The Espresso Hour

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 36 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about setting goals for the next 6 weeks, planning ahead for bottlenecks, and and why you should monetize training.(00:00)  Intro(01:53)  Setting Goals For The Next 6 Weeks(05:15)  Goals For PGA(13:54)  Goals For Ship 30 & Write With AI(27:32)  Preventing Anticipated Bottlenecks(30:01)  Monetize Training Not Service(38:43)  Life Updates-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 35 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about writing for YouTube, reaching depth in your reps, and the need for anti-metrics.(00:00)  Intro(01:54)  It Takes At Least 7 Iterations To Learn A Lesson(05:43)  Writing For YouTube Is A Different Ball Game(11:49)  Increase The Depth Of Your Reps(16:21)  Culture Is Built Through Example(19:11)  Do The Easiest Obvious Thing(24:01)  Every Metric Needs An Anti-Metric(32:04)  Personal Updates-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 34 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about upgrading vs. overhauling, defining your business with 1 formula, and starting with constraints when building an online business.(00:00) Intro(02:18) The Difference Between An Upgrade And An Overhaul(04:47) The Boring Work Is Your Moat(07:32) Defining The Business With One Formula Accelerates It(13:29) Enrolled Our First Student Via Organic YouTube(17:24) You Must Start With Constraints (22:00) Slogs Will Precede Periods Of Accelerated Growth(23:41) Began Working On A Brand Overhaul(33:19) Life Updates And Being Back In The Saddle-------------------------------------------------------------------✍️ Write with ChatGPT like a PRO: https://yt.startwritingwithai.com▶️ Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 33 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the importance of thoughtful service, working while traveling, and what's on the horizon for the summer.(00:00) Intro(03:38) Thoughtful Service Increases Perceived Value(14:57) Iterating With Different Forms Of Content(18:23) A Framework For How To Work While Traveling(27:58) What This Summer Will Look Like-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 32 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about capitalizing small changes, new moves to increase operational complexity, and why grabbing the low-hanging fruit is better than climbing to the top of the tree.(1:21) Expanding The Content Team(3:11) Get Your Beginner Reps In(5:49) Small Changes Over Changing Strategy(8:13) Utilizing AMAs For Improvement(13:22) The Value of a Referral Program(16:16) How We're Increasing Operational Complexity(22:34) Optimizing Our Back-End Email(26:15) Grab The Low-Hanging Fruit(30:07) The Best Businesses Create Systems To Talk To Every Customer(31:34) Scaling Will Feel Messy(32:36) Have Patience For Progress -------------------------------------------------------------------✍️ Write with ChatGPT like a PRO: https://yt.startwritingwithai.com☕️ Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode #30 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the focus of the podcast in 2024, doing the “boring work”, and what it’s like wearing many hats in the business.(00:00)  Intro(01:56)  EH In 2024(06:33)  The Power of “Theme-ing”(09:35)  Capitalizing Your Feedback Loop(15:01)  The Potential With A Paid (17:23)  Build Until They Tell/Embrace the Boring Work(21:00)  Merging Education With SAAS(23:16)  Improve the Product(25:30)  Wearing Many Hats(27:50)  Delegating Roles In The Future(30:35)  A-Players Are Clear They’re A-Players(32:09)  What We Want EH To Be For You In 2024-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Land your first $5,000 client with Ghostwriting: [https://premiumghostwritingblueprint.com](https://premiumghostwritingblueprint.com/)In episode 29 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the wins, lessons, and realizations they gained over the course of the year.(00:00) Intro(01:13) 2023 Wins(04:53) Launched a successful group coaching program(11:37) Built our first asynchronous product in a month(15:07) Doubled the business profit(21:07) Hired 7 team members while maintaining performance culture(28:18) Experimented with different podcast styles(31:37) Built our V1 dream production studio(34:59) Built a paid newsletter to $250k in ARR(38:32) Learned the power of cross-collaborations(43:49) Learned how to hire & train a sales team(45:23) Refined our content supply chain(48:44) 2023 Lessons & Realizations(50:18) Work in defined sprints of monk or maintenance mode(54:33) Every reinvestment into the business is positive if…(55:56) The importance of surrounding yourself with an all-star team(57:09) You’re a fixed number of hours away from anything(1:02:38) Every leap of progress came from IRL meetups(1:03:25) The value of a mastermind is normalizing success(1:06:04) “Slogs” are necessary(1:07:36) Audio and video develop more resonance(1:08:10) Paying for the ideal scene(1:09:49) We can build anything we want (with constraints)(1:10:28) 2024 and beyond---Write with ChatGPT like a PRO: [https://startwritingwithai.com](https://startwritingwithai.com/)Subscribe to the Espresso Hour on your favorite podcast app: [http://espressohour.com](http://espressohour.com/)• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Never make less than $100,000 as a writer again: [https://fullstackwriter.com](https://fullstackwriter.com/)In episode 28 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk through their takeaways from their first ever team meetup + mastermind event!(00:00) Intro(01:12) What happened last weekend?(03:46) The Solopreneur Trap(08:31) The Team Culture Litmus Test(13:50) You have more influence than you think(19:57) Is in-person better than digital?(21:58) Should you combine events together?(23:06) Why you need a media team(24:37) Invite your all-stars(27:30) The power of group takeawaysLand your first $5,000 client with Ghostwriting: [https://premiumghostwritingblueprint.com](https://premiumghostwritingblueprint.com/)Write with ChatGPT like a PRO: [https://startwritingwithai.com](https://startwritingwithai.com/)Subscribe to the Espresso Hour on your favorite podcast app: [http://espressohour.com](http://espressohour.com/)Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebushFollow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.comIn episode 27 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new studio and all the work that went into building it.(00:00) Intro (01:14) The 3-year Dickie & Cole anniversary (03:42) Why we chose this location (09:56) Why we're building on Youtube (14:01) Studio breakdown (16:04) Why we chose an agency (24:35) The power of stretch investments (26:37) Our new content strategyLand your first $5,000 client with Ghostwriting: https://premiumghostwritingblueprint.comWrite with ChatGPT like a PRO: https://startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.comFollow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebushFollow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Demolish bottlenecks in your business: https://bit.ly/yt-bottlenecksIn episode 26 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the lessons they learned during the build of their content studio, the Shipyard.(00:00) Intro (01:12) Updates on the Shipyard (04:22) Breakdown of the numbers (07:44) Making bets on yourself (13:49) Don’t reinvest everything into the business (16:58) Plans for the studio (and shiny objects) (19:35) Drinking our own kool-aid (27:44) Biggest lessons learned from this processDownload our FREE 13,000-word ultimate writing guide: http://startwritingonline.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.comFollow Dickie on Twitter: http://twitter.com/dickiebush Follow Dickie on LinkedIn: http://linkedin.com/dickiebushFollow Cole on Twitter: https://twitter.com/Nicolascole77 Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Demolish bottlenecks in your business: https://bit.ly/yt-bottlenecks Write with ChatGPT like a PRO: https://writewithai.substack.com In episode 25 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their plan to triple their paid newsletter, Write with AI. (00:00) Intro (01:41) The Tripling Question (07:34) The challenge with paid newsletters (10:21) The ONLY way to grow paid newsletters (18:35) Dickie’s analysis for $50k/month (22:52) The most COMMON business bottlenecks (32:00) The importance of RISK for entrepreneurs (35:57) Demolishing our bottlenecks LIVE (43:57) How YOU can replicate this in your business (47:55) Our tactical plan for Write with AI ------------------------------------------------------------------- Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Demolish bottlenecks in your business: https://bottlenecks.biz In episode 24 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their framework for creating and launching successful digital products. (00:00) Intro (01:20) Our new newsletter is live! (05:23) What IS a digital product? (09:31) WHY you need to launch a digital product (13:11) The ONE skill every artist needs to learn (17:58) HOW to launch your digital product (21:56) How to PRICE your digital product (32:25) How to BOOTSTRAP your digital product (38:19) How to IMPROVE your digital product ------------------------------------------------------------------- Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Learn to become a premium ghostwriter: https://a.co/d/bfxqp50 In episode 23 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their philosophy for building a business around their optimal lifestyles. (00:00) Intro (02:27) The Castle vs. Prison framework (04:26) Our team-hiring philosophy (07:11) The key to building a castle (11:57) How we’re creating our ideal lifestyle (16:38) How to defeat phone notifications for good (21:50) The 4-day workweek (26:45) The optimal quarter rest system (34:44) When should business owners hit the gym? (36:48) Dickie’s ideal work day ------------------------------------------------------------------- Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Download our FREE Premium Ghostwriting Blueprint: https://premiumghostwritingblueprint.comIn episode 22 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new ghostwriting book and the viral strategies they used to launch it.(00:00) Intro (00:23) Cole launched a new book! (04:27) Most common book questions (08:21) Our free ebook launch framework (17:03) Secret Kindle bonuses idea (19:40) How to run a viral Twitter campaign (21:48) How the book fit our PGA strategy (23:44) How to sell better and get hired more (27:04) Our next book ideas (32:54) Should you take a publishing deal? (37:05) What we would’ve done differentlyDownload our FREE 13,000-word ultimate writing guide: http://startwritingonline.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 20 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole brainstorm their projects and ideas for the rest of the year. (00:00) Intro (02:37) The early 20s syndrome (06:37) A framework for new opportunities (08:24) Dickie’s early 20s (11:53) How much money you need to get the ball rolling (17:22) Our “focus framework” for deciding what to do next (20:47) The growth opportunities available right now (30:25) Our schedule for the rest of the year (37:14) Cole’s new “shiny object” -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 20 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their thoughts as they move into a new studio. (00:00) Intro (00:29) The start of a new chapter (06:29) Ideas for our new studio (10:57) How we optimized our Miami lifestyles (14:47) Our new organic department (17:26) When should you focus on branding? (19:53) Building your business around your life (21:05) Plugging leaks (23:43) Our educational business model (31:11) Promotions vs. Businesses (35:45) Why business advice doesn’t always land… -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 19 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk in depth about the different parts of their new business. (00:00) Intro (04:25) The biggest bottleneck of our business (07:37) Macro vs. micro bottlenecks (10:39) When should you launch new products? (16:28) The power of rapid feedback loops (18:25) Revealing our book-a-call funnel (21:30) The essential ratios we keep track of (30:15) Dickie’s bulletproof funnel framework -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 18 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk in-depth about the season of monk mode they embarked on (and the lessons they learned). (00:00) Intro (02:55) The one thing we hyper-focused on (04:51) How to achieve more by doing LESS (09:43) Cole’s hack for cutting out consumption (16:13) How Ship 30 helped us build PGA (17:41) Your past shapes your business more than you think (20:31) The ultimate framework for learning new skills (25:59) These limiting beliefs are holding you back… (31:48) Why did we pay $70k for a mastermind? (34:26) The stock market is NOT the best vehicle to build wealth (37:57) The benefits of monk mode (40:40) Solopreneurship isn’t what it’s all cracked up to be… (44:00) FREE Ship 30 Cohort winner -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http:// espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 16 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk more in-depth about their bottleneck analysis and the different stages of doubling your business. (00:00) Intro (02:15) Bottleneck analysis (06:54) Our doubling roadmap (10:20) How to get to $10k a month (12:05) $20k per month (15:26) $50k per month (16:53) $100k per month (23:59) The KEY that unlocked Ship 30’s growth (27:00) Our pricing framework (30:36) $200k and upwards (33:23) How to sell high-ticket (43:20) Want personal growth? Start a business -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In episode 16 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their takeaways from their Mexico Mastermind. (00:00) Intro (02:23) The 10-80-10 Rule (05:22) Why you need to have recurring team meetings (08:22) The wrong thing business owners focus on (09:38) The right way to do a bottleneck analysis (12:35) How to pitch yourself for podcasts (13:55) Why you should open-source your team (17:16) You're wasting money on paid ads (and what to do instead) (22:53) No one knows how to use Chat GPT (25:21) The 5-year marketing cycle (27:30) Are you running a promotion or building a business? (30:19) How to stop solving the wrong problems -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole