Pransform, Inc.
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© Christopher Anastasio
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Pransform specializes in helping startups and traditional SMEs leverage digital technologies to propel sustainable business growth.
We take pride in becoming active stakeholders in our partners’ digital transformation journeys.
Our complete suite of business support services include: Digital Strategy, Digital Marketing & Advertising, Website & App Development, Digital Content Creation, Outsourced Accounting and Tax Preparation.
We take pride in becoming active stakeholders in our partners’ digital transformation journeys.
Our complete suite of business support services include: Digital Strategy, Digital Marketing & Advertising, Website & App Development, Digital Content Creation, Outsourced Accounting and Tax Preparation.
114 Episodes
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In this episode, we'll talk about how to make your marketing benefit themes more impactful and resonant with your audience, using a little inspiration from US car commercials, like Cadillac's "Be Iconic" campaign for summer 2023.
In today's episode, we'll discuss the importance of trying out Meta's new Twitter competitor platform, Threads, and also examine why Twitter isn't going anywhere anytime soon.
In today's episode, we'll discuss the advantages behind going Live on Facebook, and how you can optimize your Live sessions.
In today's inaugural video episode, we review a recent piece on Social Media Today about Instagram's recent explainer about how its various algorithms work for the main Feed, Stories and Reels. Whether you're on IG or not, this information is invaluable for either optimizing your presence there or finally taking the plunge and getting onto the platform.
In today’s episode, we will talk about an alternative to ChatGPT from Copy.AI. Copy.AI has created a new tool called Chat that appears to have similar functionality to ChatGPT.
In today’s episode, we will take a close look at some excellent examples of mass marketing that create a reaction in the audience, and how you can draw inspiration from these examples for your own marketing campaigns.
In today’s episode, we will discuss the potentially imminent ban of TikTok in United States, where your focus should be instead of the TikTok ban, and tactical advice for what to do if TikTok does get banned.
In this episode, we’ll discuss Instagram’s new engagement feature that they are rolling out on an experimental basis, whereby users can make better connections with like-minded followers, and share textually relevant content with those followers.
In todays episode, we’ll take a closer look at the importance of grabbing attention with your headlines.
In today’s episode, we’ll talk about the importance of experimenting with creating content for Facebook Reels.
In today’s episode, we discuss a method for systematizing content, repurposing, in order to help you to move faster and not have to rethink how to repurpose content every time you produce a new piece.
In today’s episode, we will take a close look at why it’s important to review the stylistic elements of your brand, such as your font choice, and how that can impact the overall impression of your business, sales, and brand lift. This episode builds on a very early episode on the Pransform podcast that went into detail about choice of logo, color choice, word choice, etc.
In this episode, we present a prologue of sorts about the artificial intelligence (AI) tools that are coming into the digital marketing landscape, such as ChatGPT, Bard, and Synthesia, the implications of these tools, and the resultant impact on your business going forward. This episode will serve as an entrée into deeper, more detailed, tactical discussions about how you can use AI for marketing and branding your business.
In this episode, we will discuss recent trends in the podcast space with regard to a slowing rate of new shows being published, and will also examine the implications and downstream benefits of starting a podcast in the current environment.
In today's milestone 100th episode, Mayank Singh from our Asia office and Chris Anastasio from our US office "sat down" together and discussed a wide range of topics and issues in the digital marketing sphere, including the future of Twitter, the role of short form content on platforms like TikTok and YouTube, the emergence of ChatGPT and similar AI tools, and finally, their look ahead to what might be in store for 2023.
In today’s episode, we will look at the implications of an Elon Musk-led Twitter, and whether or not you should remain on the platform given all of the fluctuation that has occurred to date with it, as well as projected fluctuation with regard to the platform’s future.
In this episode, I’ll briefly discuss our team’s plans to be at the MassCPA New England Practice Management conference in Mashantucket, Connecticut, November 16-18. If you plan to be at the conference, stop by and say hi; if you were thinking about coming to the conference, we encourage you to come and drop by and say hi to us! We’d love to discuss your social media marketing and digital marketing strategies, and get you signed up for a free marketing audit.
In this episode, we will talk about the importance of creating YouTube shorts to complement and grow your YouTube channel. The fact that YouTube is the second largest search engine, and contains both the YouTube main feed and Shorts feed in a self-contained ecosystem, means you’ll gain economies of scale promoting your YouTube channel by using Shorts.
In this episode, we’ll take a close look at the recent performance data Meta reported for Q3 and how that can translate into opportunities for you and your business, particularly on the Facebook platform.
In today’s episode, we talk about how Pransform will be on the ground in Phoenix, Arizona November 8-9 for the ASCPA Converge Conference. We also talk about the benefits of outsourcing and offloading tasks like digital marketing, tax preparation, and bookkeeping in order to free up more time for you to grow your business and/or spend time with your family.
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