Claim OwnershipThe Marketing Muse
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Description
Kim Jackson, owner of the micro-agency Personal Brands Media, interviews marketing and media industry professionals (as well as clients) who share their expertise and journey. In order to help small to medium sized business owners learn the science and art of marketing, she explores different ways businesses can "get found" and raise the awareness of their brand and the services they offer. Topics are wide ranging, covering direct marketing, media, social media, and technical issues around websites and SEO.
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In this episode Kim interviews Max Miller, Editor and Chief of a locally-focused newspaper called the Cross Timbers Gazette. Topics of discussion include: different ways to advertise in a newspaper, why it's important to a local business especially, and other cost effective strategies to help businesses maximize their marketing budgets.
Kim Jackson interviews her first client, Nancy Pieper - a realtor, who before working with Personal Brands Media, essentially had zero marketing. Nancy is a great example of the kind of business owner Personal Brands Media tries to reach. Nancy has become a real believer, and has employed a long-term marketing strategy to her business, with an ROI that has already exceeded 300%.
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