The Profitable Podcaster

You know what the problem with most podcast repurposing tools is? As programmers say, garbage in, garbage out. If your inputs are bad, your outputs are bad. So today, we're going to look at how the hero's journey can help us write better podcast episodes, and that, in-turn, will give us better inputs for AI for content repurposing (AND planning). Links Can Generative AI Help Us Be Better Podcasters? How AI Tools Can Benefit Podcasters: A Deep Dive Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

Today, I explore the world of generative AI for podcasters. You'll learn how podcasters can benefit from AI tools like ChatGPT, Descript, and others for research, summarization, scheduling, and script writing. While AI can assist with various parts of the process, we need to remember it cannot replace the emotional connection created by a human’s voice. Don’t miss out on this practical episode full of tips for podcasters looking to incorporate AI into their workflow.Links ChatGPT Raycast Castmagic (AppSumo Link) Craft Descript Canva DALL-E Episode artwork generated by DALL-E 2, using the prompt, "Generate podcast artwork based on the episode title, "How AI Tools Can Benefit Podcasters: A Deep Dive". The podcast is called "The Profitable Podcaster" and the logo is a mic shaped like a rocket. make it futuristic and robot-centric" Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

Booking podcast guests can be a mess without the right tools. Missing one step can mean a bad recording, forgotten instructions, or unprepared interviewees. They might never get the right invite, or the right link. That’s why I’ve automated my entire podcast guest booking process. I don't need to remember anything, and my guests fully know what to expect. Today, I’m going to show you this crucial podcast workflow and how I automate booking guests for my podcast.Links/Resources How to Easily Book Podcast Guests Calendly for scheduling, email reminders, and calendar invites Make to connect Calendly to everything else. Riverside for Recording Episodes Airtable for the show schedule/organizing Google Docs for Show notes Get my podcast planner at https://podcastliftoff.com/freebie Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

Recently, I was on a panel where someone asked, “How can you possibly run 3 podcasts? I struggle with one!”The clearest answer is I’ve been doing this for 10 years. Because of that, I have a clear system in place for how I create podcast content. At the heart of that is automation and delegation. When it comes to automating your podcast, you probably have a few important roles:  Creating the content Talking Generating income Everything else can be removed from your plate. Here’s what I do with my coaching clients:  On day one we make a list of everything they do to produce 1 episode.  We group those tasks into planning, pre-production, production, post-production, and promotion.  I work with them to automate or delegate as much as possible.  I strongly recommend you do the same. And in today's episode, I tell you how. Links Airtable Planners Automation Library Creator Debates: Will Creators Fail Without a Manager? Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

Want to get on more podcasts? There's something you need to know.There are SO many bad podcast pitches. From the shameless to the clueless, standing out is as easy as showing the host you care more about their audience than about your personal PR.To do that, AVOID these Bad Pitch Archetypes.Links Check out the artwork Are You an Effective Podcast Guest? The RIGHT Way to Pitch Podcasts Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

Going on someone’s podcast can be a great way to establish your authority and promote your work, right? Wrong. Well…it is right, but it shouldn’t be your primary motive. Much like how the intentions behind your actions get you into The Good Place, your intentions for reaching out to a podcast host and coming on the show also need to be good. Otherwise, the host and the audience will see right through it. So how do you get on someone’s podcast? Show Notes How to Get Yourself on Someone's Podcast Are You an Effective Podcast Guest? Repurpose for Success: Your Content Flywheel Podcast Mastery Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

Content reuse is a tale as old as time. Disney, when making Robin Hood, famously re-used stills from Snow White and The Jungle Book in order to save money when their budgets were low. While the discovery of this practice was frowned upon for Disney, we should look at it as a smart thing. We're saving time where you reusing our message to reach new people. That's why, in today's episode, I'm going to teach you all about my Content Flywheel. Show Notes Check out my content flywheel How can I turn my newsletter into a podcast? How to Smartly Invest in Your Podcast Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

Are you an effective podcast guest? Much like podcast swaps, this can be a great way to grow your show. But you need to do a good job! So how can you be an effective podcast guest? I have 3 tips:   Provide Value. Ask the host about their audience, what their problems are, and do you best to offer actionable advice.  Don’t self-promote too much. You don’t want to come off as salesy or smarmy the whole time. If you’re only pushing your own stuff, you’re not providing value…and it’s obvious.  Have a landing page and clear call to action Want to learn more? Listen on! Show Notes How to be a Successful Podcast Guest Making the Most of Your Podcast Guest Spot You Need a Clear Call to Action Podcast Swaps Grew My Show by 21% Check Out Podcast Mastery Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

Recently, I had the privilege of speaking at my high school alma mater’s Career Day about being a podcast coach and content creator.It was an opportunity to teach students about what I do, but it was also a learning opportunity for me. I’ve been listening to podcasts essentially since some of these students were in diapers (or even before they were born). I’ve been podcasting since they were my oldest daughter’s age.What I found was fascinating. Show Notes Read the article Check out Podcast Mastery Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

Are you using your podcast to build your own authority? Most people aren't. See, if you have an interview podcast, you probably aren’t. Instead, I recommend you do this:1. Start working in short, 20 minute or less episodes into your show. 2. Pick topics that allow you to showcase your expertise and solve a problem.3. Have a super clear CTA to join your mailing list or schedule a free call.If you’re a coach, course creator, or author, these episodes will be an incredible way for your to get listeners to know, like, and trust you. Listen for a deeper dive. And be sure to check out my guide on Mini Podcasting too!Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

We've got another coaching call for you today, but it's a little bit different than the other coaching calls that I've done. That's because Trudie Avery is shutting down her podcast. So instead of a coaching call on what she can do to improve her podcast, we're doing a little bit of a post-mortem. Trudie's biggest problem, as you'll come to find out, is positioning. She is a branding expert, but her show was about starting a brand new business. So what we discuss is passion projects versus projects that have a measurable ROI for your business. We get into what she could have done differently and what the future holds.Show Notes Trudie Avery (The Logo Lady) Why My Podcast Failed - Brand New Business Podcast Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

Over the past several months, I’ve covered YouTube a few times, and made the arguments for and against video in podcasting. And if you’re in the “I don’t want to add video to my podcast” camp, there’s good news that came out of Hot Pod Summit ’23.Head of YouTube Podcasting Kai Chuk was in attendance and announced that podcasts are coming to YouTube Music — but that’s not all he announced.Read the full article hereShow Notes Podcasts are coming to YouTube Music Join the Profitable Podcaster Program Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

There are a lot of moving parts to launching and producing a podcast! Lots you need to think about...not just about putting the content together and recording it and editing, but about how you present your show. Last week , I shared with you my 7-Point Framework for podcast growth. I also shared with you that I am offering podcasts audits, where I apply that framework and give you objective and honest feedback on how you can grow your show.  Today, I'm excited to bring you one of those audits.Show Notes Watch the Audit The Lovable Survivor Podcast 7-Point Framework for Podcast Growth Get Your Own Podcast Growth Audit Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

One of the biggest struggles for podcasters is growth. Getting more downloads, more engaged listeners, more leads! That’s why I put together a 7-point podcast growth framework. If you want to grow your show, do these 7 things:  Make sure you’re in all the podcast directories Review Title and Description Review of Episode titles and descriptions to attract more listeners (and for SEO) Rework your CTA Be intentional with your intro/first 60 seconds Identify podcasts for episode swaps Figure out how you’ll make money Show Notes Get the Podcast Growth Audit 6 Ways to Double Your Podcast Downloads in 2023 5 Places Where You Can Find Podcasts to Swap with TODAY Cortext Podcast Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

Are most of the podcasts you listen to for fun, or for growth? If you're like 74% of podcast listeners, you listen to podcasts to learn new things. That's why your podcast should be a painkiller. And today, I'm going to give you all the reasons why. Show Notes Painkillers vs. Vitamins 3 Questions You NEED to Answer to Have a Profitable Podcast (Show's Mission Statement) Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

Tell me if this sounds familiar: you have a great interview with a guest. Now it’s time to edit. You’re using software you’re still kind of learning. And this interview has a slightly different issue you haven’t seen before, so you’re watching YouTube videos on how to remove AC hum from your guest’s audio. You feel like you said “um” too much so you’re trying to remove some, but not all of them. You don’t want to sound unnatural.Even though the interview was only 30 minutes, the edit takes 2 hours. That’s at least 3 other interviews you could have done.Instead, you can hire an editor who, for less than $50, can do the full edit and send you back a file that sounds better than anything you’ve done.And you need to ask yourself: Is your time worth $25/hr?Show Notes 7 Things You can Automate for Your Podcast TODAY What Mowing the Lawn has to do with Your Podcast Losing Money Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

Want to know a secret that saves me a TON of time (and can save YOU time too)?This podcast isn’t the only place you’ll see this content. You’ll see it on Instagram, on LinkedIn, and in my newsletter. The process is easier than you’d think. Here’s how mine works. Show Notes Save Time! 7 Things You Can Automate for Your Podcast TODAY How to Add a Google Doc in a Specific Folder with Your Stream Deck Switching to Make First, I put the text of these posts into a Google Doc. This ensures that both my VA and I can access it. I also have an automaiton that moved that Google Doc into Airtable. Listen to the podcast to learn more about that! From our project tracker (we use Airtable), she knows to take those docs and use a Canva template to turn the text into a set of images for LinkedIn and Instagram.Now I have the basic text. I use that as the basis for my next Profitable Podcaster episode. The Google Doc is basically my outline! I may add more notes and context once I’m on the mic.Then I copy the text from Google Doc and add it to ConvertKit for my next newsletter. The only change I’ll make here is including a callout to listen to the episode. So there you have it! One Google Doc that serves as 4, platform optimized, pieces of content. Take the topic and main points, and rework them for the platform. And make sure you point each piece of content to the other! Give people options and build your cross-platform followings.Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

Podcasting is a TON of work -- it's no wonder 75% don't make it past 7 episodes. But it can be easier through automation...and you don't need to be super technical to automate some aspects of your podcast! Here are 7 things you can automate for your podcast today. Get the Podcast Automation PackShow Notes Calendly Buzzsprout Descript ConvertKit Repurpose Castos Airtable Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

Today’s episode is the first in a new series of coaching calls I’m doing for the show. I’m talking to Aaron Lee, who got his start in radio before pivoting to podcasting in late 2020. He’s seeking advice on how to improve his process, how to turn his podcast into lead gen for consulting, and get an answer to the question, “do I need transcripts?” Listen to Aaron's Podcast Apply to have your own coaching call for the show Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★

One of the most common questions I get when I tell people that they should do more podcast swaps is, "Where should I go to find podcasts to swap with?" You can just look on Apple Podcasts or reach out to the podcast that you listened to. But that might not be the best strategy. You want to find similar audiences -- look alike audiences where the listeners will be more likely to tune into your show.Here are 5 great places to look:Tink Media’s Podcast Swap database. There are people who’ve opted-in to doing podcast swaps and have made their email address easily accessible. I found 20 podcasts to work with using this database. Apple Podcasts. Go to your podcast page page and look for You Might Also Like. These are podcasts that have similar audiences. If that doesn’t work, you could also look at the podcasts in your category. Arielle Nissenblatt’s Podcast Community Discord. This is a community of podcasters that are looking for collabs and networking. There’s even a #swaps-collabs area.Podchaser. If you go to your podcast page there, they have a “Similar” tab. This is much more robust than Apple Podcasts…though you’ll have to watch the quality/activity of the shows. Still a great starting point for outreach.  ListenNotes’s Community/Curation pages. Go to your page on ListenNotes and click on the Community tab. You’ll see lists your show is a part of.  If there are no lists, check out the curated tab and search for lists relevant to your show! So there you have it! 5 ways to find podcasts to swap with. Which are you going to try first?Show Notes Tink Media's Podcast Swap List The Podcast Community Discord Podchaser ListenNotes 6 Ways to Double Your Podcast Downloads in 2023 Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★