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Would you have an initial consult-like conversation each month with each client if it produced better results, better client retention, and additional income for you? Gym owner, Scott Schutte, and PH.D. behaviorist, Janine Stichter discusses the value of consistently revisiting your clients’ goals, the strategies you are implementing, and the impact on your revenue. Hear this and other episodes of Becoming the Ultimate Coach anywhere you get your podcasts. #fitnesscoach#fitnesscoaching#personaltrainer#personaltraining#personaltraineronline#personaltrainereducation#fitnesspodcast#fitnesscoacheducation#goalsetting#goalsettingtips
Clients will often overshare on “non-fitness” topics which can leave you in a somewhat awkward position. In this week’s Becoming the Ultimate Coach, Dr. Janine Stichter delves into the distinction between sympathy and empathy can how it can impact your connection with your clients while still maintaining your professional boundaries.
The scale can not be the only measurement tool you use. Even when clients report weight loss as their sole goal, you need to look beyond the scale. Being singularly focused on a particular metric comes at a cost. And often, the achievement of that goal doesn’t bring the fulfillment that your clients imagined would accompany it. In this episode of Becoming the Ultimate Coach, PH.D. behaviorist, Dr. Janine Stichter and Scott Schutte and discuss the limitations of the scale and explore the value of embracing a more comprehensive approach. 
Bruce Lee said, "Absorb what is useful" In this video, a Ph.D. behaviorist and a successful coach/gym owner reveal the proven formula to a fulfilling career and financial prosperity in the fitness field. Catch other episodes of Becoming the Ultimate Coach here: 
Building your network is about more than just bringing in more clients. To have the biggest impact on your clients, you need to build a health and fitness network including a doctor, acupuncturist, chiropractor, massage therapist etc. That is why in this episode of Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down the importance and best ways to build your health and fitness network and become your clients' head coach in their fitness journey. 
What separates a personal/fitness trainer from becoming the ultimate coach? Too narrow of a focus. In order to make a difference in facets of health and fitness like stress management, nutrition, and others, you need a time when your client isn't straining from your workout on the floor. Weight Loss Behavior Coaching sessions allow trainers to:1. Break up their day/get off the gym floor2. Dig deeper into their clients' unhealthy behaviors to recommend healthier strategies3. Make more money & get clients better results. Learn more about becoming the ultimate coach and getting Weight Loss Behavior Coach certified @healthybehaviorinstitute on Instagram & Facebook or at
Is "my way or the highway" the best approach to take with your clients? While client compliance can be frustrating, taking this type of hardline stance will alienate as many clients as it will potentially help. When you take the science of psychology into account, one of the best ways to get client compliance is to match the client's unhealthy behavior to its root cause and then to suggest a healthier strategy that matches the same root cause. In this week's Becoming the Ultimate Coach, Dr. Janine Stichter discusses the 4 root causes of behavior and why the hardline stance is a poor way to get consistent sustainable client compliance.
What does the number 168 have to do with your career in the fitness industry?The answer - A LOT.In this week's episode of Becoming the Ultimate Coach, the Jock and the Doc discuss finding your personalized path to success, happiness, and purpose.As a fitness professional, you spend a lot of time planning other people's health and fitness journeys but it is just as important to plan your own ideal fitness career.HBI helps you not only improve your clients' results and your income but also your fulfillment and happiness.Don't be another statistic of trainer burnout, learn to become the ultimate fitness professional by checking out the entire "Becoming the Ultimate Coach" series on our Youtube channel or anywhere you get podcasts.
Your value to your clients must extend beyond simply providing them with a hard workout. To produce real results, retain your clients, and grow your income, you must go further and delve into areas such as stress management, nutrition, behavior, and more. In this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Janine Stichter) dig into why just putting people through tough workouts isn't going to get them the results most clients want. They go on to expand on the absolute need to expand your approach beyond such a simplistic technique. 
Do you struggle with your clients struggling to follow/stick with a meal plan? In this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) discuss whether fitness coaches should give their clients meal plans. Trying to get someone who averages ~20 grams of protein each day to increase that to 150grams/day is unrealistic and will all too often lead to failure. Instead, you must remember Minimal Effective Dose (discussed all the way back in episode 3). What is the least amount you can change for your clients in order to get them to see results? That may be adding a scoop of collagen protein each day for 2 weeks to bump their protein intake from 20 to 40 grams per day. Then slowly add other strategies to incrementally increase their protein to ultimately reach the end goal of around 150grams/day. Going back to last week's episode, the ultimate fitness coach goes beyond nutrition to take personality, lifestyle, and other factors into account when helping their clients set and reach their goals. Some clients will thrive with the structure of a meal plan but in most cases, meal plans only add confusion and complicate things. Instead, teach your client to incrementally change their behaviors to the healthier side of the spectrum.
Should you get a nutrition certification as a trainer? On this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down why spending money on a certification that covers just nutrition is helpful but incomplete. Is nutrition a vital component that needs to be addressed with clients? Of course but... Is it the one thing keeping all clients from their goals? Probably not. There is so much more to health and fitness than just tough workouts and learning about nutrition. For clients to truly change their behaviors they need customized, goal-oriented steps to replace unhealthy behaviors with healthier ones, or else they will fall right back into their old routines. With Weight Loss Behavior Coaching, we give strategies to improve clients' nutrition but also spend time impacting stress management, happiness, and other facets of health and fitness that are essential for clients to incorporate their goals into their daily lives.
This week's Becoming the Ultimate Coach covers why your clients need more than just training. It is why we created the Weight Loss Behavior Coaching course. Most clients will not see the results they desire with training alone. That is where Weight Loss Behavior Coaching sessions come in. During these short sessions, we can address the behaviors our clients are in engaged in outside the gym that affects their results. These sessions will get your clients better results, make you more money and make you the ultimate fitness professional. 
In this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down why going beyond just strength, stamina and flexibility is so important. For the majority of personal training clients, just impacting strength, stamina, and flexibility won't get them the results they want and can lead them to train elsewhere. If a client isn't managing their stress, monitoring nutrition and activity, results become much more difficult to achieve and can be frustrating. Especially if food and sedentary behavior are part of their current stress management. With Weight Loss Behavior Coaching, you will learn to impact 10 facets of health and fitness, including stress management, happiness, relationships as well as strength, stamina while they are in the gym.
Do you struggle with getting your clients' to consistently follow your advice? We get it, it can be frustrating if week after week your client comes back having done little to none of the things you've recommended for them. On this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down the steps you need to get even your most stubborn clients to begin listening to your recommendations and start making progress on their health and fitness goals. Celebrating small wins, remembering the Rule of 3, and checking in with clients between sessions are three easy ways to help you get those clients to start making progress and, in turn, make you the ultimate fitness coach.
It is no secret that clients, especially early on, have a lot of questions. In most cases, to answer those questions as their coach we have to ask even more questions. On this week's episode of Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down how to dig a little deeper and be able to answer whatever questions your clients have for you. As with most things in health and fitness, it is all dependent on the clients' goals. For example, if a client asks how far/often should they run, you should first ask them, if they enjoy running. What goal will running help them accomplish? Is it a short term or long term goals? For some people, running is a huge stress reliever and adds movement to their day. For others, it hurts their joints to the point where it is disrupting their other training. The key to being able to answer any question your clients bring you is knowing your clients and what each of their individual goals are.
On this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down "This, Not That" for your clients.As with all behaviors, to successfully create a healthier habit we must identify the root cause of the unhealthy behaviors. Because the root cause is individual to the person, clients will react differently to a set of garden variety replacement behaviors they are offered. A replacement that works well for one client won't always work for another.Essentially, in order to create healthier replacement behaviors for your clients, you must know your clients' unhealthy habits, the root cause of those habits, and then you will be able to choose a healthier replacement that will be easy to incorporate and effective at helping them reach their goals.
More than likely you've heard someone say it takes 7 days, 21 days, 30 days or X many days to change a habit but what's the real answer? Like most questions when it comes to health and fitness, it depends. On this week's episode of Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down how long creating healthier behaviors take and a few tips and tricks to help start and maintain behavior changes with your clients. Setting your clients up for success, giving them realistic expectations, incremental steps, celebrating their successes and most importantly matching root causes are key to creating behavior change.
On this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) breakdown the top 5 things to stop doing right now to become a better coach and trainer. 1. Stop making it about you-First impressions for trainers/coaches are mainly online. Most if not all clients will look up the person before training with them. Your social media needs to show the type of trainer you are, not what workout you did today or your before/after pics. Use your profile to show how you are going to help potential clients. The easiest way to do that is by highlighting your current clients.  2. Look like/Be a professional-Clean clothes, being on time and if your client's program has special equipment for the day, have it ready and waiting for them. A trainer/coach running around to gather things while their client performs their warm-up isn't going to leave the client with the impression of being trained by a professional. 3. Keep a clean gym- We know that all coaches and trainers don't have the ultimate say on their gym space but they can all keep things organized. Don't leave weights, bands, etc. laying around. Have designated areas for equipment so you aren't wandering around looking for something during your client's training session. All these small things help to build on the impression of you as a professional.4. Stop assuming your clients' perspectives-Financial, political, or otherwise, a quick way to lose a client is to assume their perspectives align with yours. This doesn't mean to shy away or not have discussions with clients but leaves your non-fitness/health-related opinions out of it. 5. (Maybe most important) Stop acting like you have all the answersThe quickest way to lose all credibility is to fake it. There's no way to know about every ailment, illness, or injury your client has but you can learn about it and how you can help them. Be supportive and help them find a solution even if the solution is not you.
On this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down how to stand out in the crowded fitness industry.That is by providing advice and tools that others don't. One way to differentiate yourself is by going beyond just the typical strength, stamina and flexibility. By delving into facets of health and fitness like mindset, happiness and others you will be able to pinpoint the results that mean the most to your clients and help them make progress towards them.By becoming a Weight Loss Behavior Coach, you will stand out because you will get results where other coaches couldn't.Head to our page to see the previous Becoming the Ultimate Coach videos where we cover the importance of progress monitoring, goal clarification and introducing clients to the minimal effective dose.
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