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The Beacon Way

Author: Beacon Media + Marketing

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Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?

50 Episodes
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Tune in to the second episode in our Executive Series of The Beacon Way Podcast with CEO/Co-Founder, Adrienne Wilkerson, CMO/Co-Founder, Jennifer Christensen, and CRO/Partner, Ken Okonek. Today, they’re talking about the vital role of constructive conflict in building resilient teams and fostering a culture of open communication. Learn from top executives as they share their personal experiences, the challenges they've faced, and the strategies that have transformed their approach to leadersh...
Join us in this enlightening episode of the Beacon Way Podcast as Adrienne Wilkerson, CEO and Co-Founder of Beacon Media and Marketing, discusses the transformative journey of becoming an entrepreneurial powerhouse. Discover the core values and dynamic strategies that have shaped Beacon's success in the ever-evolving world of digital marketing. Whether you’re a budding entrepreneur or a seasoned business owner, this episode offers valuable insights into cultivating a thriving, innovative comp...
This week, we’re diving deep into the evolving world of AI in marketing with host Jennifer Christensen and special guest Michelle Williams in this engaging episode of The Beacon Way. We unpack the exciting and sometimes daunting aspects of AI, how it's being integrated into marketing strategies today, and what ethical challenges arise. This episode is packed with forward-thinking ideas, practical advice from industry insiders, and a peek into the future of digital marketing. Perfect for marke...
Welcome to the first episode of the Beacon Way Exec Series! Join Beacon Media and Marketing co-founders Jennifer Christensen and Adrienne Wilkerson, along with partner Ken Okonek, as they dive deep into the nuances of effective communication and conflict management within business leadership. Discover actionable insights on fostering a collaborative environment, utilizing personal growth for business success, and mastering the art of communication diversity to enhance team dynamics.Key Points...
Dive into the depths of Google Ads with host Jennifer Christensen and Emily Miles, a seasoned paid ads and reporting specialist, in this insightful episode of the Beacon Way podcast. Learn actionable strategies to boost your ad performance, understand crucial metrics, and leverage branding for higher conversions. Whether you're a small business owner or a marketing professional, this episode will equip you with the knowledge to optimize your digital campaigns effectively.Key Points:·Important...
Join our host Jennifer Christensen and special guest Brandon Dixon, our Lead Paid Ads Specialist, as they delve into the intricacies of Meta and Google Ads. This episode is packed with actionable strategies and expert insights designed to help both novice and advanced marketers enhance their ad performance and drive better results.Key Points:Key Meta Ads Metrics: Importance of metrics like cost per lead and click-through rates for tracking ROI. Detailed explanation of which metrics matter and...
Join host Jennifer Christensen on the Beacon Way Podcast as we delve into the transformative power of technology in business growth. This episode features CJ, a HubSpot specialist and the COO of 4Cast, who shares her expert insights on making HubSpot a cornerstone of business success.Key Points:Introduction to Technology's Role in Business: Emphasizing how integrating technology can streamline operations and solve organizational problems.Choosing the Right Technology: Guidelines on how to eva...
Join host Jennifer and Databox expert Fedor Simic as they dive deep into the power of benchmarking. Discover how businesses can leverage real-time data to set performance standards, optimize strategies, and achieve unparalleled success. Whether you're in marketing, sales, or finance, this episode has something valuable for you! Key Points: Introduction to DataBox and Benchmarking: Fedor Simic from DataBox explains the significance of benchmarking in modern business operations.Roles and E...
Join host Jennifer and guest expert Bob Hutchins as they delve deep into the transformative power of AI in business and marketing. In this episode of The Beacon Way podcast, they explore the intersection of technology, marketing strategies, and the future of business agility. Learn how businesses of all sizes can leverage AI for data-driven growth, enhance customer personalization, and navigate the ethical landscape of digital marketing. Whether you're a marketer, business owner, or AI enthus...
Join us in this enlightening episode of The Beacon Way as we dive deep into the world of SEO with expert Zoe Ashbridge from Forank. Discover advanced SEO strategies, understand how to measure your SEO success, and explore the evolving role of AI in search engine optimization. Zoe shares invaluable insights and real-world examples that will help you elevate your SEO game. Whether you're an SEO beginner or a seasoned professional, this episode is packed with actionable advice and cutting-edge k...
Explore insights on leveraging AI for marketing with Austin Armstrong, focusing on his tool Syllaby for video content and tackling industry challenges.\Show NotesAustin Armstrong, a digital marketing expert with a focus on AI and video marketing, shares insights from his experience.Discussion on Armstrong's AI tool, Syllaby, designed for video marketing, emphasizing its features like generating video scripts and scheduling content. Addressing common issues like video resistance and conte...
Explore work-life balance strategies with Robert Fukui on The Beacon Way podcast, focusing on family dynamics and personal growth in entrepreneurship. Key Points This Episode:- Introduction of Robert Fukui as a coach working with entrepreneurs, particularly in family business dynamics.- The concept of "family business" extends beyond direct family involvement in the business operations.- Emphasis on balancing b...
Jennifer Christensen explores Olya Clem's journey in mental health, her adoption of Brainspotting in therapy, and her insights on running a successful practice on The Beacon Way. Key Points From This Episode:- Introduction to Olya Clem, CEO and founder of Common Thread Counseling.- Olya's journey from Russia to the U.S. and her passion for helping people with childhood trauma.- Discussion on the importance of incorporating culture and personal experiences into therapy.- Introduction to Brains...
Improve your therapy marketing with Omar Ruiz, an experienced marriage and family therapist and Psychology Today marketing expert. Boost your private practice with essential strategies and tips for your Psychology Today profile optimization and effective social media use. Show NotesOmar Ruiz's expertise as a licensed therapist specializing in couples therapy and infidelity issues.The transition from insurance-based to private pay practice: insights and impacts Self-education journey: lea...
Join Jennifer Christensen and LinkedIn expert, Andy Pondillo, as they share success strategies & valuable tips for digital marketing. Key Points from This Episode:Andy Pondillo, a LinkedIn enthusiast and expert, concentrates on LinkedIn for his consulting work. Became proficient with LinkedIn during the COVID-19 pandemic, finding success with his approach.Advocates for the significance of immediacy in social media content, to grab audience's attention.Stresses the importance of testi...
Jennifer Christensen explores Sales Recruitment alongside Dan Fantasia. Together, they delve into the evolving landscape of recruitment while emphasizing the significance of human capital.Links Mentioned in Today’s Episode:Jennifer Christensen on LinkedInJennifer Christensen on TwitterBeacon Media + MarketingBeacon Media + Marketing @beaconmmFACEBOOK (PERSONAL): https://www.facebook.com/dan.fantasia FACEBOOK (BUSINESS): https://www.facebook.com/TreelineInc LINKEDIN...
Jennifer Christensen and Valerie Van Galder discuss the journey of the Depressed Cake shop, promoting mental health awareness through community bake sales and sharing experiences. Key Points From This Episode:Introduction to Valerie Van Galder, founder of Depressed Cake Shop, a unique initiative using pop-up bake sales to raise both funds and awareness for mental health.A brief overview of Valerie's professional background, including her experience in corporate marketing and the film industry...
The Beacon Way talks with Shelby Robbins, founder of Antelope Recovery, about her virtual mental health program for teens and the journey of bootstrapping growth. Show Notes:Antelope Recovery, a virtual intensive outpatient program for teens with substance use and mental health struggles, is founded by Shelby Robbins.Located in Boulder, Colorado, Antelope Recovery is bridging the gap between once-a-week therapy and residential treatment for teens.The program offers support for teens following...
Unlock your business potential with Karie Kaufmann, Action Business Coach. Learn to overcome challenges and scale up with insights from her journey.Key Points From This Episode:Karie Kaufmann, a Scaling Up certified business coach with a rich experience of 18 years.Known for her expertise in working with scale-up businesses and helping them unlock their potential.Winner of the 'Coach of the Year' award, reflecting her dedication to the field.Her mantra: Business should enrich your life, not d...
Discover how Wired for Addiction explores biopsychosocial aspects of addiction, the role of mental health in criminal cases, and the power of preventative testing in this powerful episode. Key Points From This Episode:Wired for Addiction is an organization focusing on the biological aspects of addiction, providing home test kits and individualized support to help people understand and manage their conditions.They focus on mitigating physiological pain points of addiction and work closely...
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