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Unlocking Africa

Author: Terser Adamu

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Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.

153 Episodes
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Episode 152 with Daniel Yu, who is the Founder & CEO of Wasoko and Co-CEO of their new merger with MaxAB.African B2B e-commerce pioneers Wasoko and MaxAB have recently completed the continent’s largest-ever tech merger following the signing of preliminary terms in Q4 2023. Conducted as an all-stock transaction, the deal establishes a truly Pan-African platform for communities to access essential digital and physical goods, marking Wasoko and MaxAB’s evolution from B2B e-commerce companies...
Episode 150 with Somesh Adukia, Managing Director of Canon Central and North Africa. Canon, renowned as the world’s leading imaging company, was established in 1937. Over its 85-year history, Canon’s relentless drive for innovation has positioned it at the forefront of imaging excellence. The company is committed to strategic investments and seizing growth opportunities to sustain its leadership.Canon Central and North Africa, founded in 2016, embodies the company’s global vision while cateri...
Episode 150 with Jihan Abass, who is CEO and Founder of Lami, which is an insurance as a service platform that digitises the entire insurance process and allows users to create and distribute digital insurance products in record time. As one of the first female African founders to secure $5.5 million in funding for her startup, Jihan's journey is nothing short of inspiring.Lami addresses Africa's significant insurance gap by digitising the entire process and empowering agents to sell products...
Episode 149 with Yuma Sasaki, CEO and founder of Dodai, a groundbreaking e-mobility firm revolutionising transportation in East Africa.Based in Addis Ababa, Ethiopia, Dodai Manufacturing PLC is assembling and selling high-speed, affordable electric motorcycles equipped with long-lasting lithium batteries. Yuma shares how Dodai is making e-mobility accessible for everyone in Africa, helping commuters escape traffic jams, cut fuel costs, and embrace a more sustainable future.What We Discuss Wit...
Episode 148 with Emeka Obiwulu, Founder & CEO of The Offshore Lab (TOL). With over two decades of global experience in engineering and project delivery, Emeka has led impactful projects across continents, emphasising sustainable, community-driven solutions that prioritise local engagement and long-term growth. At The Offshore Lab, Emeka focuses on harnessing technology to empower communities, foster innovation, and unlock local potential.The Offshore Lab offers integrated services in proj...
Episode 147 with Prachi Agarwal and Alberto Lemma, who are both Research Fellows at the International Economic Development Group at ODI.They came on the podcast to discuss their latest report, "Advancing Implementation of the AfCFTA Protocol on Digital Trade in Nigeria", which explores the transformative potential of the AfCFTA Protocol on Digital Trade for Nigeria. ODI (Overseas Development Institute) is a leading global think tank dedicated to driving positive change. Their mission is to sh...
Episode 146 with Sylvia Brune who is CEO of pawaPass, a platform making it possible for millions of people in Africa to access services and opportunities without the need for a government-issued ID. With over 50% of people in Africa lacking valid identification, pawaPass offers an inclusive and secure solution to verify users online, enabling them to engage in remote jobs, financial services, online trade, and more. pawaPass' mission is to empower individuals and businesses across the contine...
Episode 145 with Parminder Vir OBE, a commercially focused executive with a distinguished career spanning entrepreneurship, media, and business development.Awarded the Order of the British Empire by Queen Elizabeth for her contributions to broadcasting and film, Parminder has made a significant impact on the global stage.As the former CEO of the Tony Elumelu Foundation, she spearheaded a groundbreaking pan-African entrepreneurship program that has empowered over 10,000 African entrepreneurs a...
Episode 144 with Jo Griffiths, a visionary global strategist and entrepreneur who works at the crossroads of tech startups, major corporations, government, academia, and investors. As the Co-Founder and CEO of The Global Startup Awards Africa, the largest independent international startup awards platform, Jo has successfully launched groundbreaking innovation initiatives across the African continent, driving private-public sector collaboration to stimulate market-creating innovation and ...
Episode 143 with Isidore Kpotufe, founder of Rivia, a network of smart clinics redefining the healthcare experience across Africa. Rivia offers a "WOW" experience for both in-person and virtual care by leveraging cutting-edge technology to deliver personalised healthcare, convenience, and broaden access to primary care services on the continent.Isidore is an accomplished tech entrepreneur with a diverse background in building and investing in African ventures across finance, transportation, a...
Episode 142 with Diseye Isoun who is a recognised authority in African broadband development, focusing on expanding internet access, connectivity, and stakeholder engagement across the continent. With extensive experience in the sector, he has a deep understanding of how broadband access drives technological innovation, economic development, education, and business growth.Diseye has been instrumental in shaping the digital landscape in Nigeria, playing a key role in the establishment of Galax...
Episode 141 with Sola Osinoiki, who is an author, advisory board member, speaker, founder, growth strategist, and most importantly, angel investor in African startups.Sola Osinoiki is a business executive with over 25 years of working experience in the tech industry. Sola has spent numerous years working on global HR systems implementation and consulting with major international organisations and fast-growing small and medium-sized businesses. Sola's mission is to help businesses understand H...
Episode 140 with Charles Miller, who is Director of Strategic Alliances and Development at Solynta. Charles also serves as a board member of the African Seed Trade Association and on the American Seed Trade Associations International Committee. In addition, Charles is a member of the International Seed Federations Value Chain Expert Group.Solynta uses hybrid potato breeding to grow a more sustainable future. Their mission is to create global solutions for food and nutritional insecurity by of...
Episode 139 with Andrew Mori, the CEO and co-founder of Deimos, Africa’s leading cloud technology and professional services company based in South Africa.Deimos was born from the desire to place Software Engineering best practices and first principles at the heart of decision making and strategic direction at technology startups and enterprises, the Deimos story started in Lagos, Nigeria and Cape Town, South Africa.Deimo's mission is to be the leading Cloud Native technology company in Africa...
Episode 138 with Yonas Ademassu Alemu, an investment banker turned entrepreneur who founded Lovegrass Ethiopia. As the Managing Director of this innovative health food company, Yonas has been instrumental in bringing the rich heritage of Ethiopian grains to the global stage. Lovegrass Ethiopia specialises in creating a diverse range of products, including pasta, breakfast cereals, pancake mixes, powdered beverages, and snacks, all crafted from teff and other traditional Ethiopian grains.Teff,...
Episode 137 is with Walter Wanyanya, a Zimbabwean creative and tech entrepreneur. He's the founder of Apple gadget retail company TechTools Technology as well as the founder of Ngoma Nehosho, a music promotion and marketing company. In the music industry, he is commonly known for his work as the manager of the late popular musician, Oliver Mtukudzi. He is also the Founder and Artistic Director of the Jacaranda Music Festival, the Jabulani Jazz Festival, and the Flame Lily Rock Music Fest...
Episode 136 is with Gretchen Villegas, a global development executive with a passion for transformation—disrupting poverty and empowering vulnerable populations.Gretchen began her career as a Peace Corps volunteer, where she experienced firsthand the challenges of living in poverty without access to basic resources or education. This experience inspired her to work with global development organisations, partnering with local communities to identify innovative and creative programming that can...
Sydney Scott Sam, a celebrated leader in Africa’s marketing and entrepreneurship landscape, notably recognized as a Forbes 30 Under 30. Over the past decade, he has been at the forefront of a mission to assist African entrepreneurs in establishing robust brands through his tech platform, Workspace Global. Workspace Global has revolutionized access to top-notch creative services and created remote work opportunities for countless African freelancers across Ghana, Kenya, Nigeria, Uganda, a...
Episode 134 is with Claude Grunitzky, a Togolese-American journalist, editor, and entrepreneur, renowned for his work in media and investment. As the founder of TRACE TV, Claude has built a career on elevating diverse voices, particularly women and people of colour. He's also committed to nurturing the next generation of entrepreneurs in his home country of Togo through specialized training programs.A MIT Sloan Fellow and the subject of a Harvard Business School case study, Claude’s influence...
Episode 133 is with Prakash Sabunani, Senior Vice President & Partner at N-Soft, a company that uses its advanced solutions to generate extra Government revenues without raising taxes. In ten years of working with emerging states, N-Soft has built substantial expertise in creating innovative technological solutions providing essential support to national budgets. Our solutions allow governments to see where income is leaking away, improve their credit standings and their ability to govern...
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