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The Homebuilder Podcast where we interview homebuilders, industry insiders, and experts covering all things branding, marketing, sales, customer experience, and more. Learn more about ZGM here: https://zgm.ca/industries/homebuilding
22 Episodes
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For our third episode of Season Three, we invited Lina Nguyen, Enterprise Marketing Manager at Rohit, to discuss the power of brand collaboration. Lina walked us through Rohit's recent collaboration with award-winning interior designer Louis Duncan-He and passed on advice for other homebuilders looking to do brand collaborations.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
For our second episode of Season Three, we invited Tim Sloan, VP of Development and Management from our sister company Paper Leaf, to discuss what artificial intelligence is, what programs exist today, and how AI relates to brand and homebuilders.Now the question is....did AI write this? 👀Editor's Note: We apologize for the construction noise in the background! Pretty on brand for a homebuilder podcast though, right?Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
In our Season Three premiere (🎉) we invited Dan King, President and Partner of ZGM Modern Marketing Partners on the show to discuss brand and brand platforms. In this episode, learn what a brand is (and isn't), how brand plays a role in your organization, and why all homebuilders should invest in their brands.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Robbie Kamaleddine, realtor and cofounder of The Bureau , joins us on the podcast to chat about how realtors and homebuilders can work together. In this conversation, we cover what homebuilders need to provide realtors, how realtors need to work with homebuilders, and why new buyers would choose realtors over direct sales. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Stuart Wen, Senior Marketing Coordinator at Rohit Communities, and Logan Widdicombe, Content Team Lead at ZGM, sit down to discuss everything homebuilders need to know about influencer marketing. In this chat, we go through what influencer marketing is, when it makes sense to deploy, and how to work with influencers to get the most bang for your buck. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Rob Fairhead, Partner and Chief Strategy Officer at ZGM Modern Marketing Partners, joins us on the podcast to talk about the big, scary word we can't seem to stop talking about — recession. With 20+ years of experience in advertising, Rob knows a lot about adjusting for economic uncertainty and walks us through how builders should look to update their marketing and advertising plans. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Chris Hartley, VP of Sales at K. Hovnanian, comes on the podcast to discuss how sales and marketing can work together, what it means to sell homes in the digital age, and why the customer journey should be top of mind for anyone in sales or marketing. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Allison Watson, Vice President at market research firm Leger, joins Build Up to discuss generational differences and buying behaviours. Learn what is driving millennial purchasing habits, differences in generational values, and the different drivers of brand loyalty in varying age groups. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Paul Michna, Head of PR at ZGM, is on the show to chat all things public relations. Learn how homebuilders can utilize three core PR tactics in their marketing efforts including earned media, crisis communications, and engagement.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Jeff Archibald, Managing Director for app development company Paper Leaf, is on the show to talk digital transformation. Learn what digital transformation is, hear examples of successful transformation, and how you can get started on the digital journey.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Diana Carroll, Marketing Director DFW for residential community developer Hillwood Communities, is on the show to talk master built communities. Learn how to build a community among your buyers, why realtors should be a vital part of your sales plan, and discover new elements to add into your master planned communities. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Bōde's Founder, Jeff Jackson, joins us on the show to discuss all things home buying. Learn what modern day buyers really want from the home buying process, the importance of being transparent to build trust, and how bōde can help homebuilders in the reselling market.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes*This is the final episode with former season 1 host, Salina Halabi.
In our season two premier(🎉), we welcome Scott Hamilton, talented marketer and president of Alberta New Home Warranty, to discuss how to improve the post purchase experience (and why it matters) . In this episode learn what builders get wrong about the buyer follow-up, how technology is improving home ownership, and about how you can make your CX better. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
In our season one finale, ZGM's very own social strategist extraordinaire, Logan Widdicombe, sits down with us to discuss the ever-changing landscape of social media. In this episode hear how platforms are changing (now and in the future), how social selling works, the importance of brand authenticity, and more! Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Dallas Builder's Association Executive Director, Phil Crone, joins us on the show to discuss the homebuilder community. Learn how to get more out of your homebuilder association relationship, what makes homebuilding so different from other industry communities, and how to find success working with your competition. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
ZGM's Brand and Growth manager, Content Strategist, and Build Up Executive Producer, Santana Blanchette, is in the guest chair this episode for a conversation about inbound marketing. Discover what exactly inbound marketing is, how to make it work for the entire buyer journey, how to go deeper than blogging, and why all homebuilders need an inbound/content strategy. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Rohit Group of Companies Director of Marketing, Amy Power, joins us to discuss what a digital future in homebuilding can be, building brand trust through transparency, and how small changes can lead to monumental success. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
UTour founder and president, Tom Nelson, joins us to discuss how he followed consumer trends to find success, what homebuyers really want from builders, and how technology plays a pivotal role in the modern buying journey. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Giddens Homes' Co-owner and Vice President of Sales, Ellen Giddens, joins us for a conversation about selling out of market. Learn about how to update your marketing for out of market buyers, why customer education matters, and how to keep digital personal. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Cantiro's Senior Marketing Manager, Kim Tieu, joins us to talk all things brand. Hear about Cantiro's recent rebrand, the importance of brand purpose, and why homebuilders need to consider all departments when it comes to brand updates. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
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