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Against The Sales Odds
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Against The Sales Odds

Author: Lance Tyson

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Description

Sales is a high-stakes team sport, and without the proper guidance, you might find yourself asking, "Do I have the right strategy to close this deal" "How do I reach the next level in my career?" Don't let this be you! Whether you're a solopreneur, a start-up, a C-Suite executive, or just starting, Against the Sales Odds with Lance Tyson is your roadmap through the world of complex sales.


Join me, Lance Tyson, and influential business leaders from various industries for in-depth discussions on entrepreneurship, business challenges, and strategies from their unique perspectives. Discover the philosophies and methodologies that drive success as these incredible guests reveal how they develop leadership styles, create self-sustaining sales cultures, and hone the skills necessary to thrive in today's dynamic business environment.


With decades of experience, I've seen firsthand what it takes to succeed. As Founder, President, and CEO of Tyson Group, I've developed tailored training and consulting services to powerhouses like the Dallas Cowboys, the New York Yankees, and Turner Construction, driving billions in revenue. My expertise spans other industries, including technology, logistics, finance, healthcare, construction, real estate, manufacturing, healthcare, and more.


Tyson Group has been recognized as a Top Sales Training Company by Selling Power magazine for the past three years. It has twice been named The Sales Consulting Practice of the Year by the Stevie Awards and has also been recognized as an Inc. 5000 organization. I aim to help business leaders increase sales, hit revenue quotas, and seal complex deals. I have authored three best-selling books with a fourth on the way, solidifying my place as a thought leader in the sales world. Reaching the next level in your career requires passion, effort, skill, and resources. Through my long sales-consulting career and the fascinating experiences of my guests, Against the Sales Odds creates an essential playbook for businesspeople of different acumens everywhere. Listen to our informative conversations and transform your doubts into confidence, building an ever-growing, profitable business.


Tune in to Against the Sales Odds with Lance Tyson

at https://www.tysongroup.com/podcast.


Embrace the opportunity and become the business leaders of your dreams today!

107 Episodes
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The Leadership Shift: From Activity To Impact

The Leadership Shift: From Activity To Impact

2026-11-0552:15

In this episode of Against the Sales Odds, Lance Tyson sits down with Corey Breton, SVP Head of Venues at Cosm, to explore the career experiences, leadership lessons, and revenue strategies that have shaped his journey across the sports and entertainment industry. Corey shares how he went from sponsorship and inside sales roles to leadership positions across major sports organizations, including helping launch LAFC and leading revenue initiatives across Legends’ attractions. He also discusses his role at Cosm, where technology, media, live sports, and hospitality come together to create a completely new kind of fan experience. In this conversation, Corey and Lance explore:How varied experiences across sports can build a broader understanding of revenue and operationsWhy effective leadership is about impact, not activityThe importance of listening across departments and aligning teams around shared goalsHow to create simple principles that can guide people across different roles and venuesWhy transparency and long-term relationships matter in negotiationCorey’s definition of success—and the book that shaped his perspective on finding meaningA conversation about sales, leadership, culture, and what it really takes to build organizations that scale.Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
From Sales Rep To SVP: Building A Sales Culture That Scales

From Sales Rep To SVP: Building A Sales Culture That Scales

2026-10-2646:17

What does it take to go from selling copiers and printers to leading nearly 50 people as an SVP for the Milwaukee Bucks?In this episode of Against The Sales Odds, Lance Tyson sits down with Jen Babcock, Senior Vice President of Ticketing and Premium Sales for the Milwaukee Bucks, to unpack the sales and leadership lessons that shaped her career. Jen shares how her early B2B sales experience taught her the importance of persistence, relationships, face-to-face selling, and understanding the people behind the buying decision. She also talks about her transition into sports sales with the Tampa Bay Lightning and Detroit Lions—and the pivotal moments that forced her to grow from a high-performing salesperson into a leader. You'll also hear Jen's philosophy on staying disciplined through rejection, controlling what you can control, earning your next opportunity, and why salespeople shouldn't expect immediate results from long-term sales processes.Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/sales-training/open-enrollment-programs/Check out Lance's Bestseller Books:The Human Sales Factor - https://www.tysongroup.com/sales-resources/books/Selling is an Away Game - https://www.tysongroup.com/sales-resources/books/Download our playbooks: https://www.tysongroup.com/sales-resources/sales-playbooks/Get in touch : https://www.tysongroup.com/contact-us/Follow Lance across Social Media:LinkedIn - https://www.linkedin.com/in/lancetyson/Instagram - https://www.instagram.com/lance_tyson_1/X - https://x.com/lancetysonLove the show? Subscribe, rate, review, and share! https://www.tysongroup.com/sales-resources/podcasts/
From Selling Tickets To Selling Experiences: Dan Rosenthal On Building High-Value Sales Teams

From Selling Tickets To Selling Experiences: Dan Rosenthal On Building High-Value Sales Teams

2026-09-2947:41

What does it take to build a career in sports sales—and turn premium tickets into unforgettable experiences? In this episode of Against the Sales Odds, Lance Tyson sits down with Dan Rosenthal, Executive Vice President, Property Sales & Experiences at Elevate, to discuss his journey through the Cleveland Cavaliers, New York Yankees, Madison Square Garden, NFL On Location, and beyond. Dan shares how his sales philosophy evolved from activity and persistence to building relationships, understanding the customer’s business, and adapting his approach. They also explore leadership across different organizational cultures, building sales teams from the ground up, and the growing value of experiential hospitality. In this episode: • Building a career across NBA, MLB, NFL and entertainment• Evolving from scripts to authentic sales conversations• Selling to B2B decision-makers• Building and restructuring sales teams• Leadership and culture across different organizations• The rise of premium experiential hospitality• Lessons from NFL On Location and major global events• Dan’s “inbox-first” approach to staying accountable and responsive Tune in for a candid conversation about leadership, sales, adaptability, and what it really takes to build teams that perform. Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/sales-training/open-enrollment-programs/  Check out Lance's Bestseller Books: The Human Sales Factor - https://www.tysongroup.com/sales-resources/books/ Selling is an Away Game - https://www.tysongroup.com/sales-resources/books/ Download our playbooks: https://www.tysongroup.com/sales-resources/sales-playbooks/ Get in touch : https://www.tysongroup.com/contact-us/ Follow Lance across Social Media: LinkedIn - https://www.linkedin.com/in/lancetyson/ Instagram - https://www.instagram.com/lance_tyson_1/ X - https://x.com/lancetyson Love the show? Subscribe, rate, review, and share! https://podcasts.apple.com/us/podcast/against-the-sales-odds/id1602260518
The Playbook For High-Performance Sales: Jentry Mullins On Leadership, Accountability & Adaptability

The Playbook For High-Performance Sales: Jentry Mullins On Leadership, Accountability & Adaptability

2026-09-0234:58

What does it take to build a high-performing sales organization in an industry that’s constantly changing? In this episode of Against the Sales Odds, Lance Tyson sits down with Jentry Mullins, who leads ticket sales and service across the Brooklyn Sports & Entertainment properties. Jentry shares the lessons that shaped his journey from applying to 163 sports industry jobs to leading a 78-person sales and service organization. He breaks down why process, structure, activity, and accountability remain the foundation of predictable sales performance—and how those principles evolve as teams and leaders scale. From rebuilding teams to developing leaders, Jentry offers practical insights on creating a sales culture that can perform today while staying ready for what’s next. In this episode, you’ll hear about:Building predictable results through process and structureLeading and scaling high-performance sales teamsBalancing radical candor with genuine care for peopleCreating cultures built on accountability and coachabilityAdapting to AI and changing buyer behaviorMoving from passive selling to actively creating demandThe power of continuous learning and marginal gainsLessons from a career spanning multiple professional sports organizations Tune in for a candid conversation about leadership, sales, adaptability, and what it really takes to build teams that perform. Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment Check out Lance's Bestseller Books: The Human Sales Factor - https://www.tysongroup.com/sales-resources/books/ Selling is an Away Game - https://www.tysongroup.com/sales-resources/books/ Download our playbooks: https://www.tysongroup.com/sales-resources/sales-playbooks/ Get in touch : https://www.tysongroup.com/contact-us/ Follow Lance across Social Media: LinkedIn - https://www.linkedin.com/in/lancetyson/ Instagram - https://www.instagram.com/lance_tyson_1/ X - https://x.com/lancetyson Love the show? Subscribe, rate, review, and share! https://podcasts.apple.com/us/podcast/against-the-sales-odds/id1602260518
When The Odds Are Against You: Taylor Laurer On Leadership, Change & Resilience

When The Odds Are Against You: Taylor Laurer On Leadership, Change & Resilience

2026-08-1752:37

What does it take to lead through uncertainty, rebuild teams, and keep people motivated when the odds are stacked against you? In this episode of Against the Sales Odds, Lance Tyson sits down with Taylor Laurer, Senior Vice President of Ticketing & Premium for the Washington Commanders, to discuss a career shaped by resilience, adaptability, and leadership under pressure. From navigating LeBron James' departure from Cleveland and leading through the Browns' most challenging seasons to managing operations during the COVID-19 pandemic and helping transform one of the NFL's most storied franchises, Taylor shares the lessons she's learned from leading during moments of constant change. Whether you're leading a sales organization, managing a team, or looking to grow as a leader, this conversation offers practical insights on navigating challenges and performing when it matters most. 🎧 Tune in to hear why the best leaders don't wait for perfect conditions—they learn to succeed against the sales odds. Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment Check out Lance's Bestseller Books: The Human Sales Factor - https://www.tysongroup.com/sales-resources/books/ Selling is an Away Game - https://www.tysongroup.com/sales-resources/books/ Download our playbooks: https://www.tysongroup.com/sales-resources/sales-playbooks/ Get in touch : https://www.tysongroup.com/contact-us/ Follow Lance across Social Media: LinkedIn - https://www.linkedin.com/in/lancetyson/ Instagram - https://www.instagram.com/lance_tyson_1/ X - https://x.com/lancetyson Love the show? Subscribe, rate, review, and share! https://podcasts.apple.com/us/podcast/against-the-sales-odds/id1602260518
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