The Helpful Podcaster
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Description
After trying every short-term trick and tactic to grow his audience, podcast veteran Mark Steadman realised that serving listeners with generosity and consistency is the only way to succeed. Mark works with best-selling authors, TED speakers, TV personalities, impact entrepreneurs, and coaches to help them grow and monetise their podcasts.
You are a Helpful Podcaster. You’re a seasoned, soulful entrepreneur who wants to turn your insights into content fans look forward to, and new listeners can't wait to binge. By leading with your expertise, being consistent and showing authenticity, you’ll build trust with your audience and get paid to do the work you love. Mark is here to help you on that journey.
You are a Helpful Podcaster. You’re a seasoned, soulful entrepreneur who wants to turn your insights into content fans look forward to, and new listeners can't wait to binge. By leading with your expertise, being consistent and showing authenticity, you’ll build trust with your audience and get paid to do the work you love. Mark is here to help you on that journey.
34 Episodes
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When you’re looking around for new listeners, how much time do you spend thinking about the people who are already in contact with you? Today we’re going to look at how we can grow your podcast audience via your mailing list, what to do if you don’t have a big list, and how to use email to deepen the relationship with the listener once they’re following the show.Links
MailerLite
Hemingway app
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Remote recording tools like SquadCast and Riverside are great. But if you can't afford another subscription, you might be surprised at what you can do with Zoom.
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Your podcast is like a rope bridge connecting two islands. On one end is confusion, and on the other: clarity.Each episode is a wooden plank that forms part of that bridge. People will listen to your podcast if you can be clear on the transformation you’re offering, but when we’re busy shipping regular episodes, we can lose sight of that island of clarity.Let’s work on describing your show to your next listener, so they know exactly how it’s going to help them cross the bridge, and get the transformation they need.Links
ChatGPT
Write a letter to your future self
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Your artwork is the first thing new listeners see, and if they like what they hear, it’ll take up permanent residence on their phones. Getting stand-out artwork for your show might not be as expensive or fraught a process as you think, and it could mean the difference between someone hitting Play, and scrolling straight past.Links
Squoosh
99designs
Fiverr
Canva
Dress: Fancy
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It’s Monday, 9pm. You’ve had a long day, and all you want to do is watch the Bake Off and eat M&Ms. But tomorrow’s the day you release your next podcast episode, and you haven’t recorded anything! Sound familiar?Links
Episode 21 of The Helpful Podcaster, about the Atomic Episode structure
Calendly
Zapier
Notion
Trello
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There are three elements of trust: positive relationships, expertise, and consistency. We can show up each week and share our knowledge and insight, but I hear so many podcasters hold their listener at arm’s length, and most of them don’t know they’re doing it. The good news is there’s a really simple fix.Links
Good Sound, Good Research: How Audio Quality Influences Perceptions of the Research and Researcher
Samson Q2U
Røde NT-USB
Røde Procaster
Heil PR 40
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There are three ways to stand out: be new, be better, or be louder. Being better takes time and is subjective. Being louder just means spending more money on marketing than the next person. Being new doesn’t mean starting from episode one – it could just be about being the first to do something differently.Links
World’s Greatest Con
Envato Elements
Join the Helpful Podcasters community
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Your audience will see your podcast name before they hear a word from you. Whether you’re starting a new show or considering a rebrand, could your name mean the difference between showing up first in podcast search results, or not showing up at all?Links
You Are Not a Frog
How I Built This
Latina to Latina
Join the free Helpful Podcasters community
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What if a single sentence could help you galvanise your team, book the perfect guest, and give you a mile-long head start in branding your podcast?Resources
Creating your listener persona: the first step to growing your podcast – Episode 24
Why we all need a ‘Just Cause’ – Simon Sinek
Share your Listener Story
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The biggest problem podcasters face is getting more listeners. But the first question we have to ask is “who is listener #1?” Who is going to love what you do, recommend it to their friends, and stick around for the call-to-action? Let’s find out. This is the Helpful Podcaster.Links
How to create your listener persona – Mark’s free Podcast Canvas eBook
Penner Collective
Alan Wick
The Happy Entrepreneur Podcast
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Everything costs a million pounds right now. We’re all tightening our belts, working hard, and feeling the pinch. If your podcast isn’t making you money right now, it might feel like a luxury you can ill afford.But today I want to show you why recommitting, and reinvesting your time and energy into your podcast could be the best thing you do for your business in 2023. And it needn’t cost you any money… in fact, it might save you some.Key points
Make your podcast the value centre of your business.
Everything you do should be in service of one problem or question that your listener is dealing with.
Specificity is key.
Your podcast is your most valuable asset because it's at the intersection between utility and personality.
Links
Calmer Content Marketing
The three-act structure for creating podcast interviews that keep listeners coming back
Offers that sell during tough economic times – Jereshia Said
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The Podcast Owner's Manual has rebranded, and is now The Helpful Podcaster.Register now for my free, invite-only Helpful Podcasters community.If you were already subscribed to the Podcast Owner's Manual, there's nothing you need to do, and new episodes will arrive as usual every Monday.But if you're new to this show, you can follow The Helpful Podcaster in your app now.
It feels good to pass on valuable advice, to change someone’s mind, or to spread an emotion, whether it’s unfettered joy or spine-tingling terror. We don’t share things because we like them – we share them because of what they say about us.So for those of us on a mission to make helpful podcasts, how can we speed up the spread?Links
Share this podcast
Beyond the Basement, with Chris Kenworthy
A Smaller Life, with Saskia de Feijter
Solopreneur Podcasting Tips, with Stephanie Fuccio
Sal Jefferies
Caroline Beavon
Rockstar Remodel
The A to Z of Happiness, with Anya Pearse
It's easy to fall into the trap of making our interviews all about the guest. Sure it means we get to tick the box that says “I showed up today”. But what value are we really creating for our listener?In this episode, I'm going to show you how you can make your guests feel like a hero while helping your listener overcome a difficult challenge. The more helpful we are to our listener, the more they trust us. The more they trust us, the more they'll want to work with us, buy our products, and join our communities.Key points
Structure your podcast interviews around a central question or problem that your listeners are facing.
Use a condensed version of the Hero's Journey to structure the interview into three parts:
the guest, and how they discovered the answer to the listener’s problem
the problem itself, going into more detail or discussing the challenges
the listener: how they can apply what the guest has learned, to solve their problem
Is your podcast helping? More to the point. Who is it helping? Today we're gonna dig into the ingredients behind a helpful podcast so that you can build stronger, longer lasting relationships with the people you want to work with.The main tenets of the Helpful Podcast are:
They put the listener first
Each episode a central question
They provide great show notes
They form a body of work
Links
Better Bolder Braver
What Google’s helpful content update means for podcasters
The A-Z of Happiness
We’re service-orientated podcasters with a body of work behind us. We’re often so focused on the next episode that we don’t take time to look after our back catalogue. Let’s fix that right now, with three ways you can leverage your existing archive.Links
Apple Podcasts Connect
Notion AI
This groundbreaking AI tool makes writing show notes simpler and more effective, by providing a concise summary of the transcript with the most crucial information at the top. Plus, it adds valuable context and detail, which makes editing and creating show notes a breeze. It can remove the toughest elements of writing show notes, automatically generating summaries and context to make sure the information is accurate.
Podcasting is a powerful way to increase awareness and raise funds in the wake of a humanitarian crisis. We have a megaphone in our hands – do we have a responsibility to use it, and if so, what’s the best way?Links
UK DEC
American Red Cross
Oxfam
UNICEF
Save the Children
Beware of the Leopard
Our job as creators is to help our listeners fall in love with us. Here are three guiding principles to help explain what this means, and how we can do it.Links
Free b-roll from Pexels
Free stock video from Pixabay
Videvo
Dareful
PodInbox
Circle
AI has been heralded as our salvation and our damnation. Chatbots can save us time by creating reams of seemingly sensible text, but when everyone has access to it, aren’t we just creating a race to the middle? I don’t think there’s a simple right answer, so let’s have a play and see what happens.Links
Dall-E
ChatGPT
Capsho – AI-generated show notes
Nutrimatic Drinks Dispenser
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