Start Your Sustainable Fashion Brand
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How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we’re going to explore in the newest podcast to hit the fashion scene.
I’m Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker’s Row, this podcast will explore the strategy, marketing principles and roadmap that I’ve used to help launch sustainable & ethical fashion brands since 2014.
In easy-to-implement, 20-minute-or-less episodes, Start Your Sustainable Fashion Brand is the podcast for entrepreneurs who want to take action, pursue their passion and make waves in the fashion industry.
Ready to get started? Click play and join me below.
Interested in launching your sustainable fashion brand through Factory45? Book a call with us to learn more: http://factory45.co
50 Episodes
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How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we’re going to explore in the newest podcast to hit the fashion scene.I’m Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker’s Row, this podcast will explore the strategy, marketing principles, and roadmap that I’ve used to help launch sustainable & ethical fashion brands since 2014.
You want to start a sustainable fashion brand that’s ethically manufactured and eco-friendly, that’s why you’re here. The question is: Where do you start? What does it mean to be “sustainable” and what are some of the most important things you should keep in mind as you build your brand? That’s what I’m going to share with you in today’s episode.Resources mentioned in this episode:The Fabric Sourcing Kit: https://factory45.lpages.co/fabric-sourcing-kit-podcast/
If you truly want to be an entrepreneur, then it virtually guarantees you will run into problems — in the beginning, it will probably be on a daily basis. But to reach any level of success, problems require problem solvers. There’s no way around it. In this episode, I’m talking about the main trait required of an entrepreneur.
Back in 2010, I was starting a fashion brand that was sustainably and ethically made in the USA but at the time, I didn’t have any experience in fashion or manufacturing. I was a journalism major in college, my then-cofounder was a business major so when we were first starting out we followed the traditional business advice.... And in this episode, I want to make sure you don’t make the same mistake.Resources mentioned in this episode:Free One Page Business Plan Template: https://factory45.lpages.co/business-plan-template-podcast/
In last week’s episode, I talked about entrepreneurship, resilience and the importance of getting comfortable with failure. I argued that resilience is a skill that can be practiced. I also argued that, for most of us, it’s a necessary reprogramming if we learned to avoid failure growing up. And in today’s episode, I want to take this a step further… Resources mentioned in this episode:Dr. Brene Brown’s TED Talk, ‘Why Your Critics Aren’t The Ones Who Count’: https://www.youtube.com/watch?v=8-JXOnFOXQk Factory45, The Business School For Sustainable Fashion Entrepreneurs: https://factory45.co/
Today we are talking about a topic that is near and dear to my heart -- and it’s something that most new fashion founders generally avoid doing. In this episode, I’m sharing four ways to build an audience before you launch your fashion brand.
If you’re looking for eco-friendly fabrics for your sustainable fashion brand, then this is the episode for you. I’m going to share the pros and cons of six of my favorite eco-friendly fabrics.Resources mentioned in this episode:Free Supplier Email Templates: https://factory45.lpages.co/supplier-email-templates-podcast/Fabric Sourcing Kit: https://factory45.lpages.co/fabric-sourcing-kit-podcast/
1You already know that you need an Instagram account for your fashion brand. But with algorithms always changing, the growth, reach and engagement can feel pretty slow and disappointing… in this episode, I’m sharing three key strategies to grow your following as a fashion startup on Instagram.
In this episode, I’m walking you through the first 3 steps you need to take to start your company. The best part is, each of these three steps will take no longer than an hour to do. (Actually, each one will probably take less than 30 minutes!)My goal here, and the goal of the Factory45 program, is to make “I don’t know where to start” obsolete. My goal is to show you that “knowing where to start” is a lot easier than you think. Ready?Resources mentioned in this episode:Free One Page Business Plan Template: Text ‘biz plan’ to +1 (760) 274-8577 or download here: https://factory45.lpages.co/business-plan-template-podcast/Ep. 03: Write a Business Plan for Your Fashion Brand in 5 Easy Steps: https://www.buzzsprout.com/1897327/9780557Factory45, The Business School For Sustainable Fashion Entrepreneurs: https://factory45.co/
So, here’s a hot topic: Money. More specifically, how to start a business when you don’t have a lot of money. If you scour the internet, you can find enough stories of multi-millionaires who started from zero, eating chickpeas out of the can while sleeping on their friend’s futon.But there’s a less extreme version of this, and it’s far more common… so, in today’s episode we’re talking about how to know If you're ready to invest in your fashion brand.Resources mentioned in this episode:Free Spec Sheet: https://factory45.lpages.co/spec-sheet-template-pod/
I want you to start thinking about the supply chain for your fashion brand -- while the marketing, audience building and business planning elements of creating your brand are important (and fun), your supply chain is what needs to come together to create your physical product. I recommend prioritizing your fabric search right now -- no matter where you are in the process. And I’m going to help you do that in today’s episode.Resources mentioned in this episode:The Fabric Sourcing Kit: https://factory45.lpages.co/fabric-sourcing-kit-podcast/Factory45, The Business School For Sustainable Fashion Entrepreneurs: https://factory45.co/Ep. 06 6 6 Eco-Friendly Fabrics for Your Sustainable Fashion Brand: https://www.buzzsprout.com/1897327/9868907
As someone who works with and mentors new entrepreneurs on a regular basis, I’m no stranger to panicked emails popping up in my inbox about the discovery of a competitor. As soon as we discover potential competition, our cortisol levels shoot through the roof and we imagine the worst-case scenario. In today’s episode, I’m talking about why competition is actually a good thing, even when it gives you a panic attack. Resources mentioned in this episode:The Lean Startup by Eric Ries
One of my favorite ways for fashion startups to launch is by pre-selling. This means you’re selling your product before you create any inventory. It also means your customers are paying for the product upfront so you have money in the bank to pay for production. One of the most popular pre-selling platforms for fashion brands is Kickstarter. And it’s the 3 Must-Do’s for a successful Kickstarter campaign that we’re talking about today.Resources mentioned in this episode:Pre-Sales Goal Calculator: https://factory45.lpages.co/crowdfunding-freebie-podcast/
Your email list is your most valuable marketing asset. There are so many different methods and angles to look at when it comes to an email marketing strategy. In today’s episode, I’m going to teach you one specific strategy that you can implement today that averages 70.5% higher open rates and 152% higher click-through rates than traditional email newsletters that you may be sending weekly. This is serious stuff, so stay tuned…Resources mentioned in this episode:Apply to Factory45: https://factory45.co/apply
You know that whatever you’re doing isn’t working, but you don’t exactly know why. Maybe your inquiry email is unclear. Maybe you’re not asking for the right thing… in the right way. Maybe the supplier simply overlooked your email. Whatever the reason, I do know this: The vast majority of new designers are making four very common fabric sourcing mistakes. And in this week’s episode, I’m going to tell you what they are so you can avoid them.Resources mentioned in this episode:Apply to Factory45: https://factory45.co/apply
Has this happened to you before? Maybe at your job or when you’re working on a hobby you love or when you get really into a project with your kid. You get so caught up in “the work” that you look up and realize the work didn’t actually feel like work.It doesn’t happen every day. Sometimes it doesn’t even happen every week. But when it does happen, there’s something so satisfying about it. It’s what productivity experts call the “flow state.” and today I’m going to share my 4 tips for getting into the flow state as a new entrepreneur.
Finding the right manufacturing partner for your fashion startup is one of the most important decisions you can make for your brand. You don’t want to take this choice lightly and you do want to make sure you complete plenty of due diligence before signing a contract or hiring. If you’re looking for a clothing manufacturer for your fashion brand but you’re not sure where to start, this is the episode for you. I’m sharing 5 tips for finding a clothing manufacturer for the first time.Resources mentioned in this episode: Factory45, The Business School For Sustainable Fashion Entrepreneurs: https://factory45.co/Free Manufacturing Checklist: https://factory45.lpages.co/manufacturing-checklist-yt/Maker’s Row: https://makersrow.com/Common Objective: https://www.commonobjective.co/
Finding a manufacturing partner is so important to your success as a business owner and as a reputable brand in this industry. If you can’t find a clothing manufacturer to sew your garments in the correct way, then you’ll lack the ability to sell and scale. I always tell my students to look at your clothing manufacturer as your partner -- in fact, instead of calling them your manufacturer I recommend referring to them as your production partner. Because it’s this mutually beneficial partnership that can make or break the brand you’re creating.Resources mentioned in this episode:The Manufacturing Kit: https://factory45.lpages.co/the-manufacturing-kit-podcast/Free Spec Sheet Template: https://factory45.lpages.co/spec-sheet-template-yt/
This is the last week we’re going to talk about clothing manufacturing, and while I know, manufacturing isn’t necessarily the most glamorous topic I want to make sure you’re armed for success so that you not only know how to be an ideal client to potential production partners, but you also know how to protect yourself before signing any contracts.Today’s topic is 5 things you must do after choosing your clothing manufacturer.Resources mentioned in this episode:Free Spec Sheet Template: https://factory45.lpages.co/spec-sheet-template-yt/
When you think about choosing a business model -- your thoughts may immediately go to the question of how you’re going to sell. Will you sell direct to consumer? Will you sell wholesale to stores and boutiques? And while those are all important decisions to think about and make, the business model I want to talk about today is one that is *actually* sustainable – not only in terms of the planet and the environment – but when it comes to your wallet and business revenue. This is a business model that could significantly shape the way that you build your sustainable fashion brand and help to change the fashion industry as a brand yourself.Resources mentioned in this episode:Fast Company article: https://www.fastcompany.com/90548070/the-business-model-that-could-save-fashion-and-why-it-isnt-everywhere
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