More Than Social Podcast

Are you struggling with competitors making false promises? It's time to stand out! One of the biggest struggles within the digital marketing industry is dealing with competitors who claim they can deliver what you offer, but then fail to do so. How often have you heard stories of people who spent a significant amount of money on a service or course, only to find that it didn't meet their expectations or deliver the promised results? This issue is increasingly common. Whether agency clients tell me they've spent a lot with no booked appointments to show for it or members of my Spotlight Theory program share stories of spending $10,000 on courses that teach ineffective methods, they're frustrated. And honestly, so am I. But rather than just ranting, I want to offer some advice and solidarity. If you’re genuinely focused on delivering the results you promise, you will cut through the noise, and people will start to notice. Trust me, the effort and care you put into your work will pay off. It’s easier said than done, but being true to your promise and focusing on providing value for your current clients will eventually stand out. Over time, people will recognize your genuineness and the actual results you deliver. This approach may not bring overnight success, but it fosters long-term credibility and trust. I genuinely appreciate you for showing up and working hard every day. It's important to keep focusing on those you're connecting with and generating authentic referrals and testimonials. Remember, the impact you’re making is real and valuable. We talk about:  00:00 Intro 02:47 The Problem with False Promises 04:19 Real Results vs. Empty Promises 08:03 Building Trust and Credibility 13:01 Conclusion: Keep Believing in Your Impact   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Do you want to grow your business but are unsure about the best decisions to make, who to hire, or how to leverage your finances effectively?  This week, I'm joined by Danielle Hayden, an expert in financial strategies for business growth. She shared valuable lessons on healthy business spending and how it enhances profitability.  Danielle Hayden is the founder of Kickstart Accounting, Inc. Her journey from being a hairdresser to becoming a corporate accounting professional and eventually a CFO for entrepreneurs is truly inspiring.  Initially starting her career in the creative field, Danielle found a knack for teaching people how to understand and leverage their numbers to achieve their goals. After gaining extensive experience in corporate accounting, Danielle brought her expertise back to the entrepreneurial world, helping others use their financial data to grow confidently. Numbers play a crucial role in business, especially for Type A personalities like Danielle and myself. The structured and predictable nature of accounting attracted Danielle, driving her shift from hairdressing to corporate finance.  Numbers tell a story, and understanding this story helps make informed decisions that can accelerate business growth. This structured approach is essential not only for entrepreneurs but also for those looking to scale their businesses effectively. Hiring support before you feel entirely ready can significantly impact your business’s growth trajectory. Danielle discussed the importance of bringing in experts to handle different aspects of your business, like bookkeeping, legal matters, and virtual assistance, to buy back your time.  This strategic hiring allows entrepreneurs to focus on what they love and excel in, which is often the reason they started their business in the first place. Healthy business spending and strategic financial management are key to enhancing profitability and achieving sustainable growth. Whether you’re just starting or looking to scale, these insights from Danielle Hayden can guide you in making smarter business decisions. We talk about:  00:00 Intro 03:09 The Importance of Numbers in Business 04:36 Balancing Creativity and Structure 07:31 Monthly Financial Reviews and Quick Decisions 12:35 When to Hire Support for Your Business 15:14 Accurate Bookkeeping and Regular Financial Reviews 15:47 Hiring Experts and Scaling Your Business 17:37 Handling Full-Time Employees and Leadership Challenges 21:20 Spending to Grow Your Business 23:39 Paying Yourself and Managing Finances   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Free gift - https://kickstartaccountinginc.com/gift/ Connect with Danielle Website - kickstartaccountinginc.com  Instagram - https://www.instagram.com/kickstartaccounting' LinkedIn - danielle-hayden-kickstartaccounting   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Are you overwhelmed by the demands of maintaining an online presence as an entrepreneur? You're not alone. The constant pressure to keep up with online trends, engage with audiences, and produce content can take a toll on anyone. In Episode 154 of the "More Than Social Podcast," I share insights and strategies for managing and overcoming online overwhelm.  Most people are struggling and facing challenges, and I'm sure more would admit they hate social media.  Personally, I have a love-hate relationship with social media.  It’s great for business—it allows us to connect globally and build a business online. I'm thankful for the connections I’ve made, but yes, there is constant pressure to post constantly, follow new trends, and adapt to algorithm changes.  If you’re overwhelmed by all the advice out there, simplify. Identify what aligns with your strengths and focus there. Avoid shiny object syndrome and trust the process. Validate and adapt regularly based on feedback and stay consistent.  I truly appreciate you listening to these episodes. If you feel overwhelmed by the online world, connect with me on social media. Let’s support each other through the ups and downs. You don't have to navigate this journey alone. We talk about:  00:00 Intro 01:24 The Reality of Social Media 01:49 Personal Experiences and Advice 04:37 Setting Boundaries and Reconnecting with Purpose 06:39 Staying Motivated Through Life Changes 09:49 Simplifying Your Strategy   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Are you feeling like your social media efforts aren't producing enough qualified leads? Today, we'll explore my proven strategy for attracting a flood of qualified leads.  Learn about creating an irresistible lead magnet, designing a high-converting landing page, running targeted ads, and setting up an effective email marketing sequence.  I also share my personal journey, actionable tips, and common mistakes to avoid, ensuring you can generate leads faster and more effectively.  Plus, discover how the Spotlight Theory program can guide you through every step of the process.  We talk about:  00:00 Intro 03:33 Step 1: Creating a Killer Lead Magnet 04:54 Step 2: Building an Effective Landing Page 06:01 Step 3: Running Targeted Ads 07:29 Step 4: Automating Email Sequences 11:21 Common Mistakes to Avoid 15:00 Spotlight Theory Program: Your Path to Success   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Have you ever wondered how successful online course creators generate consistent revenue without the constant stress of launches? If you have an online course or are considering starting one, this episode is for you. Today, we have Caitlin Bacher, CEO of Skill with Success. Caitlin's company is dedicated to teaching coaches and course creators how to turn their online courses into seven-figure businesses without launching every month. Caitlin has successfully grown her business to over $11 million in revenue, moving away from the traditional launch model. For those of you who dread the stress of constant launches, Caitlin is about to share invaluable insights into how you can achieve consistent revenue through an automated sales process. Caitlin advises focusing on a signature offer when your course still generates less than a million dollars annually. Having a range of products might break your business rather than expand it. Instead, zero in on creating a single, powerful signature course that serves a specific need. Caitlin's key to success is listening to her community and reiterating her courses based on feedback. For those new to selling online courses, Caitlin offers extensive resources on her website, including a free masterclass on generating launch-size revenue without launching. We talk about:  00:00 Intro 01:52 Meet Caitlin: From Social Media Manager to Course Creator 04:17 The Journey to a Successful Online Course 06:43 Transitioning to Evergreen Sales 09:38 Building a Signature Course 21:07 Automating Sales with Webinars 32:36 Final Thoughts and Advice   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Free Masterclass: https://www.caitlinbacher.com/masterclass Connect with Caitlin Instagram - https://www.instagram.com/caitlinbacher Facebook - https://www.facebook.com/caitlinbacher Website - https://www.caitlinbacher.com Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Have you ever struggled to get the right people to show up for your webinars? If so, you're not alone. In today's digital marketing world, having a compelling topic for your webinar can be a game-changer.  Getting prospects booked on your calendar is one thing, but if those booked appointments don't show up or they're not actually qualified, you're kind of wasting your time. Instead, I recommend setting up your marketing in a way that pre-qualifies people. Push away those who aren't a good fit and pull in those who are truly aligned with your business goals. Webinars, masterclasses, and coaching sessions—whatever term you prefer—are far from being outdated. They continue to deliver outstanding results for my clients and me. So why fix something that's not broken? Let's tweak, optimize, and push for even better outcomes. If there's one piece of advice I can offer, it's this: Don't wing it. There's a strategy to running a successful webinar, and the most crucial part is choosing a compelling topic. Dive into this episode to learn more about how exactly to do this. We talk about:  00:00 Intro 01:40 My First Webinar Experience 02:32 Client Success Story with Webinars 03:53 The Strategy for Successful Webinars 07:09 Rules for Effective Webinar Topics 15:03 Ensuring Your Webinar Leads to Your Offer   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Webinar Framework: https://learn.lisaanne.ca/webinar-framework Webinar Checklist: https://learn.lisaanne.ca/webinar-checklist Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  

Have you ever felt the need to break away from conventional paths in your entrepreneurial journey to find your own unique way? In this episode, we dive deep into the world of entrepreneurship with Mariah Liszewski, an SEO expert who shares her inspiring journey from quitting her job and school to building a successful business founded on genuine passion and curiosity. Mariah and I discuss the importance of following your gut, leveraging your strengths, and avoiding cookie-cutter strategies. We explore the benefits of being flexible and honest with oneself, the crucial role of educational content, effective keyword research for SEO, and setting boundaries as entrepreneurs. Join us as Mariah offers a fresh perspective on growing a business you love by staying in your zone of genius. Whether you're a budding entrepreneur or looking to revamp your business strategy, this episode is packed with actionable insights and inspiration.   We talk about:  00:00 Intro 03:48 The Journey into SEO 07:04 Finding Your Unique Path 09:23 The Importance of Mentorship 12:00 Balancing Business and Personal Growth 19:22 Setting Boundaries for Success 21:08 The Closed Fist Analogy 26:11 SEO Strategies for YouTube 26:54 Creating Content That Feels Fun 31:33 Optimizing Blog Posts with YouTube Videos 33:27 Advice for Entrepreneurs   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca The Ultimate SEO Roadmap: https://www.mariahmagazine.com/seo-roadmap/ Connect with Mariah Website - https://www.mariahmagazine.com Instagram - https://www.instagram.com/mariahmagazineco/ Facebook - https://www.facebook.com/mariahmagazinestudio/ LinkedIn - https://www.linkedin.com/in/mariahmagazine/ Podcast - https://curiouslyguided.com Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Struggling with Email Marketing? Turn Crickets into Clients with These Proven Strategies Are you pouring your heart and soul into email marketing only to hear crickets instead of closing more clients? You're not alone, and there's hope. In this episode of the More Than Social Podcast, we discuss why your email campaigns might not deliver results and how to improve them. Imagine this: you've meticulously crafted your latest offer, spent hours perfecting your launch email, sent it out, and… crickets.  It’s not just frustrating—it’s costing you valuable opportunities.  Today, we’ll guide you through a step-by-step strategy to transform your cold email list into a warm, engaged community ready to buy.  We’ll focus on building genuine relationships that convert rather than just sending out sales pitches into the void. Tune in to discover how consistent nurturing and targeted strategies can turn your email marketing into a powerful tool for converting leads and boosting your business growth.   We talk about:  00:00 Intro 01:54 Understanding Your Email List 02:33 The Importance of Email Stats 02:52 Step-by-Step Email Marketing Strategy 03:25 Collecting Email Addresses 04:37 Nurturing Your Leads 05:12 Transitioning to Sales 06:52 Personalizing Your Emails   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Email Guide: https://stockmedia.ca/CRM Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoachingp  

As business owners, we constantly face opportunities to evolve, pivot, and even step back to move forward. It's about listening to your gut, making strategic changes, and sometimes taking financial steps back to leap forward eventually. What makes this week's conversation stand out is Jessica Sorentino's blend of entrepreneurial wisdom and personal branding insights.  Whether you're an author, a small business owner, or just passionate about personal branding, there's plenty to learn from Jess's experiences. Jess offers practical advice for anyone looking to build a personal brand on social media: Focus on Storytelling: Developing a storyline beyond your expertise is crucial. Show your audience that you’re a real person, not just a professional. This emotional connection can foster relationships and drive your brand. Authenticity in Social Media: Aim to make your social media interactions one-to-one rather than one-to-many. Picture speaking directly to your dream follower and post content that fosters genuine connections. Content Pillars: Define content pillars or categories. Jess recommends balancing value-added posts and occasional sales posts. Four of every five posts should be community-building, and one can be sales-oriented. Journaling Exercise: To uncover your unique brand story, Jess suggests journaling your daily activities for a week, highlighting recurring themes. This practice can reveal aspects of your life and business that resonate with your audience. Are you ready to take your personal brand to the next level? Reflect on Jess’s advice, connect with your true story, and watch your business expand. We talk about:  00:00 Intro 03:55 The Aha Moment and Taking the Leap into Business 06:42 Blogging and Digital Marketing Evolution 10:27 Navigating the Publishing Industry 14:32 Building a Personal Brand and Business Processes 22:40 Challenges and Financial Strain 26:39 Tips for Building a Personal Brand on Social Media   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Connect with Jessica Website - https://www.jessicasorentino.com Instagram - https://www.instagram.com/jessicasorentino LinkedIn - https://www.linkedin.com/in/jessicasorentino/ Substack - https://jessicasorentino.substack.com  Podcast - https://link.chtbl.com/openbook Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  

Have you ever felt like you're just spinning your wheels with your marketing efforts, unsure if you're reaching the people who truly need your service or product?  Maybe you have a fantastic course or service but struggle to convert initial interest into paying clients. If this sounds familiar, you’re in the right place. Building a digital marketing funnel involves creating a step-by-step guide that turns potential clients from strangers to loyal customers. Think of it as a roadmap guiding potential clients from the first moment they hear about you to becoming devoted advocates for your brand.  In today’s crowded online world, relying on chance encounters with your website or profile won't cut it. You need to nurture potential clients through every stage of their decision-making process, typically needing 10 to 12 touch points before they trust you enough to make a purchase. Knowing your target audience inside and out is crucial. Research their demographics, behaviours, and needs to create a buyer persona. Get insights by surveying your existing clients, monitoring social media, and using analytics tools like Google Analytics. Email marketing automation lets you send personalized content to nurture leads through your funnel. Segment your audience, create automated email sequences, and personalize your messages. Dive into this episode and learn how to grow your client base.   We talk about:  00:00 Intro 03:03 The Five Stages of the Marketing Funnel 11:04 Building Your Ideal Customer Profile 14:48 Optimizing Your Marketing Funnel 17:57 Nurturing Leads with Email Marketing 19:18 Tracking and Analyzing Your Funnel   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  

Have you ever wondered how high-performing entrepreneurs manage anxiety and depression, especially in the age of social media? If so, you're in the right place. In this episode of the More Than Social podcast, we dive deep with therapist Valerie Martin, who brings a wealth of knowledge and experience working with high-performance entrepreneurs. We cover everything from burnout to structured workdays and how social media impacts mental health. There are some key insights you will want to take advantage of. We also got into how biological cycles impact performance. Valerie shared her perspective on how entrepreneurs, particularly women, must be aware of their cycles and adjust accordingly.  One of the key takeaways from our discussion was the importance of being present.  Both Valerie and I talked about the need to live in the moment, understanding that life is not just about climbing the career ladder but also about enjoying the journey.  She highlights the need to balance work with personal life, ensuring that entrepreneurs don't just survive but thrive. Valerie provides valuable advice on maintaining mental wellness as a high-performing entrepreneur.  She suggests setting clear boundaries, recognizing signs of burnout, and ensuring that personal well-being is not compromised for professional gains.  Remember, even high performers need to pause, rest, and recharge.   We talk about:  00:00 Intro 05:50 The Importance of Structured Workdays 09:30 Embracing a Lifestyle-Centric Career 11:38 High-Performance Coaching Explained 15:22 The Impact of Cycles on Performance 17:50 Burnout in High Performers 19:45 Burnout vs. Mental Health Issues 21:26 Wellness Tips for Entrepreneurs 22:57 Impact of Social Media on Mental Health 29:58 Being Present in Life and Business 33:49 Final Thoughts and Advice   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca You Are Motherf*ing Enough": https://www.honoryourspark.com/enough Connect with Val Website - https://honoryourspark.com/ Instagram - https://www.instagram.com/honoryourspark Facebook - https://www.facebook.com/honoryourspark LinkedIn - https://www.linkedin.com/in/valeriekmartin/ TikTok - https://www.tiktok.com/@honoryourspark Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

If you were to ask me right now, what is that one piece of advice I would give an entrepreneur who is looking to grow their client base through social media?  That piece of advice is to focus on your lead generation first.  As someone who has been navigating the challenges and opportunities of social media for years, let me tell you, it's all about generating high-quality leads online. Why focus on lead generation?  It's simple.  This strategy is what will actually help you grow your business, boost your sales, and expand your client base. Though aspects like posting content, engaging in trends, and being active are important, you're essentially wasting your time if they don't convert into leads or sales. Welcome to another episode of the More Than Social podcast! Today, I'll dive deep into the world of lead generation, focusing on attracting high-quality leads who are eager to work with you. I'm not just talking about posting random content on social media. If you're not seeing leads as a result, then it's time to change your strategy. Focus on posting content that brings in leads, not just engagement or followers. Many people try to generate leads online through typical advertisements like "Buy now," "Get this free," "Sign up for a discount," and so on. The issue with these approaches is that they generally attract price shoppers, not high-quality leads. A well-crafted lead magnet will attract people who genuinely want to work with you because of your expertise. Once you’ve identified your ideal lead magnet, integrate it into your social media strategy. Get on social media, talk about your freebie, and get people into your bubble. Convert social media followers into email list subscribers, and you'll be well on your way to generating quality leads. Focusing on lead generation and employing one or more of these lead magnets can significantly enhance your business's growth on social media. Go ahead, implement these strategies, and watch your business flourish. We talk about:  00:00 Intro 01:36 The Power of Lead Magnets 03:29 Common Mistakes and Best Practices 03:49 10 Effective Lead Magnet Examples 14:36 Implementing Your Lead Generation Strategy 16:00 Conclusion and Next Step   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Have you ever wondered how you can attract new clients, even if you're an introvert? Socializing and interacting with people can be daunting for many, but it doesn't have to be an impossible hurdle for your business.  As an introverted entrepreneur, in this episode, I share seven strategies to help introverts thrive in attracting new clients without the stress of constant socializing. As you'll hear in this episode, being an introvert doesn't mean you have to constantly present yourself in person.  One of the best ways to attract clients is by using online platforms. Introverts often thrive behind a screen, where they can thoughtfully compose their messages and engage with others at their own pace. Leveraging social media, websites, and email marketing can significantly expand your reach without stepping out of your comfort zone. Create valuable content that showcases your expertise. This can be in blog posts, videos, podcasts, or any other medium you're comfortable with. By demonstrating your knowledge and skills, potential clients will be naturally drawn to you for your expertise, and this can happen without the need for constant direct interaction. Introverts can indeed thrive in attracting new clients by leveraging these strategies. It's all about finding ways to align with your strengths and comfort. Embrace the digital age, focus on quality relationships, and let your expertise shine through various content channels. Remember, you don't have to shout from the rooftops to be heard — sometimes, the quiet and thoughtful approach is the most effective. Hear all of my best tips in this episode! We talk about:  00:00 Intro 01:43 The Power of Online Presence for Introverts 05:49 Creating Engaging Content 06:51 Email Marketing Tips 08:12 Hosting Online Workshops and Masterclasses 09:42 Leveraging Client Referrals 10:49 Optimizing Your Onboarding Process 11:55 Enhancing Your Website with SEO 13:55 Networking Strategies for Introverts 14:58 Nurturing Existing Relationships   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca https://lisaanne.ca/referral-marketing-how-to-turn-clients-into-your-best-advocates/ Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Are you a solopreneur looking to scale your business without bringing on an entire team?  In this week's episode, I am thrilled to introduce you to Jessica Freeman, owner of Jess Creatives.  As a seasoned website designer and SEO strategist, Jess shares her insights on building a successful solopreneur business and optimizing SEO efforts. Jess Freeman is the creative force behind Jess Creatives. With a background in website and graphic design, Jess started her journey in college and took her business full-time in 2014 when she was just 24 years old.  She provides comprehensive web design and SEO services, including hands-on SEO for clients ranging from brick-and-mortar shops to solo business owners. Her story is of hard work, efficiency, and continuous adaptation to the evolving digital landscape. Jess shares that automation tools and software are crucial to managing her business without a larger team. Tools like HoneyBook streamline her client onboarding process, and automated social media management tools like Social Bee help maintain a consistent online presence. Jess emphasizes the importance of having a structured, efficient workflow and not getting bogged down by perfectionism. One of the main focuses of this insightful interview is SEO (Search Engine Optimization). Jess explains that SEO optimizes website content to rank higher in search engine results. This involves using relevant keywords in a natural and non-spammy way, ensuring web pages provide valuable and comprehensive information to users. Jess emphasizes the importance of not relying too heavily on one marketing channel. Whether it’s social media, SEO, or email marketing, diversifying helps ensure business stability. With recent changes on platforms like Instagram and the unpredictable nature of algorithm shifts, having multiple avenues to reach your audience is crucial. We talk about:  00:00 Intro 2:35 Jess's Journey: From Photography to Web Design 6:49 Managing a Solo Business: Tools and Strategies 10:54 Streamlined Client Onboarding Process 16:02 Customizing Websites for Clients 19:21 Understanding SEO Basics 19:46 Common SEO Mistakes 20:18 Optimizing Content for SEO 21:51 SEO Myths and Misconceptions 23:22 Effective Keyword Strategies 23:56 SEO Tips and Best Practices 29:06 Optimizing Images for SEO 32:09 One Piece of Advice Diversifying Your Marketing 34:57 Final Thoughts and Resources   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Backlink Boss Guide: https://www.jesscreatives.com/backlink-boss/ Connect with Jess Website - https://www.jesscreatives.com/ Facebook - https://www.facebook.com/jesscreativesdesign LinkedIn - https://www.linkedin.com/in/jessfreeman/ YouTube - https://www.youtube.com/channel/UCCis0sjz5ma8PQoztJm4Wmg Threads - https://www.threads.net/@jesscreatives Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Are your palms sweaty? Knees weak. Arms are heavy. There's vomit on your sweater already—mom's spaghetti. Okay, I’m not a rapper, but if you got that, I totally get you! If you’re not following along with my Eminem reference, let’s get down to the real question: Do you have social media anxiety when showing up for your business? Most people do. What do I actually post online? I don’t want to show my face; that’s awkward. What if people make fun of me? What if no one actually pays attention to what I have to say? If you’ve ever had these thoughts, let’s dive into overcoming this anxiety together. Social media feels easy for personal use—no pressure, no stress. But for business, it’s a whole different ball game. The stress, fear, and worry revolve around these tiny apps we frequently use. Why do we put ourselves through this? This episode of the More Than Social podcast covers some main tips that helped me overcome that anxiety, which might also help you. Here’s to showing up, impacting, and growing your business without letting social media anxiety hold you back. We talk about:  00:00 Intro 02:02 The Pressure of Social Media for Business 02:40 Personal Experiences with Social Media Anxiety 03:12 Common Concerns and Overcoming Anxiety 05:34 Sharing Your Story to Connect 07:50 Engaging with Your Audience 10:19 Quality Over Quantity in Posting   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Have you ever wondered how a simple book can catapult your online business to new heights?  In this episode of the More Than Social podcast, I'm joined by Chris Benetti, an expert in leveraging online book sales for lead generation and business growth.  We discuss Chris's journey from the mining industry to digital entrepreneurship, sharing his experiences with sales funnels, conversion rate optimization, and book funnels. Chris gives us insights into different book funnel strategies, including free and paid funnels, order bumps, upsells, and downsells.  We also discuss effective Facebook advertising strategies for book funnels, targeting both cold and broad audiences, and continuous ad creative testing. Chris Benetti owns Smart Author® Media and is an expert in book marketing. To date, Chris has helped his clients collectively generate over $20,000,000 in sales from their books and digital offers, and in 2023, Chris sold over 19,000 books for his clients. Chris’ mission is to make marketing and selling books easy for business owners by educating them on fundamental marketing strategies with a no-BS approach. We talk about:  00:00 Intro 02:35 Chris's Journey into Digital Marketing 05:04 The Power of Book Funnels in Business 05:21 The Transition from Trades to Digital Entrepreneurship 06:56 The Evolution of Digital Marketing Strategies 08:24 Maximizing Facebook for Business Growth 10:21 Deep Dive into Book Funnels: Strategies and Insights 13:09 The Mechanics of Paid Book Funnels 16:02 Advanced Funnel Strategies: Upsells and Downsells 16:48 Exploring Pricing Strategies for Maximum Conversion 22:01 Mastering Facebook and Instagram Ads for Book Funnels 30:43 Balancing Business and Family Life   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Chat with Chris: https://smartauthormedia.com/chat (free 30 min consulting session worth $1,000)   Connect with Chris Website - https://smartauthormedia.com Instagram - https://www.instagram.com/itsbenetti Facebook - https://www.facebook.com/itsbenetti LinkedIn - https://www.linkedin.com/in/smartauthor/ Podcast - https://smartauthormedia.com/podcast Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

In the hustle and bustle of entrepreneurship, the word "no" often gets overshadowed by the constant pressure to say yes to every opportunity that comes our way.  However, what if I told you that saying "no" could be the key to unlocking your full business potential? In this episode, we explore the transformative power of setting boundaries and embracing the word "no." Through my journey, I've learned that saying "no" was not about shutting doors but wisely choosing which ones to open. By setting boundaries and prioritizing self-care, I reclaimed my time and sanity and made better leadership decisions. My transformation shows how saying "no" can lead to saying "yes" to opportunities that align with your goals and values. One of the most important lessons I share is the importance of setting boundaries for self-care and business growth. By learning to say "no" to projects and clients that do not respect my time or expertise, I attracted a loyal client base and saw her business thrive.  I encourage you to embrace the strength of saying "no" and watch your business soar. By setting boundaries, saving time and energy, and staying true to their visions, entrepreneurs can empower themselves to open new doors and reach new heights of success. Saying "no" is not a weakness but a strength that can lead to transformative growth and fulfillment in business.   We talk about:  00:00 Intro 02:06 Saying 'No' to Say 'Yes' to Growth 02:32 The Wake-Up Call: Hitting Rock Bottom 03:26 Embracing No: The Path to a Thriving Business  03:50 The Five Big Benefits of Saying No 04:06 Prioritizing What Truly Matters 05:55 Setting Boundaries for Self-Care and Business Growth 12:37 Concluding Thoughts: The Strength in Saying No   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Social media has become a pivotal tool for businesses to connect with their audience, build brand awareness, and drive conversions. However, not all social media content leads to actual business leads. In this episode, we discuss the common misconceptions and pitfalls that many entrepreneurs and content creators face when it comes to generating leads through social media. First up -- the misconception that simply churning out content on social media will automatically translate into leads. We highlight the importance of focusing on quality and relevance over sheer quantity, emphasizing the need to speak directly to your dream audience. One key factor we cover is the significance of understanding and speaking directly to your target audience. By resonating deeply with the people you aim to reach, you can increase engagement and ultimately generate leads that go beyond mere followers. What about the importance of authenticity in social media content creation? By being yourself, sharing personal stories, and addressing your audience's specific needs, you can establish a genuine connection that resonates with your followers and attracts leads. In all, it takes a strategic approach to social media content creation that prioritizes quality over quantity. By focusing on providing value, establishing connections, and implementing the principles outlined, businesses can leverage the power of social media to drive lead generation and foster long-term growth.   We talk about:  00:00 Intro 01:49 The real problem: thinking pumping out content automatically will gain you followers/leads 02:56 The key factor to make your content convert to leads - what to look at your own content for 04:44 #1 Connection 05:34 #2 Understand your dream audience's specific needs 06:41 #3 Be yourself, share about your life, be a whole person 07:22 What does this all have to do with lead gen? 08:58 Not chasing trends, focus on relevance 10:50 Shifting your mindset from followers versus actual leads 14:40 CAP principal   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

In this episode of the More Than Social podcast, I have the pleasure of chatting with Amy Posner, a serial entrepreneur and business mentor for freelancers and creative service providers. We covered so much great stuff, including Amy's entrepreneurial journey, from copywriting to running masterminds and coaching programs for freelancers looking to build sustainable businesses. One of the biggest struggles Amy sees freelancers face when starting out is a lack of confidence in selling their services and having client conversations. She shares a mindset shift that can help - viewing the client relationship as more of a colleague partnership instead of an adversary situation. Amy provides a framework for structuring sales calls to diagnose if there's a true problem-solution fit. We also get into strategies for determining your ideal client profile and intentionally selecting who you want to work with (rather than just taking anyone willing to pay). One of my favourite pieces of advice from Amy was about saying "no" to projects or clients that aren't an ideal fit, even when it's scary to turn down money initially. She's seen the pattern countless times - when you have the courage to say no to the wrong opportunities, the right ones tend to appear shortly after. Amy's insights are extremely valuable for freelancers, service providers, and anyone running a client-based business. Her persistent, keep-going entrepreneurial perspective comes through as well.   Over her 30-year career, Amy has launched six successful businesses (five still in business today!) and mentored thousands of freelancers to succeed. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.   Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer.    We talk about:  00:00 Intro 03:18 How do land your first client? How do you start making money? Do you need to quit your full-time job and start a business? 04:19 Strategies to pull yourself out of stress 05:25 Juggling all of the hats in your business 09:24 Tips for working through hitting a wall and needing to hire out when you see it as a weakness 11:57 Learning what you like vs. don't like vs. what you're good at 16:50 Biggest struggles freelancers have to start their business 18:18 One piece of advice for people who are struggling with the client conversation 22:25 Amy's recommendations for people to find clients 23:37 Strategies to determine who is a good fit and who is not 27:29 Her mini-course 28:46 Getting to the nitty gritty of how to know who your ideal client is 32:37 Advice for fellow entrepreneurs    Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Breakthrough Clients Breakthrough Sales Calls Complete Breakthrough Freelancer Connect with Amy Website - https://amyposner.com/ Instagram - https://www.instagram.com/amyrposner/ Podcast - Business Badassery  LinkedIn - https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/ Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching