Outdoor Alliances Podcast
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© Alex Burkett
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The Outdoor Alliances Podcast with Alex Burkett, a next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in the Outdoor Hospitality industry. You'll learn how to use marketing to your advantage and fill your park.
117 Episodes
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Ready to make some Campground marketing magic? Communication through great marketing still remains a timeless and potent tool for connecting with your audience. Here's what we would focus on to level up your park's marketing.
Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/
Let's talk about the latest campground news from this past week, which comes from Woodall's Campground Magazine. We'll discuss topics like the legal issues surrounding drones, creating a better online booking experience, how to attract campers to your park, and more.
Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/
This episode is a clip for a "Supplier Showcase" interview with Woodall's Campground Magazine. We chat with Donna Bordeaux, co-owner and founder of Campground Accounting, an industry-specific service provider, about its services and what makes Campground Accounting different.
We also asked Donna about the difference between QuickBooks and a dedicated professional, when to make the switch and the kickoff process.
Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/
Let's talk about how to engage an audience on social media and the steps you need to track to work with organizations, campers, and the local community. We'll also discuss how to launch a new Instagram account and the steps you can take to increase engagement.
Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/
Let's talk about social listening and how you can use it to analyze online conversations about your brand and the industry at large to find out more about your campers.
Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/
Let's talk about five marketing stats that reflect on the first half of 2023. We'll talk about measurement uncertainty, budget changes and platform shifts along with YouTube vs. TikTok and Gen Z & Millenial consumers.
Read the full article from Marketing Dive here: https://www.marketingdive.com/news/marketing-data-2023/653372/
Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/
Let's talk about how to level up your marketing game and figure out to dial in your marketing to be geared toward more campers. We'll also about photography, AI, and brand consistency through better copy and messaging.
Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/
Park owners and operators who are the most successful understand that it starts with knowing the industry’s best practices and being forward-thinking. With that thought in mind, Woodall’s Campground Magazine (WCM) is excited to launch its “Campground Masterclass” series — under the Woodall’s Campground Education banner — which features classes on a variety of topics led by industry experts. In this episode, we talk with Ben Quiggle, editor at WCM, about the series and what's next for their educational products over the next year.
Sign up for WCM's Campground Masterclass here: http://campgroundeducation.com/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about one simple artificial intelligence (AI) tool, Akkio, that you can use to grow your business. We'll talk about how you can use predictive modeling and data sets to predict business results in the future that you can use to make better decisions.
Try out the predictive analysis AI tool here: https://www.akkio.com/.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about how you can great the most out of your promotions to attract more customers and use marketing tools to get more guests. We'll discuss how to write better promotions, create better distribution channels, and how not to give money away through the process.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about the current state of the RV industry, what this means for your park, and the positive signs I'm seeing as rv shipments continue to plummet. We'll look at the financial results from Skyline Champion Corporation & Pathfinder Ventures as well as a recent survey from Winnebago on consumer sentiment and behavior in the outdoor recreation sector.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about how to protect your online reputation and "build your moat" while not letting your emotions get in the way. We'll also discuss monitoring all your review sites and how to add reviews on Google, TripAdvisor, Yelp, and RV park directories.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Did you know that 71% of CMOs lack the budget needed to execute a paid marketing strategy in 2023? In today's episode, we'll discuss some steps you can take to use free media and promotional tools when you're working with a smaller budget.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Thank you to all of our listeners for your continued support and listenership of our show, the Outdoor Alliances Podcast. We truly appreciate the feedback, our community together, and spending time with us throughout your week. Here's to the next 100 episodes!
Your Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your campground found in more local searches, rank higher than your competitors, and get chosen by more customers. In today's episode, let's talk about how to update your listing and why you need to optimize and maintain your listing.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about the latest campground news and events from this past week including Toby O’Rourke’s Speech on Camper Retention, Equity Lifestyle's Honoring Sam Zell’s Legacy, America’s Outdoor Recreation Act, & The Campground Owners Expo.
Full Speech from KOA's Toby O'Rourke- https://www.youtube.com/watch?v=o6jChxeykrc
Video Honoring Sam Zell's Legacy- https://woodallscm.com/sam-zell-founder-of-equity-lifestyle-properties-passes/
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about virtual tours and what to consider from a marketer's perspective. We look at the virtual tour providers that serve our industry from an objective matter to try and better understand their products and the keys to know about before purchasing.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about the importance of engaging with your Pinterest followers and explore various strategies to drive traffic back to your website and grow a thriving community of campers. We'll talk about post creation, content planning, and engagement strategies.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's talk about park photography and our tips to help you get excellent photography at your park. Photography plays an important role for campgrounds as we head into this season. Use these guidelines to help alleviate your photo anxiety, and get more from the photos you take.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
Let's discuss today's news, including Meta Platform’s revenue growth in the first quarter & AI-powered recommendations that boost content; spurring engagement and increasing monetization. We'll also discuss Google’s advertising revenue decline for Q3, reflecting a sustained slowdown on YouTube and the impact of broader macroeconomic headwinds.
Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/
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