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Did I Do That?: Making Graphic Design & Mistakes
Author: Sean Schumacher
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© Sean Schumacher
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A podcast about graphic designers and the mistakes creative folks have to make on the way to making something great… or anything at all. Hosted by Sean Schumacher (Assistant Professor of Graphic Design at Portland State University).
Hosted on Acast. See acast.com/privacy for more information.
74 Episodes
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Be like a pile of dust and get swept up in the excitement! Did I Do That? is back for Season Five*! Jez Burrows (iconography designer for Instagram at Meta and creator of the Threads logo) joins Sean to talk the most expensive way to ride a roller coaster in 2008, twee commutes, and Sliding Doors.*…Guys Burgers and FriesYou can find Jez’ work on his own site, jezburrows.com, which is also where you can purchase his latest limited-edition book And Introducing! You can also pick up his previous book, Dictionary Stories: Short Fictions and Other Findings, wherever you find books normally (other than your bookshelf, unless you had already purchased it, received it as a gift, or stole it). Jez’ work can also be seen in the form of Instagram and Threads’ iconography, so what better way to see it than to give him a follow on each respectively?This episode is our first of fifth season, and we’ve got eight incredible episodes in store for you running up to our third anniversary. Now’s a great time to get a friend into the show—why not share this one with them, or leave a review for a future friend on Apple Podcasts, a like on YouTube, or a comment and star on Spotify.This episode was recorded August 21, 2024 in the Rat’s Nest. Hosted on Acast. See acast.com/privacy for more information.
Wake your partner up at 2 in the morning, because it’s all been building to this—our season 4 finale! David DaCosta (designer, illustrator, and writer of both Jokey Jokes: A Collection of Illustrated Dad Jokes and the new Jokier Jokes: Another Illustrated Collection of Dad Jokes) joins Sean to talk rock and roll accounting, the circular file, and Too Much Good(?) Stuff.You can find and order Jokey Jokes, the new Jokier Jokes, and all of the Jokey Jokes Merchy Merch (including the gorgeous Dad Jokes hat) at jokeyjokes.com! The books are gorgeous and the merch is great! Pick up one for a kid or a dad joke lover in your life!You can find David’s other work on the web at therealdacosta.com or on the ‘gram at @dacostadraws!If you’re intrigued by David’s work on Snack Watch, his vending machine news and reviews blog from his magazine days, good news! He was kind enough to share the final issue here—drop in some quarters and remember the days when Lay’s was courageous enough to think anyone at all wanted cheesy garlic bread flavored chips.This episode’s cold open included clips from our episodes with Kristin Rogers Brown and Emily Tate; you can hear the full conversations, which are chock full of more mascot chat, in our back catalog. That segment also featured the song “Action Strike,” written and performed by Rafael Krux and distributed under a CC0 license.This episode was recorded Saturday, April 27, 2024 in the Rat’s Nest, which I am beginning to think is less an office and more a locus at which the earth’s EM radiation is focused to a fine and impossible-to-filter point. Thanks, 1920s architects and 1950s electricians, for your fine work on this monument to buzzing. I only hope not too much of it made it to air, but if you can hear it, I apologize—I did my best!This episode was once again guest edited by the great Orion Cortez; I couldn’t have done this season without him! Hosted on Acast. See acast.com/privacy for more information.
Feeling like your week is lacking a dash of Did I Do That? You could add something—it’s just a suggestion! Freelance brand and identity designer César Sierra joins Sean to talk about gamifying Jiffy Mix, getting lost with Matt, and Busytown careers. Will Sean get rabies before the season is over? There’s only one way to find out!You can find César’s work on their website, cesarsierra.net! If you’re looking to hire César, connect with them on Linked in at linkedin.com/in/cesarvsierra!This episode was recorded Sunday, April 14, 2024, in the Rat’s Nest. Though I (again) forgot to shout him out in the outro, this episode was edited by the great Orion Cortez! Thanks, Orion! Hosted on Acast. See acast.com/privacy for more information.
Mel Larsen Gutierrez (Art Director at the Oregon State Parks & Recreation Department) joins Sean to talk Mr. Sketch, the Man in the Yellow Hat’s job, and The Rachel (or The Rachael?).You can find Mel on the internet over at melerrez.com, where you can see some most of the work we talked about in this episode. Mel can also be found on the ‘gram at @melerrez as well. Too, if you want to see Mel’s awesome illustrated timeline, that can be found on the episode’s page at dididothat.design!This episode was recorded Friday, April 12, 2024 in the Rat’s Nest. Though I forgot to shout him out in the outro, this episode was also edited by the great Orion Cortez! Thanks, Orion!If you are hearing this as it comes out and are in the Portland area, please come out to Be Honest on Saturday May 4, 2023! Be Honest is PSUGD’s annual student portfolio showcase, which I help organize with Kate Bingaman-Burt! It’s a really exciting time, and we get to take over three floors of Wieden+Kennedy for design work, hijinks, and good times. You can find out more about it at psu.gd/behonest or @psugd_behonest on the ‘gram! Hosted on Acast. See acast.com/privacy for more information.
We do it for the love! Calvin Ross Carl (Creative Director at Parliament) joins Sean to talk about Allen Ludden’s followers, watching the old ways of web design disappear, and drinking hot dog water—finally a platform we can get behind!You can find Calvin’s work all over the ‘net—despite his strong luddite leanings! You can see work from the full spectrum of his career on his website (calvinrosscarl.com), and you can give him a follow on Instagram (@calvinrosscarl) to see what he’s been working on lately.This episode was recorded on Sunday, April 7, 2024 in the Rat’s Nest. This episode was edited for the first time not by me, but instead by the great Orion Cortez! Thanks, Orion!—One more important thing (or two)!Are you an academic in art, design, or a closely related field? Do you currently hold a tenured rank (associate or full professor?) at a four year university? I NEED YOU! I am beginning the process of applying for tenure this month, which requires me to form a committee of outside evaluators of my materials and offer recommendations to the university about my promotion and tenure. If you already know about this show and understand my work, you’d likely be a good candidate! Please reach out before April 30 and we can talk: sean.schumacher@pdx.edu.If you’re a listener to this show and aren’t in the above boat, you can still help! I’d love to have quotes, letters, and more for my packet describing the impact this and my other research or teaching work has had on you. Those can be collected throughout the summer, but sooner would be better! Reach out if you want to help—I’d really appreciate it! sean.schumacher@pdx.edu Hosted on Acast. See acast.com/privacy for more information.
Throw away your phones and pick up your oil paints! Rachel Frankel (Senior Brand Designer at Zendesk) joins Sean to talk portfolio lust, Apple allergies, and the weirdest social network’s weirdest pivot yet (and it’s only partially to video).You can find Rachel’s work all over the ‘net (and IRL):You can find Rachel’s portfolio, and more of her work, on her website: rachelevefrankel.com!Transmute and all of Phosphene’s other albums—as well as Rachel’s awesome album design for them—are available to enjoy at their Bandcamp page, phosphenepdx.bandcamp.com. Buying albums there gives the band way more money than streaming fees, but you can also find Phosphene on Spotify, Apple Music, and the like as well.You can find Rachel’s book, She Can Really Lay It Down: 50 Rebels, Rockers, and Music Revolutionaries (Who Happen To Be Women) (published by Chronicle Books in 2019) on Indiebound/Bookshop.org, Barnes & Noble, Powell’s, or wherever else you should happen to shop for books.This episode was recorded Sunday, March 31, 2024 in the Rat’s Nest. Hosted on Acast. See acast.com/privacy for more information.
OMFGCO Creative Director and author/designer of Rural Kimberly Sutherland joins Sean to talk the horrifying truth about figs, the top ten signs you’re in romcom, and the crowning of Portland’s #1 (vegan) ice cream boi. Why not grab a Gatorade and join the fuuuuuuuuuuuuun!You can find Kimberly’s work all over the ‘net (and IRL):You can find more of Kim’s work—both design and art related—on her website, kimberly-sutherland.com!The OMFGCO Journal, which Kim co-writes with Fritz Mesenbrink, is the best place to go to learn the latest from the studio, and is where you can go first to hear about when the And Then What?! podcast drops. Along with their Journal articles, you can also find audio versions which might be considered soft pilots for the show all on their own! Keep your eyes (and ears) peeled for it and their upcoming merch!If you’re planning on attending Creative Works West 2024 in Seattle at the end of April, Kim will be hosting a workshop on Brand Concepts & Frameworks alongside OMFGCO’s Fritz on Saturday, April 27 at 9am! If you’re interested, hop on over to the Creative Works site to learn more or their Eventbrite to register! As of this writing, tickets are still available!Addendum: Since I’ve come to record this episode, I’ve learned that there are in fact some varieties of figs that do not require wasps to pollinate them. Still, the truth that most figs pretty much consume wasps in order to become figs is undeniably A PROBLEM that we must reckon with as a species if we are going to continue to live on this planet.This episode was recorded Friday, March 15, 2023 in the Rat’s Nest. Hosted on Acast. See acast.com/privacy for more information.
Get those offer codes ready! Creative Director Matt Graff joins Sean to talk Pee-Chee folder portfolios, unusual interview questions, and the six quadrants of action sports marketing.You can find Matt’s work on his website, mattgraff.com. He’s currently looking for his next Creative Direction role, so if your studio is looking for someone, reach out! Matt can also be found on LinkedIn at inkedin.com/in/mattgraff.This episode was recorded Saturday, March 2, 2024 in the Rat’s Nest. Hosted on Acast. See acast.com/privacy for more information.
Lena Hall of Fontroversy is on Did I Do That?! Or Sean Schumacher is on Fontroversy!? We’re all mixed up because it’s a Did I Do That?-Fontroversy acoustic universe crossover spectacular to kick off one of those shows’ fourth season!The two hosts sit down to talk about the process behind getting Fontroversy off the ground, as well as Lena’s Fallout Boy audition outfit, the meltiest car, and the Wizarding World of Woody Harrelson.You can find more about Lena ’s work on their Instagram, @ps.its.lena. They are indeed graduating soon and you should absolutely hire them! You can view Lena's font horoscopes for the both of us here!This episode was recorded Saturday, February 3, 2024 in the Rat’s Nest.Special thanks to the entire team that made Fontroversy possible: Lea Thompson, Lena Hall, Malia Masterson, Whitney McPhie, Ashley Heeke, Sophia Stoker, Anna Stanton, Hannah Joseph, Sophia Mick, Mette Voldengen, Milos Dugas, Freya Kargard, Robert Ditty, Izzy Gavaza, Dana Ives, Kaitlyn Casey, Aline Chercover, and Orion Cortez.Closing Music/The Fontroversy Theme: “How Can Things Be” by Holizna Hosted on Acast. See acast.com/privacy for more information.
As both Season 3 and 2023 draw to a close, the time to seek forgiveness is at hand! Earlier this year, Did I Do That? set up a confessional booth—with Sean playing the role as part priest, part Frasier Crane—to collect true stories of design disasters, missteps, failures, and more from anonymous guests who sought to clear their guilty consciences.How can you find peace when faced with cross crossworders, ghost(ed) cookbooks, and duck pornography? There’s only one way to find out!(To be clear: the way is listening; you must listen to find out.)WANT A DESIGN CONFESSIONAL AT YOUR EVENT?If you have a live event and want me to set up another design confessional for it, either in Portland or beyond, let’s talk! I’d love to do more events like this in the future.SPECIAL THANKSThe clips used in this episode were collected as part of “Future Fonts and Friends,” a party held for TypeCon 2023 at Outlet in Portland, Oregon, on Thursday, August 17, 2023. All guests were indeed anonymous, and so if you hear any familiar voices, I guess just ignore that? Come to think of it, what do real priests do about that problem?!Huge thanks to past guest Lizy Gershenzhon and Travis Kochel of Future Fonts for inviting me to be a part of the event, to the organizers of TypeCon for putting up with me, and to my 2023 MVP Orion Cortez for building the confessional booths based solely on two terrible sketches I made.Additional thanks to past guest Kate Bingaman-Burt of Outlet for her eternal support of / patience with me just in general, but especially the white-hot ball of stress that is me when faced with a live event. Thanks, too, to the kind folks at Jolby—who didn’t even have anything to do with the party and had no reason to help me!—for letting me steal power from them for a couple of hours just because I happened to set up next to their studio.YOU’VE MADE IT THIS FAR…I want to all of you listeners out there for keeping this show going and growing. This marks the end of both our third season and second year, and I don’t think I ever would have imagined there would be as many folks out there following it as there are around the world. If you’ve enjoyed the first two years of this show, please tell a friend! I want to keep this project growing, and the community around it growing as well.If you have some nice things to say about what this project means to you, please send me an email! If you have mean things to say about me, please relay them to your dentist while they have their hands in your mouth—they’ll understand and relay them directly back to me, I’m sure.I don’t ordinarily plug the tip jar, but if you have some change between your couch cushions you want to throw my way, I would really appreciate it. Hosted on Acast. See acast.com/privacy for more information.
Creative Director and Design TikToker Zachary Winterton joins Sean to talk about the people in your (Geocities) neighborhood, bad leadership advice from cheerleaders, and Charlie the Cactus: the supermarket mascot of our dreams?Zachary is probably best found these days on TikTok (tiktok.com/@zacharywinterton), Instagram (instagram.com/zacharywinterton), and YouTube (youtube.com/@ZacharyWinterton) where you can find his latest short form design-centric videos. You can sign up for The Creative Brief, Zachary’s weekly newsletter, on his website at zacharywinterton.com/newsletter. That same website, zacharywinterton.com, is where you can see some of his past work.This episode was recorded Sunday, November 12, 2023. Hosted on Acast. See acast.com/privacy for more information.
Emily Tate (Senior Digital Art Director for Studio A at Adidas) joins Sean to talk about America’s most frightening college mascot, disinterested dogs, and William Shatner's Pandora surprise.You can find Emily’s work on her portfolio work, emilytatedesign.com. You can see more of her design work and giver her a follow on Instagram at instagram.com/emilytatedesign. In addition to Adidas.com, you can also still see Emily’s work on the Burgerville small dip packages—go get some with your next burger!This episode was recorded on Saturday, November 11, 2023. As I mention towards the end of this episode, this is our first recording in a new studio space, which does have some electrical interference, echo, and outside sound bleed issues long since solved in our other space. I’ve done my best to mitigate all of these in post-production, but apologies if you do pick up on any buzz, reverb, or street noise! Hosted on Acast. See acast.com/privacy for more information.
Freelance designer, paper crafter extraordinaire, and former student Celestia Caredio joins Sean for a very special not-quite-Halloween-anymore episode to talk about The Haunting of Full House, bookbinding in a hostel, and jewel cases. Plus, is a tech startup possibly planning on sending Sean to the great beyond? There’s only one way to find out—to listen in! (well, okay, or you could just wait and see if it happens, but listening would be better for my stats)You can find Celestia’s current site at celestiagrace.com, or very occasionally on social media at @celestiagrace on Instagram! If you’re looking for an excellent freelance senior designer who can throw a killer Halloween party, you can also connect with her on LinkedIn too at linkedin.com/in/celestia-caredio-06457439Celestia did indeed turn her early mix CD design project “My Room” into a Spotify playlist, and was gracious enough to share it here: open.spotify.com/playlist/5G4vfVoBHx8m7PD051eVmq! It’s chock full of lesser known tracks from some of the coolest bands of the mid-to-late aughts, so give it a listen! Fair warning, though: as Celestia puts it, there is a lot of angst in this album.This episode was recorded Saturday, October 21, 2023 in downtown Portland, Oregon, and marks the last episode in our dank and dark PSU Art Building studio! May it get to live out its final days in peace, being filled with random junk for events that we’ll forget we have until after the event we might need it for is over. Hosted on Acast. See acast.com/privacy for more information.
Ashod Simonian (co-owner of Imaginary Authors perfume and co-author of both the “Portland Book of Dates” and the brand new “Seattle Book of Dates”) joins Sean to talk roadside attractions, band photo cliches, and the classic dilemma of adulthood: do I get a job at the IRS or work on Scooby Doo?You can find more about Ashod on Instagram @ashod, or on his website, ashodsimonian.com!The Portland Book of Dates is out just about everywhere you can find beautiful books, and has just recently been joined by The Seattle Book of Dates! Both are gorgeous—filled with tons of Ashod’s beautiful RISO-esque illustrations. You can order The Portland Book of Dates at Powell’s, Bookshop.org, Barnes & Noble, and many other fine retailers! The Seattle Book of Dates will drop November 14th, but you can pre-orderit at Powell’s, Bookshop.org, Barnes & Noble, and many others near you as well!You can find more about Imaginary Authors, the beautifully packaged non-gendered perfume line Ashod co-owns and designs for, at imaginaryauthors.com. Ashod was kind enough to share a few samples with me and I can confirm that they smell fantastic and look really good on a shelf to boot!This episode was recorded on Friday, September 22, 2023 in downtown Portland, Oregon. Hosted on Acast. See acast.com/privacy for more information.
Brandon Hrycyk (illustrator and host of XRAY FM’s “A Century of Slang”) joins Sean to talk about Beautiful Bean Bucket Hats, regionalisms, and the dangers of volunteering for an art project. It’s bizarre and beautiful and so much fun!You can hear “A Century of Slang” every Saturday night from 5-6 pm PST on XRAY FM. If you’re wanting that warm terrestrial radio experience, why not tune your FM dial to 107.1 or 91.1 in Portland, or 91.7 in Nehalem. If you’re outside of the Portland metro area or just want to listen in whenever your want, go to www.xray.fm and you can hear the whole back catalog. It’s a great, fun show—go listen and support local media!You can see Brandon’s own work out there at brandononline.co, or on Instagram at @bhrycyk. That’s also where you can find all the promo art for “A Century of Slang” too—give it a follow!This episode was recorded on Monday, August 28, 2023. Hosted on Acast. See acast.com/privacy for more information.
Don your school colors, ‘cause we’re going back to school with this week’s Did I Do That? The amazing Kristin Rogers Brown (Associate Professor, Chair of Graphic Design, and Director of the Center for Design at PNCA) joins Sean to talk nightmarish mascots, the corporate handshake aesthetic, and pencils that say stuff.You can find Kristin’s work—including some of the work at Bitch Magazine and Bear Deluxe— online at krbee.com, or on Instagram @krbee!Kristin organizes and co-leads PNCA’s incredible Design Lecture Series with Bijan Berahimi of FISK. They’re about to kick off a whole new term of talks that are free and open to the public! Even if you can’t get out to NW Portland, many are streamed live and archived on the PNCA YouTube channel or linked from the series’ page on PNCA’s site! Go check them out!This episode was recorded Monday, August 14, 2023. Hosted on Acast. See acast.com/privacy for more information.
Let’s Picasso it up! Dani Loureiro (Letterer, Illustrator, and Senior Art Director at Murmur) joins Sean to talk about navigating the world with a portfolio case, what Garfield can’t do, and Marmite monsters.You can find Dani’s work online on her website, daniloureiro.com, or on Instagram at @dani_loureiro. Her lettering work is absolutely gorgeous—go give her a follow!This episode was recorded Tuesday, August 1, 2023 at the Portland State University Art Building.—Check out the show's website for images from this and every other episode: https://dididothat.design!Instagram: @dididothat.designYouTube: @dididothat.designLinkedIn: linkedin.com/company/dididothat Hosted on Acast. See acast.com/privacy for more information.
Don’t be scared—embrace a new episode! Joe Carolino (Chief Creative Officer at Thesis) joins Sean to talk website frenemies, screamo aesthetics, and what the scientists are right about. It’s a beautiful mess!You can find Joe online at joecarolino.com, or on Instagram @joeambrocio. Joe’s portfolio is also where you can go to check out the Flybox card series we talked about during the episode—go get some grunge-cubist sport card goodness!This episode was recorded Monday, July 24, 2023.Check out our website: dididothat.designInstagram: @dididothat.designYouTube: @dididothat.designLinkedIn: linkedin.com/company/80225251 Hosted on Acast. See acast.com/privacy for more information.
See the sparks fly as digital designer and artist Olivia Johnson (Associate Design Director at Instrument) joins Sean to talk challenging Barbies, Neopets Black Friday, and what Elvis has been up to. Meanwhile, Sean and Nathan Fielder temporarily switch bodies, resulting in a layer of such dripping sarcasm that you won’t be able to tell what isn’t coated in it. Get some sleep folks, or you too might turn into Nathan Fielder (and who has time to graduate from one of Canada’s top business schools with really good grades?).You can find Olivia’s work on the web at oj.co, or on Instagram @o_j.co. Olivia recently separated her handcrafted data viz work onto its own Instagram @handcharted.If you want to learn how to make your own terxtile-based data visualizations, Olivia’s self-paced online course “Data Visualization with Alternative Mediums” is available for $40 (or, for the next few hours, the highly discounted price of $7.99!). Too, if textile work is new to you, the course also includes an introduction to cross-stitch! Give it a download!This episode was recorded Friday, July 21, 2023.—Check out our website: dididothat.designInstagram: @dididothat.designYouTube: @dididothat.design— Hosted on Acast. See acast.com/privacy for more information.
Our fun, weird guest Andy McMillan of XOXO, Suckerpunch, and Heck Beer joins Sean for several different kinds of incredible niche podcasts all wrapped into one episode to talk about what’s next in tech, the parts of a balanced breakfast, and the terrible things you might find lurking in the forest. It’s the episode where unbridled enthusiasm meets lowered expectations!Andy can be found these days at andymcmillan.com, or turning LinkedIn into the weird, wild place it was never meant to be at linkedin.com/in/goodonpaper. Give LinkedIn a chance, won’t you?You can find more about Heck, Andy’s new non-alcoholic craft beer, at heck.beer. Sign up for their newsletter there to be notified when tasting pop-ups pop up!Also, for real, if you send me a self-addressed stamped envelope, I will indeed send you back a self-addressed stamped envelope—I promise you no merch, signed glossy headshots, or anything else—just pure snail-mailed… delight? Is that the word? Get out your pens and make out your envelopes to: Portland State University School of Art+Design, c/o Sean Schumacher, 2000 SW 5th Ave., Portland OR 97201.This episode was recorded Sunday, July 9, 2023. Hosted on Acast. See acast.com/privacy for more information.
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