The Mix Zone
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© Infront Lab
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Welcome to the Mix Zone by Infront Lab, a podcast that is all about sports technology and innovation. Join our host Merav Savir for candid chats with tech and sports leaders from around the globe, discussing the newest technologies, products, trends, business models, the innovation process and the do's and don'ts of the business.
34 Episodes
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Sports fans are connected to their teams and leagues at all times, and this includes watching sports live, from any and all devices. This means sports need to adapt the way they cater to fans, and ensuring fans don't have to be connected to cable TV and can watch events on apps and web browsers whenever they want. We chat with Head of Tech Jan Umansky and Head of R&D at Applicaster Ran Meirman about ways sports organizations can reach fans on sport streaming apps easily and swiftly.
Understanding sports fans is crucial for commercial success. But many sports organisations still haven't mastered the art of data collection and leveraging this data to improve marketing and monetisation efforts. Pasi Lankinen, former consultant for City Football Group and FC Barcelona, Menino Pereira, formerly of Arsenla, and Alon Hemsani of Infront Lab give their tips and tricks for everything sports data.
Joining us for the episode is Gustavo Arellano of the international basketball governing body, FIBA, to share how they launched their eFIBA tournament, working with and learning from their international federations.
The ways in which we engage fans in this new era of sports is constantly changing, and fans are looking for more ways to engage directly with their favorite clubs and leagues, to be heard within all the noise. On this latest episode of the Mix Zone we chat with Robbie Lyle and Brett Lotriet Best of Global Fan Network to learn about how they approach fan-driven sport experiences.
Securing information has become more important than ever. When you're at the office, it's a given that there will be solutions in place. But what happens when you're always on the road, as is the case for many employed in the sports world? On this episode of The Mix Zone, we host Perimeter 81's VP of R&D to talk about the dangers and techniques of securing data, even while away from the comforts of an office.
The eSports is showing now sign of slowing down....and for many, it' not simply about sitting down and playing. Streaming and watching eSports tournaments is continuing to rise in popularity and many top leagues around the world now have leagues that are complementary to their own original leagues. We chat with Infront Productions about how they built the eSerie A League and are continuing to upgrade features and opportunities every season.
One of the biggest concerns nowadays is around cybersecurity. The risks of cyber attacks and the ramifications they may have become increasingly troubling and the sports world is not immune to these attacks. On this episode of the Mix Zone we host Jonathan Roizin, CEO and Co-Founder of Flow Security, to chat about the cyber threats the sports world faces and how sports organisations can protect fan data.
Load management has become a more widespread practice in recent years; letting star athletes rest and recuperate in order to maximize their potential in the long run, and in important matches. To navigate the waters of load management properly, you need to monitor athletes closely, how much energy are they exerting, should they put their 80% or 120% in today's game or practice? We chat with co-founder and CEO of Zone7, Tal Brown, to learn about how their AI system helps teams with load management and injury prevention.
How do you engage fans and test technologies? We previously hosted Philipp Liesenfeld of 1.FC Koln to discuss plans around the Innovation Game. Several months after the event, he joined Infront Lab and Infront Germany at SPOBIS for a Masterclass to discuss the outcomes and learnings from the joint project.
Developing close relationships with fans is never easy. Maintaining them can be even more difficult. On this episode we're joined by Lukas Horn, the Digital & Innovation Team Lead at FC Bayern Munich basketball about their approach to innovation and engaging to their fan base.
In the first episode of The Mix Zone Season 2 we chat with Web 3.0 and NFT expert Petrit Berisha about how the sports world is tackling this new domain, who is doing it correctly, what can be done differently and what he's looking forward to.
On this episode of the Mix Zone we chat with Chris Cage, CEO of District Technologies about the tech company’s virtual experiences. District helps charities raise money and global companies engage their employees with experiences that get participants out the door and moving.
Israeli artificial intelligence company Bria’s generative AI tech is allowing content professionals to automate visual content at scale. How does it work and how can the sports world take advantage of these technologies? The company’s VP of Sales, Asaf Cohen joined us to explain.Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.com/company/infrontlab/
Just a few decades ago, several high-profile retired athletes made headlines for losing their fortunes because of personal decisions and over spending. Now, athletes have started investing in technologies rather than cars and houses, and they’re establishing themselves as powerhouses in the tech and business worlds. We host Andrew Petcash, former D1 basketball player in the US and current author of the Petcash Post to talk about how athletes made the transitions, and are now leading as investors.Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.com/company/infrontlab/
From the United States to Europe, production to media rights. The Mix Zone hosts Katie Reynolds, associate director for media sales at Infront, to discuss the changes she’s seen in sports media rights throughout her career and the differences between working with American versus European sports properties.Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.com/company/infrontlab/
We host the Managing Director of ASB GlassFloor to chat about the company’s one-of-a-kind technology, and how their LED glass floor courts are changing in-venue fan experiences and offering new monetization opportunities.Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.com/company/infrontlab/
We hosted Tomorrow.io and the United States Tennis Association for a live episode on Infront Lab’s LinkedIn to see how Tomorrow’s tech helps USTA prepare for unexpected and extreme weather situations - including last year’s tornado and hurricane alerts.Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.com/company/infrontlab/
On July 16th German football club 1. FC Koln will be hosting a friendly match against AC Milan in a game that will put today’s technologies on display. We’re joined by the club’s Head of Corporate Development and eSport, Philipp Liesenfeld, to discuss the so-called ‘innovation game’ and how fans can influence which technologies they will use going forward.Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.com/company/infrontlab/
The Savannah Bananas are giving America’s pastime the facelift it's been craving. We chat with team President Jared Orton about building an organization - and a media company - that is fit for the 21st century, and how they are successfully bringing members of all generations along for the ride.Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.com/company/infrontlab/
CEO and Founder of Sense Arena, Bob Tetiva, joins The Mix Zone to chat about how Virtual Reality can help hockey players improve their performance, physically and cognitively, without putting additional pressure on their bodies.Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.com/company/infrontlab/
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