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Web3 CMO Stories

Author: Joeri Billast

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Inspiring conversations with marketing leaders and tech entrepreneurs from all over the world. We focus on topics related to Web3, NFTs and the Metaverse.

111 Episodes
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What happens when a sci-fi enthusiast with a passion for cutting-edge technology sets out to revolutionize the future of work and collaboration? Meet Stefanie Palomino, CPO and general manager of Room3D and former CEO of Red Lab Group, as she shares her journey from a love of science fiction to the creation of a groundbreaking metaverse platform. In this captivating conversation, we explore how Room3D combines 3D technology and video streaming to create a functional metaverse space that fosters emotional connections and safe spaces, transforming the way we interact online.Diving deeper into the world of Room3D, we discuss the importance of emotions and innovative design in creating an atmosphere that encourages creativity and productivity. Touching on topics such as the shift to game worlds and the significance of having safe spaces in the Metaverse, Stefanie offers a glimpse into the endless possibilities of digital collaboration. Don't miss out on this fascinating episode as Stefanie Palomino shares her vision for a more creative, productive, and enjoyable digital world.
Join us for the season finale of the CMO Stories Podcast as host Joeri shares his exciting experience at CEX in Cleveland. In this solo episode, Joeri reflects on the valuable lessons learned from the NFT workshop, discusses the rebranding of the podcast to Web3 CMO Stories, and shares key takeaways on topics such as NFTs, content entrepreneurship, and AI in Web3. This episode was recorded through a StreamYard call on May 9, 2023Season 3 will start in June. Stay tuned!If you're interested in the Web3 Basics Masterclass NFT and recordings, send Joeri a DM on LinkedIn, Twitter or Instagram.
In this engaging episode, join Joeri Billast as he sits down with Mike Vitez, an experienced entrepreneur and Web3 business development expert, to discuss the opportunities and challenges in the rapidly evolving world of Web3. Learn about Mike's journey, the crucial role of networking and connecting the dots, and how to navigate the complex landscape of legal, financial, and technological issues that entrepreneurs face in the Web3 space. Discover valuable insights on harnessing the power of artificial intelligence and blockchain technology, and gain inspiration to make a lasting impact in the Web3 world. Don't miss this informative and thought-provoking conversation!This episode was recorded through a StreamYard call on April 25, 2023. Read the blog article here: https://webdrie.net/how-entrepreneurs-can-make-an-impact-in-the-web3-world-and-overcome-obstacles-with-mike-vitez/If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram. 
In this fascinating episode, Joeri Billast and Shashwat Eternal dive deep into the world of Web3 and its potential impact on culture and society.Shashwat has been a novelist, a founder in the normie world, and a marketeer in Web3 for about 3 years. He has led the marketing efforts for multiple projects, NFT3 being his third, and brings a cultural lens to everything crypto.His central conviction is that among the 3 big tech frontiers of AI, Bioengineering and Blockchain, blockchain will bring the most benign cultural progress. It is this thesis and the ideal of individual sovereignty he explores as head of Marketing for NFT3.com. Joeri and Shashwat discuss the current state of the decentralized finance (DeFi) space, the emergence of decentralized identity, and how Web3 gaming could revolutionize the industry. They also share insights on the Metaverse and its potential to change how we interact and network in the digital realm. Don't miss this thought-provoking conversation as they explore the future possibilities of Web3 technology and its implications on our everyday lives.This episode was recorded through a StreamYard call on April 25, 2023. Read the blog article here: If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram. 
Join us for a fascinating dive into the Metaverse and augmented reality in this episode of the CMO Stories Podcast. Our host Joeri shares insights from his recent Metaverse Masterclass and a thought-provoking panel discussion with top industry professionals. This episode was recorded through a StreamYard call on April 22, 2023If you're interested in the Web3 Basics Masterclass NFT and recordings, send me a DM on LinkedIn, Twitter or Instagram.
Discover the future of marketing and copywriting as we delve into the fascinating world of Web3 and AI in this engaging podcast episode. Join Jordache Johnson and me as we discuss how these cutting-edge technologies are transforming the marketing landscape and offering unprecedented opportunities for businesses. Learn about the challenges and potential rewards in this brave new world while exploring how marketing fundamentals and traditional skills still play a crucial role. Tune in for thought-provoking insights and essential tips on adapting to the rapidly evolving world of marketing and staying ahead of the curve. Don't miss this essential conversation on the intersection of Web3, AI, and marketing!This episode was recorded through a StreamYard call on April 20, 2023. Read the blog article here: https://webdrie.net/how-web3-and-ai-transform-the-future-of-marketing-and-copywriting-with-jordache-johnson/ If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.
Today we delve into the exciting world of artificial intelligence (AI) and its role in shaping the future of Web3. Join Joeri and his special guest Brian Fanzo as they explore how AI tools are transforming content creation, the essential skills needed to work effectively with AI, and the importance of testing and adapting as we navigate this rapidly evolving landscape. They also discuss the opportunities and challenges presented by Web3 and how AI can empower us to harness its full potential. Don't miss this engaging conversation packed with valuable tips, resources, and expert insights!This episode was recorded through a StreamYard call on April 21, 2023. Read the blog article here: https://webdrie.net/how-to-leverage-ai-tools-for-web3-success-with-brian-fanzo If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.
Web3 is rapidly transforming the landscape of the internet, with decentralized applications and technologies making headway in various industries. One critical aspect of Web3's success is how projects communicate their stories, engage their communities, and build strong personal brands.Listen to Joeri's conversation with Ani Alexander in this pleasant episode.This episode was recorded through a StreamYard call on April 19, 2023. Read the blog article here: https://webdrie.net/how-to-harness-the-power-of-storytelling-in-your-web3-projects-with-ani-alexander If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.
Unlocking Web3 Potential.Discover the world of Web3, digital identity, and NFTs as Joeri Billast shares insights from his exclusive masterclass series. Learn how these technologies are shaping the future of business, marketing, and online communities. Dive into use cases, practical applications, and opportunities to stay ahead of the curve in the rapidly evolving digital landscape. Join the conversation and uncover the possibilities of Web3 today!Register for the last session of the Web3 Basics Masterclass "Exploring the Metaverse" here: https://streamyard.com/watch/eePTKMaan7HgOr send Joeri a DM on social media with your question.
Today, I’m joined by fellow Sky Club member Louise Ivan. Louise is the CEO and Co-founder of Ryder—a hardware wallet that simplifies your Web3 journey. Before creating Ryder to simplify one’s journey in web3, Louise was the Growth Lead at Stacks Foundation (STX), leading community and token growth. Currently, STX is the top web3 project on Bitcoin.This episode was recorded through a StreamYard call on April 11, 2023. Read the blog article here: https://webdrie.net/how-to-make-web3-more-accessible-for-users-by-reducing-friction-with-louise-ivan If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.
Our guest today is Mark Soares.  He is the founder of Blokhaus Inc, a Marketing & Communications agency in Web3 and Blockchain. Prior to founding Blokhaus, Mark was responsible for Marketing & Communications at a global consumer electronics company. Upon discovering Bitcoin in 2015, he passionately championed blockchain as a transformative technology that can better connect people and help reimagine how value is exchanged in the new digital economy. Mark is also a member of Cointelegraph's Innovation Circle, a contributor at Rolling Stone, and has been featured on several speaking panels for NFT/Web3-centric discussions at top events, including SXSW, Art Basel, Art Basel Miami, VidCon, NFT NYC, and more. He  and his team at Blokhaus have helped top brands with Web3-centric projects, including Gap, McLaren, Art Basel, Red Bull Racing, Evian, NY Mets, Manchester United, Papa Johns, Guerlain, and more. This episode was recorded through a StreamYard call on April 5, 2023. Read the blog article here: https://webdrie.net/how-blockchain-technology-can-transform-marketing-and-entrepreneurship-with-mark-soares If you're interested in the free Web3 masterclass, please send me a DM on LinkedIn, Twitter or Instagram. 
Today, we are joined by Fiona Adams, the Commercial Director at Colexion, a leading NFT marketplace. Fiona is a Blockchain and NFT Evangelist with a passion for her work and a mission to be the best she can be every single day. With her strong belief in perseverance and hard work, Fiona has made a significant impact in the NFT and blockchain space.In her role at Colexion, Fiona has been instrumental in connecting digital artists and buyers, empowering creators with the tools they need to protect and sell their unique digital creations. Colexion is focused on offering a platform for player card NFTs with great in-game utility with every NFT on the platform digitally signed by the cricket players and permanently recorded and verified through the blockchain.This episode was recorded through a StreamYard call on March 29, 2023. Read the blog article here: https://webdrie.net/how-entrepreneurs-can-leverage-nfts-to-create-new-revenue-streams-and-opportunities-with-fiona-adams If you're interested in the free Web3 masterclass, please send me a DM on LinkedIn, Twitter or Instagram. 
Today's guest is a master of brand storytelling, futurist, and bestselling author, Costantino Roselli.Ranked among the top 1% of marketing professionals by Linkedin in 2021, Costantino has helped shape the success of brands and products you encounter daily. A polymath and a serial entrepreneur, he's dedicated to staying ahead of the curve and breaking free from traditional constraints.As the Co-founder and Chief Metaverse Officer of NTZNS and a member of “The Infinite Club,” Costantino is a force to be reckoned with.This episode was recorded through a StreamYard call on March 29, 2023. Read the blog article here: https://webdrie.net/how-web3-nfts-and-the-metaverse-will-reshape-marketing-with-costantino-roselliIf you're interested in the free Web3 masterclass, please send me a DM on LinkedIn, Twitter or Instagram.
In this solo episode, I share my exciting experiences from Social Media Marketing World and a Marketing Mastermind event. I talk about meeting industry experts, hosting the Web3 Table Talks and my W3X Mastermind to help entrepreneurs and marketers dive into the world of Web 3. Don't miss this insightful episode that covers everything from AI to Disneyland!This episode was recorded through a StreamYard call on March 23, 2023. Read the blog article here: https://webdrie.net/what-i-discovered-about-web3-adoption-on-my-san-diego-adventureYou find all info about my W3X mastermind here: https://webdrie.net/w3xcelerate/
Our guest today is Adam Martin, Co-Founder of Macroverse Media Inc. Adam is a director-producer with a Film, TV & New Media background who helps take projects from inception to completion, ensuring creative content keeps pumping, budgets are met and schedules keep rolling. Macroverse is a web3 entertainment studio that rewards its community, collectors, creators, and collaborators for supporting upcoming blockbuster franchises spanning comics, TV, gaming, animation, movies, and more. By integrating user-generated and community driven content with their original IP,  Macroverse incubates and funds new projects, and invests in creators, concepts and people, while providing a clear and open doors for aspirational storytellers from across the globe. Throughout his career, Adam has collaborated with the likes of Michael Bay, Seth Rogen, Don Cheadle, Bill Hader and Lil’ Dicky on projects for Disney, Fox and HBO just to name a few. Starting with highly collectible NFT comics and characters, Adam is building the next generation of entertainment. Despite the challenge of the traditional comics fanbase being hesitant towards Web3/NFT tech, Adam sees massive potential in reaching this audience. By exploring both the creator and fan sides of the business, Adam sees a genuine opportunity to change some minds. The “Creator Economy” discussion will play on Adam’s experience in entertainment, his mission to open up access to new creators, and the tools necessary for them to benefit from their success. There are several projects exploring the boundary between web3 and entertainment, and Adam examines what makes Macroverse unique. This episode was recorded through a StreamYard call on March 7, 2023.You find the show notes here: https://webdrie.net/are-we-entering-a-new-era-of-interactive-storytelling-with-web3-and-nfts-with-adam-martinPS: Did you already hear about our my new W3X Mastermind? 
Today I'm joined by fellow Sky Club member Connor Kelley. He is the Co-founder and CEO of Flaunt, an enterprise web3 loyalty management platform. Prior to Flaunt, Connor worked in investment banking and then spent several years at Roblox, where he led product development in Roblox's Avatar Marketplace and received a patent for building their engage-to-earn payout algorithm in 2020. This episode was recorded through a StreamYard call on March 7, 2023.You find the show notes here: https://webdrie.net/how-flaunt-is-pioneering-the-loyalty-programs-of-the-future-with-connor-kelleyPS: Did you already hear about our my new W3X Mastermind? 
Today's guest is Tara Fung, Co-founder and CEO of Co:Create, a company that helps brands build communities using Web3 technology. She is a fellow member of the Sky Club. Tara explains how Web3 works, and how it can be used to create more engaged communities that are loyal to a brand. She also gives examples of brands that have already implemented Web3, such as Starbucks and Nike, and how they have benefited from it.This episode was recorded through a StreamYard call on March 2, 2023.You find the show notes here: https://webdrie.net/how-web3-transforms-loyalty-and-community-building-with-tara-fungPS: Did you already hear about our my new W3X Mastermind? 
In this episode, we dive into the world of Web3 and its potential impact on marketing. Joeri talks to Hope Frank and Elliott Jobe, the CMO and Co-Founder/CIO of Infinite Reality, a company that helps businesses understand and embrace Web3 technology. They discuss the future of the Metaverse, the importance of ownership and IP rights, and the potential of NFTs in marketing. Tune in to learn about the opportunities and challenges of Web3 marketing and how you can leverage this emerging technology for your business.This episode was recorded through a StreamYard call on March 1, 2023.You find the show notes here:  https://webdrie.net/metaverse-vs-reality-how-web3-is-blurring-the-lines-with-hope-frank-and-elliott-jobePS: Did you already hear about our my new W3X Mastermind? 
Today's guest is Juliette Blake, Founder of Miss O Cool Girls and Co-Founder, Creator & Executive Producer of Miss O & Friends.We discussed how her company is leveraging NFTs and Web3 to empower girls in the tech industry.As a leader in the Web2 space, Blake's company, Miss O & Friends, has been creating safe online spaces for girls for over 15 years. However, with the rise of Web3 and NFTs, Blake saw an opportunity to build on her existing mission and provide new opportunities for girls in the tech industry.This episode was recorded through a StreamYard call on February 15, 2023.You find the show notes here:  https://webdrie.net/how-web3-empowers-girls-in-tech-with-juliette-blakePS: Did you already hear about my new W3X Mastermind? 
Today's guest is Brian W. Piper. He has been optimizing digital content since 1996. Brian can help you discover the data-inspired insights to make your business succeed. He's an author, speaker, Web3 enthusiast and educator. He understands the complexities of digital content, data, and communication.Brian talks about his brand new book Epic Content Marketing, second edition that he wrote together with Joe Pulizzi. The book has just been released.This episode was recorded through a StreamYard call on February 14, 2023.You find the show notes here: https://webdrie.net/how-to-get-the-most-out-of-your-content-and-build-a-community-with-web3-with-brian-piperPS: Did you already hear about our my new W3X Mastermind? 
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