employer brand. We'll be covering:How do you empower employees to share their stories internally and externally?How does employee...
Currently planning your 2024 marketing budget? You won’t want to miss this episode.Join Tribal Impact's Justyna Brownbridge and Rand Fishkin from SparkToro, who’ll be discussing why paid media took such a large part of 2023 marketing budgets and whether this should be reconsidered for 2024. We'll be covering:What’s the difference between measurement and attribution?Why do the least measurable marketing channels tend to perform best?How to prove the ROI of organic channels.
75% of job seekers consider an employer’s brand before even applying for a job (LinkedIn).Join Tribal Impact's Sarah Goodall and Maria Dinu from Coca-Cola HBC, who’ll be discussing the link between employer branding, employee-generated content and social media. We'll be covering:What does employer branding mean for Coca-Cola HBC?How can you encourage employee-generated content?How do you scale your employer branding efforts across different functions, teams, and borders?
Alexandra Fraysse, Channel Digital Engagement Manager at Henkel, will be discussing how a shared strategy with your channel partners can not only amplify your own social selling efforts, but bring joint success. Sarah Goodall, Anna Troidl and Alexandra will be discussing:The challenges of launching a social selling program.Rolling it out through a channel ecosystem and maintaining engagement.Which metrics to focus on: Measuring success & KPIs.
Thought leadership is one of the most effective tools an organisation can use to demonstrate its value to customers during a tough economy (Edelman). Join Tribal Impact's Sarah Goodall who’ll be talking to Ashley Faus from Atlassian about how to become a thought leader. We'll be covering:What does it mean to be a thought leader?How to grow your network, reach a wider audience, and develop a following.Overcoming procrastination and the fear of imperfection when creating c...
76% say they’re more likely to trust content shared by individuals over content shared by brands (Adweek).Join Tribal Impact’s Sarah Goodall, and Nada Alkutbi from IBM, who'll be discussing IBM's approach to employee advocacy and how it fits into IBM's wider social strategy. We'll be covering:What does employee advocacy mean for IBM?IBM's three-tiered approach for identifying and supporting advocates.Tips for launching and scaling a sustainable employee advocacy program.
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