Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why untrackable marketing still matters for podiatry practices, explaining that Google Ads often get credit through last-click attribution even when earlier touches (referrals, signage, sponsorships, videos, word-of-mouth) created the preference. They define brand as the five or six things people associate with a clinic, not just logos and colors, and stress the value of niching (being known for one thing) and maintaining visual and verbal consistency across the website, Google Business Profile, signage, uniforms, stationery, and phone scripts. They warn that frequent rebrands reset recognition and that consistency builds trust. To gauge brand impact without a dashboard, they suggest watching direct name searches, hearing “I’ve heard of you,” lower cost per patient over time, and asking new patients why they chose the clinic over others.✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatry clinics can use promotional products as a strategic marketing tool, not generic swag. They emphasize starting with a clear goal (brand awareness, loyalty, referrals, niche services, or conversation starters), choosing useful, good-quality items that people keep, and avoiding cheap products that get thrown away or create negative associations. They suggest selecting items that travel outside the home (bottles, towels, caps, socks, bags) to increase visibility, using clever wording and designs to spark conversations, reinforcing patient education with tips printed on items, tailoring products to patient niches (runners, kids, older patients, orthotic and pain patients), and remembering professional referrers with high-quality gifts. They also recommend leveraging community events and measuring value beyond cost per item by choosing products people would hate to lose.✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why attending in-person podiatry conferences matters beyond earning CME, arguing that the real value comes from hallway and dinner conversations, benchmarking your practice against peers, and building relationships that lead to better clinical and business decisions. Jim shares insights from the APMA National Conference, emphasizing that the visible cost of attending often outweighs the “invisible” long-term cost of skipping, including missing what colleagues are charging, solving problems others have already solved, and falling behind on new standards like shockwave. They cover how conferences reduce owner isolation, how hiring associates often starts years before a job ad through networking, and why you should go with a plan, connect with strangers, and follow up within seven days to make the trip pay off.✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin share 15 ways to become known for a niche podiatry service, including choosing one problem to own, crafting a simple, clear message, educating constantly through content and newsletters, and building a website around patient-searched problems and symptoms. They recommend creating a named “signature process,” collecting success stories via reviews and case studies, seeking speaking opportunities, and building referral relationships by being specific about who you help. They emphasize aligning all branding and imagery with the niche, creating helpful resources, showing up where ideal patients gather, staying consistent over time, delivering an outstanding patient experience, owning the local area first, and never stop learning so your expertise stays ahead.✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss practical ways to improve a podiatry practice website for AI-driven search results from tools like ChatGPT, Claude, and Google Gemini. Jim outlines five key actions: confirm your site isn’t blocking AI crawlers via security services like Cloudflare or restrictive hosting settings; build content around real patient questions (especially cost, timelines, recovery, and insurance) rather than just condition labels; answer FAQs immediately in the first two sentences and include specific numbers to avoid vague marketing copy; ensure consistent information across your website, Google Business Profile, Bing listing, and other platforms to prevent AI from using outdated details; and run a monthly check by asking AI 10 common patient questions to see which sites are cited and use that as a to-do list for improvements.✉️ Contact: [email protected]