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Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.
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Send us a Text Message.Ever wondered if AI chat interfaces could revolutionize your search experience? Imagine having a virtual assistant that not only answers your queries but understands the context and nuances behind them. In this episode, Philip Mastroianni takes you on a journey through the world of AI-powered chatbots like ChatGPT, shedding light on their growing popularity and transformative impact on traditional search engines like Google. We’ll discuss Perplexity AI, a unique search ...
Send us a Text Message.Today I have Hassan on the podcast and we’re going to dive into his journey, which started with a lie to his parents! We’ll dive a bit into entrepreneurship, the merit of agencies as a way to jumpstart your career, AI, and some of the original research and work he’s doing in his current role.Website: https://hassanuddeen.com/Blog: https://hassanuddeen.com/blog/LinkedIn: https://www.linkedin.com/in/hassan-uddeen/
Send us a Text Message.In this episode of The Opinionated SEO, we discuss an alternative to Google Analytics, specifically for those who don't want to switch to GA4. We introduce one of my favorite alternatives, which is a lightweight and open-source web analytics tool that is fully compliant with GDPR, CCPA, and PECR - Plausible Analytics.https://plausible.io/Here are some key takeaways:1. Plausible is a simple and intuitive alternative to the complex interface of Google Analytics.2. With Pl...
Send us a Text Message.Welcome to episode 1 of Season 3 - 2023's first episode of the Opinionated SEO podcast! I'll be discussing Google's issues that I'm seeing.Slow speed of Chrome browserDecrease in ad revenueGoogle Analytics 4We also spoke about how Microsoft and Open AI's collaboration on Bing is quickly growing and may surpass Google in the future. Finally, we provided tips on how to use AI to help create content for SEO purposes and how to share it effectively on multiple pla...
Send us a Text Message.In this episode of the Opinionated SEO, I discuss the capabilities of and implications of chat GPT, the free AI-based service from Open AI. I break down what GPT is, what it's good and bad at, how to craft requests correctly and how to avoid detection from search engine algorithms. I believes that GPT offers great potential as a tool, but should never be trusted to replace human content writers, especially for investigative reportage.Full Article and Show Notes @ https:...
Send us a Text Message.Raj Sharma is an award winning real estate agent and brokerage owner in Southern California - DRE# 01886334, and we chat about some of the marketing efforts he’s done and how they’ve evolved over the last few years with a bit of emphasis on his offline efforts. Some key areas Raj talks about:What kind of marketing he has done in his 13 years of real estate profession?What's changed in the last few yearsWhat is working for him nowHow he measures success in his marke...
Send us a Text Message.We have Gerald Murphy talking about everything SEO, marketing, AI content and also his work that he does at similar web as a senior solution business manager.We dive into topics such as:SERP featuresNew features coming out for SimilarWebAlternative search engines like TikTokThe evolution of SEO as a roleHow we saw COVID and Google's real time reaction to the SERPsUser Behaviors and how you can leverage this as a marketer specifically the user journey and not just lookin...
Send us a Text Message.Today, I'm excited to interview Ashwin who is a full life cycle content marketer, currently working as the head of marketing at Optmyzr. We'll dive into topics like diversification of your content strategy, branded search, how to break into the industry, AI content and it's future with marketers, and a bonus question that Ashwin has never been asked in an interview before.Ashwin Balakrishnan:Writer, marketer, strategist. Head of marketing @Optmyzr and contributor&n...
Send us a Text Message.I interview Jonny Rockz, aka Jonny Polanco about his latest single, marketing in the music industry, and his non profit he's working to help young artists get recording time.Jonny has opened for the likes of Ice Cube, and his latest single just dropped yesterday. Listen to learn about how the industry has changed in the last 10 years and the types of marketing you can do in the music industry.
Send us a Text Message.Wade Carlson is an SEO professions based out of Orange County, CA.From his time in the Coast Guard to working at Space-X, he's moved across several verticals and areas within marketing.He talks about his first passion projects, local SEO, advice for SEO beginners, and we discuss the most interesting man in the world.https://www.linkedin.com/in/wade-l-carlson/
Send us a Text Message.On today’s show, I wanted to talk briefly about a free tool called ahrefs. Many of you have probably already heard of them, but I’m not sure if everyone knows they have a free version you can use by connecting your Google Search Console data. It allows those specific sites to have access to some features in ahrefs.Go to https://ahrefs.com/webmaster-tools and you can sign up there.Let me know what you think!
Send us a Text Message.On today’s show I have Ryan Ricketts. I’ve actually known Ryan for six years now, and we’ve worked at several companies together.I wanted him on the show because he's moved between several verticals as well as from different types of agencies and to in-house.He also gives away his best link building tactic he used for real estate!Contact Ryan Website: https://slickettsdigital.com/ or on Twitter: https://twitter.com/SlickettsFull Show notes @ https://opinionatedseo...
Send us a Text Message.There are a number of common SEO misconceptions or myths. Some of these include the belief that SEO is all about stuffing keywords into content, your keyword density, that link building is the only important SEO tactic. And many, many more, but let's first talk about domain names. I'll start off by saying you can rank any site with any domain name. Within reason. Names should be memorable and easy to remember, and that isn't an SEO thing.Listen on to get an i...
Send us a Text Message.Today I wanted to talk about AI content and my tests on its success as a viable option for creating content that ranks on search engines.I’ll start with some background on the latest publicly available AI system, an example output that I pick apart, some additional example outputs, and then my opinion on how to utilize an AI system to write content.See the full show notes / blog post with tons of examples, transcript, and links @ https://opinionatedseo.com/2022/02/can-a...
Send us a Text Message.Today is February 10th and I wanted to talk about Screaming Frog as well as the new Search Console URL Inspection API. Full Blog Post / Show Notes: https://opinionatedseo.com/s2e20Let’s jump right in, what is screaming frog and what can you do with it?Let’s start at the beginning, it’s free but limited, and you don’t run it online. The paid version is 149 pounds / year, or about $200 US dollars. So you are talking about $16 a month if you wanted to break it down th...
Send us a Text Message.Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 28th, 2022. As always, I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video ran an hour, I’ll try to summarize this for you in about ten minutes.Full blog post, show notes, and transcript @ https://opinionatedseo.com/s2e19How does Google recognize paid links?They have a lot of factors that they look into, not just did some...
Send us a Text Message.See Full Blog Post / Transcript / Show Notes @ https://opinionatedseo.com/s2e18I wanted to talk about something that came up recently that I’ve mentioned before but is worth devoting some time to.Three things – 1: Acronyms and abbreviations2: Link Juice3: Domain Authority
Send us a Text Message.A New meta tag and Walmart is making big moves into the Metaverse Full Show Notes / Blog Post @ https://opinionatedseo.com/s2e17Last Friday, January 21st, 2022, Google Search Central released a new tag.This tag called indexifembedded, you can tell Google you'd still like your content indexed when it's embedded through iframes and similar HTML tags in other pages, even when the content page has the noindex tag.There are a few use cases which Malcom Slade over at Cre...
Send us a Text Message.Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 21st, 2022. As always, I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video ran an hour, I’ll try to summarize this for you in about 15 minutes.Full Show Notes / Blog @ https://opinionatedseo.com/s2e16Questions seemed to focus a bit on internationalization, and internal linking. Hope you enjoy:The value of internal links i...
Send us a Text Message.Today I wanted to focus a bit on privacy and security. This is central to every marketer and I think it’s something we should be considering heavily.Full Show Notes Blog Post @ https://opinionatedseo.com/s2e15The biggest name right now in private browsing is duck duck go who is averaging 105 million queries per month so far in January 2022. Duck Duck Go is actually the #2 search engine on mobile in the U.S., Canada, Australia and the Netherlands. On desktop, it has abou...
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