Claim Ownership


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Nouns DAOs are having a moment in the spotlight, with Jacob Horne —founder of Zora — as one of the more prominent evangelists. In this conversation, Jess and Jacob discuss a core question: Why are ERC721 tokens (NFTs) a more compelling form of ownership than ERC20s? They explore the connection between Nouns DAOs and hyperstructures, and a compelling take that forkability is additive to the ecosystem as a whole. Nouns DAOs enable localized nodes of functionality, thereby increasing optionality and infinite possibilities for proliferating a community meme. Communities exist, communities want to do things together, and they need a medium to do that — the Nouns model provides the tools to do exactly that.
Justin Alanis is the founder of StoryDAO, an IP incubation hub and multi-media storytelling platform with community at the core. Justin argues for a rethinking of our NFT interactions as experiences in the stories themselves. With StoryDAO, he’s hoping to create and incubate fresh stories told by emerging voices, and meaningfully empower creatives within the novel value-generation models of blockchain.
Are DAOs the logical evolution of a post-lifestyle culture? Toby Shorin is the co-founder of Other Internet, and author of the recent essay Life After Lifestyle. In this conversation, Steph (Media Steward) sits in for Jess while he’s AFK. Toby and Steph explore DAOs as subcultures within a post-lifestyle zeitgeist, the evergreen moral impulse of world building, and the hubris of brands attempting to supplant meaningful community connection. In spaces without clearly defined doctrines, it’s critical that we attune to the things we’re dually instructing and absorbing.
Web3 networks, from DAOs to tokenized communities to metalabels, have so much to learn from the work of David Ehrlichman. He’s the author of Impact Networks, and co-founder of Converge and Hats Protocol. Pulling from his experience in decentralized organizing, David walks us through the organizing tenants of an impact network and shares his theory of self-organization. Jess and David discuss the need for the DAO ecosystem to move on from faulty coordination principles that emphasize leaderless and structureless organizations. Instead, they argue for a vision of leader-full orgs and co-created structures. Also explored are what it means to exclude with purpose, the usefulness of constrained delegation, and a theory of DAO leadership.
Nathan Schneider is a teacher in Media Studies at the University of Colorado at Boulder where he runs the Media Enterprise Design Lab. He’s the originator of the “exit-to-community” meme, and as the co-founder of Start.Coop, Nathan thinks deeply about what crypto can learn from the long history of economic justice. In this episode, Jess and Nathan unpack the provocative concept of innovation amnesia that accompanies moments of great technological disruption. He argues for a rethinking of ownership as citizenship, inviting people to be more than just economic actors in relationship to an entity. Ownership enabled by blockchain creates the possibility for people to define their relationship to productive activities and the fundamental human pursuit of a more just, democratically-owned future.
Internet native organizations — whether we call them DAOs, tokenized communities, metalabels, or other — are novel organizational containers allowing people to collaborate in previously impossible ways. Rueben Bramanathan is a General Partner at Ideo CoLab Ventures, and he believes in the power of tokens to enable more equitable means of organizational participation. How we incentivize, reward, and design for the specific interactions within these containers remains an exciting design space.
Having survived the last transition from bull to bear, today’s community-owned networks are discovering the merits of curated communities aligning around shared passion. In episode 2 of Building At The Edges, Jess explores the future of value creation through the lens of passion with guest Gaby Goldberg. Gaby is an investor at TCG Crypto, an early stage crypto fund. Their emerging thesis on “investing in passion” could be described as shorthand for the intimacy and connection that comes from building intentionally with small groups of dedicated people. While much of the crypto space incentivizes people to get out, fork, or rage quit, the most promising products and experiences will arguably come from the communities where people are incentivized to stay and create.
In our Season 3 kick-off episode, Jess sits down with Marty Bell, founder of Poolsuite, for an inside look into the Poolsuite universe. Poolsuite is one of those irresistible brands that’s nearly impossible to explain. That’s partially due to the precisely executed, multilayered experiences across Poolsuite's world, including auditory, visual, digital, and physical goods. Jess and Marty pull-apart the experiential details that define Poolsuite, and surface lessons from their most recent release, Grand Leisure. They explore the novel interactions of web3 brands and businesses, DAOs as incubators for community ideas, and the importance of technology optionality.
For our final episode of Season 2, we return to web3 first principles: community tokens create yet-unrealized opportunities within an immeasurable design space at the intersection of culture, ownership, and value creation. The realization of these opportunities is inevitable — but the timeline and cadence remains unknown. Derek Schloss is a partner at Collab+Currency and a regular guest on Proof with Kevin Rose. Derek and Jess explore possible futures for the community token design space, taking both inspiration and cautions from Nouns, Art Blocks, Chromie Squiggles, and $10 pizza with a friend. While internet native communities have leveled up innovation on the side of pooled capital, we have yet to unlock truly novel ways of allocating that capital using shared decision-making. The builders who both perceive the unrealized opportunities and sit in the discomfort of a novel design space will be the ones to watch through the next cycles of innovation.
“The next generation of internet protocols and platforms and applications will be owned and operated by their users.” Mason Nystrom is an investment partner at Variant Fund, and he – like Seed Club – firmly believes in this bright version of our collective future. In this episode, Jess and Mason explore emerging trends and challenges in web3, and what they mean for community token networks. Governance makes a cameo, as does the call for more DAO leadership and structure. They touch on the increasingly blurred lines between users, consumers, builders, and owners. Web3 unlocks new types of consumer interactions; creating containers for those novel interactions to emerge will accelerate onboarding the next billion people to crypto.
We’ve got a special episode of Club Pod with Seed Club Co-Creators Jess Sloss and Nicole d’Avis. Jess and Nicole recorded the episode late on a very hot summer Friday to bring us a comprehensive exploration of what we can expect for SC05. We hear about the thoughtful, significant changes to the Accelerator (shoutout to interval training), the updated selection process (double shoutout to the Accelerator Portal), and what makes a great project for the Accelerator. We cover why the Accelerator matters and the role of Seed Club as an unmatched sensemaking network of the leading web3 innovators. Applications for SC05 opened earlier this week, and the application period remains open through August 15.
The core value at Seed Club is our network, which traces its origin to its nascent days in crypto. Wong Joon Ian is one of Seed Club’s earliest co-conspirators. He’s a shining example of the “thoughtfully” in lets f*cking thoughtfully go – integrating historical insights from the physical world into the high-velocity design space of web3 community-building. Joon runs Amplified, a web3-native premier event and conference planning service, which amplifies the role of gatherings in cultivating great communities. We jam on token insights through the lens of loyalty points programs and local currencies, pulling apart the parallels and key distinctions. Our conversation ends with a jump down the web3 media rabbit hole.
The questions motivating Arkive are not distinct to the needs of a decentralized museum — they’re universally resonate considerations for anyone building community-owned networks in web3. Tom McLeod is the executive director of Arkive, the self-proclaimed “last museum” and simultaneous first-ever decentralized physical museum. Arkive’s design space exists at the intersection of physical objects, digital community-building, and member governance. Tom walks us through decision-making experiments enabled by their in-house DAO tool Atrium, providing a justification for bespoke DAO tooling solutions. He shares the coordination tensions they’re hoping to solve, guided by a strong belief in embedding community engagement ahead of financialization. We’re left with a clear takeaway: the most exciting DAOs will become institutions.
In this episode, we sit down with Matt Medved, co-founder of NFT NOW. We talk about his experience building media brands in the legacy world, having worked at Billboard and Spin Magazine, and how that has informed what he is doing with NFT NOW stepping into the web3 space. We talk about how DAOs and communities can be effective media organizations. And how to build great founding teams and culture.  
Today we have Seed Club's very own Ben Jacobs on the podcast. Ben was one of the earliest contributors at Seed Club. In this episode, we talk about his inception and involvement in SC. We talk about some big lessons that we've learned. Some contrarian points of view. This conversation feels like one that Ben and Jess would often have which is trying to create space to broadly make sense of the world that we're operating in.  
In this episode, we sit down with Steve Klebanoff. Steve is a developer. He's worked at 0x protocol. He's been involved with several NFT experiments in the generative artspace and is an advisor to Artblocks and, most recently, a core contributor at Party DAO. We talked about his early days getting in the space and what he found so appealing about Ethereum. About what enamored him with generative art, we finished talking about Party DAO, the genesis story there, and what we can expect from Party DAO v.2.
Today we have Brian Flynn, CEO, and co-founder of Rabbit Hole. Brian is a dear friend who helped inspire the birth of Seed Club. In this episode, we dig into reputation, DAO tools, what we get right, and what we get wrong. How do we ultimately scale DAOs from 50 people collaborating with each other to 5,000?  We spent a bunch of time talking about Nouns DAO. The bull case, the bear case. We also talk about building value in DAOs, the importance of it, the challenges of it, how far we've come, and how far we have to go. 
Today we're joined by Devin Lewtan, the co-founder of Mad Realities, the world's first interactive dating show where the community decides what happens. We get into Devin's educational background and journey from creating NYU girls roasting tech guys on the clubhouse app to building Mad Realities. We explore the potential and value there is in creative commons projects. We talk about their goal to turn Mad Realities into a protocol. And what they imagine Mad Realities could look like on a larger scale. 
Today we are joined by generative audio-visual artist DEAFBEEF. In this episode, we get into how DEAFBEEF got into creative coding and making generative art. What makes gen art so special, especially when paired with the blockchain. We dive into lessons from zero to one and how he has navigated that. And finally, we learn about Frank Zappa's role in his life.
Today we are joined by Stani Kulechov. Who is the founder of Aave and the Lens protocol. Stani has been a builder for years in the Ethereum ecosystem and today we explore the value of constraints when building products. How to create open permissive contribution opportunities in DAOs. The role narratives play when building products. Why we need web3 social and the economic business models that could sustain web3 social. And the Lens protocol.
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