More Than Social Podcast

Learn how to unlock the power of LinkedIn, expert strategies, and the sales tactics you need with my guest Judi Fox. Judi takes us through the following: Client Acquisition on LinkedIn: Explore how Judi used LinkedIn in the early stages to connect with potential clients and how it contributed to her professional growth. Mastering Relationship Building: Discover the proven strategies to help you build meaningful and mutually beneficial relationships on LinkedIn, expanding your network and opening doors to opportunities and collaborations. Long-Form Content Magic: Learn the art of creating compelling long-form content (like newsletters) on LinkedIn and unlock the potential for increased engagement, thought leadership, and visibility in your industry. Beyond Your Followers: Learn how to extend your reach on LinkedIn, allowing you to connect with a broader audience and amplify your impact on the platform. Unveiling LinkedIn Networking: Explore the intricacies of networking on LinkedIn and gain valuable insights on navigating the platform to forge meaningful professional connections. Content-Length and Video Insights: We talk about the optimal length for your LinkedIn posts and videos and best practices for capturing your audience's attention. The Art of Cold Messaging: Do cold messages still hold value on LinkedIn? Learn how to approach and engage with potential connections. Demystifying LinkedIn Misconceptions: Debunk some of the biggest misconceptions surrounding LinkedIn. Customizing Your Newsfeed: Learn how to personalize your LinkedIn newsfeed to curate content that aligns with your interests, industry, and professional goals. Hot LinkedIn Trends: Explore the latest trends making waves on LinkedIn, and gain valuable insights to stay ahead of the curve in this dynamic online space. Judi Fox is listed as a Top 10 LinkedIn Coach in Yahoo Finance. She is featured in Inc Magazine, Vidsummit, Social Media Marketing World, Agorapulse, and on several Top 100 Marketing Podcasts. With over 18 years of experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days.   We talk about:  [0:00] Intro [2:30] How Judi Became a LinkedIn Expert [4:10] Did Judi use LinkedIn for clients in the beginning? [8:35] How to build relationships on LinkedIn [10:15] Creating long-form content on LinkedIn [11:55] How to expand your reach on LinkedIn past your own followers [14:00] How networking works on LinkedIn [19:05] How long your LinkedIn content and videos should be [21:40] Are cold messages on LinkedIn still well received? [23:20] The biggest LinkedIn misconceptions [26:10] How to customize your Newsfeed [27:20] The biggest trends right now on LinkedIn   Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  20 LinkedIn Post Prompts as downloadable with Call To Action = https://www.judifox.com/sme "The Business Accelerator" Newsletter = https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6861500938058915840 Connect with Judi Instagram - https://www.instagram.com/judifoxrocks Facebook - https://www.facebook.com/judiwfox LinkedIn - http://www.linkedin.com/in/judiwfox TikTok - https://www.tiktok.com/@judifoxrocks LinkedIn - https://www.linkedin.com/company/podcasttoprofit/ Website - https://www.judifox.com/   Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to leverage live streaming to boost profits in your business and bottom line with my guest Ashley Ann. In this episode, we cover: Ashley Ann's Journey into Livestreaming Discover how Ashley Ann found her way into the world of live streaming and the impact it has had on her entrepreneurial endeavours. Balancing Client Work and Building Your Own Business Learn valuable insights on effectively managing your time and energy to succeed in both client work and building your own business. Results Achievable through Livestreaming Explore the power of live streaming and the tangible outcomes entrepreneurs can expect when incorporating it into their strategies. Choosing the Best Livestreaming Platforms Get a breakdown of the pros and cons of different live-streaming platforms, helping you make informed decisions for engaging your audience. The 80/20 Rule for Content Creation Discover how to maximize your impact by focusing on the most effective content creation methods, saving time and energy. Frequency and Consistency in Livestreaming Gain practical advice on how often you should livestream to keep your audience engaged and maintain a consistent presence. Engaging Your Audience in Livestreams Learn expert tips on getting your audience excited and involved in your live streams, creating a more interactive experience. Integrating Other Content Forms into Livestreams Explore how to leverage your existing content, such as podcasts, to enhance your live streaming and provide added value to your audience. Multiple Platforms vs. Focused Livestreaming Consider the pros and cons of live streaming on multiple platforms simultaneously or focusing on one platform at a time. Livestream Software Recommendations Discover recommended tools and platforms that can elevate your live streaming experience and improve your content delivery. Key Advice for Entrepreneurs Gain Ashley Ann's one key piece of advice for all entrepreneurs, offering wisdom and motivation for your entrepreneurial journey. Ashley Ann of Ashley Ann’s Events is a talented, award-winning wedding and event designer, a biz builder, public speaker, and social media strategist. Ashley currently travels the United States speaking to small business owners, side hustlers, wedding and event industry professionals, and those who are thinking of starting a business.   Ashley Ann has helped over 11,000 individuals monetize their social media and over 700 people create 6 figure incomes. She has currently helped 146 people create 7-figure incomes, and 9 of her clients are consistently doing million-dollar months.  She has also helped over 1000 businesses generate $25K- $45K per month using Facebook and Live Stream. Ashley Ann gives free business tips and strategy classes on her Livestream Monday through Thursday. Ashley Ann is a Google Partner,  been featured on Yahoo Finance, Yahoo Life, CNN Money, Kontrol, MSN, Breitbart, NewBreak, Business Insider, Newsweek, CNBC, Sheen, Morning Mix Up, Doz, Rolling Out Magazine, Fox News, KATV, WoW City, STAND’s 30 Under 30, and several other media outlets and publications.   We talk about:  [0:00] Intro [1:55] How Ashley Ann got into this space [4:10] How to balance client work with working on your own business [9:05] Results you can achieve from live streaming [17:05] Which platforms work best [20:20] Following the 80/20 rule when it comes to creating content [27:00] How often should you livestream [29:10] How to get your audience on board with your lives [31:00] Integrating your podcast or other content into a live stream [38:30] Should you go live on multiple platforms at once or focus on one? [41:00] Livestream software recommendations [41:40] One key piece of advice for all entrepreneurs   Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Lisa's Masterclass: https://masterclass.lisaanne.ca/ FREE Workshop (valued at $3,497) that breaks down the process of monetizing social media -> planwithashleyann.com  Connect with Ashley Ann Instagram - https://www.instagram.com/kingashleyann Facebook - https://www.facebook.com/KingAshleyAnn  LinkedIn - https://www.linkedin.com/in/kingashleyann/ Twitter - https://twitter.com/kingashleyann Website - https://kingashleyann.biz/ Website - www.planwithashleyann.com   Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to get more TikTok followers fast using Mike Draper's secret strategy. In this episode, we sit down with Mike Draper, a TikTok influencer with over 500K followers, to discuss the best practices for using TikTok as a powerful tool for business growth. He shares a bit about his journey of becoming a successful TikTok influencer and how he leverages his platform to connect with his audience and grow his brand. We talk about the business perspective of TikTok and how to show up on the platform in a way that attracts potential customers and clients. Mike shares his insights on the type of content that performs well on TikTok and how to tailor your content to your audience's interests. Mike Draper, the former SWAT police officer and Air Force vet turned viral content creator, is quickly gaining the world's attention and taking the online business world by storm. From corporations and C-Suite to entrepreneurs and independents, Mike’s brilliant MBA mind is taking true social strategy to the masses and helping everyone go viral.  With a background in real estate and mortgages, numbers are his forte. Mixing that with his research, study of the social craft and trial and error of building a social channel for singles and dating life with hilarious wholesome dad content, as a dad to amazing Ellie, age 7, he’s built over 700k organic followers and cracked the code on how to make content in any industry go viral. It’s not luck, it’s a strategy, and Mike can prove it.  If you want to win, this TikTok king has the path for you. And don’t let social humour fool you; this man is all business brilliance and will show you how personality, persistence and his proven systems are the keys to winning and monetizing on social media.  If you're looking to take your business to the next level with TikTok, then this episode is a must-listen!   We talk about:  [0:00] Intro [1:45] How Mike became a TikTok Influencer [3:30] How to show up on TikTok from a business perspective [6:15] What type of content should you put on TikTok? [9:10] Creating content for TikTok vs. Instagram [11:35] Mike's posting strategy for new TikTokers [13:50] How to use hashtags on TikTok [17:00] Should you post at a specific time of day [20:25] Is it bad for the TikTok algorithm to schedule posts? [20:55] Tips for using TikTok as a lead generation tool [24:15] Mike's recommended posting strategy once your account starts growing [30:05] Mike's advice for entrepreneurs   Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Lisa's Masterclass: https://masterclass.lisaanne.ca/ Team Engage training systems for executive teams and staff development are unprecedented in the marketplace. Turn down turnover, build your humans and accelerate their performance… results are eminent; this is what it’s all about! - www.teamengage.com  Connect with Mike Instagram - https://www.instagram.com/mikerdraper Facebook - https://www.facebook.com/mike.draper.779 LinkedIn - https://www.linkedin.com/in/drapermike/ TikTok - https://www.tiktok.com/@mikerdraper Website - https://www.mikerdraper.com Podcast - https://link.chtbl.com/whatsnextwithmikedraper   Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial  

Learn the beginner's guide to Pinterest marketing with my guest, Samantha Lynn.  Pinterest can be a valuable platform for businesses looking to increase their online presence and drive traffic to their website.  But how do you leverage the power of Pinterest? And what are some tips you can implement right now to up your Pinterest game?  Joining me for this conversation is Samantha Lynn, Pinterest Manager and Virtual Assistant, mom of two kiddos, and the industry's go-to for learning about leveraging Pinterest for your business. Here are some tips for making the most of Pinterest: Determine if your industry is a good fit: While Pinterest can work well for various industries, it's important to determine if your target audience is active on the platform and if the content you create will resonate with them. Know your audience: Most Pinterest users skew towards women, with a range of ages and interests. Understanding your target audience and creating content that appeals to them can help increase engagement and drive traffic. Understand how Pinterest works: Pinterest is a visual search engine, and optimizing your content for search by using relevant keywords in your pins and boards is important. Pin consistently: Consistency is key on Pinterest. Pinning regularly can help increase engagement and visibility. Aim to pin at least once daily, and consider using a scheduling tool to plan your content. Drive traffic to your website: While Pinterest can be a valuable platform on its own, the ultimate goal is to drive traffic to your website, free resources, online programs, or social media pages. Always make sure to include a link in your pins. Also, consider creating pins specifically for blog posts or other content on your site. Use high-quality imagery and graphics: Pinterest is a visual platform, and using high-quality, eye-catching imagery and graphics can help your content stand out and increase engagement. It also helps with ad conversion.  Are you ready to learn how to leverage the power of Pinterest in your business?   We talk about:  [0:00] Intro [1:30] How Sam got into Pinterest Marketing [3:45] Are there specific industries that should be on Pinterest? [5:30] The age and demographics of people who use Pinterest [6:40] How Pinterest works [9:10] How often should you be pinning [10:40] Where to drive your pin content [13:05] The types of imagery to use and when to use it [14:25] Does every pin have to have a URL? [15:10] Two Pinterest metrics to pay attention to [15:40] Sending URLs to landing pages vs. websites  [17:05] How targeted can you get on Pinterest ads [18:00] Are hashtags relevant on Pinterest? [19:25] How to do Pinterest keyword research  [22:40] Sam's one piece of advice for entrepreneurs    Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Pinterest Funnel Workbook: https://view.flodesk.com/pages/627e9b4a216f0c91436077d4 Connect with Samantha Instagram - https://www.instagram.com/samanthalynn_co Facebook - https://www.facebook.com/groups/pinterestprofit LinkedIn - https://www.linkedin.com/in/samanthalynnco/ Website - https://www.samanthalynn.co   Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to write emails that get people to buy, and joining me for this conversation is pro copywriter Colleen Florendo.  Colleen shares her insights and tips on how to craft effective emails that convert -- starting by writing catchy subject lines that grab attention and entice your reader to open their emails.  She also addresses the age-old question of whether emojis work in subject lines and gives us valuable tips on what to include in sales emails to drive conversions.  Colleen emphasizes the importance of knowing your audience and targeting your emails accordingly and shares strategies for turning cold leads into actual sales.  She also offers tips for building a successful nurture sequence to engage and convert potential customers.  Colleen is a copywriter and messaging expert who works with high-ticket online coaches. Her copy has generated $130k launches for her clients. She is more than just a word nerd. Colleen has a unique approach to copywriting where she leverages a mix of data, marketing psychology, and personality to help, like yours, increase brand awareness, establish credibility and make sales.  Ready to level up your email copywriting skills and optimize your email campaigns for maximum effectiveness? Listen in!   We talk about:  [0:00] Intro [2:55] How Colleen got into the copywriting world [6:30] How to write catchy subject lines [8:50] Do emojis work in subject lines? [13:55] What to include in sales emails to make people want to buy [18:55] Targeting emails by knowing who you're talking to [22:15] How to turn a cold lead into an actual sale [24:05] Tips for building a nurture sequence [25:45] Colleen's number 1 tip for beginners [27:25] One tip to take with you today   Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide Email Marketing Sequences: https://www.lisaannecoaching.ca/email-marketing-strategies Connect with Colleen Website - https://www.thecopytea.com Instagram - https://www.instagran.com/TheCopyTea   Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn the beginner's guide to email marketing and the 10 tactics you need to know. Do you need help to make your email campaigns effective? Email marketing can be a powerful tool for businesses to connect with their audience, but it requires a solid foundation to succeed. In this episode, we'll explore the key elements of a successful email marketing campaign. The foundations of a successful email marketing campaignLearn the essential components of a great email marketing campaign, including clear goals, relevant content, and a solid call to action. Choosing the best email marketing tool that works for you Explore the different email marketing tools available and how to choose the right one for your business based on your needs and budget. I also give you a few of my favourite recommendations. Creating a list of subscribers Discover effective strategies for building your email subscriber list, including lead magnets and opt-in forms. Creating compelling emails Learn how to craft emails that engage and convert subscribers, with tips on subject lines, copy, and visuals. Testing and tracking your results Understand the importance of continually testing and measuring your email campaigns to improve your results. ... and FIVE more!  This episode is jammed packed with information for you!   We talk about:  [0:00] Intro [1:05] The foundations of a successful email marketing campaign [3:20] Choosing the best email marketing tool that works for you [4:35] Creating a list of subscribers [5:25] Creating compelling emails [9:05] Testing and tracking your results [10:25] Integrating your email marketing with other platforms [11:55] Optimizing your email campaigns for mobile [13:05] Using images and video in your emails [14:25] Segmenting and targeting your email list [15:45] Automating your email campaigns    Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide Email Marketing Sequences: https://www.lisaannecoaching.ca/email-marketing-strategies Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to make the most of your email marketing sequences.  In this episode, I'm sharing my best tips and strategies on how to increase your return on investment (ROI) and generate leads through effective email marketing. First, we talk about the importance of the welcome sequence, which is the first email sequence subscribers receive when they join your email list. I touch on how long this sequence should be and what types of content should be included to keep subscribers engaged. Next up is the follow-up sequence, which is crucial for maintaining engagement with your subscribers even after they've received your welcome sequence. I'll give you an example of an effective onboarding email sequence and share tips on how to continuously stay top of mind with your subscribers, even if you don't close a sale. Finally, we'll talk about the benefits of running a value-based email sequence and how this can help increase ROI and generate leads. This approach focuses on providing value to subscribers through educational and informative content rather than solely promoting products or services. This episode is packed with strategies to help you make the most of your email marketing sequences.    We talk about:  [0:00] Intro [2:20] The Welcome Sequence [3:00] How many emails should a welcome sequence be [3:30] The Follow-Up Sequence [5:50] An example of an onboarding email sequence [7:30] How to continuously be top of mind even when you don't close a sale [7:40] Running a value-based email sequence   Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide Email Marketing Sequences: https://www.lisaannecoaching.ca/email-marketing-strategies Workshop: https://www.learn.lisaanne.ca/email-list-explained Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to grow an email list from scratch and why it's so important. If you're a business owner, entrepreneur or marketer who's struggling to generate leads or convert website visitors, then you know the importance of building an email list.  In this episode, we discuss why we default to 'wearing all the hats' and how focusing on growing an email list before social media can make a significant difference. We talk about balancing all your ideas and debunking the myth that it's "hard to build an email list." I also explain why email lists are so crucial for the growth of your business and how you might not be growing your email list the right way. To help you get started, I share four strategies to help you grow your email list and two ways to turn your social media followers into email subscribers.  We also cover an opt-in page and the differences between podcasting and social media. You will also learn how to keep your strategies and ideas organized and how to segment your list.  If you're ready to grow your email list and take your business to the next level, then this episode is for you. Tune in to learn how to grow an email list from scratch and why it's so important!   We talk about:  [0:00] Intro [0:40] The pattern of 'wearing all the hats'  [1:30] Focusing on growing an email list before social media [2:30] How to balance all of the ideas you have  [4:00] Is it hard to build an email list? [4:20] Why email lists are so important for the growth of your business [6:50] Why you aren't growing your email list the right way [9:00] Four strategies to help you grow your email list [11:20] Two ways to turn your social media followers into email subscribers [11:40] What an opt-in page is [13:00] Podcasting vs. Social media [15:00] Keeping your strategies and ideas organized [15:40] How to segment your list Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide How to Generate Sales Without a Website: https://lisaanne.ca/how-to-generate-sales-without-a-website/ Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn 8 tips for optimizing your sales page and maximizing conversions. Do you need help creating content that actually converts? In this episode, we cover how to create content that resonates with your target audience and drives conversions. We start by discussing the importance of understanding your client and what motivates them, the importance of paying attention to the language your audience uses and using headlines to grab their attention. But creating content that converts isn't just about getting attention - it's about pulling on your audience's emotions. I give you my best tips for doing just that and ways to make your content more consumable. When it comes to sales pages, structuring them correctly is key, especially with what we've learned over the last few episodes. This week, we take it one step further and discuss some common mistakes to avoid, and I provide tips for creating a page that converts. And last but not least, we talk about designing your call-to-action buttons with intention and the importance of focusing on your converting offers instead of constantly reinventing the wheel. This episode is a must-listen if you're ready to take your content to the next level and start seeing actual results.   We talk about:  [0:00] Intro [1:40] Who is your client, and what motivates them [2:05] Paying attention to the language your audience uses [2:50] Grabbing attention through headlines [4:40] Tips for pulling on emotions [7:20] How to make your content more consumable [9:30] Tips for structuring sales pages [11:50] Designing your call-to-action buttons with intention [13:00] Focus on your converting offers instead of reinventing the wheel Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  How to Write Sales Page Copy That Connects and Converts with Jess Jordana: https://lisaanne.ca/how-to-write-sales-page-copy-that-connects-and-converts-with-jess-jordana/ How to Structure a Sales Page that Converts with Hera Zee: https://lisaanne.ca/how-to-structure-a-sales-page-that-converts-with-hera-zee/ Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn the four proven ways to leverage sales pages for increased revenue. In this episode, we're diving deep into the different types of sales funnels, their basics, and how they work.  Have you considered how the design of your sales page impacts your potential buyers? And how can it impact the success of your funnel?  Part of this has to do with lead generation funnels and how they can be used to attract potential customers. I share with you my best strategies and how to optimize them for maximum success.   We talk about:  [0:00] Intro [1:55] How to increase product sales using a sales funnel [2:55] Does page design matter? [5:15] Using lead generation funnels [7:25] How to upsell current customers  [8:25] How to cross-sell a product [9:05] How to combine funnels, automation and email marketing Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Top Lead Magnets Guide:https://www.lisaannecoaching.ca/lead-magnet-ideas   Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to write sales page copy that connects and converts with my guest Jess Jordana. How do you create a connection through copy? How often should you tweak your sales pages? And how can you craft sales pages that land with your target audience? Writing sales copy that converts is an art, and Jess Jordana shares all of her best tips with us today. In this episode, Jess dives into the importance of creating connections through copywriting and how to use storytelling to paint a vivid picture for your audience. She also shares the rules of storytelling on sales pages and the crucial role that urgency plays. You will also learn about the specific words and phrases to avoid in your copy and tips for understanding your target audience.  Jess Jordana is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passion into words people actually "get." She runs Jess, XO, a copywriting agency for creative entrepreneurs, and founded The Promptlate® Shop.  She drinks iced coffee all year round and firmly believes if date night isn't tacos, you're doing it wrong.  She couldn't do a day in business without her cute hubs (Presley), her brand new baby girl (Parker Jane), and her doodle pup (Joey Tribbiani).  She's worked with everyone from solopreneurs to organizations like The Rising Tide Society, The GUIDE Culture, and The Social Bungalow. Her most impressive accomplishment is surviving teaching in the high school classroom and getting to meet her former students for coffee when they come back from college. She's a brand new mama and is so grateful to be able to navigate what building (and re-building) her dream business can look like in balance with building her dream life. Overall, this episode is a must-listen for entrepreneurs looking to improve their copywriting skills and create powerful sales pages. Jess is a wealth of knowledge and shares practical tips you can apply ASAP to your business.   We talk about:  [0:00] Intro [3:35] Jess' path to copywriting [5:05] How to create connection through copywriting [7:50] Using story to paint a picture with your copy [9:25] Rules of storytelling on sales pages [13:30] The role of 'urgency' in sales page copy  [15:30] Words or phrases to avoid in your copy [19:45] Tips for understanding who you're talking to [21:30] How often should you tweak your sales page? [22:50] How long should your sales page be? [25:00] How to use buttons on a sales page [27:10] Are testimonials important for a sales page? [30:05] One key piece of advice for entrepreneurs Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Free 3-part video series: Go from writer's block to booked out with these copy conversion tactics. https://jessicajordana.com/writersblock Live webinar: https://masterclass.lisaanne.ca Connect with Jess Website - https://jessicajordana.com Blog - https://jessicajordana.com/blog Instagram - https://www.instagram.com/jessjordana Facebook - https://facebook.com/jessica.gobble.5 LinkedIn - https://www.linkedin.com/in/jessjordanapaxson/ TikTok - https://tiktok.com/@jessjordana Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to structure a sales page that converts with my guest Hera Zee. In this episode, we're diving deep into the world of sales pages. Hera shares her insights on leveraging "early adopters" for program launches, why sales pages are important, and how to structure them effectively for maximum ROI. We also touch on the role of sales videos and if (and where) testimonials should come into play on a sales page. Hera Zee is a Sales + Marketing Strategist for Online Entrepreneurs who want to structure their business for profit, sustainability + growth. Obsessed with Sales Funnels and how to use Social Media as a TOOL (so it doesn't use YOU), Hera has been a strategist behind the scenes of thousands of businesses for the past decade and has become known for her ability to find a business' blindspots + leverage them to increase profit + sales.   Her real, honest and transparent way of explaining things is a refreshing take on Marketing in 2023.  Whether you've been in entrepreneurship for years or are starting out, I know you will learn actionable tips and advice to help you take your business (and sales pages) to the next level.   We talk about:  [0:00] Intro [5:50] Leveraging 'early adopters' for program launches [9:30] Why sales pages are important [14:05] How to structure a sales page [21:05] Are sales videos helpful or necessary? [23:20] Where testimonials should come into play on a sales page [26:05] Tips for asking for testimonials [29:35] One big piece of advice for fellow entrepreneurs Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Rise Coaching: https://www.lisaannecoaching.ca/rise-coaching Sales page example: https://www.zeecourses.com/spyb  "Social Proof your Business" $37 Masterclass / Training to learn the exact steps on how Hera get testimonials that generate more sales! https://www.zeecourses.com/socialproof https://learn.herazee.com/roadmap Connect with Hera Website - https://learn.herazee.com/grow Instagram - www.instagram.com/herazee Facebook - www.facebook.com/herazee LinkedIn - https://www.linkedin.com/in/herazee/ TikTok - https://twitter.com/herazee Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to generate sales without a website. If you've been struggling to get conversions and sales from your website or need a website, this episode is for you. As you'll hear in this episode, of the main reasons why websites don't convert cold traffic into leads and sales is that they are really distracting.  Do you agree?  There are so many options and links that visitors can click; they end up easily getting lost on your site and losing interest. This is why I suggest a different strategy when it comes to generating sales without the distractions of a website: a sales funnel. In this episode, we'll dive into what a sales funnel is and what goes into lead generation.  We'll also talk about optimizing conversions and provide practical examples of how to implement this strategy. So sit back, grab a pen and paper, and get ready to learn some new ways to increase your sales.  Don't miss this episode!   We talk about:  [0:00] Intro [2:10] What a sales funnel is [3:00] What goes into 'lead generation'  [3:30] Learning how to optimize conversions [5:30] Practical examples of how to implement this strategy Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to generate high quality leads through your podcast, as it relates to podcasting. In the world of podcasting, leads play a crucial role in growing and engaging with your audience. In case you want a refresher, leads are individuals who have shown an interest in your content and have provided their contact information for future engagement.  To attract leads and turn them into dedicated listeners, it's essential to understand the ACCC formula (my proprietary formula for converting leads into closed business). The formula breaks down the different stages of engagement with your audience, and it stands for Attract, Collect, Connect and Convert.  To effectively attract leads, you can collect their contact information in various ways, including your website and social media.  Once you have their information, it's crucial to connect with your audience in a way that resonates with them, which converts them into dedicated listeners.  As you know from being in my community, I believe email marketing is a highly effective tool for growing your audience, and a well-designed email marketing sequence can help you build a strong relationship with your listeners.  Join Simona and I for this episode, where we talk about the power of social media for attracting new listeners through paid or organic marketing efforts.   We talk about:  [0:00] Intro [1:40] What are leads from a podcast perpsective [2:30] Breakdown of the ACCC Formula [3:15] How to attract leads and turn them into podcast listeners [6:10] How to collect someone's contact information [7:30] Connecting with your audience in a significant way [8:30] How to convert your audience into listeners [14:00] Why email marketing is so important [17:55] How your email marketing strategy can work [19:10] Designing an email marketing sequence [24:25] Attracting on social media through paid or organic marketing Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting Connect with Simona Website - www.simonacostantini.com Instagram - https://www.instagram.com/simona__costantini Resources - https://www.simonacostantini.com/resources Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn the types of ads to run for your podcast as it relates to podcasting. In this episode, we're talking about the intersection between digital marketing and podcasting and all the different strategies you can use to boost your online presence.  First, we talk about a topic I'm passionate about -- boosting posts on social media. While it can be a great way to reach a wider audience and increase engagement on your posts, it's important to consider whether doing this is the right move for your business.  Next, we talk about Pixels, why they don't currently work for podcasts, understand its limitations, and the other tracking options that are available to you.  If you've been around here for a while, ads can be a great way to reach new customers and promote your business. With so many options available, knowing where to start cannot be easy. We'll take a closer look at the different ads you can run, including conversion ads, messenger ads, and everything in between.  We end up talking about lead generation and paid ads, two of the most important components of a successful digital marketing strategy.  We'll explore how they work together to drive new business and help you reach your goals.  By understanding the relationship between lead generation and paid ads, you'll be able to develop a more effective marketing strategy.   We talk about:  [0:00] Intro [2:00] Do we boost posts or not? [4:20] Why Pixels don't currently work for podcasts [7:40] Different types of ads you can run [14:10] How lead generation and paid ads go hand in hand [18:40] Prep work to get ready for your email marketing strategy Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting Register for my masterclass here: http://masterclass.lisaanne.ca Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide Connect with Simona Website - www.simonacostantini.com Instagram - https://www.instagram.com/simona__costantini Resources - https://www.simonacostantini.com/resources Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

How do you structure a high-converting ad? And can you do it to drive traffic to your podcast? This episode is part two of four of a series I did on my friend Simona's podcast called As It Relates to Podcasting. As you'll hear in our conversation, we went into the different types of ads you can be running and building for your podcast, how to run video vs still images ads, and also talked about that 'three' structure I've taken you through on my podcast.   We talk about:  [0:00] Intro [2:55] Video vs. still image ads [7:20] How to capture your audience's attention with your ads [12:45] Tips for writing ad copy [19:25] How many ad types should you run at one time [24:25] The importance of storytelling in your ads   Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting Rise Coaching: https://coaching.lisaanne.ca/rise-application Connect with Simona Website - www.simonacostantini.com Instagram - https://www.instagram.com/simona__costantini Resources - https://www.simonacostantini.com/resources Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

What are the fundamentals of paid ads as it relates to podcasting? This episode is Part 1 of a four-part series I originally recorded with my friend and podcast producer Simona Costantini for her podcast. Over the next four episodes, we're diving into the nitty gritty when creating and running ads on social media. In this conversation, we're talking about what you need to prepare before you start running ads, how to set up your ads account, the different ads you can run, and more.   We talk about:  [0:00] Intro [2:20] What do you need to have prepared to run paid ads on your podcast [6:05] Tips for setting up the backend of your Meta Business Account [10:45] Knowing who you're talking to online and having an ideal client persona [12:10] Running video vs. image ads [16:05] Ad budget expectations Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  How to Launch and Grow a Podcast with Simona Costantini: https://lisaanne.ca/how-to-launch-and-grow-a-podcast-with-simona-costantini/ As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to structure your weekly content for maximum impact. Do you create core content as an entrepreneur?  Do you have one big piece of content, like a blog, podcast, or YouTube channel, where you centre your focus and create content? In this episode, I share how valuable and transformative one core piece of content has been and how I create content for Instagram, YouTube, TikTok, LinkedIn, Pinterest and more from one single episode.   We talk about:  [1:00] How to repurpose core content [2:35] Steal my content repurposing strategy [6:20] How to hit your audience in multiple ways with one core piece of content [7:00] How to get 9 pieces of content from 1 podcast episode Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial  

Learn how to create an annual marketing plan to scale.  New year, new you -- that's what most entrepreneurs say at the start of a new year. The truth is a lot of entrepreneurs will write out big goals and dreams without a plan actually to get there.  You will find yourself and your wheels spinning every month if you have a plan and strategy to take you from idea to creation. How do you decide which big goals to hit first? And better yet, how do you break them out into tangible tactics to get you where you want to go? In this episode, I share the system I use to plan my goals, create my marketing plan, and skyrocket my business. The key? Don't let it be a guessing game; don't leave your growth to chance!   We talk about:  [3:30] Four main components of my marketing plan [4:20] Determining your goals and main focus of the year [7:25] Planning key dates and building your calendar  [9:10] Creating a timeline and budget for each goal [10:45] Having the ability to track and measure results Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn the 3 Proven Online Marketing Strategies for Your Business in 2023 So many entrepreneurs overthink their marketing strategies.  They try to come up with new ideas and try to reinvent the wheel.  But in reality, for over seven and a half years now, I have followed very specific systems that work, allowing me to build a business 100% from my laptop. Now, of course, there have been some slight adjustments based on the technology advancements and how we behave as online users.  But there are about three different methods that have been constant for my clients and me, and I cover them in this episode.     We talk about:  [2:20] How to grow your email list with a lead magnet [4:10] What an 'opt-in' page is [5:30] The two ways to use online webinars [6:50] The systems and marketing of a webinar [9:35] Using paid masterclasses and workshops Resources mentioned in this episode: Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Episode 24 - Tip 10 Freebies to Generate Leads: https://lisaanne.ca/top-10-freebies-to-generate-leads/ Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial